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Tag: Nilesh Naik

  • Nilesh Naik joins Rediffusion as executive creative director

    Nilesh Naik joins Rediffusion as executive creative director

    Mumbai: Rediffusion announced that Nilesh Naik has joined its Mumbai office as executive creative director. 

    With over 19 years of work experience, Naik has worked with several top agencies including Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India, and The Classic Partnership, Grey Worldwide and GTB in the UAE, in Dubai. 

    “We have been strengthening our team at Rediffusion to keep pace with all the new businesses that we have been winning over the past few months. And of course, there has been a tremendous surge in projects and assignments from existing clients,” said Rediffusion Mumbai head and EVP Kalyani Srivastava. “Nilesh will be tasked with shouldering some of the increased responsibilities and I am sure he will come out aces.”

    Naik was ranked among top 10 creative directors in the MENA region in 2019. He is the recipient of several awards that include the Cannes Lions, Adfest, OneShow and Dubai Lynx and his work has been featured in Lurzer’s International Archive.

    “Nilesh brings mature, well-rounded and multi-domain experience to Rediffusion Mumbai. He is a wordsmith who expresses himself elegantly and impactfully,” said Rediffusion Mumbai head of creative Pramod Sharma. “We are looking forward to some great work from Nilesh in the days to come.”

    “Rediffusion has created some of the most memorable campaigns in Indian advertising and it feels great to be part of such a fabulous team,” stated Nilesh Naik on his new role. “Here creativity is the only currency and I’m looking forward to creating fantastic work that gets noticed, establishes a deep connection with the audience and does wonders to clients’ businesses.”

  • Toyota moves to fun & thrill in its ‘Waku Doki’ campaign

    MUMBAI: Toyota Kirloskar Motor (TKM) launched its new Waku Doki Multi-Media campaign targeted at the youth in India.

    The creatives of the campaign have been conceptualised by Percet/H. With this campaign, Toyota introduces the audiences to its new brand promise, ‘Toyota will make your heart go Waku Doki.’

    The name of the campaign ‘Waku Doki‘ in Japanese means ‘Heightened anticipation and excited heart thumping’.

    The focus of the campaign is to communicate that the product offers excitement to the youth through different activities. The campaign also aims to involve people from various walks of life to share their moments wherein they have felt ‘Waku Doki’. The feeling will then be linked to owing a Toyota and driving the vehicle.

    The campaign provides racing heartbeats, adrenaline rush, thrilling excitement and exhilaration which can be felt by any individual in instances to connect the essence of the phrase Waku Doki with the Indian audience.

    Percept H Pvt Ltd senior creative director NileshNaik said, “The task was to make Waku-Doki synonyms with exciting, heart thumping moments. We did this through an integrated campaign which shows people from various walks of life, young and old experiencing Waku-Doki moments in their everyday life. Moments that every Indian can relate to.”

    The campaign has appeared in the newspapers and has hit the TV channels. It has also aired on You Tube and radio channels.

    Toyota Kirloskar Motor MD Hiroshi Nakagawa said, “With this campaign we are trying to move to the next level and assume a new face – thrilling, exhilarating and fun. With this shift, we hope to build up the emotional quotient and endear our consumers to the brand .We are “very Waku Doki with this campaign” and hope this Waku Doki feeling can be widely spread in India. ”

    In the year 2010, Toyota launched its ‘Quality Promise’ campaign which was supported and further enhanced by the ‘Toyota yani Bharosa’ campaign. It aimed at rewarding every consumer with a smile.

  • Nilesh Naik joins Perceot/H as SCD in Bangalore

    Nilesh Naik joins Perceot/H as SCD in Bangalore

    MUMBAI: Percept/H has appointed Nilesh Naik as senior creative director for its Bangalore office. He moves from Dentsu Marcom, where he was at Mumbai office serving as creative director.

    In his new role, Naik will be spearheading the creative team in Bangalore and will be focusing on developing and strategising innovative campaigns for the clients.

    Percept/H chief executive officer Prabhakar Mundkur said, “Our Bangalore office is growing from strength to strength. Getting Nilesh on the team is part of our effort to strengthen the creative product at Percept/H.”

    Naik said, “Percept/H is the right fit in terms of brands, the people, and their vision for the place. It‘s a great opportunity to create work that‘s refreshingly different yet works wonders for the brand.”

    Naik comes on board with 13 years of experience in the advertising industry and during this time has worked with agencies like Everest, Euro RSCG, Ambience and Bates. He has worked for different verticals like FMCG, finance, real estate, publications, telecom and insurance. Naik was part of the team that managed Tata AIG Life‘s launch campaign in India.