ITV

Tag: Nilesh Khare

  • Sakal Media Group Emerges as the No.1 Marathi News Platform in India – ComScore Jan 2025

    Sakal Media Group Emerges as the No.1 Marathi News Platform in India – ComScore Jan 2025

    MUMBAI: The Sakal Media Group has once again cemented its position as Maharashtra’s leading media powerhouse. According to the Comscore report for January 2025, esakal.com has emerged as the number one Marathi news platform, attracting 13.05 million monthly active users. This remarkable feat underscores Sakal’s ability to connect with its audience through compelling storytelling and cutting-edge digital strategies. With a significant lead over its competitors, Sakal’s dominance in the digital space is undeniable.

    esakal.com: The digital powerhouse

    At the heart of Sakal Media Group’s success is esakal.com, a platform that has redefined digital journalism in Maharashtra. Launched as the online extension of the iconic Sakal newspaper, esakal.com has grown into a standalone powerhouse, offering a seamless blend of traditional journalism and modern digital innovation. Its user-friendly interface, comprehensive coverage, and commitment to quality have made it the go-to source for Marathi-speaking audiences.

    The January 2025 Comscore rankings highlight esakal.com’s unparalleled reach, with 13.05 million monthly active users – a figure that speaks volumes about its popularity and trustworthiness. This achievement is not just a win for Sakal Media Group but also a reflection of esakal.com’s ability to connect with readers on a deeper level.

    What sets esakal.com apart? Several key factors have contributed to esakal.com’s dominance in the digital news space:

    1. Credibility and trust: In an era of fake news and misinformation, esakal.com has remained a beacon of truth. Its rigorous fact-checking process and commitment to unbiased reporting have earned it the trust of millions.

     2.  Hyper-local focus: esakal.com understands the pulse of Maharashtra. From breaking news in Mumbai to cultural events in Pune and agricultural updates in rural areas, the platform covers it all. This hyper-local approach ensures that readers stay connected to the issues that matter most to them.

    3. Innovative storytelling: esakal.com has embraced multimedia storytelling, using videos, infographics, and interactive features to make news more engaging. This dynamic approach has resonated with younger audiences while retaining the loyalty of older readers.

     4. Real-time updates: In the fast-paced world of news, esakal.com stands out for its ability to deliver real-time updates. Whether it’s breaking news, live coverage of events, or instant analysis, esakal.com ensures its readers are always informed.

     5.  Community engagement: esakal.com goes beyond just reporting the news. Through initiatives like reader polls, feedback forums, and community-driven stories, the platform has fostered a strong sense of connection with its audience.

    Outperforming competitors

    The January 2025 Comscore rankings highlight esakal.com’s significant lead over other prominent Marathi news platforms. With 13.05 million monthly active users, esakal.com has not only secured the top spot but also demonstrated its ability to attract and retain a massive audience. This achievement is a reflection of esakal.com’s relentless focus on quality content and user satisfaction.

    esakal.com’s role in Sakal Media Group’s legacy

    Sakal Media Group has been a trusted name in Maharashtra since 1932, and esakal.com has played a pivotal role in carrying this legacy into the digital age. By seamlessly transitioning from print to digital, esakal.com has ensured that Sakal’s values of credibility, integrity, and community focus remain intact. The platform has become a bridge between the group’s rich history and its future, offering readers the best of both worlds.

    Sakal Media Group CEO Uday Jadhav stated, “This achievement is a testament to our team’s dedication to delivering credible and engaging content. We are honored by the trust Maharashtra has placed in esakal.com. With over two decades of experience in business strategy and operational management, I’ve seen the group grow, but this digital growth is truly exceptional.”

    Sakal Media Group editor-in-chief Nilesh Khare added, “This recognition from Comscore reaffirms our commitment to delivering news that resonates with the people of Maharashtra. At Sakal Media Group, we understand the power of credible journalism, and we strive to uphold the highest standards of integrity in our reporting.”

    Sakal Media Group director Janhavi Pawar emphasised, “At esakal.com, we are committed to pushing the boundaries of digital journalism. Our focus on innovation and community engagement has made us the preferred choice for Marathi-speaking audiences. We are always looking to bring a global perspective to our local operations.”

    Sakal Media Group business head – digital Swapnil Malpathak highlighted, “Our success is rooted in understanding the pulse of Maharashtra. By providing real-time updates and hyper-local content, we ensure our readers are always informed and connected. Our focus on digital product monetization and digital transformation has been a key driver in this achievement.”

    The future of esakal.com

    As esakal.com celebrates this milestone, it is also looking toward the future. The platform plans to invest further in cutting-edge technology, expand its digital offerings, and explore new ways to engage with its audience. From AI-driven personalisation to immersive storytelling techniques, esakal.com is committed to staying ahead of the curve.

    Maharashtra’s trusted digital voice

    esakal.com’s success is not just about numbers; it’s about the trust it has built with its readers. For millions of Maharashtrians, esakal.com is more than just a news platform – it’s a reliable companion that keeps them informed, engaged, and connected to their community. The January 2025 Comscore ranking is a validation of esakal.com’s efforts and a reminder of why it continues to be Maharashtra’s most trusted digital voice.

    Sakal Media Group’s achievement in topping the Comscore rankings for January 2025 is a testament to the excellence of esakal.com. With 13.05 million monthly active users, esakal.com has set a new benchmark for digital news platforms in Maharashtra. Its commitment to credibility, innovation, and community engagement has made it the preferred choice for readers across the state. As the media landscape continues to evolve, esakal.com remains dedicated to delivering high-quality, trustworthy, and engaging content.

    Key takeaways:

    .  esakal.com ranked number one in Comscore’s January 2025 rankings among Marathi news platforms.

    .   Attracted 13.05 million monthly active users, outperforming its competitors.

     .  Success driven by credibility, hyper-local focus, innovative storytelling, and real-time updates.

    .   Future plans include investments in technology and enhanced audience engagement.

     .  esakal.com is Maharashtra’s most trusted digital news platform, carrying forward Sakal Media Group’s legacy.

    esakal.com’s journey is a shining example of how a digital platform can thrive by staying true to its core values while embracing innovation. As Maharashtra’s leading digital news destination, esakal.com continues to set the standard for excellence in journalism.

  • Zee 24 TAAS’ ‘Leaders’ telecast promises a visual feast this weekend

    Zee 24 TAAS’ ‘Leaders’ telecast promises a visual feast this weekend

    Mumbai: Get ready for an extraordinary television experience as Zee 24 TAAS prepares to enthral its diverse audience with a special edition of the ‘Leaders’ show. Mark your calendars for the broadcast on 30 December 2023, Saturday, at 9 pm, and on 31 December, Sunday, at 12:30 pm. This special episode shines a spotlight on individuals from various spheres who epitomize leadership through their profound connection to Indian art and culture.

    The ‘Leaders’ show promises a deep exploration into the lives of individuals dedicated to championing and safeguarding India’s rich and diverse art and culture. These multifaceted personalities stand as beacons, inspiring the upcoming generation and contributing to the kaleidoscope of diversity that defines India. The show unfolds the expansive panorama of India’s cultural legacy, spanning music, dance, theatre, folk traditions, performing arts, paintings, and literature.

    In an exclusive dialogue, the renowned actress Madhuri Dixit Nene provides profound insights into her upcoming movie, ‘Panchak,’ set for release on January 5. Madhuri’s interview on the ‘Leaders’ special program offers a rare glimpse into her perspectives on politics and unwavering commitment to the world of cinema. When asked about the possibility of entering politics, Madhuri Dixit Nene responded, “Categorically, politics is not my realm of interest. The question of entering politics often arises, particularly around election times, but it’s crucial to recognise that it doesn’t align with my persona. I identify as an actress; it’s my craft, my passion. I’ve devoted my career to the art of acting, and that’s where my unwavering commitment lies—continuing to explore, evolve, and contribute to the world of cinema.”

    Emphasizing the essence of the show’s programming, Zee24 TAAS editor-in-chief Nilesh Khare shared, “This episode of ‘Leaders’ epitomizes our commitment to showcasing the vibrant tapestry of India’s cultural heritage. It goes beyond the surface, delving deep into the lives of those who have dedicated themselves to preserving and promoting our rich artistic legacy.”

    Dr. Shriram Nene, Producer, also offered his insightful perspective, stating, “I chose to come to India because I believe there is a significant demand for healthcare in the country. In the next ten years, India has the potential to become a global economic leader, creating more opportunities here than in other countries. RnM Moving Pictures initially focused on producing Marathi films, but we plan to expand into producing content in Hindi and English as well.”

    This captivating episode has been meticulously curated not only to celebrate cultural luminaries but also to offer an intimate narrative of the personal and professional journeys of these esteemed custodians of culture.
    Zee Media Corporation Ltd, one of India’s media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

     

  • ‘RISE: Marathwada ‘ to air on Zee 24 TAAS

    ‘RISE: Marathwada ‘ to air on Zee 24 TAAS

    Mumbai: Zee 24 TAAS is poised to bring viewers its extraordinary event of ‘RISE: Marathwada’, on Saturday – 30 September at 4:30 pm. This program is a tribute to the indomitable spirit of entrepreneurs who are spearheading innovation and development, redefining the business landscape in Marathwada and beyond. It underscores the commitment of both the central and state governments to propel Maharashtra, with a particular focus on the Marathwada region, towards a brighter future.

    The industrial growth in Marathwada, especially in Aurangabad, has been instrumental in driving economic prosperity and creating job opportunities. The diverse industries here have also led to improvements in infrastructure and urban development, experiencing innovative solutions that address local requirements while also appealing to global markets. ‘RISE: Marathwada’ has been a crucible of ideas and insights, featuring enlightening discussions led by industry luminaries and policymakers on pivotal subjects like infrastructure development, real estate growth, agriculture, and more.

    The  ‘RISE: Marathwada ‘ was graced by the presence of distinguished guests, including Hon. Bhagwat Karad, Minister of State for Finance, Government of India, and Hon. Uday Samant, Minister of Industries, Government of Maharashtra, Hon. Atul Save, Minister of Housing, Govt of Maharashtra, Hon. Sandipan Bhumare, Minister of Employment Guarantee & Horticulture, Govt of Maharashtra, who shared their valuable insights and visions for the region’s development. Hon. Bhagwat Karad, Minister of State for Finance, Government of India, highlighted, “The Indian government is setting ambitious goals for the advancement of the Maharashtra state, with a special focus on the Marathwada region.” Additionally, Hon. Uday Samant, Minister of Industries, Government of Maharashtra, expressed the desire for the industrial development of Maharashtra to be conducted in a cost-effective manner across all regions of the state.

    Highlighting the success of the event, Zee24 TAAS editor Nilesh Khare highlighted, “Hosting the ‘RISE: Marathwada’ event in Aurangabad, a city where historical charm harmoniously coexists with industrial advancement, emphasizes its role as a vibrant center for forward-thinking entrepreneurs. We are really thrilled by the overwhelming response to the Marathwada Edition. We are deeply grateful to our viewers and partners for their unwavering support in making this event a grand success.”

    “At Zee Media Corporation Limited, we are committed to being a catalyst for positive change. ‘RISE: Marathwada’ exemplifies our dedication to showcasing the transformative power of entrepreneurship and regional development,” added Zee Media Corporation Limited CEO Abhay Ojha.

    Co-presented by MIDC, the ‘RISE: Marathwada’ was powered by Rajasthani Multistate Co-Operative Credit Society Ltd and its associate sponsors were  Dr. Chate Homeopathy & E Agrocare Machineries & Equipment Pvt Ltd.

  • Zee 24 TAAS celebrates Ganesh Utsav with special program ‘Sukhkarta’

    Zee 24 TAAS celebrates Ganesh Utsav with special program ‘Sukhkarta’

    Mumbai: Ganesh Utsav, the vibrant and spiritually enriching festival dedicated to Lord Ganesha, is a time of immense joy and devotion in India. To further illuminate the festive spirit of this auspicious occasion, Zee 24 TAAS has announced ‘Sukhkarta,’ encouraging citizens to delve deep into the profound significance of Lord Ganesha and the divine celebration.

    ‘Sukhkarta’ brings to light the divine fervour to life through live broadcasts of sacred rituals, devotional melodies, and captivating cultural performances. It offers viewers an exclusive window into the real-time proceedings of sacred ceremonies, the soothing notes of devotional songs that touch the soul, and captivating cultural showcases.

    This extraordinary programming also offers viewers a front-row seat to witness the pilgrimage to the eight Ganesh temples in the Maharashtra state of India, each of which houses a unique idol of Lord Ganesha. Each temple has its distinct legend and history, making them as diverse as the revered murtis. Additionally, the wide audience of Zee 24 TAAS will have the opportunity to witness live coverage of the Ganesh Visarjan ceremony, where the idol of Lord Ganesha is immersed in a body of water.

    Expressing the profound sentiment of the festive season, Zee 24 TAAS editor Nilesh Khare said, “As Lord Ganesh is revered as the god of art, ‘Sukhkarta’ serves as a tribute to the artistry of life, embracing its diverse facets through the expressions of talented artists. We celebrate the creative spirit that infuses every aspect of our existence, just as Lord Ganesh inspires artistry in all of us.”

    “With ‘Sukhkarta,’ we embark on a journey to illuminate the profound cultural and spiritual significance of Ganesh Utsav. Our pilgrimage to the sacred Ashtavinayak temples symbolizes our commitment to preserving and sharing the deep-rooted traditions of Maharashtra,” further highlighted Zee Media Corp Ltd CEO Abhay Ojha.

    Beyond the cultural and spiritual offerings, ‘Sukhkarta’ on Zee 24 TAAS also featured an engaging modak contest, a delectable nod to the sweet treat cherished by Lord Ganesha.

    Co-presented by Mahindra Oja Tractor & Amrith Noni – Pain Relief Spray, ‘Sukhkarta’ is powered by Nirma Shudh Namak, special partners – Gokul, Dear Government Lottery, associate sponsors – K-Pra Foods, Mandke Hearing Services-Pune, Kirti Agarbatti & Calton Paint.

    Zee Media Corp Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

  • Zee24 TAAS to telecast ‘RISE: Udyog Bhushan’ on 10 September at 4:30pm

    Zee24 TAAS to telecast ‘RISE: Udyog Bhushan’ on 10 September at 4:30pm

    Mumbai: In a resounding testament to the vibrant entrepreneurial spirit of Maharashtra, Zee24 TAAS is set to telecast the much-anticipated ‘RISE: Udyog Bhushan Program’ on 10 September at 4:30 pm. The widespread viewers of Zee24 TAAS will witness an unwavering dynamism and remarkable accomplishments of visionary entrepreneurs, painting a vivid picture of the resurgent entrepreneurial landscape in the state.

    Recent years have witnessed an unprecedented surge in startup ventures across southern Maharashtra. Through the ‘RISE: Udyog Bhushan’, Zee 24 TAAS celebrated the accomplishments of these outstanding individuals and provided an inspiration-driven platform for collaboration. It also served catalyst for enriching conversations, enlightening discussions, and uniting visionaries, industry mavens, and curious minds eager to learn and innovate.

    ‘RISE: Udyog Bhushan’ witnessed the presence of Uday Samant, Minister of Industries, Maharashtra Industry stalwarts representing various sectors, Udyog Ratna, Udyog Mitra Udyogini, Outstanding Marathi Entrepreneur was an inspirational figure for the attendees of ‘RISE: Udyog Bhushan. Sanjay D. Ghodawat, Founder and Chairman, Sanjay Ghodawat Group (SGG), also passed on the wisdom of the importance of acknowledging weaknesses and challenges and converting it into strength.

    According to Zee24 TAAS editor Nilesh Khare, “Fostering a culture of innovation, leadership, and inspiration is at the heart of Zee24 TAAS. Through the ‘RISE: Udyog Bhushan Program,’ we’ve uncovered the remarkable journeys of young executives and entrepreneurs reshaping the regional business landscape and leaving a lasting global footprint. Kolhapur, known for its entrepreneurial spirit, offers abundant opportunities in traditional craftsmanship, agro-based industries, and emerging sectors like technology and healthcare. With the pioneering RISE: Udyog Bhushan initiative, we stand by those in Kolhapur who are leading innovation, driving change, and setting new benchmarks for the region.”

    Zee Media Corporation Limited CEO Abhay Ojha further added, “Initiatives like ‘RISE: Udyog Bhushan is a powerful testament of our commitment to spotlighting the outstanding contributions of these individuals who are reshaping industries and uplifting communities. Zee Media Corporation Limited remains steadfast in the mission to champion and amplify these extraordinary stories.”

    The ‘RISE: Udyog Bhushan Program’ also received invaluable support from esteemed E V Charging Partner – Nikol EV, associate partners, including D Y P Group, Sainath Multistate Co-operative Credit Society Limited, Nero Industries, Supreme HR Consultants Private Limited, and Pitambari Agricare Division, Hospitality Partner Hotel Pearl, whose collaboration played a pivotal role in making this event a resounding success.

  • Zee 24 TAAS presents ‘Govinda – re – Gopala’: A mesmerising Janmashtami celebration

    Zee 24 TAAS presents ‘Govinda – re – Gopala’: A mesmerising Janmashtami celebration

    Mumbai: Janmashtami, the radiant festival that marks the birth of Lord Krishna, holds a special place in the hearts of Indians, especially in the vibrant state of Maharashtra. Zee 24 TAAS, is thrilled to announce a spectacular Janmashtami special program, ‘Govinda – re – Gopala’, which will go on air on 7 September 2023 from 10 am onwards.  This special program will allow citizens to witness the essence of this beloved festival and its significance in Maharashtra, featuring prominent celebrities who will join in the jubilant celebrations.

    ‘Govinda – re – Gopala’ promises to be an unforgettable experience for viewers, offering a comprehensive look at the essence of Janmashtami. The on-ground reporters of Zee24 TAAS will be covering the festival’s essence from various locations across the state of Maharashtra. This vibrant program will not only explore the spiritual importance of this festival, but also provide an in-depth glimpse into how people or devotees across the state of Maharashtra come together to celebrate this auspicious day, emphasizing the unity and devotion that Janmashtami fosters.

    Viewers will also have the privilege of witnessing the darshan of their favourite celebrities in their moments of devotion during the festive celebration. Their heartfelt participation and insights into their own Janmashtami traditions will undoubtedly add an extra layer of charm and excitement to the program.

    Speaking on the relevance of the special programming, Zee 24 TAAS editor Nilesh Khare said, “Janmashtami is a time when our nation comes together to celebrate the divine birth of Lord Krishna. Mumbai epitomizes a spirit of resilience and unwavering togetherness. ‘Govinda – re – Gopala’ is our way of bringing this celestial beauty of Janmashtami closer to our viewers, allowing them to partake in the joy and devotion that Janmashtami embodies. We invite our viewers to join us in this celebration of unity, faith, and the enduring legacy of Lord Krishna. We hope this program will reinforce the cultural richness and spirituality that define our nation.”

    Zee Media Corporation Ltd. CEO Abhay Ojha further added, “At Zee Media Corporation Limited, we believe in fostering connections with our viewers through the celebration of our cultural heritage.’Govinda – re – Gopala’ is a testament to this belief, offering an immersive experience into the vibrant and soulful celebration of Janmashtami in Maharashtra. This program is a reflection of our dedication to providing not just news but also cultural enrichment. Join us as we take you on this mesmerizing journey of faith and joy, and let’s collectively celebrate the enduring legacy of Lord Krishna.”

  • Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Mumbai: Zee24 TAAS, Maharashtra’s leading Marathi news channel, is set to captivate audiences with its most-awaited impactful Agri-Food Dialogue through the telecast of ‘Shetkari Parishad’ conclave, held in Pune. The telecast, scheduled for Saturday, 26 August 2023, at 4 PM, promises to be a beacon of transformative dialogue and innovation in the fields of Agriculture and Food Processing.

    With an unwavering commitment to fostering progress, Zee24 TAAS brought together leaders, experts, and stakeholders to discuss the key issues facing these critical industries. The Shetkari Parishad conclave not only highlighted the latest developments, opportunities, challenges, but also comprised of in-depth discussions focusing on the path forward for the agriculture and food processing sector.

    The wide-spread viewers of Zee24 TAAS will be able to get a deeper understanding on the sector listening to the esteemed voices from various domains, including political leaders and industry experts. Among them, Maharashtra Pradesh Congress Committee president Nan Patole highlighted the need for enhanced budget provisions for agriculture, stating, “Even though India is known for agriculture, the budget provisions are sufficient enough and not planned in a strategized way.” Emphasizing on the importance of soil health, Govt. of Maharashtra minister of agriculture Dhananjay Munde also further stated, “Farmers need  to check the quality of soil that will eventually help them to determine the fertility for better harvest.”

    Speaking on the success of Shetkari Parishad, Zee 24 TAAS editor Shetkari Parishad Nilesh Khare said, “The Shetkari Parishad is an agricultural renaissance that will echo in the annals of our history. It holds the power to shape a bright and progressive future for the agriculture industry. It is, in fact, a testament to our dedication to fostering impactful conversations that drive innovation and transformation within the sector.”

    Zee Media Corporation Ltd  CEO Abhay Ojha further added, “Our commitment to empowering the agriculture and food processing sector is resolute. The Shetkari Parishad serves as a cauldron of transformation, unifying the forward-thinkers, game-changers, and pathfinders who are scripting a new narrative for this critical sector.”

    Co-presented by  by Pitambari Nursery Franchise and Akkudas Trading, Shetkari Parishad’s  Tourism Partner was the Directorate of Tourism Maharashtra State, its Banking Partner was Buldhana Urban Cooperative Credit Society Ltd, its Associate Sponsors are Kanhaiya agro, Rajashree lottery, Quick start 24 Group, J.K.Hightek ops Ropvatika, Universal Biocon Pvt ltd, Vidharbha Irrigation system Pvt ltd, Dr.Bawaskar Technology(agro) pvt ltd and DYP Group, the Zee24 TAAS Shetkari Parishad has positioned itself as a catalyst for change in the agricultural landscape. 

  • Saam TV leads in Maharashtra with 5.9 cr impressions in BARC India week 31 ratings

    Saam TV leads in Maharashtra with 5.9 cr impressions in BARC India week 31 ratings

    MUMBAI: Saam TV has gained number one position among all channels for week 31 (27 July 27 to 2 August 2019) of BARC India ratings in Maharashtra. According to the BARC India report, Saam TV recorded over 5.9 crore impressions in Maharashtra and is followed by ABP Majha at over five crore.

    The channel showed a massive rise in its viewership from the previous week, attaining an increase of 45.9 per cent. During the same timeframe, Saam TV created more than double the impressions recorded by Aaj Tak (2,99,60,000), which leads the roost in Maharashtra among non-Marathi channels. Among the channels in the Marathi news and information category, Saam TV has recorded a market share of 25 per cent, followed by ABP Majha at 20.8 per cent.

    BARC India data for week 30 and 31 of 2019, for Maharashtra and Goa for audience above two years, Saam TV was at leading position with 59,253 weekly impressions (000), followed by ABP Majha with 50,447 weekly impressions (000) and TV9 Marathi with 48,827 weekly impressions (000).

    Saam TV channel head Nilesh Khare called the channel’s understanding of Maharashtra second to none, attributing it one of the reasons for its growth. “Saam understands the pulse of Maharashtra. We understand the common man, their plights and their triumphs. We listen to them and become their voice,” said Khare. Crediting the channel’s neutral stance in news delivery for its continued success, Khare further added, “We have remained neutral in our political stance and also focused on social causes that concern their day-to-day life. That’s the reason the viewers have preferred us and have taken us to No.1 spot.”

    Sakal Media Group managing director & AP Globale Group chairman Abhijit Pawar thanked the viewers through a congratulatory tweet and recognised Saam TV’s neutrality for the sustained success.

    “The numbers are a testimony to our neutrality in news delivery and relentless efforts to serve Maharashtra by being its reflection,” said Pawar.

    Saam TV also benefits from the Sakal ecosystem and approaches journalism in sync with today’s age. Journalists engage in a collaborative approach for collective success and ensure optimum news delivery.

    Saam TV also continues to dominate among top programmes in Marathi news and information category with 67 programmes in the top 100 across channels. Shows like Viral Satya, 36 Jille 36 Reporters, Top 50 News, Spotlight, etc. have consistently garnered high numbers and remained among the top-performing programmes.

    Saam TV, a part of the Sakal Media Group (SMG), was launched in 2008. Saam TV is the group’s first venture into broadcast media business bringing a global outlook to the regional television. 

  • Saam TV to launch OTT platform within 6 months

    Saam TV to launch OTT platform within 6 months

    MUMBAI: Sakal Group’s Saam TV recently went from being a full-fledged infotainment channel to a news channel with a focus on hyper-local content.

    Talking to Indiantelevision.com, Saam TV executive editor Nilesh Khare said, “In mid 2017, the organisation decided to change the channel to news and information channel and we implemented the new content strategy from 15 January 2018. Our channel is stable on 21 per cent viewership market share for the past five weeks.”

    Very soon, it will launch its news app and OTT platform in six months. It will be talking to WhatsOn, Hotstar and some other OTT players for the content. The channel has deals with Dailyhunt and Jio too.

    The channel has synergised with the parent company to create its own content which is completely in-house. The presentation, pattern and the graphic are also done by the in-house team. The editorial team of the channel includes 38 reporters in Maharashtra.

    Currently, the channel is focused on content and ratings and depending on the response to Saam TV, another channel launch could be on the anvil.

    The channel has many national and regional advertisers on board which includes Cadbury, Zee, Honda and Sony. Sony is launching a new Marathi general entertainment channel Sony Marathi on 19 August and the first TV campaign has been launched on Saam TV.

    According to the numbers provided by the broadcaster, the channel in its seven months of relaunch claims to have taken pole position with 21.34 per cent of the total viewership in the Marathi market with a target audience above 15 years in the time band of 6 am till 12 am.  

    Saam TV is followed by ABP Majha with 21.27 per cent share, Zee24 Taas at third position with 19.95 per cent viewership share, according to numbers provided by Saam TV.

    The Marathi news market consists of more than half a dozen channels including ABP Majha, News18 Lokmat, Zee24 Taas, TV9 Marathi and Jai Maharashtra to name a few. It is a hotly contested market with several broadcasters fighting tooth and nail for the top position.

  • Saam TV to see programming revamp as new editor joins

    Saam TV to see programming revamp as new editor joins

    MUMBAI: One editor after another is quitting TV9 — for better growth prospects, is the official version. Umesh Kumawat, who had joined TV9 from ABP News, quit within a month and went back to ABP as a senior editor.

    And now, TV9 executive editor Nilesh Khare has finally said goodbye to the channel that was performing almost consistently at No. 3 in the last few weeks in the Marathi news genre in a sweet, positive note to his editorial and production team. On informing him that his staff felt quite demoralised and let-down, he quipped: “They must be sad because I am one of them, unlike the leader sitting in a corner office.” 

    NDTV’s Abhishek Sharma is reportedly stepping into Khare’s shoes.

    Starting his career at Tarun Bharat newspaper after doing his masters in journalism from the Pune University, Khare worked with Zee group as an anchor and then senior correspondent for around six years and special correspondent at ABP News for over nine years before becoming the managing editor of “Jai Maharashtra News”.

    Confirming his exit to Indiantelevision.com after a lot of speculation, Khare, who helped TV9 propel from the fourth position to the third slot among Marathi news channels within 45-50 days of joining, said he would be joining Saam TV as the editor from 1 September.  As to whether he would be moving out with a team of trusted lieutenants, he replied in the negative. “Wherever I go, I create a new team from the existing lot — people with new, different and unique ideas, and not legacy concepts,” he said.

    At Saam TV, he said, his future news plan was to extensively cater to the information needs of youth, women and the farmer community. Khare, who ran a sustained news campaign at TV9 to get farmers their rightful due from the Maharashtra government, said he was keen to join Saam TV under the leadership of the managing director Abhijeet Pawar, who “has a unique vision for the channel — he has a new strategy beyond a 24-hour news channel.” 

    “The Maharashtrian viewers are not fond of sensationalism; they prefer news about people’s and state issues, and matters concerning our day-to-day lives,” he said matter-of-factly.

    Khare did not confirm as to whether he would oversee the digital news at the Saam group. “The digital space is definitely significant and growing — within two years, I believe, approximately 30 per cent viewership would be cornered by the digital players,” Khare opined.

    Without divulging details, Khare said he had a lot of programming plans which would help Saam TV grow from its currently fifth position to dizzy heights in a short span time. On being referred to as a master strategist, the hardcore journalist and ‘field reporter’ for several years was not amused. Offering no comment on the exit of Kumawat in a month, he said that the former had gone back to “our DNA — ABP News.”

    Choosing not to comment on the recent controversial issues in the news space and the overall decline in the news viewership, Khare said he was only a part of the editorial board and not a part of the TV9 management. “I am not a believer of numbers — I primarily believe in quality and credibility of news; numbers are secondary,” he signed off.

    Also Read:

    TV9 Marathi format has changed, says new editor Kumawat

    BARC India suspends three errant channels’ review