ITV

Tag: Nina Elavia Jaipuria

  • ‘Khatron Ke Khiladi’ S10 heads to Bulgaria for new thrills

    ‘Khatron Ke Khiladi’ S10 heads to Bulgaria for new thrills

    MUMBAI: After the success of Bigg Boss season 13, Colors is all set to replace it with Khatron Ke Khiladi season 10 from 22 February at 9 pm. Last year the show garnered around 222 million viewership throughout its journey on the channel and it was the biggest reality show in FY 19 for Colors. 

    "The DNA of the Khatron Ke Khiladi is stunts; its action, its thrill. It's about how one overcomes their fear. But the fact that we're taking it to Bulgaria has changed the scenario completely. We had our own challenges in Bulgaria and to overcome those challenges we innovate. And that's what brings Khatron Ke Khiladi to its newness. The USP of the Khatron Ke Khiladi will be Bulgaria and unimaginable stunts that viewers will see and truly some of them will keep you on the edge of your seat," says Viacom18 hindi mass entertainment and kids network head Nina Elavia Jaipuria. 

    And that's what entertainment is all about. The kind of emotion it can evoke is reality TV. "We have invested a lot in Khatron Ke Khiladi, it's an expensive show. When the viewers will see the show they will realise that stunts and Rohit Shetty are the USP of the show," says Jaipuria. 

    She adds, "In FY 2019, Khatron Ke Khiladi was leading and it was the biggest nonfiction show of FY 19. On an average, I think on a weekly average it had about 9 million viewership. But overall, the entire journey had 222 million viewers. That's huge and that's the biggest non-fiction show has had in a long time. We want to make sure that all the viewers who were watching Bigg Boss season 13 watch Khatron Ke Khiladi too."

    The channel has utilised the platform of Bigg Boss season 13 to promote the upcoming season of Khatron Ke Khiladi. "We got integrations going into Big Boss and Filmfare Awards to talk about it. Of course, we have a lot of outdoor will have some radio buzz, and we have a very solid digital strategy because stunts can be done and lend themselves well to digital."

    For the first time, the channel will use social media platform TikTok, along with Twitter, Instagram and Facebook. The channel is going to take the daring challenge with the contestants through Twitter, Instagram, Facebook, and TikTok. Jaipuria informs, "We will get first the contestants to take the daring challenge and then we'll ask viewers to take the daring challenge. We've done some very peculiar content, which is specially made for viewers online, where we have actually shot two sides of the same contestant. So the contest for example Karishma Tanna – how she wants to face the fear but the other side is about being scared. A lot of social media engagement will be happening throughout show. We wish to trend as much as Bigg Boss worldwide," she added.

    Rohit Shetty returns as the host with the theme of the season Darr Ki University. Enrolling in the university and turning the scintillating country of Bulgaria into a battleground, will be Adaa Khan, Karishma Tanna, Karan Patel, Shivin Narang, Tejashwi Prakash, Balraj Syal, Amruta Khanvilkar, Rani Chatterjee, RJ Malishka and Dharmesh Yelande. Every stunt, every challenge will count when Darr Lega Class, Dega traas and the report card will determine the fate of the contestants in the game.

    For the first time, contestants will be seen performing stunts on a moving train which has been designed by Shetty. Each episode will have a mix of thrilling acts including an aerial stunt performed on a chopper.  Along with performing adrenaline rushing stunts, the contestants will also be seen having their share of fun.  Be it Karan Patel and Amruta Khanvilkar breaking into Chaiyya Chaiyya atop a moving train, Tejasswi trying to talk to a ravenous crocodile or Karishma Tanna falling in love with a Gorilla, there will never be a dull moment on India’s largest stunt-based reality show.

    Viacom18 hindi mass entertainment chief content officer Manisha Sharma says, “Khatron Ke Khiladi is one of our marquee properties that presents a perfect blend of action and entertainment. This season, 10 audacious contestants have been carefully handpicked to be a part of Darr Ki University helmed by our revered host Rohit Shetty. He has been an integral part of our journey and will give this season his personal touch by designing some of the daredevil stunts. For the first time, the season has been shot at the picturesque locations of Bulgaria that serves as a perfect backdrop for the thrilling experience. The contestants will be accompanied by creepy crawlies, deadly animals and innumerable hurdles on their journey that will increase the challenges manifold.”

    The professor of the University and show host, Rohit Shetty said, “The idea of fear seldom puts us on a backfoot but on Khatron Ke Khiladi, it is definitely not an option. This is my fifth year of association with the show and my job is to push the contestants, which I have always done, to face their phobias head-on and explore their true potential. Even the breathtaking views of Bulgaria will fail to ease out the pain when the contestants’ endurance and mental strength will be put to test.”

    Endemol Shine India CEO Abhishek Rege says, “Thrill and adventure put together always makes for a great entertainment proposition and Khatron Ke Khiladi provides you just that. The show has successfully grown over the years to become our biggest action-based property while amping up the energy and action. Rohit Shetty is tantamount to an action guru and with every season, he has reinvented himself to take the show to the next level. We hope to keep up the same momentum as the new season is packed with edgy and high-intensity stunts.” 

  • Sonic launches a month-long campaign this exam season

    Sonic launches a month-long campaign this exam season

    MUMBAI: Sonic launches the latest edition of its school contact programme, Alpenliebe Pop presents Sonic Prank Sessions with Golmaal Junior, Monday – Friday, 7 pm. This month-long campaign will see Golmaal Jr.’s Prank gang, Gopal and Madhav, reaching out to kids through various interactive games and direct engagement in 250 schools across the country. The campaign would span schools in multiple cities such as Mumbai, Delhi, Pune, Nagpur, Vadodara, Ahmedabad, Surat , Ludhiana , Amritsar and Kolkata.

    The latest edition of Sonic’s multi city School Contact Programme will make students’ everyday school routine more exciting through a host of games, trivia, competitions and will also give them a chance to take back some exciting prizes. These Prank Sessions will also bring alive the masti of Golmaal Jr. in classrooms with a series of funny pranks integrated with team building activities.

    Viacom18 Hindi and Kids TV Network head Nina Elavia Jaipuria commented, “Every year with our School Contact Programme, we aim to engage with kids through fun and interactive initiatives that are also meaningful.  Kids are all set to enter a very intensive exam season and this year’s school contact programme is crafted to help kids approach the exam season with positivity and high spirits.  We are sure that kids will have a great time taking a break with our toons and recharging themselves for a stress free and successful exam season.”

    With high octane promotions on the channel, interesting social media promotions and a larger than life engagement in the schools, Sonic will get the masti back in the lives of kids. Tune into Golmaal Jr. Monday-Friday, 7pm.

  • Colors to premiere new show ‘Barrister Babu’ on 11 February

    Colors to premiere new show ‘Barrister Babu’ on 11 February

    MUMBAI: Through its upcoming drama series, Barrister Babu, Colors’ presents an inspiring journey of Bondita, who with the help of her companion Anirudh finds her purpose, breaks the glass ceiling and becomes a ‘Barrister Babu’. Produced by Shashi Sumeet Productions, the show is set to premiere on 11 February 2020 and air every Monday to Friday at 8.30 pm, only on Colors.

    Viacom18 hindi mass entertainment and kids TV network head Nina Elavia Jaipuria says, “Stories have the power to inspire lives, win hearts and above all, change mindsets. Over the years, COLORS has consistently presented content tuned towards highlighting social evils through shows like Balika Vadhu, Udann, Shakti…Astitva Ke Ehsaas Kii, and many more. Right from Meher’s determination, Vidya’s dedication to Pinky’s unbreakable spirit and now Bondita’s inquisitiveness, we have introduced viewers to strong and endearing female characters. With Barrister Babu, we will highlight how Bondita and Anirudh rather than succumb to traditions and cultural practices join forces to rise above all odds and bring about a radical change in the society.”

    Set against the backdrop of Kolkata, an eight-year-old Bondita is being married off to a 60-year-old man. But as fate would have it, her life takes a sudden tragic turn.While she becomes prey to social injustice, fate leads her to her husband Anirudh, a London-return Barrister who wishes to liberalize women and unstrap them from cultural stereotypes. As he pledges to fight against the age-old norms and help Bonita find her identity, he unfolds a pathway for her to become a Barrister Babu. While Bondita asks some thought-provoking questions, Anirudh through her journey tries to fight them. Will Bondita and Anirudh be able to fight against this broken culture and mark the beginning of a revolution?

    Viacom18 hindi mass entertainment chief content officer Manisha Sharma says, “Fighting societal norms and injustice takes a lot more than just courage. To bring about a positive change, one needs to set an example for others to follow, and this is what we aim to bring alive through Barrister Babu. It traces the journey of a young and curious Bondita who becomes a victim of the injustice, but fate leads her to her mentor Anirudh. It’s their journey together of starting a new revolution and giving the nation a female ‘Barrister Babu’.

    Shashi Sumeet Productions producer Shashi Mittal says, “With this unique show, we are trying to blend important social issues that women face with an intriguing storyline. To weave the challenges faced by women in pre-independence into the narrative was definitely challenging, but we are happy with the story that has emerged from this. With strong characters and a refreshing plot, Barrister Babu is a show that is both relatable and interesting. Viewers will not only connect with these characters but will also get to get a close glimpse of a very different era.”

    Talking about the show, Aura Bhatnagar who plays the role of little Bondita, says, “This has been a dream role for me to play, and I am thankful to COLORS for giving me this opportunity. I love how Bondita is a curious child and I can relate with the questions she has. I could not have chosen a better show to make my debut with on television and I will ensure that I do justice to the character."

    Pravisht Mishra who will be seen playing the role of Anirudh says,“This is a unique concept that we are witnessing on Indian television. My character is that of a Barrister who is ahead of his times. He is a progressive person who is bent on ridding India of orthodox customs. He immerses himself in Bondita’s education and becomes an ideal mentor to her. He channelizes Bondita’s natural curiosity and uses it to coach her.”

    Focusing on journey of Bondita, COLORS has designed a 360-degree campaign backed by strong print, digital, radio, on-ground and television plans to create major impact. 

  • Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    MUMBAI: Nickelodeon – India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved SpongeBob SquarePants, the super cool sponge who has inspired pop culture and been a part of every kids’ life since the 90’s. The channel has planned a year-long celebration to celebrate this Bikini Bottom resident through the goofiest gags, memes, fun activities, birthday specials on television and a lot more all year round.

    Nickelodeon in India kicked off the birthday bash festivities by premiering brand new episodes of the show. The channel Nick HD+ also paid tribute to some of the marquee moments of the show on social media platforms with relatable memes and the campaign hashtag being #BeLikeSpongeBob. Nickelodeon is teaming with online micro-fiction platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives, taking fans down memory lane.

    In another birthday special the SpongeBob 3D movie is set to be re-released in August across PVR Playhouse screens pan India (including Mumbai, Delhi, Noida, Bangalore, Hyderabad, Chennai). The movie screening will provide SpongeBob fans i.e. kids as well as adults with one more reason to celebrate the comic capers and fun escapades of the adorable Sponge.

    Globally the brand Nickelodeon apart from the various collaboration and numerous activities all year round partnered with The Pantone Colour Institute to create official SpongeBob Yellow and Patrick Star Pink colours in commemoration of the 20th Anniversary. Not only this but Kyrie Irving and Nike have joined forces with SpongeBob for a colourful range of shoes, which is available for purchase globally. Besides this, from fashion (Moschino X SpongeBob) to automobiles (Toyota) Nickelodeon has gone all out to celebrate this legendary character’s birthday and we’re just getting started cause this is going to be the #BestYearEver !

    Viacom 18 Head- Hindi and Kids TV Network Nina Elavia Jaipuria commented on the celebrations, “Nickelodeon has always introduced characters that kids have loved and adored. Classic characters like SpongeBob SquarePants are a phenomenon and have entertained kids across generations with his nautical mischief. Driven by nostalgia, the internet’s favourite Sponge has been inspiring many pop culture trends globally, as well as in India. This ever optimistic character sets an example for all fans to #BeLikeSpongeBob. The birthday of this pop culture icon will be celebrated all year long with various interesting birthday specials.”

  • Colors’ new epic Ram Siya Ke Luv Kush to premier on 5 August at 8.30 pm

    Colors’ new epic Ram Siya Ke Luv Kush to premier on 5 August at 8.30 pm

    Ayodhya: Ramayan, the revered classic, forms the bedrock of Hindu mythology and its teachings are deeply engraved in our cultural history. A tale of Lord Ram and his beloved wife Goddess Sita is rendered eternal and it encourages us to follow the path of righteousness. Narrating the virtues of Ram-Sita through the lens of their sons Luv-Kush in an artistic rendition of the sacred scripture is COLORS’ magnum opus Ram Siya Ke Luv Kush powered by India Gate Basmati Rice. The show will unearth Luv and Kush’s quest to know their father’s identity which leads them to discover the power of his name and reunite their parents for the greater good. Produced by Swastik Productions, the show will premiere on 5th August 2019 and air every Monday to Friday at 8.30 pm on COLORS.

    The show dates to the magical era when Lord Ram-Sita return to Ayodhya after their fourteen years of exile while Sita is an expectant mother. Celebrations galore and they are welcomed amidst festivities, but the happiness is short-lived. Lord Ram is met with a wave of despair as he finds Ayodhya vasisquestioning Sita's morals and purity post her return from Lanka. While this baffles Ram, Sita senses his dilemma. She decides to leave Ayodhya to uphold her and every woman’s honor and Ram as a husband supports her decision. Beneath the quiet and submissive exterior of Sita, lies immeasurable power. She endures the courage to live by herself and gives birth to Luv and Kush. While they are oblivious to their lineage, they imbibe the same wisdom and compassion as their father Ram. They face adversities and overcome them like true warriors which leads them to reunite Ram-Sita, thus completing the eternal epic, Ramayan.

    Commenting on the launch of the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said, “Indian audience has a penchant for mythological shows as its appeal cuts across all age groups. The shows provide a window to witness the glorious tales through nuanced storytelling and larger than life depictions. Ram Siya Ke Luv Kush will showcase Ramayan narrated from Luv-Kush’s standpoint and how they strived to bring their parents together. It will serve as a perfect opportunity for people to reconnect with our culture and relive the timeless tales. The show is one of our biggest launches this year and we are happy to partner with Swastik Productions once again. They are known to breathe life into many mytho-centric stories including our previous offerings Karmphal Data Shani and Mahakali. We are looking at strengthening the 8.30pm timeslot with this show and thus offering variety to our viewers.”

    Speaking about the sponsorship, Mr. Ayush Gupta, Business Head, KRBLsaid, “Indian culture and traditions are largely spun from our scriptures. These values are what makes us humble, humane, brave and intellectually sound at the same time. India Gate Basmati Rice, the largest selling basmati rice brand in India, understands these emotional threads which are woven into the social fabric of Indian society. We are proud to be associated with Ram Siya Ke Luv Kush as it puts impetus and further strengthens our belief in traditional Indian sentiments. We wish the channel and production team all the best for the success of this epic series.”

    Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, "Ramayan, the eternally universal unifier, is an embodiment of our strong culture, which brings alive the virtues of faith, love, bravery, brotherhood, and sacrifice. All these factors hold significant relevance in today’s day and age and the lessons from the epic have been passed on to from generations over, through its traditional stories. Built on this key insight, Ram Siya Ke Luv Kush will highlight the part of Ramayan which puts the spotlight on Lord Ram and Goddess Sita’s sons Luv-Kush, and how they became instrumental in completing Ramayan. The show scales up in terms of detailing in every aspect including storytelling, production value, special effects, and we are hopeful that our vision turns out to be one of the biggest mythological entertainers for our viewers.”

    Producer Siddharth Kumar Tewary, Swastik Productionscommented, “This is the biggest and the most revered story of our country. My vision is to take our nation back to its roots. It will not just entertain the viewers but will also educate us about our values and our culture. We have made the story relevant to today's youth as I believe it's very important for them to understand our core. The visualization and the presentation is of the highest standards on Indian television and I am hoping that the entire family can watch this series together to understand the story of our roots, the story of our nation.”

    Essaying the character of Lord Ram, Himanshu Soni said,“I have grown up listening to mythological tales and have always been mesmerized by its greatness. This is my second time of playing a godly character and I feel fortunate to be able to recreate the magic through my roles. Playing Lord Ram has been a life-changing experience as it’s tough to emulate his powerful demeanor and strength on screen. Doing justice to it was extremely critical to me as an actor. I am looking forward to associating with COLORS and I hope that the viewers appreciate our efforts.”

    Portraying Goddess Sita’s character, Shivya Pathania, said, “My entire family worships Lord Ram and Sita and they were extremely happy when I broke the news of playing Sita in the show. They felt that their dream has come true through me.  I have played various mythological characters in the past but playing Goddess Sita was a different experience altogether. A lot of responsibility lies on your shoulder when you essay a divine character and I wish to live up to everyone’s expectations.”

    Ram Siya Ke Luv Kush is backed by high production value and the costumes, jewelry, and sets have been designed in a way that it complements the grandeur of the era.  Shiba Priya Sen from Kolkata has added elements from Kumartuli to Ram and Sita’s apparels and accessories. From special cuts of Banarasi saree, georgettes, and silk to dried seed and flowers of Santi Niketan, their look boasts of richness. Udit Narayan has sung the title track while the Halidpur brothers, Sangeet and Siddharth have composed it. Ace choreographer Rekha Chinni Prakash has aesthetically choreographed the opening dance sequence for the show. 

    The channel has devised an elaborate marketing and digital plan to reach out to the consumers.  A key on ground highlight is COLORS Bhakti Ki Yatra, one of its kind concepts, manifested in a form of a holy structure on wheels that hosts Hologram technology to showcase Ramayana’s chapters and give Sakshat Darshan of Ram, Siya, Luv, and Kush to the devotees. A jaw-dropping dance performance by a large troupe and grand Ashwamegh structure are the paraphernalia of this Yatra. The audiences will get a chance to witness this breakthrough consumer connect drive across key market areas, colleges, townships in Uttar Pradesh. The initiative will be amplified on local radio stations, cable, digital through contests and meet and greet program. In a first of its kind partnership, the channel is set to associate with Google to enhance the experience for the audience on the digital front. It will enable them to engage with the actors through Google Assistance and share show gifs. Additionally, the channel will be creating a Ram Setu on Twitter by having a slew of influencers engaging through a single tweet and creating an illusion of a bridge on social media. 

    The show also features a stellar cast including Harshit Kabra as Luv, Krish Chauhan as Kush, Zuber Ali as Hanuman and Naavi Bhangu as Lakshman amongst many others.

  • Cricket enthusiasts to win big with COLORS Premier League

    Cricket enthusiasts to win big with COLORS Premier League

    MUMBAI: The feeling of watching your favorite team play from the stand is supreme and unfathomable! When the name of your player echoes inside the stadium, the experience is unmatchable! So why sit at home and watch the match when you can cheer for them LIVE. Joining in the cricket frenzy, India's leading Hindi general entertainment channel, COLORS will give its viewers a chance to win tickets to watch Mumbai Indians play LIVE at the stadium. Living up to the spirit of India's love for the most popular sport, the channel has associated with Mumbai Indians for this year's T20 cricket league. Taking this association, a step ahead, the channel announces the launch of COLORS Premier League.

    While the Mumbai Indians players sweat it out on the field, with COLORS Premier League the fans can have their own league at home to participate in and score big. Through an interactive microsite, www.colorspremierleague.com, viewers will have to answer simple questions while watching COLORS during prime time from 7-10 pm. With every right answer, they will be able to score runs and win tickets to watch Mumbai Indian matches LIVE at the stadium. The bumper prize of an all-expense paid trip to watch the finale match of the season will go to viewers who will participate maximum through the season and ensure top scores for themselves. 

    Speaking about this interactive property, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, "Cricket begets huge excitement within the country and as the most loved sport, it holds the power to connect with audiences across demographics. As a country, which is passionate about both entertainment and cricket, this association gives us an opportunity to extend the euphoria linked to the cricket season to viewers on our channel. With COLORS Premier League, we aim to not just offer a unique blend of the two, but also give viewers a chance to be a part of this exciting extravaganza."

    The Mumbai Indians and COLORS collaboration will give an opportunity to the viewers to not only enjoy LIVE cricket matches but also watch their favorite Mumbai Indian players in various moods on the channel through in show integrations. 

  • Nickelodeon says “Pressure ko bolo Bye”

    Nickelodeon says “Pressure ko bolo Bye”

    MUMBAI: Nickelodeon – India’s leading kids’ entertainment franchise is back with their global pro-socio initiative “Together For Good” which this year will raise awareness about the impact of ‘stress’ on children. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5%) of the students report of stress are due to academic pressure with no significant differences across gender, age or grade. Understanding the parameters that cause stress amongst children Nickelodeon in association with Early Childhood Association is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’.

    Leveraging the strength of the entire Nickelodeon franchise and using the power of the Nicktoons, the campaign is brought to life with light hearted, child-friendly yet impactful on-air promos, with the message #PressureKoBoloBye’. This edition of Together For Good sets out to address various parameters that are a cause of ‘stress’ amongst children and simple steps to identify and act towards the same.

    As a part of the campaign nickelodeon is creating a two-fold module co-produced by Early Childhood Association, with an aim to reach over 350 educational institutes comprising of private and government schools, NGO’s and Anganwadi’s across the nation, to help them battle the challenges. Motu Patlu, Dora and Shiva will kickstart an extensive awareness-drive across schools through a series of light hearted videos, fun and interactive activities that stimulate changes and motivate children. Experts from ECA will host a workshop for parents and teachers to help understand negative changes and symptoms amongst children and simple measures to bring out the best in children. We will amplify this message further on social media with interactive posts, video memes and a pledge that they can take through our websites and say bye to pressure.

    Commenting on the initiative, Nina Elavia Jaipuria, Head of Hindi and Kids Entertainment Network, said “As a responsible broadcaster for kids, their wellbeing is at the centre of all our initiatives at Nickelodeon. We have therefore  continuously curated marquee programmes  like Together For Good that endeavour to drive  behavioural change  and  enable  a safe environment for kids,  allowing  them to  be pressure free and inspired.”

    Highlighting   the association, Swati Popat, the President of Early Childhood Association, said, “Having worked in the education industry over three decades, diminishing mental health in children is one of the major concerns of our society. Associating with Nickelodeon for this initiative gives me immense pleasure to churn the wheels of change through Together for Good initiative.”

  • COLORS’ presents Gathbandhan, a gripping love story between a gangster and a righteous IPS office

    COLORS’ presents Gathbandhan, a gripping love story between a gangster and a righteous IPS office

    Mumbai: They say love finds you in the strangest places, it’s a promise, it’s a souvenir which once given can never be forgotten.  But what happens when this strange love comes tangled in complexities of laws, conflicting lives, opposing value systems, family tussles and a bond of life time. Untangling this anokha bandhan will be, COLORS’ upcoming fiction drama, Gathbandhan. An edgy yet captivating love saga from the streets of Dashrath chawl in Mumbai, the show in a light-hearted manner will trace the journey of two contrasting personalities who under unusual circumstances are tied in a bond for lifetime. Featuring Abrar Qazi, Shruti Sharma and Sonali Jayanti Naik, Gathbandhan produced by Jay Mehtaa Productions premiers on 15th January 2019 and will air every Monday to Friday at 9:00 p.m.

    Gathbandhan explores the extraordinary love story of a Gujarat ni chokri Dhanak (Played by Shruti Sharma), an honest, upright individual, who has the zeal to become an IPS Officer and a gangster, Marathi Mulga Raghu (Played by Abrar Qazi), Son of Savitri Bai Jadhav, a Bollywood fan with no aim. Under the watchful eye of his mother Savitri (Played by Sonali Jayanti Naik), Raghu takes over the family business of extortion; unknown to Dhanak; a fearless woman who holds ethical and moral values supreme. As the two enter the bond of matrimony, a conflict of epic proportions ensues between Savitri and her new daughter-in-law. Will Raghu be influenced by his paramour or will their love succumb to the manipulations of his controlling mother?

    Commenting on the show, Nina Elavia Jaipuria – Head, Hindi and Kids TV Network, Viacom18 said, “Reinforcing our promise to stay connected and keep our audience engaged and entertained, we are delighted to bring back the evergreen genre of romance with Gathbandhan. The show is a unique alliance of two conflicting cultures, values and worlds. With one being an IPS officer and other being a local don, the show makes for a powerful drama which will ride high on emotions and aspiring dreams.”

    Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment said, “Gathbandhan is a tongue in cheek story between a boy, who is a don and a self-righteous girl studying to be a police officer. She wants him arrested along with his mom and he wants to please her to become his bride. The question lies in whether she will be able to convert him? Will she arrest him? With lots of nuances of Gujarati and Marathi families, the storyline will spice up the tashan between the two. With Kesari Nandan, Gathbandhan and Khoob Ladi Mardani Jhansi Ki Rani,  we hope to keep viewers  entertained with the variety of content that we are offering.”

    Jay Mehtaa, founder of Jay Mehtaa Productions, said, “With the authentic bustling backdrop of Mumbai, Gathbandhan chronicles the lives of two individuals who look at their personal and professional values from two different lenses. With the clash of three strong personalities- Dhanak, Raghu and Savitri Bai, the audiences are in for a roller-coaster ride. As these two worlds converge, the question lies in whether it will lead into a battle or will they find love. Adding further, Kinnari Mehtaa, co-founder of Jay Mehtaa Productions, said, Determining and transforming characters with fresh concepts is what we believe in and our synergies matched with COLORS on this front and we are delighted to be associated with them.”

    Speaking about her television debut and playing the role of Dhanak, Shruti Sharma said, “I am honored to make my debut with COLORS and portraying a strong character of an IPS Officer with defined principals. Dhanak is an idealistic young girl, who sees the world as black and white and is determined to bring change in society. Her life  changes when she learns that her husband Raghu is anything but moral. What happens next, is full of dramatic twists and turns and I hope viewers will enjoy the ride.”

    Commenting on his role, actor Abrar Qazi who essays the role of Raghu, said, “Essaying the role of a gangster might seem easy to eyes, but turned out to be really challenging. The body language, the dialect, the clothes, it all takes a lot of time to get comfortable with. I am pleased to be associated with COLORS for giving me my debut character which so challenging and unique. I can’t wait to see viewers reaction, when they see this unique love story.”

    Adding further, Sonali Naik who plays the role of Savitri, said, “I am playing the role of the lady don of ‘Dashrath chawl’, who is looking for a bahu who will take forward her family’s legacy of money extortion A doting mother, she cannot fathom the idea that her son may give up the life she envisioned for him by marrying a woman like Dhanak. My character will add a flavor of fun and spice to the show and I am sure viewers will enjoy the nuances in Savitri’s characters.”

    Gathbandhan revolves around three stark opposite characters, each with their own set of morals and beliefs who come together in the most unusual circumstances. While Dombivali ka Don Raghu has the city at his feet, it is up to Gujarati IPS Dhanak to make Raghu walk the path of righteousness as his better-half. In this conflict of crime vs kanoon, will love win? With tremendous performances from actors Akrar Qazi, Shruti Sharma and Sonali Jayanti Naik, Gathbandhan promises to be wholesome entertainer with an intriguing love story at its core.

    The grand launch of the show witnessed a big fat wedding of two these two contrasting personalities, destined to unite, Raghu and Dhanak. Gracing the ‘Anokha Gathbandhan’ were the daredevils khiladis of Khatron Ke Khiladi – Avika Gor and Sreesanth along with Shilpa Sakhlani from Vish Ya Amrit Sitaara – Ek Vishkanya Ki Kahaani. Thousands of people came to bless the couple and celebrate their D-day as  Raghu and Dhanak performed every wedding ritual with utmost bliss.  

    Tune in to be a witness of love struggling to evolve in the amidst of all odds with Gathbandhan starting 15th January 2019, every Monday to Friday at 9.00pm only on COLORS

  • Black magic, evil forces and unnerving eeriness – COLORS’ new supernatural drama ‘Tantra’ explores the untamed world of the unknown

    Black magic, evil forces and unnerving eeriness – COLORS’ new supernatural drama ‘Tantra’ explores the untamed world of the unknown

    Mumbai: A beautiful house nestled in a beautiful environment houses a beautiful family. But does beauty dwell in everything that looks beautiful? Delving into the realms of the unknown is COLORS’ latest supernatural offering, Tantrawhich explores the world of black magic and its evil effects. The show is an intriguing tale of incantation, mysticism and supernatural elements wrapped in a family drama.

    ‘Tantra’tells the tale of a family who has fallen prey to the clutches of incantation. The Khanna’s are an affluent family who move into their dream home but become unfortunate victims of the gruesome practice of Tantra. The antagonist is the House itself whose eerie effects makes the place unliveable and a nightmare for its inhabitants.

    Actor Sargun Kaur essays the female protagonist Niyati Khanna, while actor Gautam Vig plays her love interest, Akshat. The supernatural thriller marks the comeback of celebrated television actors Manish Goel and Juhi Parmarwho will be seen as Prithvi and Sumati Khanna. Producedby Swastik Productions, Tantra will premiere on 3rdDecember 2018 and will air every Monday to Friday at 11:00 p.m.

    Speaking about this thrilling genre said, Nina Elavia Jaipuria – Head, Hindi and Kids TV Network, Viacom18, "At COLORS we have always provided varied and diverse content choices and experiences to our viewers.  Our intriguing and captivating sagas continue to engage audiences and create benchmarks in storytelling and scale.  With Tantra, we continue to explore another interesting and intriguing genre that is sure to provide viewers with an edge of the seat experience.”

    Speaking about the concept of the show,Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said,“The Indian audiences have always been fascinated by supernatural stories. These stories take us back to our childhood, a time when it was easy to believe in the fairy-tales and mystical stories. Whether it’s the costumes, the VFX, the props or the sets, the viewers have always devoured the mysterious world of uncanny tales. The antagonist in our show is a House that has a will of its own. Will Niyati be able to save her family from the clutches of the evil forces entrenched in this House? 'Tantra' will explore this and much more for the viewers.”

    Mr. Siddharth Kumar Tewary of Swastik Productions, the Writer, Producer and Creator of Tantra, "Tantra, the story of a house that has undergone black magic, is a progressive show that truly shows that doing black magic isn’t good and the consequences can be dire. The intricacies in the relationships which each of the family members share with each other as well as the dynamics of a family also plays a crucial role in the story. Tantra is Swastiks’s first foothold into the supernatural genre in which we are bringing to our viewers a house that shall truly ‘live’, a family that shall fight the darkness which comes with black magic and a story that shall grip the viewers through VFX, sets, props etc which has never been seen before in the world of supernatural on Indian Television.”

    Sargun Kaur who plays Niyati Khanna, said, “Niyati’ is a practical young woman who does not believe in superstitions. She must come to terms that her family is inflicted by the evils of tantra and is the only person who can truly save her family from its wrath. I am extremely excited to work with COLORS for the first time and I hope to receive a positive response from audience.”

    Gautam Vig who plays Akshat,said, “Akshat plays Niyati’s love interest. He is undyingly devoted to his lady love. While Niyati’s family relies on her to safeguard their lives, it is Akshat who is Niyati’s pillar of strength. It is my first show with COLORS’ and the concept is pathbreaking, I am sure it will entertain the audience and keep them glued to the television”. 

    Juhi Parmar, who plays Sumati Khanna, said, “I am happy to be back with COLORS and Swastik Productions once again. It is like coming back home for me. But this role is completely different from my last stint. My character Sumati is a god loving woman and a hands-on mother. I am looking forward to this show because of its unique concept and eagerly awaiting audience feedback on the same”.

    Manish Goel, who plays the family patriarch Prithvi Khanna said, “This is my first show with COLORS and I am looking forward to this union. My role as Prithvi Khanna is an atheist but I am a firm believer of god in real life. The show has been conceptualized well and has some beautiful characterisations. I hope the audience appreciates our efforts and make this show a thumping success.”

    Tantra is an esoteric practice and the Khanna’s must band together to fight this evil when they come face to face with the reality of Tantra. This unnerving tale is sure to have the audience by the edge of their seats.

  • Most awaited awards of the year – Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

    Most awaited awards of the year – Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

    MUMBAI: It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.  The most unique award show for the kids and by the kids will once again witness high decibel fun and entertainment. Hosted by the witty and charming Kartik Aryan, Kids Choice Awards 2018 will have the best of Bollywood – Varun Dhawan, Alia Bhatt and Sonakshi Sinha set the stage on fire with the kids’ favorite Nicktoons!  The most awaited kids award show is all set to come to life on 13th December 2018 at NSCI Dome, Mumbai.

    Speaking about the award Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18 said, “It brings me immense pleasure to present yet another year of Nickelodeon Kids Choice Awards. This year, the Kids Choice Awards  is slated to come to life as an apex entertainment bonanza for kids and their families. Our intent with this novel award show is entertaining kids, empowering them and their choices as well as engaging with parents, making it a truly memorable family experience.”

    Nickelodeon Kids Choice Awards is an extravaganza where none other than the kids decide who will take home the most coveted award – the Nickelodeon Blimp! Kids Choice Awards 2017 saw Ranveer Singh being voted the best actor, Alia Bhat the best actress, Varun Dhawan the favorite entertainer of the year and Golmaal Again was voted by the kids as the favorite movie of the year. This year the voting, exclusively on www.voot.com and the Voot app, is across 13 categories, like favorite actor, favorite actress, favorite movie, favorite song, favorite mobile game etc.

    This year’s Kids Choice Awards is all set to up the ante on entertainment. Children’s favorite Nicktoons – Motu Patlu, Shiva, Rudra, to name a few will shake a leg with the gorgeous Alia Bhatt, Sonakshi Sinha and Varun Dhawan, making Kids Choice Awards 2018 the most entertaining experience. Like last year which saw Alia Bhatt get drenched in slime and Ranveer Singh slide into a pool of slime, this year too, slime will be the mark of honor for the winner.

    So, it’s time to see who will take home the Nickelodeon Blimp and which superstar will get dunke