ITV

Tag: Nirmala

  • Doordarshan to monetise content archive through digital platforms

    Doordarshan to monetise content archive through digital platforms

    KOLKATA: Public broadcaster Doordarshan has finally decided to make some money out of its huge treasure of content. It is currently involved in converting its entire archive into digital format which it is also keen to monetise. On the other hand, the broadcaster is also looking at creating its own web portal to disseminate content of national importance, free of cost.

     

    Two media agencies are being identified that will assist it in marketing this treasure trove. Recently, an expression of interest (EoI) was floated by Doordarshan and in the RFP (request for proposal) process, the names will be announced, said Doordarshan deputy general CK Jain while speaking exclusively to indiantelevision.com on the sidelines of IDOS 2014 in Goa .The tender process will take nearly six months, by the end of which, Jain hopes that it will have a longer list of digital content.

     

     “We have around two lakh hours of content yet to be converted. In fact we have converted 2,500 hours of content already which is being sold via physical media such as DVDs and CDs,” he said.  The programmes include Nirmala, Discovery of India and other classical programmes.

     

    The aim is to make the content available online and then monetise it by identifying its worth.  “We will convert the legacy tapes into digital formats,” Jain said adding that the pubcaster has content going back to pre-independence era.

     

    A national archive committee has been formed for identifying free and monetary content. Doordarshan is also exploring new revenue schemes for content syndication. Through this, it aims at getting a steady revenue stream.

     

    On the yet unnamed web portal, viewers will be treated to rare recordings of Mahatma Gandhi, Jawaharlal Nehru etc that will be available free of cost to digital audiences. It is further learnt that Doordarshan would make the matter available on platforms such as Bloomberg, Sa Re Ga Ma India, iTunes, Prasar Bharti and other telecom operators in the country.

  • Will private channels make ‘Godaan’ or ‘Mirza Ghalib’, asks Gulzar

    Will private channels make ‘Godaan’ or ‘Mirza Ghalib’, asks Gulzar

    NEW DELHI: Eminent lyricist and filmmaker Gulzar, who has been awarded the film industry’s highest Dada Saheb Phalke award for Life Time Achievement, has said that cinema is a mirror and only reflects what is happening in the society.

     

     

    He said that cinema cannot play the part of reformer but merely show through celluloid the ills in society and if these have a positive effect on society, it is incidental. Furthermore, cinema does show the mirror in a somewhat exaggerated manner to get the message home.

     

     

    Gulzar was speaking after releasing the DVDs of two telefilms – ‘Nirmala’ and ‘Godan’ based on Munshi Premchand’s novels – which he had directed for Doordarshan.

     

     

    Answering questions, Gulzar who will turn eighty later this year said that he had always learnt from his seniors and particularly paid a tribute to the late Bimal Roy who had given him his break in writing songs, and to music directors like Sachin Dev Burman and Madan Mohan.

     

     

    Referring to a question about the songs of yesteryears and those of today, he said what lyricists were today was not their fault since society itself was changing. He said a song like ‘Mora gora rang lailey, mohey Shaam rang daidey’ would have no place in a society which gladly accepted songs like ‘Bidi jalai-ley’.

     

     

    He said it was not true that he had only made films based on renowned novels or stories. He referred in this connection to two of his films which were his own – ‘Maachis’ which had won National Awards and ‘Hu Tu Tu’.

     

     

    Asked if there was something he regretted not having done, he cryptically said: ‘I miss what I have not been able to make.’

     

     

    He said in reply to a question about why DD was not changing the way private channels were changing by asking a counter-question: “Do you think any other channel would have made serials or telefilms like ‘Godaan’, ‘Nirmala’ and ‘Mirza Ghalib’?”

     

     

    Earlier in his speech, he said his attempt of making ‘Nirmala’ had been to show that society had not changed since Premchand had written the novel almost a century earlier. The effort was to bring Premchand live before the viewers. At a time when people do not read classics, making the novel for television was one way of making people aware of these classics.

     

     

    He said renowned authors should not only be read, but should be translated in different languages.

     

     

    He noted that finding a village where there were no television antennae or modern gadgetry was not very easy for the setting of ‘Nirmala’. Although he found such a village on the border of Gujarat and Maharashtra, he said he was saddened that sixty years after independence, these villages had remained as cut off from modern society as during the British rule.

     

     

    Earlier, DD director general Tripurari Sharan said DD had been fortunate to have got two eminent persons – the ‘Kahani ka jadugar’ (the magic weaver of stories) Premchand and the ‘Shabdon ka jadugar’ (magic weaver of words) together for these two telefilms.

     

     

    DD additional director general VK Jain described Gulzar as an institution who was an inspiration to all. But he was particularly surprised at the manner in which Gulzar always managed to re-invent himself.

     

     

    Gulzar besides being an acclaimed poet, writer and director, has contributed immensely to Hindi and Urdu literature. In addition to his songs and films, he has penned multiple collections of poems and short stories. Some of his previous works for Doordarshan include the title song for the ‘Jungle Book’ series, ‘Mirza Ghalib’, ‘Potli Baba Ki’ and ‘Guchche’ TV series.