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Tag: Nirmal lifestyle

  • Minesweeper bags Nirmal Lifestyle account

    Minesweeper bags Nirmal Lifestyle account

    MUMBAI Minesweeper has bagged the prestigious Nirmal Lifestyle Limited account, for media strategy and planning assignment.  Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning.    Earlier, the company had also bagged Catapoolt.com and SVC bank accounts. 

    Nirmal Lifestyle head of marketing Saurav Shaw said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style.  This has also made us a marketplace leader.”

    Minesweeper Media COO Sudarshan Rajan  said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of media and digital will move towards intelligent analytics which make business easier.”

    Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients’ business results through its services of media planning and implementation, media buying, operations, and analytics with a tool that helps e-commerce companies in responsive media campaigns.    

    With the width and breadth of offering, Minesweeper says its services are designed to bring clients business plan to a profitable conclusion. The company provides the benefits of having an entire team of experienced and talented specialists available. 

  • Minesweeper bags Nirmal Lifestyle account

    Minesweeper bags Nirmal Lifestyle account

    MUMBAI Minesweeper has bagged the prestigious Nirmal Lifestyle Limited account, for media strategy and planning assignment.  Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning.    Earlier, the company had also bagged Catapoolt.com and SVC bank accounts. 

    Nirmal Lifestyle head of marketing Saurav Shaw said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style.  This has also made us a marketplace leader.”

    Minesweeper Media COO Sudarshan Rajan  said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of media and digital will move towards intelligent analytics which make business easier.”

    Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients’ business results through its services of media planning and implementation, media buying, operations, and analytics with a tool that helps e-commerce companies in responsive media campaigns.    

    With the width and breadth of offering, Minesweeper says its services are designed to bring clients business plan to a profitable conclusion. The company provides the benefits of having an entire team of experienced and talented specialists available. 

  • DDB MudraMax bags Rs 300 mn Nirmal Lifestyle media biz

    Mumbai: The experience and engagement network of the DDB Mudra Group – DDB MudraMax – has been awarded with the media duties of Nirmal Lifestyle.

    The account was won following a multi-agency pitch and size of the business is in the range of Rs 250-300 million.

    The creative duties for the real estate developers already rest with DDB Mudra.

    Nirmal Lifestyle director Rajeev Jain said, “We at Nirmal lifestyle have a vision for the next 25 years for our growth and expansion through ‘innovating, creating and transforming’ strategy. We have a vision to take up fitness and sports as our company‘s core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth we are looking in the next 10 years, we also require a media design and planning agency of equal caliber who can give our vision support and strength required. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level.”

    DDB MudraMax Media Mumbai head Samir Khanna added, “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited. We look forward to partnering with the team at Nirmal Lifestyle.”

    DDB MudraMax enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, Print, Radio, Digital, Out-of-Home, Retail, Activation, Events, Bottom of the pyramid, Sports, Music, Youth and Entertainment and has 36 offices pan India.

    Its clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, L&T, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway, ACC and others.

  • DDB wins Nirmal Lifestyle’s creative mandate

    DDB wins Nirmal Lifestyle’s creative mandate

    MUMBAI: DDB India has won the creative duties of the Mumbai-based property developer, Nirmal Lifestyle.

    The size of the business is estimated to be in the range of Rs 250-300 million.

    A spokesperson from DDB India confirmed the news to indiantelevision.com.

    Earlier, the creative duties were handled by Euro RSCG. Euro‘s contract with the company ended on January 31.

    Mumbai-based media agency Gracious has the media mandate for the brand.

    Nirmal Lifestyle develops real-estate properties ranging from malls to residence complexes such as City of Joy, Nirmal Galaxy, Kalpnagri, Nirmal Nagar, Amethyst and Blue Diamond at Mulund. Among its proposed projects are townships in areas such as Dombivali and Kalyan in Mumbai, apart from Pune and Indore, and two hotels under the name Sofitel and a hotel by the name of Novotel.

  • NDTV, Nirmal Lifestyle launch Fit India movement

    NDTV, Nirmal Lifestyle launch Fit India movement

    MUMBAI: NDTV and Nirmal Lifestyle have launched the “Fit India Movement”, a deal brokered by Total Sports Asia. This is a long-term campaign to change the way India thinks about fitness and inspire Indians to become a healthier nation, the company said.

    The mission of the campaign is ‘Marks for Sports‘, which aims to develop fitter, active and healthier lifestyles for the youth of today. The core belief of this campaign lies within the premise that if schools and more importantly, different boards of education include Sports as a part of the main curriculum, then parents, as well as children, will devote more time to sports, setting them on the path of a lifetime of fitness.  
         
      To launch the initiative, development and campaign ambassador Ranbir Kapoor joined NDTV chairman Prannoy Roy and Nirmal Lifestyle chairman and MD Dharmesh Jain in New Delhi. Also present at the launch were former cricketer MAK Pataudi, Olympic boxer Vijender Singh, India‘s Football Captain Baichung Bhutia, Commonwealth Games Gold Medallist Gagan Narang and seven times World Billiards and Snooker Champion Pankaj Advani.

    The year-long ‘Marks for Sports‘ campaign aims to reach out to policy and decision makers across the country with a series of activities. These will include special televised debates and discussion programmes with the campaign ambassador, televised interactive ground activities with sportspersons and children and a signature drive asking for policy changes with pledges for donations and equipment. Also included will be a school connect program, to motivate and encourage students and their parent to accept Sports as part of the main curriculum.

    TSA Group CEO Marcus Luer said, ” Marks for Sports has the potential to kick off a sports revolution in India as it‘s targeted at the three most important constituents who decide a young Indian athlete‘s development: relevant Indian legislative authorities , school authorities and most importantly parents.”