ITV

Tag: Ninja Hattori

  • Nick ramps up marketing activities around ‘Masti Dosti’ contest

    Nick ramps up marketing activities around ‘Masti Dosti’ contest

    MUMBAI: As the action on Nick heats up with the launch of the month long ‘Masti Dosti’ contest, the channel has sought new avenues to reach its target 4-14 year olds. Nick is looking to capitalise on multiple mediums to build awareness of its latest initiative that runs along the “best buddy pairs” theme promoting three key properties Spongebob Squarepants, Ninja Hattori and The Munnabhai Show.

    Specific to Mumbai city, Nick has been authorised by 18 schools to paint schools buses with Nick themes, as well as on bus backs for Best buses that follow various school routes in the city.

    Apart from the city oriented plans, the channel is also looking to take the 30 second commercial beyond Nick to include several GEC’s such as Zee, Zee Cinema, SET Max and Discovery, which is often frequented by kids. Regional channels like ETV Bangla and Gujrati will also be targeted.

    In addition, the channel has joined hands with several local cable TV operators in metros and smaller markets, to showcase the 30 second promotion in between blockbusters aired.

    Nick has also devised a plan for the innovative use of print, through a tie up with Diamond comics that will advertise the contest across both the Hindi and English editions. The campaign is focused in going all the way to capture the attention of kids via mediums that are a ‘sure shot’.

    The contest will culminate on 29 December and apart from winners and their best friends pocketing goodies, Nick has lined up a special telethon that will span three days – 30 and 31 December 2006 and 1 January 2007, each day running 9 hours of back to back episodes of the three shows.

  • Nick kicks off Masti-Dosti contest; plans multi-media campaign

    Nick kicks off Masti-Dosti contest; plans multi-media campaign

    MUMBAI: In line with Nick’s new funda “Bitaiye masti ke pal, apne khas doston ke sang,” the channel will kick off the Masti-Dosti contest starting 4 December on the Masti-Dosti block from 6 – 7 pm, Monday to Friday.

    Nick also seems to be pulling up their socks in promoting this initiative, with plans of launching a multi-media campaign. This would comprise of television, print and on-ground, including colourfully painted school buses and visits to the agencies by its characters – SpongeBob SquarePants and his buddy, Patrick.

    To participate in the Masti-Dosti Contest, kids have to spot the prize on air and report it right back to Nick by calling 1250111555 in Mumbai and Delhi or 1250155 in other cities, or SMS ‘NICK’ followed by either A, B or C and their name to 6882. Alternatively, they can log on to www.nickindia.com and participate in the contest.

    Remote controlled cars, Gameboys, DVD players, cell phones, MP3 players, Discmans and rollerblades – all in pairs will be up for grabs. Ten lucky winners will have the privilege of seeing their names on air. As for the grand prize winner – he/she and a friend get to feature in special promotion that will be aired on Nick at the end of the contest, informs an official release.

    If back-to-back episodes of Nick’s characters and best buds Spongebob and Patrick, Ninja Hattori and Kenny Chee and Munnabhai and Circuit scheming, ploting, sharing and caring is not enough. On the eve of World AIDS Day, the channel extended its hand of ‘dosti’ to children from the NGO – Committed Community Development Trust (CCDT) to come and party with Nick buddies SpongeBob and Patrick and enjoy Nickloads of fun.

    Speaking on the initiative, Nick India vice president and general manager Nina Jaipuria said, “At the onset of the festive season, Masti-Dosti is Nick’s unique way of reaching out and celebrating the ‘spirit of friendship’ with the kids. Over the past many months Nick has formed a special bond with the kids and ‘Masti-Dosti’ is an initiative to strengthen that even further.”

  • Nickelodeon fights competition in kid’s space

    Nickelodeon fights competition in kid’s space

    MUMBAI: Close on the heels of the announcement of a new head, Nickelodeon now boasts of entering the ratings game as the second longest watched channel amongst kids over the last three weeks (Week 40 to Week 42, daypart 07:00 – 22:00, 4-14 ABC, HSM1L+ markets).

    The latest Tam data suggests that specific to this week (ie.Week 42, 15 – 21 October) Nick has squeezed itself into the second spot with timespent/viewer (TS/V) as being 162.05 minutes. However, the timespent/universe (TS/U), tells a different story as Nick slips to the fifth position with 22.2 minutes.

    Hungama TV heads the pack, while the Disney Channel has overtaken the two players from the Turner stable, Cartoon Network and Pogo.

    What’s interesting, is that for same period (Week 42) Nick has held 0.41 TVRs outrunning the Southern leader Toon Disney (0.30 TVRs) and is not trailing too far behind Pogo which has clocked 0.46 TVRs.

    Nick appears to be heading for happier times as it also claims the leadership position among all kids’ channels in the younger kids category as time spent is pegged at 228 minutes (Week 42, daypart 07:00 – 22:00, 4-9 ABC, HSM1L+ markets). This category has seen a growth in GRPs of 83 per cent (From 84 in Week 39 to 154 in Week 42).

    Additionally, over the past four weeks (Week 39 to Week 42) the time spent per individual on Nick has risen 74 per cent, while GRPs have risen 62 per cent to 86 (from 53 in Week 39 to 86 in Week 42), the channel claims.

    Putting up a firm fight, the key properties that seem to be propelling this growth include Ninja Hattori, The Munnabhai Show and The Adventures of Jimmy Neutron.