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Tag: Nina Jaipuria

  • Nick HD+ to premiere the Nickelodeon Kids’ Choice Awards within 12 hours of USA telecast

    Nick HD+ to premiere the Nickelodeon Kids’ Choice Awards within 12 hours of USA telecast

    MUMBAI: The Nickelodeon  franchise’s latest offering Nick HD+, is set to elevate the entertainment experience for kids with a marquee international event ‘Nickelodeon Kids’ Choice Awards 2016’.  Nick HD+ will create a new milestone with the telecast of the globally celebrated awards within just 12 hours of the US broadcast. The Nickelodeon Kids’ Choice Awards 2016, the only awards  show where every child’s vote counts, is all set to go on air on  13 March, 2016 at 7:00pm IST.

    Speaking on the awards , Viacom18, EVP & Business Head – Kids Cluster  Nina Jaipuria said “Nick HD+ provides children with unmatched entertainment experiences through unparalleled content.  With the Kids Choice Awards exclusively premiering on Nick HD+ just within 12 hours of the US telecast and along with the rest of the world, the channel is going to raise the bar in kids’ engagement in India.”

    This year, upping the entertainment quotient for kids will be the musical sensation and heartthrob Blake Shelton who will be the host for KCA 2016. This high octane awards show will also feature some enthralling entertainment acts, musical presentations, amidst appearances and performances by numerous celebrity icons like Taylor Swift, Chris Pratt and Little Mix. And that’s not all, kids will also witness and participate in celebs being ‘Slimed’ at the mega event.

  • ‘Made in India’ characters pave way for glocalisation of kids genre: Nina Jaipuria

    ‘Made in India’ characters pave way for glocalisation of kids genre: Nina Jaipuria

    Children are a dynamic audience and their entertainment preferences are constantly evolving. The kids’ category in India is therefore reposed with the challenging task of keeping the most dynamic set of audiences constantly engaged and entertained. Over the last few years the most noted shift amongst kids has been an increasing inclination towards local characters that they relate to and can engage with even beyond television. Great story telling based in familiar settings brought alive through elements like dialect and lifestyle have been key to ensuring that children strike a bond with the character. Infusing local nuances that drive familiarity, a sense of belonging and relatability have hence become drivers to creating affinity for local characters. Local content curated from start to finish in India is therefore proving to be the game changer for the kids’ genre and has defined the way kids’ channels have evolved in India. Unlike the earlier days, today the most popular characters in the kid’s genre are local Indian characters like Motu, Patlu, Chota Bheem, Doggy Don, etc. The warm welcoming of the latest entrant into the kid’s category i.e. Nickelodeon’s very own super-kid Shiva is another example of the love and affinity that kids have for local characters and shows.

    With the soaring popularity of these “Made in India” characters, the genre has further widened its appeal with local character based “Made for TV films,” thus adding to the engagement and viewing experience for children. Such made for TV films of our popular characters Motu Patlu and Doggy Don of the Pakdam Pakdai gang continue to top the rating charts, emerging as a clear favourite amongst children. These characters are no more just a mere viewing experience for children but have forged a lasting bond with them. These local characters have now become a part of every child’s inner circle as their best friend, role model and confidante.

    At Nickelodeon, we truly believe in the power of local content to engage and connect with children. Each of our iconic “Made in India” characters like Motu, Patlu, Shiva, Doggy Don and Chotu have helped us create great resonance amongst children. We have taken these iconic characters out of television screens into the daily lives of children through on ground events, consumer products, digital games, etc aligning to the evolving consumption patterns of entertainment through various platforms.

    Curating local content comes with its own set of challenges. However we are in the business of engaging and entertaining children and have always endeavoured to give them the best of stories, characters and quality of animation. We have thus overcome challenges like escalating animation costs, lack of specialised talent to create good content and scripts by investing in a business model that is a win-win for all stakeholders. It has provided great quality of content for the viewer translating to better viewership for the broadcaster, widespread reach for brands within their target groups and also facilitated interesting and innovative integrations for advertisers. This has also fuelled the growth momentum of the animation industry in India.

    Kids are at the core of all we do at Nickelodeon. Curating local content and owning IPs thus enables us to create an ecosystem that amplifies our engagement further. For instance

    1. Motu Patlu merchandise like, ride on’s, apparel, stationery and the back to school range have allowed children to make them a part of their inner circle

    2. Games of Motu Patlu and Shiva have kept them engaged online and allowed off screen interactivity with their favourite characters. 

    3. On ground meet and greets with Motu Patlu, Shiva and the Pakdam Pakdai gang have given children up-close and personal experiences with their favourite toons.

    4. Promo licensing partnerships like the latest Motu Patlu promotional pack of Mc Vities biscuits and Yellow diamonds have allowed kids to enjoy their favourite treats with their favourite characters.

    These engagement opportunities also provide ancillary revenue streams thus bringing more scale to the entire ecosystem.

    With India witnessing a digitisation drive, premium local content has emerged as a key differentiator for the discerning viewers with a wider variety of entertainment choices. Having made our mark in India, this superior local content has also demonstrated great potential and has made an indelible mark in the global animation landscape. We are already seeing instances of this with many of our local animation productions making a global foray. For instance Motu Patlu is now present across five countries, Pakdam Pakdai as Rat-a-Tat has been syndicated across seven countries. Our latest character, the super kid Shiva showcased at the latest chapter of MIPCOM has also received tremendous response and talks of international syndication for our new hero are underway.

    The Indian animation industry led by the kid’s entertainment genre is at the cusp of the next echelon of growth where opportunities are galore. High quality of animation, great story telling and engaging “Made in India” characters are not only capturing hearts and minds in India but also making global in-roads, paving the way for glocalisation of the kids genre. Jai Ho!

    (Disclaimer: These are purely personal views of Viacom18 EVP and head – kids cluster Nina Jaipuria and Indiantelevision.com does not necessarily subscribe to these views.)

  • Nickelodeon’s ‘Shiva’ is highest rated kids show in India

    Nickelodeon’s ‘Shiva’ is highest rated kids show in India

    MUMBAI: It’s been a little over a month since its launch and Nickelodeon’s newest original kids show Shiva is already a leader in its genre. Topping the kids’ programming ranks for the last two consecutive weeks as per Broadcast Audience Research Council (BARC) India’s data, Shiva has claimed the title of the most watched kid show in India.

     

    Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria shares that she was sure Shiva had the makings of a great show for kids, as the character resonates with millions in the target group.

     

    “For any show to work in the kids category, the character has to have all the right attributes, which the kids of today want and value. With Shiva, I think we got that perfect winner yet again. Before the launch of Shiva,we had syndicated an Ormax True Value (OTV) study with boys and girls across Delhi, Lucknow, Ahmedabad, Mumbai and Chennai. Shiva ranked highest on the OTV score in comparison to all competitive players. The testament of this character’s success lies in the ratings where Shiva has been leading the charts across the four weeks since its launch,” Jaipuria explains.

     

    Nickelodeon’s latest gift to their tiny tot audience across the country, Shiva has not just helped in maintaining the channel’s high ratings but has also taken it to a new level. If one was to take out the average of the channel’s weekday ratings for the time slots when the show airs in the last four weeks, Nick leads the category by a large margin.

     

    Shiva currently airs at 1:30 pm, 4 pm and 6:30 pm on weekdays. 

     

    Going by the time band of 1:30 pm, Nick’s ratings stand at 584 (Rat 000s), followed by Cartoon Network at 268 (Rat 000s), Pogo TV at 344 (Rat 000s), Hungama TV at 192 (Rat 000s) and Disney Channel at 298 (Rat 000s). Similar is the case with time bands starting at 4 pm and 6:30 pm with Shiva amassing ratings of 440 (Rat 000s) and 807 (Rat 000s) respectively.

     

    According to BARC India’s week 48 ratings, the show leads the top five kids program list with a rating of 691 (Rat 000s), followed by Nick’s Motu Patlu in Wonderland with a rating of 675 (Rat 000s) and Cartoon Network’s Chain Kulii Ki Main Kulii at third position with 662 (Rat 000s).

     

    Jaipuria says that Shiva commands 11 per cent of Nickelodeon’s ratings and contributes to eight per cent of the channel’s slots. “In week 48, seven out of the top 10 slots belong to Shiva. With my years of working in this category, there are only a few shows which get such a heartwarming opening. Shiva topped the charts in the first week of its launch itself and continues to lead its slots,” she adds.

     

    Given the show’s popularity, advertisers are naturally buoyed. “Nickelodeon has been on a strong growth trajectory and we have been clear leaders in the genre. We have seen a huge growth in our ad rates, with advertisers continuing to show great interest in us and our characters,” Jaipuria reveals.

     

    The growing popularity of the show has also made Shiva a viable character for merchandising. “In the coming financial year, you will see a host of Shiva merchandise in the market. Stating from apparel, bags to even watches and bicycles, we will be launching Shiva merchandise across multiple categories,” Jaipuria informs.

     

    With ample faith in their home grown content, the channel also plans to take Shiva international. “All our local productions are being syndicated internationally. We presented Shiva this year at MIPCOM and talks of international syndication for our new hero are underway,” she adds in parting.

  • Changing dynamics in consumption of kids content

    Changing dynamics in consumption of kids content

    MUMBAI: Producing content to consume for today’s kids is no child’s play. Data and trends on kids content consumption across media-electronic and print goes a long way in impacting decisions made by commissioning editors and TV programmers. A panel at the just concluded FICCI Frames 2015 titled “Decoding Kids’s Content Consumption” presented such data and trends.

     

    On the panel were Eurodata TV Worldwide International senior sales manager Eric Lentulo, Viacom 18 Media EVP and GM Sonic and Nickelodeon India Nina Jaipuria, BARC chief business officer Romil Ramgarhia, IMRB International group business director Ashish Karnad and Stratagem Media CEO Sundip Nagpal. The session was moderated by FICCI AVGC Forum chairman Ashish Kulkarni. 

     

    Lentulo shared some crucial insights from various reports of studies conducted by the company. He said that kids in Asia were viewing less amount of kids content as compared to their US and European counterparts with an average viewing daily time of 2:32 minutes. In Germany, sports worked best for kids with nearly 95 per cent of the kids under the research having watched the FIFA World Cup Final. In Canada, the Super Bowl brought in large traction kids viewers. “Kids are watching content on smart phones as well as tablets but television is the firsts screen for children,” Lentulo observed. 

     

    Providing an Indian perspective, Nagpal said, “Younger kids spend just 30 per cent of their time watching kids channels in India, 35 per cent of GEC content, and the remaining 30 per cent of other content.” He went on add that TAM data showed that young mothers spend just six per cent of their time watching the content viewed by their wards. “The kids genre is popular across metros and one million plus towns and even in towns with population less than one lakh people. While Maharashtra and Gujarat were well performing markets for the genre, Kerala is missing out on children’s content.”

     

    On the other hand, as per Karnard’s study in 2013, two out of three kids seek entertainment primarily to reduce stress and tension from studies. The second primary reason was to seek information. “Three out of the four kids prefer watching content in Hindi rather than in English, while they love animated characters that help others. When they are alone, they would use mobile phones and computer games, they would utilise television to watch music and shows. On the other hand, when in company of their friends and family, they would play outdoor sports and watch movies and sports on television,” Karnard stated.

     

    Having the last word on the subject, Jaipuria said, “While kids today are consuming content on various devices, TV is here to stay for a while.” According to her, kids latched on to television for two reasons: 1) They were terribly bored and seek it as a form of entertainment value. 2) They wanted an escape route where they are able to run from a competitive world to one of fantasy. “Animation is the only medium that can transform them to an imaginative world,” she added.

     

    Highlighting an important point from the perspective of a kid’s broadcaster, she said that they were a safe genre and hence parents trusted the network for its content. Storytelling too was crucial along with quality dubbing and environmental sounds that together made up for solid content. “The primary factor that drives this category is the element of fun and being mischievous and kids are looking for honest values,” she said.

     

    The other elements that children looked for in a character were looks (dressing, style and smile), fantasy (talking about gadgets) and values that the characters stood up for. Throwing light on whether language made a difference, Jaipuria said, “It is the character, bond and relationships which brings them to TV. Language only breed familiarity. Local content is currently edged out because we started off late.”

     

    For the category that is growing at nine per cent and sees under two per cent ad revenue, Jaipuria informed that with carriage fees going down and subscription going up, there was space for further segmentation.

     

    Ramgarhia added that with the coming of BARC, the audience measurement platform would cover everything that India watched including the rural markets. “As more segmentation takes place, a lot of thrust will be placed on kids channels. Nine is the new 14,” he said, adding that moving ahead it would be their endeavour to expand the panel that monitors channels.

     

  • TeenNick to host first ever Virtual House Party for Teenagers

    TeenNick to host first ever Virtual House Party for Teenagers

    MUMBAI: Today’s teens seem to be inseparable from their gadgets which have become a virtual extension of their personalities. Lives are lived through screens – smartphones, tabs and laptops  – where dramas unfold on Twitter, friendships made and broken on Facebook, secrets shared through Whatsapp and much more. Keeping in mind this forever connected generation, TeenNick, that provides an authentic teen experience, is all set to host India’s First Ever Virtual House Party ‘#BestTimeEver’ just for teens on August 27th from 7 to 10 PM on the channel! And TeenNick India is inviting teens across India to have the#BestTimeEverbyregistering for the biggest virtual bash of the year by logging on to www.teennick.in.Teens can also add TeenNick (9833764411) to their Whatsapp groups of best buddies which will give them a chance to win freebies during the party.

    By innovatively leveraging Social Media andonline platforms such as Facebook, Twitter and Whatsapp, TeenNick has made social conversations the currency for teenagers to acquire bragging rights as theywillbe able to see themselves featured on the channel. Tweets with the hashtag #BestTimeEver, Whatsapp chats, Facebook posts and images uploaded by teens featuring themselves and their friends will be aired LIVE on TeenNick as they tune in to watch their favourite shows during the party.

    Teens can also avail exciting offers on food, apparel and beauty brands as they get together with their friends to party while watching the latest episodes of their favourite TeenNick shows on 27th August. The channel will be screening six of their hottest shows: Drake & Josh, Supah Ninjas, House of Anubis, Same & Cat, iCarly and Teenage Mutant Ninja Turtles from 7 to 10 PM on 27th August for the partying teenagers to enjoy.

    Speaking about this unique initiative, Nina Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 said, “Today’s teenagers – ‘screenagers’ – are constantly sharing, conversing and connecting with friends online.And that’s exactly where the idea of #BestTimeEver – the 1st ever virtual party by TeenNick fits right in. This is an innovative campaign that brings together social media and television that relates to and engages with this audience in a fantastic manner.”

    Commenting on the first ever virtual house party by TeenNick, Rajneel Kumar, VP & Business Head – Digital Media, Viacom18 says, “We at Viacom18 are constantly looking at digital innovation in how we connect with our viewers. In this campaign for the first time ever, we’re using all our digital assets to connect with our viewers to bring alive the concept of a virtual house party. For the first time ever, Whatsapp is being used not just as a ‘voting mechanism’ but a virtual ‘venue’ for a party. We are excited about the teens having a virtual house party and the #BestTimeEver.”

    Making this an even more enticing proposition for teenagers, TeenNick has also tied-up with Enrich Salons & Academy, as the ‘Makeover Partners’ for the party. Fifty lucky winners will be selected through a contest and will get a chance to avail a free make-over. The winners will get to choose from a set of looks of the famous TeenNick characters – Drake, Josh, iCarly. Also up for grabs are 500free haircuts!

    TeenNick India packs in a powerful punch of exciting shows straight from Viacom International’s library are world class shows that are a mix of cutting edge live action, sitcoms and game shows. Shows such as Drake & Josh which focuses on relationship between two stepbrothers forced to endure each other’s company and iCarly – the story of an accidental online sensation. Adding a further element of intrigue and excitement are shows such as House of Anubis and Sam &Cat which have a massive fan following amongst teenagers across the globe. All these focus on themes relevant to Indian teenagers such as friendship, love, ambition and much more and provide them easy access to International content.  TeenNick is a digital channel which is available across platforms such as Tata Sky (Channel 623), Airtel Digital TV (Channel 354), Videocon D2H (Channel 521), Hathway, DEN, DigiCable and InCable.

    So if you’re a teenager, hurry up and register for the first ever in-house virtual teen party on www.teennick.inand add Teen Nick (9833764411) on Whatsapp now! And don’t forget to tune in to catch all the excitement as it unfolds LIVE on 27th August 2014 from 7 to 10 PM only on TeenNick!

  • Shemaroo releases home video of animated film-‘The Legend of Buddha’

    Shemaroo releases home video of animated film-‘The Legend of Buddha’

    MUMBAI: In line with its plans to ramp up the programming Nick has launched two shows – Go Diego, Go! and Perman in India. While Go, Diego, Go! is an international show from the Nickelodeon library, Perman is a Japanese acquisition.

    Continuing its onslaught, the channel has introduced a spate of 13 new shows since the beginning of this year. Go, Diego, Go!, is a half-an-hour animated show for young kids, that will air at 10 am every Sunday while Perman, is aimed at the 4-14 year age-group and will air at 7 pm from Monday to Friday.

    Talking about the shows Nick vice president and general manager Nina Jaipuria said, “The launch of these new shows in line with our programming strategy of not only bringing the shows that are ‘entertaining’ but also ‘safe-for-kids-viewing’. Over the last 1 year, Nick has become the preferred destination for kids looking for ‘masti’ and ‘comedy’ and I am sure that both Perman as well as Go, Diego, Go! will further strengthen this association.”

    Go, Diego, Go! is a half-hour animated show, starring Diego Marquez, Dora the Explorer’s cousin. Diego is an 8-year-old animal rescuer who loves nature and has the ability to talk to animals. An entertaining play-n-learn show, Go, Diego, Go helps kids understand and appreciate animal life in habitats other than their own. So, as Diego goes about locating and rescuing animals, he keeps talking about them – their names, physical attributes as well as their habitats, thus informing kids about animals and their unique life in a manner that makes this an exciting learning experience. Every animal on ‘Go, Diego, Go!’ is researched and its traits authenticated by a renowned science education consultant.

    Perman, a classic animation series, is also a half-hour show created by the Japanese duo Fujiko Fujio (also responsible for Nick’s programme Ninja Hattori). It tells the story of a gang of kids – two boys, a girl and monkey who are elected by a mysterious masked man (named Super Perman) to be the protectors of their city. The main protagonist is Mitsuo who is the leader of this gang. All the members of the group own a special ‘Perman Kit’ comprising a helmet with ear-caps giving them super strength, a magical cape that allows them to fly, an emblem button with a ‘P’ that they use as a communicator and their own robots that have the special ability to transform themselves into exact replicas of the kids at the press of a button. This classic animation show, a super hit in Japan, promises loads of masti and fun.

  • Nick kicks off Masti-Dosti contest; plans multi-media campaign

    Nick kicks off Masti-Dosti contest; plans multi-media campaign

    MUMBAI: In line with Nick’s new funda “Bitaiye masti ke pal, apne khas doston ke sang,” the channel will kick off the Masti-Dosti contest starting 4 December on the Masti-Dosti block from 6 – 7 pm, Monday to Friday.

    Nick also seems to be pulling up their socks in promoting this initiative, with plans of launching a multi-media campaign. This would comprise of television, print and on-ground, including colourfully painted school buses and visits to the agencies by its characters – SpongeBob SquarePants and his buddy, Patrick.

    To participate in the Masti-Dosti Contest, kids have to spot the prize on air and report it right back to Nick by calling 1250111555 in Mumbai and Delhi or 1250155 in other cities, or SMS ‘NICK’ followed by either A, B or C and their name to 6882. Alternatively, they can log on to www.nickindia.com and participate in the contest.

    Remote controlled cars, Gameboys, DVD players, cell phones, MP3 players, Discmans and rollerblades – all in pairs will be up for grabs. Ten lucky winners will have the privilege of seeing their names on air. As for the grand prize winner – he/she and a friend get to feature in special promotion that will be aired on Nick at the end of the contest, informs an official release.

    If back-to-back episodes of Nick’s characters and best buds Spongebob and Patrick, Ninja Hattori and Kenny Chee and Munnabhai and Circuit scheming, ploting, sharing and caring is not enough. On the eve of World AIDS Day, the channel extended its hand of ‘dosti’ to children from the NGO – Committed Community Development Trust (CCDT) to come and party with Nick buddies SpongeBob and Patrick and enjoy Nickloads of fun.

    Speaking on the initiative, Nick India vice president and general manager Nina Jaipuria said, “At the onset of the festive season, Masti-Dosti is Nick’s unique way of reaching out and celebrating the ‘spirit of friendship’ with the kids. Over the past many months Nick has formed a special bond with the kids and ‘Masti-Dosti’ is an initiative to strengthen that even further.”

  • MTV ropes in Sony’s Nina Jaipuria as Nick head

    MTV ropes in Sony’s Nina Jaipuria as Nick head

    MUMBAI: MTV Networks India, today announced the appointment of Sony vice president marketing Nina Elavia Jaipuria as vice president and general manager for the kids’ channel Nick.

    Jaipuria fills in the position left vacant after the departure of Hema Govindan. Jaipuria would be reporting in to MTV Networks India MD Amit Jain, according to an official release.

    Jaipuria has over thirteen years of experience in broadcasting, advertising, telecom and FMCG. In her previous assignment she headed marketing and communications for Sony Entertainment Television where she pioneered several experiential marketing campaigns for SET’s leading shows over the last couple of years.

    Her earlier stints include Product Management assignments at BPL Cellular Ltd. and Colgate Palmolive Ind. Ltd. as well as four years at Lintas, where she was involved in developing launch strategies for some of Hindustan Lever’s products from its Home Care and Detergent businesses, informs the release.

    Reacting to her appointment, Jaipuria said, “The explosive growth in the kids’ entertainment space over the last few years, one of the most challenging audiences to understand and entertain, and the immense potential in the Nick brand – are some of the factors that have excited me lead Nick’s initiatives in India.”