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Tag: Nipun Kaushal

  • Yes Bank names Nipun Kaushal as chief marketing officer

    Yes Bank names Nipun Kaushal as chief marketing officer

    MUMBAI: Yes Bank announced the appointment of Nipun Kaushal as the chief marketing officer (CMO) for the bank. In this role, he will be responsible for the marketing and corporate communication (MCC) and corporate social responsibility (CSR) functions of the bank. He will be involved in developing comprehensive marketing and communication strategies that will support the overall strategic objectives of the bank. 

    He will also be involved in accelerating the CSR initiatives to position Yes Bank as a leading and socially responsible organisation. His appointment will further strengthen the overall brand awareness and positioning of  Yes Bank in the domestic & international markets. He will be reporting into Global head – Retail Banking Rajan Pental.

    In his last assignment,  Kaushal was the CMO for PNB Metlife Insurance Co. Ltd (PMLI) and was responsible to develop and deliver business strategy and build a ‘Customer First’ culture. He is a seasoned marketing professional with over 22 years of rich experience in the financial services and automobile industry.

    Commenting on the appointment, Yes Bank’s managing director & CEO Prashant Kumar said, “We are delighted to welcome Nipun to lead the Marketing function of the Bank. We are sure that with his expertise and domain knowledge, he will play an instrumental role in this transformational journey of the Bank. With Nipun’s appointment as the Chief Marketing Officer, the brand will rely on him to leverage his capability of storytelling and brand building to help the Bank usher in the next level of growth and increase customer delight.”

    Speaking on the occasion, Nipun Kaushal said, “I am happy to be appointed as the CMO of Yes Bank and look forward to contributing my humble bit in this transformational journey. The Bank has always been a pioneer in launching creative brand campaigns over the years and I hope to draw inspiration from my prior experience to accelerate the marketing efforts and contribute to this growing, purpose-led organization.”

    Kaushal has delivered across brand management, digital marketing, distributor management sales, product management, e-commerce and digital strategy. He was involved in the launch of rebranding activity for PMLI and re-crafted the brand strategy and was instrumental in building brand resonance across 11,000 plus partner bank branches.

    Prior to PMLI, Kaushal has worked with Tata Asset Management, Star Union Dai-chi Life Insurance, ICICI Prudential Asset management and CitiFinancial Consumer Finance.

  • PNB MetLife assigns digital mandate to Jack in the Box

    PNB MetLife assigns digital mandate to Jack in the Box

    MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

    The 120 Media collective president and chief operating officer Kaizad Pardiwalla says, “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

    He further adds, “Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife’s Mera Term Plan. The quirky campaign centred around Joy Da’s obsession over the number 100 broke through the clutter of fear and paranoia-led communication in the life insurance sector, receiving an overwhelming response. With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category.”

    Founded in 2009, Jack in the Box Worldwide is a media-agnostic integrated communications company. With offices in Mumbai and Delhi, the client roster includes Unilever’s Surf Excel, Bru, Vaseline, Lakme and BeBEAUTIFUL; Godrej No. 1, Charmis, Tata Motors among others.

    PNB MetLife chief marketing officer Nipun Kaushal mentions, “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”

    The 120 Media Collective is a digitally oriented company that helps brands connect with their audiences through compelling content, customised distribution and incisive amplification. The company creates, produces, distributes, monetises, creates engagement around and promotes multi-platform content for audiences and brands globally.