ITV

Tag: Nirupam Sahay

  • Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business

    Hindware ropes in Nirupam Sahay as new CEO for bath and tiles business

    MUMBAI: It’s got  a new senior executive in the corner office.  Bathware brand Hindware Limited has appointed Nirupam Sahay as CEO of its bath and tiles business. Sahay’s extensive leadership experience and strong track record in driving growth will support Hindware’s expansion in sanitaryware, faucets, and tiles.

    Nirupam joins Hindware from Dixon Technologies, where he served as president of the lighting solutions business. He has held senior roles at prominent companies such as Philips Lighting, GE Capital, Whirlpool, and Asian Paints. Additionally, he has served on the boards of Rexxam Dixon Electronics and GE Money Financial Services, and is an advisor at the Institute for Advanced Studies in Complex Choices.

    Hindware chaIrman & managing director Sandip Somany expressed confidence in Nirupam’s leadership skills, stating, “His deep understanding of the Indian market and focus on innovation will drive our bathware business’s growth.”

    Nirupam Sahay shared his enthusiasm, saying, “I am honored to join Hindware, an iconic brand in Indian households. My focus will be on fostering innovation and creating value for all stakeholders.”

    Nirupam holds an honors BA in economics from St. Stephen’s College, a master’s in management from NMIMS, and completed the advanced management program at Wharton.

  • Philips teams up with Disney India

    Philips teams up with Disney India

    MUMBAI:  Philips Lighting India has announced the creation of an imaginative LED lighting portfolio offering with innovative, inspiring and playful lighting products designed to bring the Disney magic to life for kids and their families. The range will be available exclusively on Amazon India’s e-commerce platform.

     

    The new Philips and Disney imaginative lighting range of products combines Philips’ ground-breaking and meaningful innovation in lighting with the magic of Disney characters and story telling to transform a child’s bedroom into a more imaginative place for them to read, play and sleep. It represents the latest achievement in Philips’ journey to transform the home lighting experience and make it digital.

     

    Philips Lighting India president Nirupam Sahay commented, “The blend of Philips’ expertise in lighting and Disney’s beloved characters will transform kid’s rooms to a more imaginative place for them to learn, play and sleep. The e-commerce tie-up with Amazon will help us in making these digitally interactive lighting solutions easily accessible to our target consumer, who is online most of the time and likes to shop without hassle.”

     

    “This product range is a perfect example of how Disney storytelling can extend into children’s bedrooms through an innovative and compelling product offering. We are thrilled to work with Philips to help create comforting reading and bedtime environments for families,” added Disney Consumer Products vice president and head Abhishek Maheshwari.

     

    “The launch of Philips Disney Imaginative Lighting range exclusively on Amazon India is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers products of superior design at exceptional prices,” said Amazon India director category management Samir Kumar.

     

    The Philips Disney imaginative lighting range has been created to inspire children’s play and magical family moments as well as provide comfort to kids through Disney characters they know and love. The range also includes lights featuring ‘light that comforts’, such as nightlights that emit a gentle glow, to products designed to help promote a regular sleep pattern for children by letting them know when it’s time to get up.

     

    The portfolio is designed for kids of ages three to seven years and it has been designed with safety in mind through each product’s construction and the materials used. Smart Philips LED means the lamps are robust, stay cool to the touch and are kind to little hands – with the added bonus that they do not have to be changed often due to their extremely long-life. Each light is also designed to ensure there are no small parts or sharp edges to worry about, and cables can be tidied away using Velcro cable binders.

  • Philips signs Ranbir Kapoor as brand ambassador

    Philips signs Ranbir Kapoor as brand ambassador

    Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

    The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

    Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

    Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

    The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

    Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

    To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

    Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”