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Tag: Nikon

  • Bengali sensation Rii to star in Q and Nikon’s ‘Ludo’

    Bengali sensation Rii to star in Q and Nikon’s ‘Ludo’

    MUMBAI: Acclaimed Bengali actress Rii will be starring in Q and Nikon’s next film ‘Ludo’. She had earlier acted in films like ‘Gandu’, ‘Bishh’ and ‘Love in India’, which were also directed by Q. She also won the best actress award at Osian’s Cinefan Festival of Asian and Arab Cinema for her movie ‘Cosmic Sex’.

    Rii plays a character yet to be seen on the Indian screens in ‘Ludo’. The film is being made under the banner of Overdose Joint, Q’s production house, a progressive art platform making original films, music and design and is co-produced by Idyabooster and Starfire Movies.

    ‘Ludo’ is the latest by director Q, who made the critically acclaimed and controversial film ‘Gandu’, which was banned from a theatrical release in India but became a cult phenomenon, both in India and across the globe. Q’s films have always found festival and critical appreciation internationally, with BBC calling him the ‘most subversive Indian filmmaker’. His latest film, ‘Tasher Desh’, premiered in Rome, and has been received very well.

     

    Nikon is Q’s collaborator and editor, an alumnus of SRFTI and Emily Carr, Vancouver. He has edited ‘Tasher Desh’, ‘Bishh’ and ‘Love in India’.

  • Priyanka Chopra to continue as Nikon ambassador

    Priyanka Chopra to continue as Nikon ambassador

    NEW DELHI: Nikon India wants to continue with actor Priyanka Chopra as its brand ambassador as she reaches out to the youth, who are the greatest users of new and inexpensive cameras as well as to family audiences.

     

    Speaking on the sidelines of the launch of its latest offerings – Nikon D4S and the Nikon D3300, Nikon India Vice-President – Imaging Sajjan Kumar said that the group will shortly come out with a new television commercial for the new series, which will again feature Piggy Chops.

     

    He told indiantelevision.com that Nikon had set aside Rs 120 crore for marketing and advertising, which was the same as in the previous year. This included press meets, TVCs, hoardings and advertisements in the print medium and so on.

     

    It also included workshops by Nikon School, he said, adding that Nikon at present had 93 service centres in the country.

     

    The D-SLR series was unveiled by renowned photographer Raghu Rai who said he had commenced his career as a cameraperson with a Nikon camera and had remained faithful to the brand. Even when he tried other brand, he always came back to Nikon.

     

    The two series were released in the presence of Nikon India Managing Director Hiroshi Takashina and Nikon Communications General Manager – Corporate Communications Bo Kajiwara.

     

    With the introduction of latest D-SLR cameras, Takashima said Nikon continues to push the boundaries of professional image quality, speed and features. Nikon’s Flagship D-SLRs symbolises the evolution of a masterpiece, reinforcing Nikon as the choice for amateurs, photo enthusiasts and professional photographers.

     

    He added that the D-SLR camera business “has become more successful than ever with over 20 per cent growth over the last year. With these latest offerings in the D-SLR range, our aim is to enliven the basic principles of trustworthiness and creativity that Nikon as a brand stands for.”

     

    Nikon D4S will be available in the market from the end of this month at a maximum price of Rs 419,950. The model is available in Black colour. The sale of Nikon D3300 has started from February 2014 and it is available in Black, Grey and Red at an MRP of Nikon D3300 with D-ZOOM KIT (AF-S 18-55mm VRII + AF-S 55-200mm VR Kit Lenses) – Rs 46,950, Nikon D3300 with AF-S 18-55mm VRII Kit – Rs 37,950, and Nikon D3300 Body Only- Rs 32,450.

  • Nikon School helps sales, stickiness

    Nikon School helps sales, stickiness

    BENGALURU: Camera and camera accessories major Nikon Corporation Tokyo is one of the major players in the world. Nikon School, an initiative by its 100 per cent Indian subsidiary, Nikon India, helps take better photographs with D-SLR or Nikon 1 camera, whatever be the level of experience of the shutterbug.

    Nikon School conducts basic and advanced D-SLR workshops and photo-walks in different cities, which have proved to be big hits with camera owners and photography enthusiasts. Generally within a day or two of an online announcement from Nikon India about an event, all the seats are booked. Usually the size of each workshop is limited to about 25 participants and two teachers.

    Not only does the company impart knowledge and help improve skill sets, the teachers also carry with them a variety of accessories, spare cameras and lenses which they lend to the participants to try out free of cost, to touch feel and experience a product.

    On the same day, last month, Nikon School organised photo-walks at Garden of Five Senses in Delhi, Sanjay Gandhi National Park, Borivali E in Mumbai, The Alipore Zoo in Kolkata and at Nandi Hills in Bangalore. The event welcomed photography enthusiasts from all walks of life irrespective of their professional excellence in photography. These were not just workshops for mere transfer of information but a broader platform to exchange the ideas, gauge the customer insight and carve out an offering in line with the expectation from the brand.

    ‘Many of the participants of our workshops are first time camera owners who have probably bought a basic D-SLR with a basic VR Lens kit, who are unsure about the kind of photography they want to pursue. Once they attend our events, they find their niche, and then based on our suggestions buy the kind of lenses and accessories that suit their tastes,’ revealed one of the teachers to indiantelevision.com during the photo-walk at Nandi Hills near the Garden City of Bengaluru.

    Quite a number of the shutterbugs attend more than one workshop, and consult Nikon teachers for camera upgrades, for better accessories, information about procurement sources, etc.

    ‘I have attended five workshops by Nikon Bangalore, and this is my second photo-walk,’ revealed an amateur photographer.’Each time I learn something new, there is a lot of fine-tuning of my skills. Photography is a hobby, I don’t earn anything from it, but I want to be good at whatever I do,’ she added.

    ‘I have seen friends’ waste money buying accessories, lenses and cameras that they don’t really need. These people at Nikon School have been advising me about what I need, and I have found their guidance very useful,’ said another Nandi Hills photo-walk participant.

    ‘We don’t suggest any particular store or shop from which to buy Nikon cameras and accessories from, we just guide them to our website and ask them to buy whatever they want from the stores of their choice,’ further revealed the teacher. ‘Very often, we find that people have followed our advice and purchased the product that we have suggested,’ he added. Nikon School is planning to gradually expand into many cities and towns in the country.

    In a highly competitive business that is growing with the growth of the young Indian middle class, BTL activities such as Nikon’s workshops and photo-walks have been ensuring a small steady stream of sales and stickiness of consumers, which have seen a small, but steadily increasing number of female photographers.

  • Nikon’s 20% of ad spend to be on TV

    MUMBAI: Imaging products maker Nikon‘s spend on television ads will be about 20 per cent of its total advertising expenditure.

    Nikon has recently launched a new ad campaign for its COOLPIX series of cameras with brand ambassador Priyanka Chopra.

    Nikon India VP-Imaging Sajjan Kumar said, “With a view to increase footprint in both the D-SLR and COOLPIX camera segments in India, we intend to spend about 40 per cent of total marketing spends on dedicated campaigns, amongst which total TV spend is around 20 per cent. India is a market that responds directly to advertising.”

    As per the company, Nikon‘s marketing spend this fiscal is around Rs 1.5 billion. The company is looking at “distinctive” 2012 brand campaign launch strategy and roll-out is designed specifically for India. The focus is on TVC, digital, radio spots, outdoor hoardings and print advertising campaign to generate brand awareness.

    According to Kumar, Nikon India has been investing in the Indian market on advertising and promotion progressively from Rs 300 million crore (FY 2009-10) to Rs 620 million (FY 2010-11) and now from Rs 1.2 billion for FY 2011-12 to Rs 1.5 billion for FY12-13. “We have increased our marketing budgets in 2012-13 to 150 crore and hope to target more customers with our brand ambassador Priyanka Chopra. With aggressive advertisement in all mediums, Nikon has its eyes set for being the leading imaging player in Indian market.”

    The major areas of investment have been to strengthen the well-established distribution network and channel structure and brand awareness initiatives like focused TVC, digital, radio spots, outdoor hoardings and print advertising campaign. It also involves further empowering strong service support network across India, investment in Nikon school workshops (an initiative to support the amateurs as well as photography enthusiasts by providing tips, expert guidance and insights about photography) and Nikon professional services (a special priority service directed towards the select media photographers across India).

    Kumar said that in the last two years, Nikon has made our offerings and value proposition to consumer so competitive that it appeals to a large consumer base. “We are now offering the highest quality products with best price points, extended warranty, free memory card and other valuable freebies so that the customer can enjoy the product with no dissonance. With our shop-in-shop concept of D-SLR and COOLPIX Zones, best-in-class service support network and call centre backup, it is now easier for a customer to buy the cameras from a nearest outlets.”

  • Nikon’s new TVC celebrates Diwali

    NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range.

    With the new TVC, Nikon aims to build awareness about the latest range of Nikon Coolpix features. The TVC is conceptualised by the creative team at K&L Arms India.

    The campaign revolves around Diwali, where Priyanka Chopra is seen celebrating the festival of lights with a group of friends.

    The TVC opens with the pictures of diyas and fireworks while Chopra in her celebratory mood exclaims that she likes the ‘Boom! Brightness and Action‘ that Diwali brings with it.

    As she says this, she captures these festive moments for posterity with her favourite Nikon camera. The premium features of Nikon Coolpix series are also highlighted in the TVC.

    The campaign encompasses TV, Radio, Digital, and ambient media as part of the media plan.

    Nikon has earmarked Rs 1.50 billion for marketing and promotions this fiscal.

  • Nikon to continue sponsorship of CNN’s ‘Human to Hero’ series

    Nikon to continue sponsorship of CNN’s ‘Human to Hero’ series

    MUMBAI: Nikon has renewed multi-platform sponsorship deal with CNN International for its special series ‘Human to Hero‘ thereby building on the long standing partnership between CNN and Nikon involving TV, digital and on the ground events.

    ‘Human to Hero‘ was originally launched in January 2012 in the lead-up to the 2012 Olympic Games, and featured top athletes and the challenges they had to overcome to become champions. The series featured widely known athletes such as Tyson Gay, Nadia Comaneci and Veronica Campbell Brown.

    Under the renewed multiplatform partnership with Nikon, ‘Human to Hero‘ will feature inspiring heroes from a wide variety of fields including sport, music, film, culture, arts and more.

    The series will air as a weekly segment in ‘News Stream‘ and ‘Connect the World‘, beginning September 6th with a feature on Benjamin Grosvenor, the youngest British musician ever to be signed up by Decca Records and the first British pianist to sign to the label in almost 60 years.

    The sponsorship includes regular digital coverage, with the series featured online at CNN.com Entertainment. A special Nikon Facebook fan page ‘Beautiful Dreamers‘ has also been launched, where the ‘Human to Hero‘ series will be featured along with a photo contest calling on people to submit photos of themselves striving to achieve their dreams.

    “This renewal underscores the success of the series and our partnership with Nikon. We are delighted to be working with Nikon to now extend this quality series beyond the sports arena and share the stories of inspiring heroes from a range of fields,” said CNN APAC VP of News Advertising Sales William Hsu.

    “We believe that everyone who pursues the challenge of chasing their dream is beautiful. CNN‘s ‘Human to Hero‘ also promotes this idea. We are very pleased to be continuing our partnership with CNN as it features a wider variety of heroes chasing their dreams,” said Nikon GM Corporate Branding Department, Corporate Planning Headquarters Maki Yoshida.

  • Tata Sky and Lokmat among 9 ads in May that ASCI indicts

    MUMBAI: India‘s advertising watchdog, ASCI, has upheld complaints made against nine advertisements in May, including that of Tata Sky‘s tirade against cable TV and Marathi newspaper Lokmat‘s tall circulation claims in Pune.

    The Advertising Standard Council of India (ASCI) found Tata Sky‘s print ad stating ‘Cable is just a Dabba‘ as unfairly denigrating other products. The direct-to-home (DTH) operator was referring to the cable set-top boxes (STBs) as ‘dabba‘ implying that it was of non standard or poor quality box, which is not the fact.

    The ad, which appeared in The Hindu‘s Chennai edition (dated 30 March 2012), contravened Chapter IV.1 (e) of the Code, ASCI pointed out.

    In the wake of digitisation mandated by the government, DTH operators have launched aggressive ad campaigns to take away share from cable TV networks. Airtel digital TV, for instance, launched an ad stating “Sirf Cable Nahi Life Badlo”, urging consumers to make the shift away from cable to DTH.

    The government has fixed 31 October as the deadline for digitisation in the four metros of Delhi, Mumbai, Kolkata and Chennai, pushing back the sunset date of analogue cable by four months.

    The Consumer Complaints Council (CCC) of ASCI also upheld the complaint against Lokmat‘s ‘No. 1 Newspaper‘ ad in which the Marathi daily claimed to have added 65,000 readers in SEC A segment in Pune. The watchdog pointed out that Lokmat did not mention the period over which this growth has been attained, which in itself is misleading.

    As per IRS 2011 Q4, in the last quarter Lokmat has added only 5000 SEC A readers in Pune city. The CCC concluded that Lokmat‘s claim in Pune was misleading as the advertisement did not mention the reference period pertaining to the source data. The advertisement contravened Chapter I.4. of the ASCI Code.

    Brooke Bond‘s ad to promote its Red Label Natural Care Tea brand was indicted for not adequately substantiating the claims made for enhancing immunity by consuming the tea product. In the ad, Broke Bond had said that the product has a “scientifically proven combination of five ayurvedic ingredients (tulsi, ashwagandha, mulethi, ginger and cardamom) to strengthen “your body‘s defence” and, thus, helps in protecting “you and your family from cold, cough and flu”. It further stated that it “is clinically shown that drinking three cups of Brooke Bond Red Label Natural Care daily helps enhance one‘s immunity”. The advertisement contravened Chapter I.1 of the Code.

    Another complaint upheld was IMS – Score more at BBA / BBS. The ad that appeared on its website claimed that ‘143 IMS students got selected into SSCBS in the year 2011‘. The ad shows a bar chart showing selection of IMS students into SSCBS over the years 2008 to 2011. The CCC concluded that, in the absence of validation by an independent agency / Chartered Accountant, the claims mentioned in the advertisement and cited in the complaint, were not substantiated.

    Glenmorangie‘s print advertisement which appeared in Conde Nast India in the February 2012 issue was complained against and upheld. The ad states: “Why is it so important that we only use our casks twice? Taste Glenmorangie and the question becomes rhetorical”. The visual depiction of the brand name is suggestive of a well-known brand of liquor- Glenmorangie. In the absence of specific information, the ad appears to be a surrogate advertisement for Glenmorangie. The CCC concluded that it was surrogate ad for a brand of alcohol- Glenmorangie. The advertisement contravened Chapter III.6 of the Code.

    Alchemist‘s claim of ‘India‘s most successful MBA prep‘ was pulled up too. It has not been backed up and substantiated and there is no validation / check by any independent agency that confirms this claim. In the absence of any proof, supporting information, from the Advertiser, the CCC concluded that the claim, ‘India‘s Most Successful MBA Prep‘ was not substantiated. The advertisement contravened Chapter I.1 of the Code.

    Shree Maruti Herbal‘s print advertisement on ‘Maruti Stay -On Capsules & Oil‘ was complained against and upheld for claiming it ‘helps improve vitality, stamina and energy‘. The website also claims ‘Stay-On guarantees – Sexual performance of adults in all age groups‘. The CCC concluded that the claim, ‘helps improve vitality, stamina and energy‘, was not substantiated. The advertisement contravened The Drugs & Magic Remedies Act. Also, the advertisement tends to create, by implication, a perceived inadequacy of physical attributes, in this case the impotence and infertility, which could be objectionable to both men and women. The advertisement contravened Chapters I.1, III.4 and I.5 (d) of the ASCI Code.

    Jake‘s Beauty-Spa-Salon & Academy received a complaint related to its design and copy. It is similar to the Complainant‘s ad of ‘Schnell Hans Salon Spa & Academy‘. The CCC concluded that the headline, ‘Your Passport to Success‘, was similar to the complainant‘s advertisement and, thus, suggested plagiarism. The ad contravened Chapter IV.3 of the Code.

    The ad of Nikon camera was also upheld. According to the complainant, the TV commercial required permission from the Animal Welfare Board of India (AWBI) for the use of birds in advertisement or films. In the application by Nikon, permission was asked for four sparrows to be shown in their natural habitat with a girl playing and passing through. In reality, the birds turned out to be cockatiels which are being used as toys by the girl and perch on her shoulders among other things. The CCC concluded that as the requisite permission was not received from the AWBI to shoot cockatiels in the TVC, it was in violation of The Performing Animals Registration Rules 2001. The advertisement contravened Chapter III.4 of the Code.

    During the month of May, the CCC also received complaints against five television commercials. The complaints were received against the ads of Midas Care‘s Clean & Dry cream, Sprite Cold drink, Emami‘s Fair & Handsome for Men, Gillette Mach 3 and Extra Strong Axe. However, as these ads did not contravene ASCI‘s codes or guidelines, the complaints were not upheld.