MUMBAI: Eveready Industries, the household name in batteries and torches, has just sparked up the flashlight game. The company has rolled out India’s first hybrid torch, a slick, dual-powered device that runs on both a rechargeable battery and AA cells. Whether you’re stuck in a blackout or off-grid in the wild, Eveready’s new innovation ensures you’re never out of light.
The rugged-yet-lightweight hybrid torch packs a 1W super-bright front LED, a 1W side light, and a fast-charging USB Type-C port that juices it up in 2.5 hours. But the real kicker? When the juice runs dry, it seamlessly flips to battery-operated mode with 3 AA batteries. That’s right—this light won’t ghost you when you need it most.
Speaking on the launch, Eveready Industries India Ltd CEO Anirban Banerjee said, “Innovation is at the helm of all undertakings at Eveready. Over the years, this ideology has paved the way for us to consistently introduce unique and pioneering products that empower consumers. The latest offering from the house of Eveready reflects the brand’s legacy of innovation and trust, giving consumers uninterrupted lighting with modern convenience. Our Hybrid Torch, a new-age innovative solution, promises quality, convenience, and reliability to users while ensuring that they never run out of power. Going forward, Eveready will remain committed to delivering smarter, practical, and dependable solutions for consumers across Indian households.”
For a pop-culture punch, Eveready has teamed up with the upcoming supernatural thriller Nikita Roy, starring Sonakshi Sinha. The actress, who plays a woman grappling with literal and metaphorical darkness, features in the brand campaign to spotlight the torch’s 2-in-1 power feature. The torch, like Sonakshi’s character, is all about facing the dark head-on with resilience, and a good backup plan.
This marks Eveready’s second big flashlight drop in two years. Last year, the brand launched the Siren Torch, a rechargeable safety light with a 100-decibel alarm meant to protect women on the go. Both launches reinforce the company’s shift towards smart, design-forward, utility-first products.
“Our association with Sonakshi Sinha’s film Nikita Roy is more than just a product integration. It symbolizes resilience and the will to keep going, even in the darkest of times,” Banerjee added.
The hybrid torch is priced at Rs 399, comes in bold red and green, and is now available across major retail outlets and e-commerce platforms. Designed for travel, trekking, power cuts, or late-night fridge raids, this one’s got your back when the lights go out.