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Tag: Nippon Paint

  • #TamizhanDa: Nippon Paint Celebrates Tamil Nadu Cricketers’ Spirit

    #TamizhanDa: Nippon Paint Celebrates Tamil Nadu Cricketers’ Spirit

    Mumbai: Nippon Paint, the No. 1 Paint in Asia Pacific, recently launched a powerful campaign titled #TamizhanDa.  This initiative celebrates the remarkable talent and strong spirit that define Tamil Nadu’s cricketers. The #TamizhanDa campaign serves a dual purpose. It not only reinforces Nippon Paint’s deep-rooted presence in Tamil Nadu but also expresses immense pride in being a brand born and #MadeinTamilNadu.

    Tamil Nadu cricketers have consistently left their mark on the sport, showcasing their brilliance irrespective of team colours. The heart of the campaign lies in a captivating television commercial featuring three energetic cricketers – Dinesh Karthik, Washington Sundar, and Sai Sudharshan.  These talented players embody the very essence of Tamil pride. The commercial brings to life the dedication, relentless perseverance, and fighting spirit that these cricketers bring to the field – qualities that resonate deeply with the people of Tamil Nadu and Nippon Paint as a brand.

    Speaking about the campaign Nippon Paint India Pvt Ltd president, (Decorative) Mahesh Anand said, “Being a brand made and bred in Tamil Nadu fills us with pride. We’re honoured to partner with the state’s cricket heroes. By celebrating their achievements, we celebrate the spirit of Tamil Nadu. Their dedication, talent, and fighting spirit reflect what we admire and incorporate into our work ethic. The #TamizhanDa campaign is our tribute to Tamil Nadu and its cricket fans, strengthening our connection with the state.”

  • Nippon paint expands its horizons into ecommerce market

    Nippon paint expands its horizons into ecommerce market

    Mumbai: Nippon Paint India (Decorative) announces its entry into the e-commerce market with Amazon, Flipkart, and JioMart. The brand has recently made available a wide range of over 8,000 decorative paint products for purchase on these platforms, marking a significant milestone in the company’s digital transformation journey.

    As a prominent player in the paint industry, Nippon Paint is dedicated to enhancing the accessibility of its products for customers throughout India. With this strategic move into e-commerce, customers will now be able to easily purchase Nippon Paint products on these leading online retailer platforms in just a few clicks. The online product range encompasses over 600 shades of interior/exterior, wood and metal paints, primers/undercoats, paint sprayers, multipurpose lubricants, and craft supplies.

    Efficient logistics will be pivotal in influencing the cost-effectiveness and customer satisfaction of these online products. Nippon’s partnership with dependable shipping options ensures that customers can receive their products directly and conveniently. To safeguard against leakage, wall paints are dispatched in specially designed packaging that safeguards the product throughout the delivery process. By fostering robust partnerships with e-commerce collaborators, Nippon Paint aims to deliver customer orders across India within a one-day delivery window.

    Nippon Paint has continuously attracted the interest of Indian consumers seeking to elevate their homes and lifestyles through innovative technology and paint products that are useful and practical. This includes Aircare VG, Matex EZ wash, Weatherbond Pro, and Sumo Xtra Dust shield. The brand is looking forward to reaching out to a new generation of consumers with the introduction of its products on e-commerce platforms.

    Having recently forayed into the 12,500 crores ‘Beyond Paint’ category, Nippon Paint has also made its DIY range from the segment available on online platforms.

    Nippon Paint India (Decorative Division) president Mahesh Anand said, “We are thrilled to bring our high-quality products to Amazon, Flipkart, and JioMart customers. Through our collaboration with these platforms, customers can anticipate a consistent standard of excellence in both quality and customer service, aligning with the renowned reputation of Nippon Paint. Our extensive paint colour palette is seamlessly integrated into Amazon’s paint finder tool, empowering customers to effortlessly select the perfect hues for their homes.”
     

  • RuPay Prime Volleyball League onboards 13 sponsors for Season 1

    RuPay Prime Volleyball League onboards 13 sponsors for Season 1

    Mumbai: The RuPay Prime Volleyball League has onboarded as many as 13 sponsors for the inaugural season starting 5 February. 

    Apart from edtech major Byju’s, fintech company Cred and sports news website Dafa News that have come on board as associate sponsors, the league has also tied up with food platform EatFit, Amul Kool, and paint products manufacturing company Nippon Paint.

    The first edition of the RuPay Prime Volleyball League is all set to kick off in Hyderabad. As the athletes prepare to set the stage on fire, the league is looking to attract millions of viewers from around the country during the course of the competition. Global Card payment network RuPay has associated with the league as the Title Sponsor, meanwhile Online Gaming leaders A23 are on board as “Powered By” Sponsors in a multi-year deal. Sports, fitness, and lifestyle brand Cosco and Indian Hospital Chain Apollo Hospitals have been associated as the Official Partners of the league.

    Social media platform ShareChat, and short video app Moj have come on board as the Official Content Partners of the RuPay Prime Volleyball League powered by A23, while the competition will be broadcast on SONY TEN 1, SONY TEN 2 (Malayalam), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil and Telugu) and SONY LIV from 5 February 2022 to 27 February 2022.

    Baseline Ventures co-founder & MD Tuhin Mishra said, “We are overwhelmed by the interest the tournament has received from a wide range of sectors and we are certain that all the sponsors will have a massive impact in taking the RuPay Prime Volleyball League to all corners of our country. We hope to build a long-lasting partnership with each one of our partners.”

    RuPay Prime Volleyball League CEO Joy Bhattacharya said, “As the tournament begins its new journey, the support from all the sponsors is vital for the success of the competition. All the partners are massively successful in their respective sectors and we couldn’t have asked for a better line-up of sponsors.”

    The League is exclusively marketed by Baseline Ventures and Piston Des Sports has managed the registration of all Indian and International players.

    The competition will witness seven franchises – Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts – fight it out for the coveted trophy. The Hyderabad Black Hawks will be up against the Kochi Blue Spikers in the opening match of the tournament at the Gachibowli Indoor Stadium in Hyderabad on 5 February 2022.

  • Nippon Paint continues association with IPL Franchise

    Nippon Paint continues association with IPL Franchise

    NEW DELHI: Nippon Paint (India) (Decorative Division), Asia Pacific’s leading paint manufacturer continues its association with the Chennai Super Kings (CSK) for the third time in a row, since its debut in 2018. Chennai Super Kings (CSK) is one of the most sought-after franchisees of the Indian Premier League (IPL). This deal with the three-time IPL champions, adds to Nippon Paint’s growing portfolio of sports sponsorships in India.

    The agreement will see Nippon Paint’s logo appear on the arm of the player’s shirts.

    Read more news on IPL

    Nippon Paint announced the sponsorship of CSK on its social media platforms. This was then followed by the launch of digital ads with the tagline ‘Nippon Podu, Whistle Podu.

    This year, the company has further launched a new paint shade called the ‘CSK Yellow’ a distinct tone of yellow wall paint, in keeping up with this association. Fans can now opt for Nippon’s CSK Yellow to support their much-revered CSK team and paint the town yellow!

    Nippon Paint (India) (Decorative Division) director marketing  Mark Titus said, “We are thrilled to yet again team up with IPL’s most venerated team, the Chennai Super Kings, as associate sponsors. As a brand, we have always celebrated cricket with passion and with the return of the IPL season, we are certain it will bring spirit of cheer and celebration to Nippon Paint’s customers and fans across the world. Over the past few weeks, we have launched a series of digital ads and contests on our social media pages for CSK fans. With the IPL season just around the corner, we are geared up in anticipation.”

  • Nippon Paint gets ‘Brand of the Year’ award in Realty Plus

    Nippon Paint gets ‘Brand of the Year’ award in Realty Plus

    MUMBAI: Nippon Paint Private Limited, Asia’s leading paint manufacturer, was recently recognized as the ‘Brand of the Year’ by Realty Plus’ INEX (Interior-Exterior) Awards 2020. The award was conferred upon the company for its latest breakthrough product ‘Durafresh Solo’, in a glittering ceremony held recently at the Taj Mumbai. The ceremony was attended by renowned names in the Real Estate Industry.

    Nippon Paint received the award based on various key parameters like brand excellence, engagement, high customer satisfaction, reputed, and an overall commitment to innovation in the decorative paint sector. Leading brands in the country were considered for the award and Nippon Paint’s ‘Durafresh Solo’ was key in securing the honor for having made a mark in a competitive environment.

    Nippon Paint’s ‘Durafresh Solo’ was introduced only last year and gained widespread acceptance for its specially formulated UV crosslinking mechanism and heat ban technology that helps reduce the surface temperature up to 7°C. The paint also imparts a rich sheen finish and has anti-algal resistance to keep walls fresh for a longer time. Durafresh Solo is developed with a self-priming technology which prevents the need to use a separate primer. The paint doubles up as a self-priming coat when mixed with clean, potable water.

    On receiving the award, Nippon Paint India president S Mahesh Anand commented, “Nippon Paint is delighted to receive the Brand of the Year award. This is a strong reflection of the trust that our customers have bestowed on us throughout our journey in the Indian market. Our perseverance for excellence has been crucial in reaching this stage and we will strive to be one of the country’s most loved brands.”

  • Colors Tamil’s ‘Kodeeswari’ ropes in Colgate as presenting sponsor

    Colors Tamil’s ‘Kodeeswari’ ropes in Colgate as presenting sponsor

    MUMBAI: Viacom18’s Tamil general entertainment channel, Colors Tamil is all set to launch Kodeeswari starting 23 December. The show adapts the popular television game format of Who Wants To Be A Millionaire to have only female contestants with the aim of empowering women from all walks of life, and give wings to small dreams. The show has bagged Colgate as the presenting sponsor, with overall seven sponsor in their bucket. On the video-on-demand platform VOOT, the show has roped in Medlife as the online pharmacy partner while Nippon Paint has come on board as the co- powered by sponsor.

    Last week the channel has announced six sponsors coming on board of Kodeeswari- Nippon Paint, Arun Excello and RIN as powered by sponsors; Kotak Mahindra Bank as the banking partner; and Tamil Matrimony App and Helo App as special partners.

    The show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar and in a first ever, there will be only women on the Hot Seat. Even before the launch, the show has witnessed a lot of attention from brands across categories.

    Viacom18  network sales head Mahesh Shetty says, “Who Wants To Be A Millionaire has been a trailblazer on television and has been loved by audiences across the world and in India. Being the first ever all-women edition, our endeavour through this show is to encourage strong willed women to challenge stereotypes and live their dreams. Kodeeswari has garnered a lot of attention and interest even before its launch, not only among viewers but also brands. The purpose of this show is so focused and powerful that we have a plethora of brands which have jumped on board across platforms. We have roped in seven sponsors for the show on Colors Tamil. For VOOT, the show has caught the attention of brands with two sponsors. We have also secured five sponsors for our international feed which will take this show to Tamil audiences in Singapore, Malaysia and USA.”

    VOOT will keep its digital viewers attuned with  various opportunities to Watch, Play Along and Win every day! With interactive offerings such as Play Along on VOOT , presented by Medlife, the users can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants on the hot seat, and win prizes every day. Furthermore, viewers will get a chance to win Ghar Baithe Jeeto Jackpot, sponsored by Nippon Paint.  The viewers will have to log on to VOOT to answer the question and the first person to answer will be chosen as the winner.

    For its international feed, Colors Tamil has roped in Sivanesan Company (Premier Range of Products) as the Title sponsor, while the show is being powered by Gits (Gits Foods). In addition to this, Tamil Nadu Tourism- Enchanting Tamil Nadu and GMT (GMT Jewellers) have come on board as Special Partners while Gooday Beauty Parlour has been roped in as the Grooming Partner.

    Kodeeswari will go on-air starting 23 December at 8 pm from Monday-Friday on Colors Tamil and Viacom18’s video-on-demand platform VOOT.

  • Colors Tamil ropes in six sponsors for ‘Kodeeswari’; premiere on Dec 23

    Colors Tamil ropes in six sponsors for ‘Kodeeswari’; premiere on Dec 23

    MUMBAI: Colors Tamil and Studio Next are all set to premiere the all-women edition of ‘Kodeeswari’ from December 23 at 8 pm onwards every Monday to Friday. The show has also roped in brands like Nippon Paint, Arun Excello and RIN along with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony App and Helo App as Special Partners. 

    Kodeeswari is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages.  

    “The Tamil market is an incubator for path-breaking content, be it in films, art, print or television. COLORS Tamil has, since its inception, pushed the boundary in terms of innovative content – through the stories we tell and through the way we tell them,” said  Viacom18 regional entertainment cluster head Ravish Kumar adding, “How apt a homage to the culture and ethos of this market that one of the world’s most successful format shows ‘Who Wants To Be A Millionaire’ will go in for a global first with an all-women version on COLORS Tamil. Because we at COLORS Tamil believe that hearts which beat for others, should not forget to beat for themselves.” 

    Expressing delight on putting together such a purposeful show said COLORS Tamil business head Anup Chandrasekharan, “It gives us great pleasure to put together this experiential stage that will empower women who are smart, aware and knowledgeable. We have had an overwhelming participation from the Tamil speaking women across the nation whose life stories are heroic in their own unique way. While the format of the game remains unchanged, our endeavour is to encourage strong-willed women to challenge stereotypes and emerge victorious. We are happy to have on-boarded the indomitable superstar Radikaa Sarathkumar in this journey who will multitask as a host, a friend and a guide.”

    The popular television game format will see host Radikaa Sarathkumar quiz contestants on the Hot Seat 15 questions with prize money ranging from ₹1000 to ₹1 crore. If a contestant successfully answers all 15 questions correctly, she will be awarded a prize money of Rs 1 crore. During the play the contestants get to take 4 help-lines namely, 50-50, Audience Poll, Ask the Expert and Flip to survive through the game.

    Radikaa Sarathkumar who has over 300 films across several languages to her credit said on hosting a distinctive concept like Kodeeswari, “The thought of making an ordinary woman a ‘Kodeeswari’ is extremely gratifying. Forty years back when I had made my debut, I too had dreams in my heart and small desires which grew over the years which I fulfilled with my work and I can see the same vision in each of these contestants.
    And I am glad that this platform is there for them to take a huge leap in fulfilling their dreams and desires.”

    On this occasion, Studio Next head Indranil Chakraborty said, “This year Studio Next is completely in charge of this iconic show across the languages, making Tamil the 6th launch for the year 2019. While the game has been evolving through the years, this is the first time we are going to have an all women contestant show in Kodeeswari. This season will give all the women a great opportunity to take the front seat and drive their
    dreams forward with their knowledge.”

    COLORS Tamil viewers can now download the VOOT app and Watch, Play Along and Win every day! This time around VOOT – India’s 2nd biggest premium AVOD platform, gives the digital audiences a chance to not only win Gold Coins everyday with “Watch and Play Kodeeswari on VOOT” but also gives them a shot at reaching the Kodeeswari Hotseat – a real time opportunity for highly engaged fans to reach the Hot Seat via VOOT’s interactivity gameplay. Upping the entertainment experience further for the digital natives, VOOT will also bring to life exclusive videos showcasing the contestants stories.

    Leaving no stone unturned for the promotion of the show, COLORS Tamil has designed a 360-degree marketing and promotional campaign with touchpoints across On-ground, Outdoor, Radio, Print, Cross channel and Digital.

  • Nippon Paint signs as associate sponsor for first two seasons of Pro Volleyball League

    Nippon Paint signs as associate sponsor for first two seasons of Pro Volleyball League

    MUMBAI: Nippon Paint (India) Private Limited Asia’s leading paint manufacturer has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League. India’s newest franchise-based sporting league is an initiative of Baseline Ventures and the Volleyball Federation of India, and is set to begin on 2nd February 2019 with participation from some of the biggest international and national volleyball stars. Nippon Paint is no stranger to Indian sports as they are already the official sponsors of IPL champions Chennai Super Kings and also the current ISL Champions Chennaiyan FC in multi-year deals.

    Explaining their dive into volleyball, Mr. S Mahesh Anand, President – Nippon Paint (India) Private Limited (Decorative Division) commented, “Volleyball enjoys great popularity across all cities, small towns and villages of India. A professional league for it couldn’t have happened at a better time. We believe that our association with Pro Volleyball will give us a chance to support the sport in the years to come, and in turn, gain substantial traction for our global brand.”

    Delighted with the association, Tuhin Mishra, MD and co-founder of Baseline Ventures said, “We are pleased to announce our association with Nippon Paint as sponsors for the Pro Volleyball League. The coming on board of Nippon Paint only testifies the belief of brands in Pro Volleyball League and the future of the sport in India. The League promises to be a smashing success, and will deliver brands unparalleled reach and engagement across geographies and demographics across the length and breadth of the nation."

    The inaugural edition of the league will start with six franchises from six Indian cities. The Ahmedabad-based team, called Ahmedabad Defenders is owned by Bonhomie Sports Event Mgmt. Ltd. Kerala's Calicut Heroes is owned by Beacon Sports, and Chennai Spartans is owned by Chennai Spartans Pvt. Ltd. U Mumba Volley is owned by U Sports, who also own a Kabaddi league team. While Black Hawks Hyderabad is owned by Agile Entertainment Pvt. Ltd., Thomas Muthoot owns the Kochi franchise, the Kochi Blue Spikers.

    Pro Volleyball League’s first season will be held in two volleyball hotbeds of India i.e. Kochi (Rajiv Gandhi Indoor Stadium) and Chennai (Jawaharlal Nehru Indoor Stadium). Each of the six teams will have 12 players including two foreign players and two Indian U-21 players. The league will be played over a total of 18 matches, with each team playing each other once in a round-robin format, with the top four teams qualifying for the semi-finals. All the matches will be broadcast live on Sony Six and Sony Ten 3, and can also be streamed live on the Sony LIV app.

  • NDTV Hindu gains share, ropes in 15 advertisers

    NDTV Hindu gains share, ropes in 15 advertisers

    MUMBAI: NDTV Hindu, the Chennai-centric English news channel, has managed to rope in 15 advertisers including Aircel, Idea and Hindustan Unilever within four months of its launch.

    The channel, which was launched on 16 May this year as a JV between NDTV and The Hindu, has garnered an average market share of 10.1 per cent in the Chennai city, according to NDTV Hindu MD and CEO Rajiv Lulla.

    The channel was launched after a three-month research. “We realised that in Chennai, there is big appetite for local news and lack of alternatives. There are lots of regional news channels, but no English channel. So we have got the first mover advantage,” says Lulla.

    Among other brands that have joined the channel are Univercell, Adani power, Star health insurance, BPCL, Pothy’s, RMKV, World vision, Nippon Paint, Suryadev, Nathella, Lalit Jewellery, and Sharon plywood.

    The JV between the two groups works on multiple platforms. Apart from investments that both the parties have made, the two partners also work together on the editorial content. The channel airs a special show in weekends named Business Line.

    On the marketing front, the channel partners with Hindu’s on-ground events.

    NDTV Hindu has also joined forces with three FM channels and one out-of-home (OOH) media company for promotional events. “We have understood that these partnerships will help in symbiotic growth. There is no competition and both can co-exist,” avers Lulla.

    As per current ratings, the channel has 16.3 per cent market share in the non-news/features segment.

    The channel airs specials on the Tamil film industry, shopping destinations, latest trends, food joints etc. NDTV Hindu claims that its show Unlocking Lives tops the list of top 100 shows in the English news market in Chennai.