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Tag: Nilesh Gupta

  • Vijay Sales partners with Wahter for innovative advertising collab

    Vijay Sales partners with Wahter for innovative advertising collab

    Mumbai: Vijay Sales, a leading tech retail chain with 130 plus outlets and a daily footfall of 70000 plus, has announced a groundbreaking collaboration with Wahter, India’s innovative packaged water brand company with the mission of making drinking water affordable. Under this collaboration, Vijay Sales will not only advertise with Wahter but will extend its 33 stores across the Delhi NCR region to serve as prime advertising spaces for brands collaborating with Wahter.

    Under this collaboration, Wahter will prominently feature Vijay Sales’ advertising on their water bottles, which will be available to the consumers at just Rs 2 for a 500 ml bottle at Wahter’s kiosks, carts, and strollers. This move aligns with both companies’ commitment to providing cost-effective and clean drinking water.

    In addition, Vijay Sales stores across Delhi NCR will serve as hosts for Wahter, enabling other brands to advertise on Wahter’s packaged water bottles. Consumers visiting Vijay Sales stores will enjoy complimentary access to water bottles with the branding of various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience but also promotes clean drinking water.

    “We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and clean drinking water to our customer base.” said Vijay Sales director Nilesh Gupta.

    Wahter co-founder Kashiish Nenwani also expressed enthusiasm about the collaboration, stating, “At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR.”

    Also, Wahter recently collaborated with Scrapbuddy, to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All their water bottles are recyclable and will be collected back in their carts. This initiative marks a pivotal step in Wahter’s mission to reduce environmental impact while creating innovative solutions for a more sustainable future.

  • Ranveer Singh & Rashmika Mandanna boost fashion quotient in Meesho’s latest campaign

    Ranveer Singh & Rashmika Mandanna boost fashion quotient in Meesho’s latest campaign

    Mumbai: Meesho unveiled its star-studded campaign- ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’. With a keen eye on the dynamic preferences of Gen Z, Meesho proudly introduces #Trendz, a thoughtfully curated collection that embodies the latest fashion trends at the best prices. By putting the spotlight on affordability and contemporary styles, Meesho aims to connect with young customers who seek trendy fashion without compromising their budget.

    At the heart of the campaign is a captivating visual narrative featuring renowned celebrities such as Ranveer Singh and Rashmika Mandanna. Both of these brand ambassadors are youth icons who are known for their unique personalities and pan-India following. The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho. Through this campaign, Meesho aims to establish itself as a trendy fashion destination where customers can access the latest fashion trends at affordable prices.

    As part of the pre-launch phase, the brand stealthily put the star of its campaign (the trendy apparel) in a transparent refrigerated truck which made the rounds of Bengaluru. The reasoning behind employing the refrigerated truck is to communicate the freshness of the trends and how they need refrigeration to preserve their goodness. The truck sparked both offline and online conversations which were further driven by popular fashion influencers like Urfi Javed along with eminent paparazzi such as Viral Bhayani. The brand conceptualised an Instagram page, which shared information about the truck’s day-to-day movements around the city. Captivated audiences on social media created a tremendous buzz, accumulating an impressive reach of 100 million within four days across social media platforms.

    Meesho general manager of growth Nilesh Gupta said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”

    Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items (items that need to be packed in an insulated package) on Instamart. Just like the refrigerated truck, this symbolises the freshness of the trends.

    The campaign features a total of four films that will be amplified through television and digital platforms. Through this campaign, Meesho aims to make fashion accessible for all by providing customers with a vast collection of apparel options at affordable prices

  • Meesho announces annual festive ‘Mega Blockbuster Sale 2023’ campaign

    Meesho announces annual festive ‘Mega Blockbuster Sale 2023’ campaign

    Mumbai: Meesho, India’s only true e-commerce marketplace, has announced its highly anticipated festive ‘Mega Blockbuster Sale 2023’ campaign. The new advertising campaign is conceptualised to highlight the core value Meesho offers to its valued customers by giving access to a plethora of quality products at the best prices, thereby enhancing the overall shopping experience.

    At the core of the advertising campaign is a captivating visual narrative featuring renowned celebrities like Kapil Sharma and Pooja Hegde. The captivating advertisements feature Pooja Hegde scrolling through an e-commerce application when the model (Kapil Sharma) emerges from her phone screen and asks her to check out the prices on Meesho before making the purchase. When she opens the Meesho application, she is shocked at the price difference. Through this campaign, Meesho aims to establish itself as the preferred choice for customers seeking the best prices and deals for their festive shopping needs. Meesho’s 0% commission model helps sellers provide lowest prices on the platform. Meesho has recorded 140 million annual transacting users. This forms a sizable portion of India’s internet population, and provides sellers with a wide customer base across the country. Enabling sellers to tap into a large and diverse customer base has boosted their earning potential.

    Commenting on the launch of the campaign, growth genral manager Nilesh Gupta said, “As the season of Diwali approaches, people are eagerly awaiting festive sales which encompass the best deals of the year. Indian consumers are becoming increasingly tech savvy and compare pricing across platforms before making a purchase. Our messaging, ‘Meesho check karo’ reinforces that customers can avail quality products at the ‘right’ prices on Meesho. With the adorable and quirky duo of Kapil Sharma and Pooja Hegde, we are enlisting humor to build a strong rapport with the audience and create a sense of relatability.”

    Commenting on his association with Meesho, renowned actor and India’s favorite comedian, Kapil Sharma, said, “Over the last couple of years, Meesho continues to be an ideal choice for customers looking at shopping from different geographies of the country. I am glad to be associated with a brand that takes diverse and ever-evolving customer needs very seriously and strives to provide them with the best shopping experience.”

    Pan-Indian star Pooja Hedge added, “As we embrace the festive spirit, I am delighted to partner with Meesho in bringing an extraordinary shopping experience for everyone. Meesho’s festive campaign is a testament to the joy of giving and receiving during this special time of the year. I’m excited to be part of a campaign that not only offers an incredible selection of products but also brings the magic of the festive season right to your doorstep.”

    The campaign will be amplified through television and social media platforms. With 120 million product listings across 30 categories, Meesho aims to ensure that customers across India have a plethora of affordable options to choose from this festive season.

  • Nilesh Gupta to handle additional charge of branding and creative strategy at Meesho

    Nilesh Gupta to handle additional charge of branding and creative strategy at Meesho

    Mumbai: Meesho announced on Friday that senior director of growth Nilesh Gupta, who has been leading the company’s activation and acquisition arm for the past two years, will now be handling branding and creative services for the company as well.

    Gupta will be in charge of the team that manages brand building and creative strategy, as well as acquisition and activation at Meesho. His expertise in growth & marketing strategy, business analytics, and deep user understanding has greatly contributed to the company’s growth over the past few years. Under his leadership, Meesho became the most downloaded e-commerce application in the world.

    Prior to joining Meesho in 2021, Nilesh was with Kearney, where he primarily worked on the consumer and retail practice, including co-authoring a report with CII (Confederation of Indian Industry) to help unlock the full potential of retail growth in India.

    “Nilesh is strongly aligned with Meesho’s mission to “democratise e-commerce for everyone” and passionate about solving for Bharat,” said Meesho CXO of growth Megha Agarwal. “His experience in the arenas of acquisition and activation combined with retail will help contribute immensely to Meesho’s accelerated growth. As we further our mission to democratise e-commerce for everybody and bring the next billion users online, user growth will be a key area of focus for us.”

    Gupta strongly believes that Meesho has challenged conventions in the Indian e-commerce landscape. He adds, “Meesho has made significant strides towards democratising e-commerce in India, and I have been fortunate to witness this 10X growth firsthand over the last two years. I am thrilled to take up the branding and creative mandate in addition to my current responsibilities at Meesho. We have a clear vision and will continue to innovate to become India’s preferred e-commerce destination.”

  • Vijay Sales’ TVC attacks pain points of online shopping

    Vijay Sales’ TVC attacks pain points of online shopping

    MUMBAI: Offline retail store, Vijay Sales has launched new commercials pouncing on the inherent weaknesses of the internet. Retailers have started favouring an omni channel approach to sell goods especially in the case of consumer electronics and fashion, which are now being copied by e-tailers, who sell retail goods on the internet.

    IBEF, in one of its report clearly stated, “Total monthly online shoppers stagnant at 15-17 million (1.5-1.7 crore) since the past six months”. This age group of 20-40 year olds were using online mediums to mainly shop for fashion and appliances.

    Network Advertising has created three TVCs to bring alive the consumer frustration with e-commerce purchases when it comes to consumer durables. The campaign highlights the advantages of real world people who can provide real answers to them. The narrative of the commercials is a never-before attempt to seize the conversation away from the e-commerce companies.

    TVC LINKS:

    Air Conditioner: https://www.youtube.com/watch?v=g4ocH8lkKOY

    Smart Tv: https://www.youtube.com/watch?v=-_WHA3SPGXo

    Washing Machine: https://www.youtube.com/watch?v=j9kAcfOD9RA

    Vijay Sales managing partner Nilesh Gupta said, “While the attention of media was on the e-commerce festivals of deep discounts, we have seen our service being reinforced by customer belief in terms of them returning in large and growing numbers to Vijay Sales, despite all the noise around e-commerce offerings. So, we wanted to bring to the fore the consumer pain points with the internet world which they tell us every time they come to our stores.”

    Network Advertising managing director Vinod Nair said, “It’s amazing that once you see the ads, every average consumer will realise what he has been missing. And it is our close connect with the category and the client that helped us arrive at this insight. I promise that each one who watches the ads will have personal anecdotes to add to the three stories we have projected in our campaign.”

  • Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    MUMBAI: Paytm, the Noida-based e-commerce platform which would be the biggest gainers of the government decision to scrap Rs 500 and Rs 1000 notes, has pocketed the ‘Outstanding Startup for the Year’ award at the Forbes India Leadership Awards (FILA) here yesterday. India Inc’s brightest, biggest and bravest entrepreneurs were honoured at FILA.

    Lupin’s Vinita & Nilesh Gupta won Forbes India ‘Entrepreneur for the Year 2016’ award and YK Hamied was conferred the Lifetime Achievement award.

    The awards across nine categories acknowledged the outstanding contributions of CEOs, entrepreneurs and business leaders who have built enterprises that have had a deep and enduring impact on the economy and the wider society.

    “As chroniclers of entrepreneurial capitalism, Forbes India has been celebrating leadership for years. FILA is a one important way we do this where we honour a set of such inspirational business leaders. Now in its sixth year, the awards celebrate those who, by their actions, have made a difference to their organisations, their employees and also to the business segments in which they operate,” said Forbes India editor Sourav Majumdar.

    The achievements of this year’s winners assume significance since many of the business leaders felicitated have braved difficult local and global economic conditions to steer their organisations towards operational excellence.

    Winners of the FILA 2016:

    Outstanding Startup for the Year
    Vijay Shekhar Sharma – Paytm

    Nextgen Entrepreneur for the Year
    Pranav Amin & Shaunak Amin – Alembic Pharmaceuticals

    Entrepreneur with Social Impact
    P Namperumalsamy – Aravind Eye Care System

    Conscious Capitalist Company for the year
    Mahindra Finance

    Best CEO – Multinational Company
    Kenichi Ayukawa – Maruti Suzuki India

    Best CEO – Public Sector
    Sutirtha Bhattacharya – Coal India

    Best CEO – Private Sector
    KBS Anand – Asian Paints

    Lifetime Achievement Award
    Yusuf K Hamied – Cipla

    Entrepreneur for the Year
    Vinita Gupta & Nilesh Gupta – Lupin

    The selection process started with an extensive research along qualitative and quantitative parameters. The long list of nominees for each category was narrowed down to a strong set of three to five nominees per category. A jury headed by Harsh Mariwala, chairman of Marico Ltd, examined the nominations and selected the winners.

    Other members of the jury were — AZB & Partners founder and senior partner Zia Mody, TeamLease Services co-founder and chairman Manish Sabharwal, McKinsey India managing director Noshir Kaka, KKR India managing director Sanjay Nayar, and Omidyar Network partner and Omidyar Network India Advisors managing director Roopa Kudva.

    KPMG, Forbes India’s knowledge partners for the event, helped with the
    nomination process.

    Transformational leadership, which the 2016 edition of the Forbes India Leadership Awards seeks to honour, includes individuals and organisations who have achieved success through their vision, foresight, and business ethics.

  • Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    Paytm is Forbes India’s ‘Outstanding Startup for the Year’

    MUMBAI: Paytm, the Noida-based e-commerce platform which would be the biggest gainers of the government decision to scrap Rs 500 and Rs 1000 notes, has pocketed the ‘Outstanding Startup for the Year’ award at the Forbes India Leadership Awards (FILA) here yesterday. India Inc’s brightest, biggest and bravest entrepreneurs were honoured at FILA.

    Lupin’s Vinita & Nilesh Gupta won Forbes India ‘Entrepreneur for the Year 2016’ award and YK Hamied was conferred the Lifetime Achievement award.

    The awards across nine categories acknowledged the outstanding contributions of CEOs, entrepreneurs and business leaders who have built enterprises that have had a deep and enduring impact on the economy and the wider society.

    “As chroniclers of entrepreneurial capitalism, Forbes India has been celebrating leadership for years. FILA is a one important way we do this where we honour a set of such inspirational business leaders. Now in its sixth year, the awards celebrate those who, by their actions, have made a difference to their organisations, their employees and also to the business segments in which they operate,” said Forbes India editor Sourav Majumdar.

    The achievements of this year’s winners assume significance since many of the business leaders felicitated have braved difficult local and global economic conditions to steer their organisations towards operational excellence.

    Winners of the FILA 2016:

    Outstanding Startup for the Year
    Vijay Shekhar Sharma – Paytm

    Nextgen Entrepreneur for the Year
    Pranav Amin & Shaunak Amin – Alembic Pharmaceuticals

    Entrepreneur with Social Impact
    P Namperumalsamy – Aravind Eye Care System

    Conscious Capitalist Company for the year
    Mahindra Finance

    Best CEO – Multinational Company
    Kenichi Ayukawa – Maruti Suzuki India

    Best CEO – Public Sector
    Sutirtha Bhattacharya – Coal India

    Best CEO – Private Sector
    KBS Anand – Asian Paints

    Lifetime Achievement Award
    Yusuf K Hamied – Cipla

    Entrepreneur for the Year
    Vinita Gupta & Nilesh Gupta – Lupin

    The selection process started with an extensive research along qualitative and quantitative parameters. The long list of nominees for each category was narrowed down to a strong set of three to five nominees per category. A jury headed by Harsh Mariwala, chairman of Marico Ltd, examined the nominations and selected the winners.

    Other members of the jury were — AZB & Partners founder and senior partner Zia Mody, TeamLease Services co-founder and chairman Manish Sabharwal, McKinsey India managing director Noshir Kaka, KKR India managing director Sanjay Nayar, and Omidyar Network partner and Omidyar Network India Advisors managing director Roopa Kudva.

    KPMG, Forbes India’s knowledge partners for the event, helped with the
    nomination process.

    Transformational leadership, which the 2016 edition of the Forbes India Leadership Awards seeks to honour, includes individuals and organisations who have achieved success through their vision, foresight, and business ethics.