ITV

Tag: Nirvana Films

  • Nexus Select Malls launches ‘Asli Happyness Wali Diwali’ campaign

    Nexus Select Malls launches ‘Asli Happyness Wali Diwali’ campaign

    Mumbai: Nexus Select Malls has launched ‘Asli Happyness Wali Diwali’ campaign, starring brand ambassador Ayushmann Khurrana, that celebrates the joy of in-person Diwali experiences. It encourages customers to skip home deliveries and enjoy the full festive spirit at the mall.

    The campaign features two festive DVCs starring Ayushmann Khurrana, capturing relatable and humorous moments of Diwali shopping and dining at the mall. In one film, Ayushmann collects Chhole Bhature after a day of shopping, emphasising the joy of enjoying fresh festive meals together. On the other, he cutely reacts with admiration as his partner tries on multiple Diwali outfits. Both films highlight the unique, enjoyable experiences that customers can find at Nexus Select Malls during the festive season.

    “Our ‘Asli Happyness Wali Diwali’ campaign with Ayushmann Khurrana is designed to bring alive the unmatched joy of celebrating Diwali at our malls with loved ones by exploring the vibrant shopping and dining options, and creating lasting memories. Through reliving these fun and relatable stories, we hope to connect with our customers and encourage them to make Nexus Select Malls their go-to festive shopping destination.” said Nexus Select Malls CMO Nishank Joshi.

    Khurrana said, “Diwali is all about celebrating happiness with your loved ones and with Nexus Select Malls’ ‘Asli Happyness Wali Diwali’ – you can enjoy the best of this festive season. From lip-smacking meals to shopping for your festive needs, Nexus Malls has got it all to make it the perfect family time this Diwali. For me, Diwali is all about family – so I hope you have a great time shopping with your family at Nexus Malls during their ‘Asli Happyness Wali Diwali’ campaign, just like I had shooting this!”

    Conceptualised by Ogilvy, the campaign leverages Ayushmann’s charm and humor to convey the joy of celebrating Diwali at Nexus Select Malls.

  • Piramal Finance launches its campaign’s second phase

    Piramal Finance launches its campaign’s second phase

    Mumbai: Piramal Enterprises’ subsidiary Piramal Capital & Housing Finance has announced the launch of the second phase of its campaign ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’. This initiative aims to empower underserved customers in Bharat by providing access to formal credit. Building on insights from the initial campaign, the new campaign celebrates the entrepreneurial spirit of customers, showcasing Piramal Finance’s scaled model to bring credit to the unserved customers of Bharat.

    The campaign showcases two individuals, a rickshaw driver and a sugarcane juice vendor, who demonstrate entrepreneurship, progress, and honesty. The rickshaw driver pauses his meter at a gas station to avoid overcharging, while the juice vendor serves a full quantity without adding ice. Both highlight their challenges as unserved individuals. Piramal Finance steps in, empowering customers to approach them confidently as long as they have a thriving business or employment and good intent.

    With the tagline “Aaiye Baat Karte Hain,” the campaign invites underserved customers to connect with Piramal Finance and encourages them to explore their financial options without hesitation.  The ads will be available in Hindi, Gujarati, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada.

    Piramal Capital & Housing Finance MD Jairam Sridharan said, “The second phase of our campaign reinforces our unwavering commitment to serve the underserved and unserved segments, focusing on individuals who demonstrate clear intent and potential. The response to our inaugural campaign was phenomenal, evident in our consistent growth. This new initiative takes our efforts a step further in the customer journey, addressing the unique challenges faced by those who perceive themselves as credit unworthy. We aim to change that narrative, reinforcing our role as an integral part of our customers’ journeys and their moments of connection with our brand. As we expand our products and solutions portfolio, branch network, and deepen our presence in non-metro markets, we remain focused on driving economic progress and unlocking value for our customers.”

    Piramal Capital & Housing Finance head of marketing Arvind Iyer said, “‘Aaiye Baat Karte Hain’ is an open gesture inviting customers advancing in their lives to discuss their financial aspirations with us. We aim to help them navigate their journey towards accessing financial resources. This new campaign represents the next phase in the evolution of Piramal Finance’s brand promise of ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai.’ We remain committed as a lender to creating a more inclusive financial ecosystem for underserved individuals across India. We aim to reassure potential customers that we assess their needs fairly and transparently, fostering relationships built on the foundation of trust and support.”

    The Womb’s planner and founding partner Kawal Shoor said, “Achchi Neeyat was a clarion call we conceived for Piramal Finance last year. Early success and research showed that, in Piramal Finance, the underserved now saw someone who really was for them. Now was the time to extend a hand further and actively invite them in with ‘Aaiye Baat Karte Hain’. Market studies had shown that budget Bharat have been rebuffed for too long by the organised loans industry, and they’re used to hearing ‘no’ all too often. With ‘Aaiye Baat Karte Hain’ we want to make the ‘Neeyat’ proposition come alive even more compellingly, as also to make them feel valued, and included.”

    The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches.

  • Enormous’ new Dorset campaign redefines door lock solutions

    Enormous’ new Dorset campaign redefines door lock solutions

    Mumbai: Dorset – door hardware and digital locking solutions has recently launched a high-emotion film in the home security and lock category that predominantly features ads employing slapstick humour. The campaign aims to stand out from the sea of sameness by creating a strong emotional pull and reinforcing the brand’s promise to safeguard what is precious to consumers.

    The film was conceptualised by Enormous and directed by Prakash Verma of Nirvana Films.

    Ashish Khazanchi, Managing Partner & COO at Enormous, elaborated “The idea of security has gone beyond the idea of mere protection. The customer seeks beyond the rational from who they trust with their security. An idea of preservation of a way of life and of preservation of things that are important beyond just the prices tags that exist on them. What people value is not mere things but parts of their lives and memories, invested in those things. We wanted to bring it alive through a campaign built around this idea. Every home deserves a Dorset.”

    Commenting on the campaign, Dorset Group joint Managing director Saurabh Bansal stated, I am thrilled to unveil a vision that transcends construction. At Dorset, we believe, each home holds stories and dreams, and every door symbolizes boundless possibilities. Our campaign echoes ‘every door deserves a Dorset,’ emphasizing our commitment to enhancing safety, security, and essence.

    Commenting on the campaign, Dorset Group joint managing director Takshay Bansal stated, at Dorset, we’re committed to pushing boundaries, using cutting-edge technology and innovation to create superior products. Our engagement with customers goes beyond functionality; it’s about tapping into emotions. This emotional connection fuels our innovations, reflecting our belief that ‘every door deserves a Dorset.’ We’re not just providing doors; we’re delivering quality, reliability, and innovation that surpass expectations.

     

  • Bisleri ropes in Deepika Padukone as its global brand ambassador

    Bisleri ropes in Deepika Padukone as its global brand ambassador

    Mumbai: Bisleri, a mineral water brand has roped in Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never-before-seen take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’

    Commenting on getting onboard Deepika Padukone as the brand ambassador, Bisleri International Pvt Ltd vice chairperson Jayanti Chauhan said, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Deepika Padukone for the first time. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her, we can show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”    

    Deepika Padukone, known for her versatility as an actor and her commitment to excellence, expressed her enthusiasm as the global ambassador of Bisleri, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”

    Bisleri International Pvt Ltd head of marketing Tushar Malhotra added, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love and has exciting conversations with our consumers.”

    The Bisleri #DrinkItUp campaign has been shot by Nirvana Films and directed by ace director Prakash Verma while Bisleri’s association with Deepika Padukone was managed by Wavemaker and GroupM ESP.

    The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and much more. Padukone will also be part of all Bisleri product packaging. Through these diverse touchpoints, we aim to offer consumers an immersive and engaging experience.

  • Dream 11 raises IPL fever with “Ye Game hai Mahaan” campaign

    Dream 11 raises IPL fever with “Ye Game hai Mahaan” campaign

    MUMBAI: Dream11, India’s Biggest Sports Game, recently launched its integrated marketing campaign ‘Ye Game hai Mahaan’, celebrating the Indian cricket fan’s love for their favourite sport. Through these 6 ad films, Dream11 puts the spotlight on the fans and celebrates the passion that makes them go out of their way to play a game of cricket. Be it rough grounds, unfavourable weather or the fury of the neighbours, a real cricket fan never wavers.

    The 6 six films, conceived and created by Tilt Brand Solutions in 6 different languages, uniquely capture the spirit of cricket fans in diverse situations and also feature Dream11's brand ambassador MS Dhoni.

    Commenting on the launch of campaign, Dream11 CEO and co-founder Harsh Jain said, “We’re thrilled to launch our unique advertising campaign that salutes the effort a true cricket fan makes to play a game of cricket. As sports fans, we’ve all been through some innocuous problems to play a game of cricket, and there’s always a hero who ensures that the game goes on. Our campaign celebrates these heroes and I’m sure it will strike a chord amongst all cricket fans. We believe this campaign will play a pivotal role in engaging our current 5 crore users and help us in welcoming onboard another 50M users to Dream11 in 2019.”

    Dream11 chief marketing officer Vikrant Mudaliar added, With a strong user base of over 5 crore ‘fans’, Dream11 has established itself as the leader of the Indian Sports Gaming industry. This IPL season, our campaign takes an innovative route for the brand's storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through – “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.”

    Tilt Brand Solutions chief creative and content officer Shriram Iyer concluded, “Cricket in India is so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket fans.”

    The advertising campaign went live on March 21st on TV channels across popular genres like news, entertainment, lifestyle, sports, movie channels etc in multiple languages. It is also being aired during the IPL games on Star Sports and Hotstar. In addition to these, the campaign will also engage with fans and users on Facebook, Twitter, YouTube, and Instagram.

  • Saregama Caravan asks to ditch the ‘Shor’ this Diwali

    Saregama Caravan asks to ditch the ‘Shor’ this Diwali

    MUMBAI: Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

    Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad. You do get a campaign here and there that tugs at the heart through emotional stories. But rarely has any brand brought in a point of view to our way of celebrating India’s biggest festival that resonates.

    In comes Saregama Carvaan, the new music player with 5000 of the choicest classic Bollywood songs pre-loaded that has taken India by a mini-storm. A small brand with big ambitions, Carvaan doesn’t have millions to spend like other mega brands, so instead has chosen to integrate its message with a point-of-view on the way we celebrate Diwali.

    Saregama India VP sales and marketing Ajit Kumar says, “Diwali is the gifting season of India and Carvaan is a perfect gift which young people can give to their parents and elders during this season. Our brief to The Womb team was to create an ad which is clutter breaking and have the essence of huge nostalgia which the product carries.”

    The Womb co-founder Kawal Shoor adds, “Carvaan’s primary audiences are young, working sons and daughters – to buy Carvaan for their parents and elders. And the modern young workforce in India has a progressive mindset, unconstrained by the baggage of the past. To appeal to the young, Carvaan needed a young, progressive point-of-view. ‘Shor ya sangeet’ is our attempt to suggest that there can be a more meaningful way to connect with the young other than using yo-kids, high-fives, and all the stereotypes marketing uses to make brands youthful.”

    Nirvana Films Director Prakash Varma mentions, “Carvaan is a special product, and this one is a special film. To make a simple film is rare. I am blessed to have this opportunity. The idea is sensitive, but effective. And the choice of the dog makes it even more special, as ‘indies’ are truly beautiful, and need to be celebrated. A special thanks to Navin, Kawal, Akshat and Heval at The Womb. And none of this would be possible unless creative leaders like Vikram Mehra see the beauty in a simple, effective message.”

  • Bajaj V campaign calls for Indians to celebrate national pride every day

    Bajaj V campaign calls for Indians to celebrate national pride every day

    MUMBAI: Be proud to be Indian, every day. Bajaj Auto has released a new brand film for V – the bike that contains the metal of the legendary warship INS Vikrant. The film raises an important question about why national pride is restricted to select occasions of national significance such as the Independence Day or Republic Day, and forgotten the next morning. Also, the new film features the fresh navy blue color of Bajaj V recently introduced through the new campaign.

    The film aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day of the year. In what is probably the first time ever in Indian advertising, the story is narrated from the point of view of a real life war hero. Rear Admiral S. K. Gupta, a Mahavir Chakra awardee who served aboard the INS Vikrant in the 1971 war, features in the film and talks about how the Bajaj V now allows us to experience our pride every day.

    Bajaj V, launched on the Republic Day earlier this year, created quite a stir in the market, with its first campaign – clearly establishing their distinct positioning of being made of pride.

    Bajaj Auto motorcycles marketing VP Sumeet Narang said, “With the V, we are not just selling motorcycles but celebrating the pride of the nation. Consumers are also playing back this feeling of pride. The new campaign takes the proposition forward and talks about how the V helps you experience pride every day, and not just on select occasions of national significance.”

    Leo Burnett CCO Rajdeepak Das said, “This is the harsh reality of our country. While we all see ourselves as proud Indians, we are quite happy just expressing them in occasions. Like beating a key rival in cricket, winning the World Cup, medals at Olympic games, and the two national days.” The film has been directed by Prakash Varma of Nirvana Films.

  • Bajaj V campaign calls for Indians to celebrate national pride every day

    Bajaj V campaign calls for Indians to celebrate national pride every day

    MUMBAI: Be proud to be Indian, every day. Bajaj Auto has released a new brand film for V – the bike that contains the metal of the legendary warship INS Vikrant. The film raises an important question about why national pride is restricted to select occasions of national significance such as the Independence Day or Republic Day, and forgotten the next morning. Also, the new film features the fresh navy blue color of Bajaj V recently introduced through the new campaign.

    The film aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day of the year. In what is probably the first time ever in Indian advertising, the story is narrated from the point of view of a real life war hero. Rear Admiral S. K. Gupta, a Mahavir Chakra awardee who served aboard the INS Vikrant in the 1971 war, features in the film and talks about how the Bajaj V now allows us to experience our pride every day.

    Bajaj V, launched on the Republic Day earlier this year, created quite a stir in the market, with its first campaign – clearly establishing their distinct positioning of being made of pride.

    Bajaj Auto motorcycles marketing VP Sumeet Narang said, “With the V, we are not just selling motorcycles but celebrating the pride of the nation. Consumers are also playing back this feeling of pride. The new campaign takes the proposition forward and talks about how the V helps you experience pride every day, and not just on select occasions of national significance.”

    Leo Burnett CCO Rajdeepak Das said, “This is the harsh reality of our country. While we all see ourselves as proud Indians, we are quite happy just expressing them in occasions. Like beating a key rival in cricket, winning the World Cup, medals at Olympic games, and the two national days.” The film has been directed by Prakash Varma of Nirvana Films.

  • Parineeti Chopra is Sugar Free brand ambassador

    Parineeti Chopra is Sugar Free brand ambassador

    NEW DELHI: Actor Parineeti Chopra, who is fast climbimg the ladder to catch up with Virat Kohli and Ranbir Kapoor in television ads, will now promote the sugar substitute Sugar Free as its brand ambassador.

    As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across general entertainment channels and news channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar.

    The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

    The new TVC which went on air on 5 June sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

    Zydus Wellness COO Tarun Arora said: “Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice – To give up sugar, not the sweetness”.

    He added that Chopra’s transformation which is a reflection of her dedication and her willpower to make smart health choices resonated well with what the Zydus intended to say. “We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

    ”Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

    Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”

  • Parineeti Chopra is Sugar Free brand ambassador

    Parineeti Chopra is Sugar Free brand ambassador

    NEW DELHI: Actor Parineeti Chopra, who is fast climbimg the ladder to catch up with Virat Kohli and Ranbir Kapoor in television ads, will now promote the sugar substitute Sugar Free as its brand ambassador.

    As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across general entertainment channels and news channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar.

    The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

    The new TVC which went on air on 5 June sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

    Zydus Wellness COO Tarun Arora said: “Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice – To give up sugar, not the sweetness”.

    He added that Chopra’s transformation which is a reflection of her dedication and her willpower to make smart health choices resonated well with what the Zydus intended to say. “We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

    ”Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

    Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”