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Tag: Nikon India

  • Nikon focuses the lens on fatherhood in a storytelling tribute this Father’s Day

    Nikon focuses the lens on fatherhood in a storytelling tribute this Father’s Day

    MUMBAI: This Father’s Day, Nikon India didn’t just celebrate fathers; it captured them, pixel by pixel. Launching a campaign that focused less on frames per second and more on moments per lifetime, Nikon asked leading creators to reach into their hearts and memory cards for their most cherished stories with their dads. The results were heart-tugging, legacy-building, and profoundly intimate.

    The campaign spotlighted father-child relationships through a lens that was as emotional as it was sharp. Nikon invited creators to dig into their archives and share frames that spoke of unspoken bonds, late-night chats, proud pats, and quiet sacrifices. It wasn’t about cinematic flair or polished production; it was about catching the moments that matter – the everyday magic of fatherhood.

    “This campaign was a heartfelt tribute to the timeless bond shared between fathers and their children, a connection that often carries love, values, and unspoken strength across generations. It was truly touching to see creators revisit those moments, reflect on their relationships, and express how their fathers shaped who they are today, and how they now pass that essence on to their own children. These stories beautifully captured the emotions that words often can’t, creating memories that live on far beyond the frame”, said Nikon India MD Sajjan Kumar.

    To bring this reel of real emotion to life, Nikon collaborated with creators Rajarshi Banerji, Sachin Bhor, Akash Aggarwal and Nitin Panwar. Each brought to the table stories that were raw, rooted, and reflective – whether it was a throwback to childhood guidance or a slice of present-day parenting.

    The campaign leaned into the universal appeal of visual storytelling. The creators turned their lenses toward mentorship, love, legacy and the unyielding presence that defines the role of a father. The visual tapestry that emerged wasn’t a curated grid but an honest collage of connection, composed in light and layered in emotion.

    By turning the camera inward, Nikon spotlighted a generation of fathers who might not always make it to the family album but are the ones behind every perfect shot. This was storytelling with aperture and heart, capturing not just images but entire ideologies that shape families.

    With this campaign, Nikon reaffirmed its belief that while anyone can click a picture, only a story can make it immortal. And when the story is about dads? That’s one worth zooming in on.

     

     

  • Nikon Z5II goes full throttle on video with N-RAW, low-light beast mode, and blazing autofocus

    Nikon Z5II goes full throttle on video with N-RAW, low-light beast mode, and blazing autofocus

    MUMBAI: Nikon just gave creators a reason to ditch the tripod and hit record. At a buzzing launch event held at New Delhi’s Eros Hotel on 23 April, Nikon India pulled the wraps off the Z5II—a full-frame mirrorless camera that aims to put professional-grade video in more hands without frying budgets.

    The Z5II brings to the table a 24.5 MP BSI CMOS sensor, 4K/60p video, and full HD 120p slow motion—ticking every box for filmmakers, wedding shooters, and street-style documentarians alike. But its real claim to fame lies under the hood: blazing 3.5x faster autofocus and low-light AF down to -10EV, which means your shoot doesn’t have to stop when the lights go out.

    “With the introduction of the Z5II, Nikon is once again elevating the standards of professional-grade photography, making top-tier innovation more accessible to all creators,” said Nikon India Pvt. Ltd MD Sajjan Kumar.

    Armed with in-camera 12-bit N-RAW and 10-bit N-Log, the Z5II caters to video pros who love tinkering in post-production. The EXPEED 7 engine drives intelligent autofocus, while a 5-axis in-body vibration reduction system ensures every handheld take looks like it was shot on rails.

    Its vari-angle touchscreen helps shooters nail tricky angles, and a bright 3,000 cd/m² EVF outshines the competition. For run-and-gun creators, the Z5II’s high-speed burst at 14 fps, paired with 3D-tracking AF, is a ticket to freeze-frame wizardry.

    “‘Truly Together’, the Z5II is crafted for hybrid creators who demand flexibility and performance in every frame,” Kumar added.

    The camera also features AI-driven subject detection, capable of spotting nine types-from pets to sports cars. It seamlessly works with Nikon’s Z Mount lens ecosystem and supports USB-C, HDMI, and Picture Control customisation, giving creators more control without the learning curve.

    Priced at Rs 1,49,995 (body only), the Nikon Z5II hits stores on 24 April 2025. As hybrid creators blur the lines between filmmaker and photographer, Nikon seems ready to roll.

  • Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Mumbai: Nikon India, a 100 ler cent  subsidiary of Nikon Corp, is to unveil its “Diwali Candids with Nikon” campaign. This  initiative celebrates the heartwarming, often unnoticed moments that truly make Diwali magical. While the festival is filled with lights, fireworks, and vibrant celebrations, this campaign gently shines a spotlight on the candid, joyful moments of love, friendship, and togetherness that unfold behind the scenes, capturing the true essence of Diwali.

    Nikon India managing director Sajjan Kumar said, “The true beauty of Diwali lies in the unspoken emotions and quiet moments of connection that often get lost amidst the grand festivities. With ‘Diwali Candids with Nikon,’ we want to highlight those priceless, spontaneous moments that truly define the festival. Nikon’s role extends beyond just capturing images—we help preserve the heart and soul of celebrations, allowing people to relive the warmth, joy, and togetherness of Diwali for years to come.”

    Adding to this, Deepak Agarwal, executive creative director, Magnon EG+, the creative Sajjan Kumar, agency behind the campaign, remarked, “Our goal was to move beyond the traditional portrayal of Diwali and focus on the essence of the festival—the candid moments of love, laughter, and shared experiences that usually go unnoticed. Nikon’s cameras are perfect tools to capture these subtle, beautiful emotions, and through this campaign, we hope to inspire people to look at Diwali in a new light.”

    The Diwali campaign film beautifully captures the joy of meaningful moments that make the festival truly special—whether it’s the warmth of early morning rituals, the fun of making sweets together, or the shared laughter while decorating the home. Shot entirely with the Nikon Z6III by renowned Nikon Creator Mr. Ranjan Zingade, the film showcases the camera’s exceptional video capabilities, advanced features, and superior video quality. Through this campaign, Nikon highlights how the Z6III allows users to effortlessly capture these heartfelt memories and transform them into cherished keepsakes that will bring smiles and joy for years to come.

    To further enhance the festive celebration, Nikon India is offering attractive deals on select mirrorless models, until October 31st, 2024. Customers can enjoy discounts of up to ₹30,000 and benefit from easy EMI options. Nikon’s latest addition Z6III is available at a special price of Rs 2,23,990 (Rs 2,47,990) with zero down payment and interest-free EMIs and Instant Cashback of 5 per csnt  up to Rs 10,000/-* (Terms and Conditions applied) from 24 to 31 October 2024.

    Additionally, the Nikon Z8 comes with zero down payment and zero interest valid until October 31st, 2024. NIKKOR lenses also feature flexible EMI plans with tenures of 18 or 24 months, allowing customers to upgrade their gear this Diwali.

  • Nikon India launches ‘Amaar Pujo’ campaign

    Nikon India launches ‘Amaar Pujo’ campaign

    Mumbai: Nikon India a 100 per cent subsidiary of Nikon Corp, is excited to announce the launch of the ‘Amaar Pujo with Nikon’ campaign, from 1 October to 13 October 2024. This campaign is designed to capture the essence of Durga Puja, a cherished festival, celebrated with great fervour and devotion, especially in Bengal and other eastern parts of the country. Whether you’re pandal hopping, savouring delicious bhog, showcasing your festive wardrobe, or performing on stage, Nikon will preserve every special moment of your unique Pujo experience.

    To enhance your Durga Puja celebrations, simply register your Nikon camera or lens on the My Nikon App to unlock exclusive perks. Register your Mirrorless Z series Camera or Lenses, purchased between 1 October 2024, and 31 November 2024, on the My Nikon App and enjoy an extended 6-month service warranty!

    Nikon India managing director Sajjan Kumar said, “Durga Puja is a celebration of devotion, culture, and personal expression. At Nikon, we aim to elevate our customers’ experience by providing them with advanced imaging technology to capture these vibrant and emotional moments. The ‘Amaar Pujo with Nikon’ campaign celebrates the uniqueness of everyone’s Pujo journey, allowing them to preserve their cherished memories with clarity and brilliance.”

    Durga Puja is a time when communities come together to honour the Goddess Durga, and individuals express their joy in various ways– from intricate pandal decorations and cultural performances to displaying the finest festive fashion. Nikon’s campaign focuses on encouraging users to capture these colourful and diverse moments using Nikon’s extensive collection of mirrorless and DSLR cameras, including the latest Nikon Z6III.

    Consumers can enjoy cashback, and discount offers of up to Rs 30,000 on select Nikon models, with easy EMI options available. The cashback offer is valid from 1 October till further notice. 

  • Nikon India signs First Partners as it’s brand communication (PR) partner

    Nikon India signs First Partners as it’s brand communication (PR) partner

    Mumbai: Nikon India on Wednesday appointed First Partners as its brand communications (PR) consultancy. The mandate spans strategic counsel, media relations and integrated campaign management for the optics & imaging leader in India.

    Commenting on the win, First Partners founding partner Atul Ahluwalia said, “Nikon’s trailblazer position in the imaging industry and strong equity among professional photographers and amateurs alike offers an opportune runway for distinguished and creative storytelling across traditional and new media platforms. We are looking forward to a strong and long-standing partnership with Nikon India.”

    Commenting on the engagement, Nikon India managing director Sajjan Kumar said, “Nikon has historically exceeded consumer expectations by offering products that meet the highest levels of reliability and precision. At this point in time, as we endeavour to take the business to new heights, we are glad to be associating with First Partners and are looking forward to working with their dynamic team of communication experts.”

    Nikon India is a 100 per cent subsidiary of Nikon Corp, leaders in imaging technology headquartered in Gurgaon, with branch offices in Mumbai, Kolkata, Bengaluru, and Delhi. The Nikon Imaging includes the Nikon Mirrorless Z series, Nikon D-SLR, the Nikon COOLPIX, and a range of NIKKOR lenses & accessories.

  • Nikon India appoints magnon eg+ to handle its creative and digital duties

    Nikon India appoints magnon eg+ to handle its creative and digital duties

    Mumbai: Nikon India on Tuesday announced that it has on-boarded magnon eg+ as its creative and digital partner. The account was won after a multi-agency pitch and will be managed by the agency’s Delhi NCR office.

    As part of the partnership, magnon eg+ will be responsible for the creative strategy and execution across online and offline platforms, including digital campaign planning, social media management, media planning and buying, online reputation management, and content strategy and creation, along with strategizing and executing influencer and creator-led content. The agency’s focus will be to partner closely with the team at Nikon to further build and strengthen equity for the brand and manage the entire portfolio of their imaging products.

    Speaking about this collaboration, Nikon India managing director Sajjan Kumar said, “Nikon’s presence in the imaging market has been exceptional and we wanted an innovative digital strategy to take it further. I am pleased that this partnership with magnon will bring a fresh perspective to the brand proposition.”

    Adding to it, magnon group founder and CEO Vineet Bajpai said, “We are delighted to win the creative & digital mandate for a renowned brand like Nikon, a world leader in the imaging products industry. Our team at magnon eg+ comes with marketing communications experience of over 20 years and is confident about delivering effective solutions and strategies to enhance the top-of-the-mind recall of the brand.”

    Further, magnon eg+ managing director Vivek Merani added, “We are glad that Nikon India appreciated our creative concepts and awarded this mandate to us. We look forward to supporting the brand in a long-term partnership to further increase the desirability of its product portfolio and help convert customers to brand loyalists. This association is bound to click and we are all geared up to take it to the next level.”

  • Nikon India names Kazuo Ninomiya as managing director

    Nikon India names Kazuo Ninomiya as managing director

    NEW DELHI: Nikon Singapore general manager for international planning division Kazuo Ninomiya has been named as managing director of Nikon India with immediate effect.

     

    Nikon India is the 100 per cent subsidiary of Nikon Corporation Tokyo. Ninomiya takes over the roles and responsibilities from Hiroshi Takashina, who will now be managing Nikon’s China business operations. 

     

    Having contributed to Nikon India’s growth for almost seven years, Takashina said, “I joined Nikon India in 2008 and it has been an incredible journey for me. With Nikon I have had the opportunity to build and work with an excellent team that supported me overcome numerous business challenges and in recording massive growth for Nikon in India. With our constant efforts we achieved No.1 position amongst imaging players in India, and am truly thrilled to have been a part of Nikon’s success story in India.”

     

    “With an impeccable growth trajectory for building core competencies of people, business transformation and operations, Kazuo Ninomiya brings extraordinary leadership skills on the table. I wish him the very best and I am absolutely confident that he will continue adding more feathers to the story,” he added.

     

    Commenting on his appointment, Ninomiya said, “India as a country has always presented a lot of potential for the imaging industry which has contributed to Nikon’s exceptional growth as the leader. Our world-class technology assets combined with the incredible talent and passion of the Nikon team provide us with a unique opportunity to further shape the future of imaging in India. I am deeply honored to have this opportunity to lead Nikon’s India business operations and look forward to expanding on the strong footprint that we have built under Takashina’s leadership.”  

     

    Ninomiya is a seasoned corporate executive and an old hand at Nikon Corporation, having served almost three years of business operations in Asian markets. During his prior role in a consumer electronic organization Ninomiya got the opportunity to serve the Indian market for a year and is well versed with the diverse culture, beauty and aesthetic value that the country offers. He thoroughly enjoyed his brief stint in the country and considers it as one of the most enriching learning experience.

  • Priyanka Chopra to continue as Nikon ambassador

    Priyanka Chopra to continue as Nikon ambassador

    NEW DELHI: Nikon India wants to continue with actor Priyanka Chopra as its brand ambassador as she reaches out to the youth, who are the greatest users of new and inexpensive cameras as well as to family audiences.

     

    Speaking on the sidelines of the launch of its latest offerings – Nikon D4S and the Nikon D3300, Nikon India Vice-President – Imaging Sajjan Kumar said that the group will shortly come out with a new television commercial for the new series, which will again feature Piggy Chops.

     

    He told indiantelevision.com that Nikon had set aside Rs 120 crore for marketing and advertising, which was the same as in the previous year. This included press meets, TVCs, hoardings and advertisements in the print medium and so on.

     

    It also included workshops by Nikon School, he said, adding that Nikon at present had 93 service centres in the country.

     

    The D-SLR series was unveiled by renowned photographer Raghu Rai who said he had commenced his career as a cameraperson with a Nikon camera and had remained faithful to the brand. Even when he tried other brand, he always came back to Nikon.

     

    The two series were released in the presence of Nikon India Managing Director Hiroshi Takashina and Nikon Communications General Manager – Corporate Communications Bo Kajiwara.

     

    With the introduction of latest D-SLR cameras, Takashima said Nikon continues to push the boundaries of professional image quality, speed and features. Nikon’s Flagship D-SLRs symbolises the evolution of a masterpiece, reinforcing Nikon as the choice for amateurs, photo enthusiasts and professional photographers.

     

    He added that the D-SLR camera business “has become more successful than ever with over 20 per cent growth over the last year. With these latest offerings in the D-SLR range, our aim is to enliven the basic principles of trustworthiness and creativity that Nikon as a brand stands for.”

     

    Nikon D4S will be available in the market from the end of this month at a maximum price of Rs 419,950. The model is available in Black colour. The sale of Nikon D3300 has started from February 2014 and it is available in Black, Grey and Red at an MRP of Nikon D3300 with D-ZOOM KIT (AF-S 18-55mm VRII + AF-S 55-200mm VR Kit Lenses) – Rs 46,950, Nikon D3300 with AF-S 18-55mm VRII Kit – Rs 37,950, and Nikon D3300 Body Only- Rs 32,450.

  • Nikon India attempts evangelising bloggers, promotes photography as a culture

    Nikon India attempts evangelising bloggers, promotes photography as a culture

    BENGALURU: Nikon India, a 100 per cent subsidiary of Nikon Corporation has been organising ‘Through the lens‘ photography seminars in major cities in India. The company invites bloggers, especially photo-bloggers to such events to understand the nuances of photography and to gain in-depth knowledge of different technologies and advanced photographic techniques.

    Nikon as a brand is looking forward for creating brand evangelists by reaching out to the potential customers, D-SLR enthusiasts, early adopters, advanced D-SLR users by conducting photography workshops across different genres like wildlife, fashion, portrait, nature, product, street and much more. These are not just workshops for mere transfer of information but a broader platform to exchange the ideas, gauge the customer insight and carve out an offering in line with the expectation from the brand.

    A recent event in Bengaluru witnessed photo-enthusiasts from different walks of life – be it bloggers, media personnel or social media influencers. It held a photo competition, wherein the invitees were asked to upload their best photographs on twitter and the winning entry was awarded a Nikon Coolpix camera by ace photographer Raghu Rai.

    With another initiative with a view to promote photography as a culture in India, Nikon started the Nikon School in India in September, 2010. Through the Nikon School, the company has offered paid specialised services and expert guidance to both amateurs as well as photography enthusiasts by providing tips, expert guidance and insights on photography. The first outdoor workshop was held at Jim Corbett National Park followed by workshops on various genres of nature, studio, and wildlife and was a big hit with the participants.

    Going by the speed at which every Photo School seat is booked within a matter of hours of its announcement, the Nikon School initiative seems to be a huge success.