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Tag: Nirmal Dayani

  • Digitas taps ESPN Star Sports marketing head as COO

    Digitas taps ESPN Star Sports marketing head as COO

    MUMBAI: Digitas, Publicis‘ digital marketing agency, has appointed Nirmal Dayani as its chief operating officer in India.

    Dayani will report directly to Digitas India president Kanika Mathur.

    His last stint was at ESPN Star Sports as head of marketing. He contributed to the successful launch of new channels – Star Cricket, ESPN HD and Star Cricket HD and led the company‘s diversification into new properties such as espnstar.com and ESPN Mobile.

    Dayani has vast experience in the field of advertising and marketing, particularly in the digital space. He has over 21 years of work experience and has spent significant time at McCann Erickson, JWT and ESPN Star Sports (12 years).

    Dayani has worked with leading brands such as Pepsi, Horlicks and Harpic and his experience with digital started with the launch of the famous “Super Selector” cricket game and several other properties for espnstar.com.

    Mathur said, “We are looking forward to Nirmal leading Digitas India. We believe that with his experience and skills he will play a key role in nurturing client relationships, and driving growth.”

    Dayani said, “This is an amazing opportunity and I am incredibly excited to be a part of the Digitas India team. In this new digital era we have a great opportunity to integrate our offerings and adding value to our customers/clients portfolios. I am looking forward to working closely with our clients and together developing their digital roadmaps and taking them to the next level in their growth curve.”

  • ESS kicks off 3-phase marketing campaign for cricket WC

    ESS kicks off 3-phase marketing campaign for cricket WC

    MUMBAI: With the cricket World Cup kicking off on 19 February, ESPN Star Sports (ESS) has kicked off a marketing campaign with the overarching theme being ‘The Cup That Counts‘.

    The campaign is being done in three phases and will stress on the fact that the World Cup is the cricket event that matters the most.

    Says ESPN Software India senior director marketing Nirmal Dayani, “We are working closely with the ICC on various initiatives. The first phase of our campaign has started. Hoardings have gone up in the metros. One of the messages is Lords 1983 Mumbai 2011. History will repeat itself. Cricket lovers want the World Cup to come back. We will also be doing an on-ground initiative for school students. It will allow them to get involved with the World Cup in a unique way.”

    The broadcaster will also be using online and on-air mediums to educate students about the other teams and players.

    The second phase of the campaign kicks off later this month through television. Some creatives will see Kapil Dev, Imran Khan, Sir Viv Richards and Arjuna Ranatunga; they will talk about the experience of winning the World Cup and why it was the pinnacle of their careers.

    The broadacster will also use print, radio, cinema among other mediums to get the message across.

    The third phase kicks off closer to the event early in February. Various modes of activation are under discussion. It could take the form of meet and greet events with players.