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Tag: Nimbuzz

  • Mobile Marketing Association reveals speaker list for 4th MMA Forum India

    Mobile Marketing Association reveals speaker list for 4th MMA Forum India

    MUMBAI: The Mobile Marketing Association (MMA) has revealed the full speaker line-up and agenda for the upcoming MMA Forum India to be held on 16 September, 2015. Themed: Acquiring, Reaching and Engaging the Right Consumers with Mobile, this one-day conference will see prominent experts and thought leaders from across the mobile marketing ecosystem dissect the different components of mobile marketing from programmatic, mobile video, and location, to creativity and innovation. In-depth discussions will reveal new ways in which marketers can harness the power of mobile to keep up with the ever changing needs of today’s discerning consumer.

     

    Rahul Welde, Regional Vice President – Media of Unilever, will kick-start this year’s Forum, providing insight into Unilever’s innovative approach to marketing, discussing the opportunities presented by the consumer in his session ‘Leveraging Mobile To Drive Innovation and Enhance Brand Experiences.’

     

    CVL Srinivas, CEO GroupM will moderate a key panel discussion on key principles to becoming mobile capable with Vipul Prakash, Vice President – Beverages Category, Pepsico India, Ajit Mohan, Executive Vice President & Head, Digital for Star India and Novi Digital Entertainment Limited, Amrit Thomas, CMO, United Spirits Limited and Amarjit Singh Batra, CEO, OLX India. They will share examples from their client’s perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability so companies can reach a level of maturity quickly and more effectively.

     

    The Forum will also see Fergus O’Hare, Head of APAC at Facebook Creative Shop, talk about the creative renaissance in mobile marketing. His session will explore creativity in today’s connected world, the explosion of mobile video and the implication and opportunities for marketers.

     

    In addition, Dippak Kurrana, Co-Founder & CEO Vserv will host a Fireside chat with Media Specialist and writer Vanita Kohli-Khandekar on the discovery to transaction in the mobile internet world. The smartphone explosion and ever-evolving technology has brought us closer than ever in achieving the marketer’s ultimate goal of shrinking the intent-purchase gap. This session will see the industry leaders discuss how marketers can get ahead of the curve, to maximize their opportunities and future-proof their strategy.

     

    Other key speakers include

     

    ·         Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited

    ·         Nitin Bawankule, Industry Director, Ecommerce, Local Classifieds & Technology, Google India

    ·         Shireesh Joshi, Head Strategic Marketing, Godrej Group

    ·         Joshua Maa, Founder & CEO MADhouse Inc

    ·         Scott Zalaznik, Head of Global, Strategy, Xad

    ·         Joe Nguyen, Senior Vice President, Asia Pacific comScore, Inc

    ·         Nitin Mathur , Senior Director Marketing, Yahoo Asia Pacific

    ·         Vikas Gulati, Managing Director, Asia Opera Mediaworks

    ·         Avinash Jhangiani, Managing Director –Digital & Mobility OmnicomMediaGroup

    ·         Chris Steedman, Managing Director APAC, M&C Saatchi Mobile

    ·         Anita Nayyar, CEO India & South Asia, Havas Media Group

    ·         Milind Pathak, COO Madhouse – South Asia

    ·         Manav Sethi, Group CMO, ASKME India & Findit Malaysia

    ·         Jayesh Easwaramony, VP & GM, Asia Pacific, Middle East & Africa, InMobi

    ·         Rohit Sharma, CEO & Founder Pokkt

    ·         Joby Babu, COO, Nimbuzz Internet Media Pvt Limited

     

    “I am extremely excited about the diverse mix of speakers at this year’s Forum, who will be sharing their insights into how marketers can adapt and reinvent their approaches to mobile marketing to acquire, reach and engage the consumer in line with continuously changing technologies and consumer behaviours,” said Rohit Dadwal, Managing Director, MMA APAC.

     

    The MMA Forum India 2015 will conclude with the awards ceremony of the SMARTIES™ INDIA 2015, recognizing the best mobile marketing works in the region.

     

    The MMA Forum India 2015 is partnered by Vserv.com, MADhouse, InMobi, Nimbuzz, Opera Mediaworks, Pokkt, Hotstar, Yahoo!, Unites Spirits Limited and Pocket Math. 

  • Nimbuzz collaborates with ‘The Bachelorette’

    Nimbuzz collaborates with ‘The Bachelorette’

    MUMBAI: Nimbuzz, a leading communication and entertainment platform, has associated with Life Ok to provide an innovative and interactive brand engagement module on mobile – the Nimbuzz Chat Buddy for The Bachelorette, a dating reality show starring Bollywood starlet Mallika Sherawat. The Bachelorette Buddy would reach out to over 25 million Nimbuzz users in India on their mobile phones giving Life Ok an opportunity to initiate a dialogue with the masses through a format native to the Nimbuzz platform. The Buddy was made available to all Nimbuzz users from 5 October.

    Nimbuzz Chat Buddies appear as regular contacts on the chat roster of Nimbuzz users across India. The Bachelorette Buddy is an extension of Life Ok’s reality show that focusses on finding a match for Mallika Sherawat from among the 30 contestants. The Buddy intends to create one to one engagement through questions around Mallika’s eventful Bollywood career and her exciting personal life. The Bachelorette Chat Buddy on Nimbuzz gives users the opportunity to make live suggestions to Mallika on who she should date and who she could do without.

    Speaking about the association, Nimbuzz head of monetisation and strategy Anubhav Sharma said, “Nimbuzz Chat Buddies have been extremely successful in connecting the biggest brands to their relevant audiences. We are extremely excited about our partnership for primarily two reasons. Firstly, this is the first time that a reality show of such scale has recognised the engagement value that Chat Buddies bring to the entertainment industry and secondly our foray into the lifestyle-entertainment space is being marked by some of the biggest names in the ecosystem including Mallika Sherawat and Star network.’’

    Commenting on the launch of The Bachelorette’s biggest mobile campaign powered by Nimbuzz, Life OK head of marketing Pratik Seal said, “The Bachelorette is a unique concept that looks to capture the interest of a wide audience irrespective of their demographics. Keeping in mind the uniqueness of the format and the audience, we were looking at associating ourselves with a platform that could not only reach out to the masses but also offer engagement value that makes our users feel as much a part of the show as the contestants. We are confident that our partnership with Nimbuzz will be immensely successful in generating interest around the show.’’

    The Bachelorette Buddy on Nimbuzz will be the core of the brands mobile strategy for The Bachelorette. The reality shows premiered on 7 October at 9:30 pm on Life Ok.

  • Perfetti leverages Nimbuzz‘s Chatbuddy for its marketing campaign

    MUMBAI: Cross-platform global communications solution provider Nimbuzz has roped in confectionary manufacturer and marketer Perfetti Van Melle India (PVMI) as the company‘s first client for its mobile-based brand interactive platform Nimbuzz Branded Chatbuddy.

    Under this partnership, Nimbuzz has developed a unique proposition for Perfetti‘s latest marketing campaign “Mentos Batti Jalao” by leveraging its Chatbuddy module.

    Mentos currently has a contest in progress by the name Khooni Kaun Hai? A television commercial consisting of a series of clues is being aired and the viewers are asked to guess the killer‘s identity in order to win a prize.

    Chat Buddy will enable PVMI‘s confectionary brand Mentos to leverage the mobile platform and establish a one-to-one connect with its target audience by directly connecting with 25+ million Nimbuzz users as chat friend.

    Under this initiative, the Chat Buddy will allow Nimbuzz users to install Mentos Batti Jalao Buddy on their mobiles, participate in the contest and solve the murder mystery. The Mentos Batti Jalao Buddy will also release daily hints to unfold the mystery. This Chat Buddy will be visible to all Nimbuzz users across India.

    “With the ever-increasing mobile user base in India, mobile is an important medium for marketers today. With an average time of 55 minutes per session spent by a user, Nimbuzz offers a great platform for us to connect with our target audience on a one-to-one basis,” said Perfetti Van Melle India Director Marketing Nikhil Sharma.

    Nimbuzz head-sales Anubhav Sharma said, “We are thrilled to connect with the excitement of Mentos and we are confident that Khooni Kaun Hai mystery will bring more enthusiasm for our users. We are pleased to work with some great marketing minds from PVMI, Maxus India and certainly, this endeavour will bring a change in the mobile advertising thought process.”

    Maxus South Asia head of digital Unny Radhakrishnan added, “Mobile phones have now become an indispensable consumer touchpoint. Marketers, solution providers and technology partners are discovering newer and innovative ways to interact with consumers instead of interrupting them. Here, Chat buddy enhances the overall communication story delivered in traditional channels by offering consumers real time interaction with brand on their personal handsets.”

  • Nimbuzz moves HQ from Netherlands to India

    MUMBAI: Mobile application provider Nimbuzz has shifted its headquarters from the Netherlands to India and is now strategising to introduce innovations in the segment to create more business values and a new paradigm of mobile advertising.

    Nimbuzz said the internet boom in the mobility space is expected to happen in India in the next five years, which was the main reason to shift its global operations to India.

    The other reason to shift base is the Smartphones and Tablets adaption rate and the burgeoning growth in the telecom subscriber base in India (currently at 926.53 million). This opens up new, personalised advertising opportunities for brands to reach a vast segment of the diverse consumer base.

    The company is operating on the notion that “SMS-based advertising is not even close to what the industry is expecting from mobile advertising.”

    Nimbuzz is now focussing on driving its revenue through location-based mobile advertising, Nimbuzz Bots (popular as Nimbuzz Chatbuddies) and analytics.

    Brands across sectors like FMCG, retail, healthcare and technology are increasingly using the mobile medium to advertise and interact with their customers. In order to provide these advertisers with an effective approach to invest their marketing spends in a cost effective and more impactful manner, Nimbuzz has introduced personalised advertising.

    The company is the pioneer in offering hyper-local targeted ads (HLTA) on the mobile platform across the globe. This tool allows the advertiser to advertise according to the location of the mobile phone user. For example, when the Nimbuzz user is in one of the malls, he sees a location based ad which prompts him to visit a pub within the mall for happy hour discounts.

    Nimbuzz has also introduced the Chat Buddy Developer Program (CBDP) recently which is expected to help brands, publishers, and independent developers get access to the 85 million Nimbuzz users across more than 200 countries.

    Nimbuzz has also collaborated with the many established brands and publishers like IBNLive for news update, Cricbuzz for live cricket update, Twitter for tweeting from within Nimbuzz, VantageTrade for stock updates, Wikipedia for ready-information, Youtube for searching and viewing videos and IMDB for movies reviews.