MUMBAI: Former senior vice president and head of integrated media at Hungama Digital Media Entertainment Niloufer Dundh, has announced a partnership with Reliance Entertainment‘s Talenthouse India.
This move signals Dhund‘s plans for her firm Ventes Dundh in the crowdsourcing segment and her belief in its appeal to brands.
Niloufer has scored a six this IPL season, with a key role in Talenthouse‘s crowdsourcing initiative for Vodafone‘s IPL campaign where 22 kids will wear the winning design comprising of jersey and cap while leading the final two teams to the ground. With an overwhelming response, Talenthouse had crowdsourced 433 designs out of which Vodafone has chosen one design by Parth Gondaliya who received Rs One Lakh as cash prize.
Besides providing the leading telecom brand in the country with an innovative method to crowdsource, Niloufer has connected one of her clients to an upcoming nation-wide campaign by Talenthouse. With a theme that is sure to connect with every Indian and targeted in its appeal to the youth, Talenthouse will announce this campaign over the next month.
Having previously managed brands in the digital space, the lack of quality content can diminish a brand‘s efforts to appeal to audiences. Speaking of the association, Niloufer Dundh entrepreneur Ventes Dundh said, “We often fail to meet the objectives of digital campaigns due to the poor quality of content. Good content has proven to be a differentiator for a brand, as it increases talkability and engagement quotients. This is a gap that I am confident that Talenthouse will fulfill, as we will be able to reach out to several brands across the country. Together with Talenthouse, we plan to up the ante and execute different projects and deliver unique crowdsourcing initiatives.”
Talenthouse India CEO Arun Mehra said, “Crowdsourcing is essential for brands to be taken seriously in this increasingly digital age. Talenthouse has consistently delivered quality content for brands, having successfully engaged consumers. We are excited to work with Niloufer who has a strong reputation in the industry, with some stellar work to her credit. We have a string of projects in the pipeline that we are excited to announce and will continue to grow successfully in the crowdsourcing space.”
