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Tag: Nikhita Gandhi

  • Dharma Cornerstone Agency’s music division onboards new talents

    Dharma Cornerstone Agency’s music division onboards new talents

    Mumbai: In a power move in the music artist management landscape, the  Music Division of Dharma Cornerstone Agency (DCA) has recently expanded by adding 10 new artists to its already impressive roster of talents. With prominent names in the industry like Jubin Nautiyal amongst several talented artists onboarded, this development marks a pivotal milestone that will see  DCA stake its claim as the go-to artist management agency in the music creator market nationally.  

    Born out of a collaboration between Dharma Productions and Cornerstone Agency, DCA’s Music  Division has become a powerhouse since its inception, managing a mixed bag of talents across  Bollywood and the indie music scene like Neeti Mohan, Amaal Mallik, Monali Thakur, Sagar  Bhatia, Nikhita Gandhi, Nakash Aziz, Laqshay Kapoor and Shreya Jain to name a few. Continuing to push the envelope in the music industry, DCA Music has now onboarded a multitude of artists,  including Jubin Nautiyal, Shakti Mohan, Palak Muchhal, Arjun Kanungo, Celina Sharma, Abhijit  Vaghani, Abhay Jodhpurkar, DJ Nemo, DJ Nesz and Shivvyy. The agency serves as the meeting ground for seasoned professionalism and experience alongside contemporary talent, growing its artist portfolio 3X since its inception.

    An EY Survey revealed that only 56 per cent of music creators in India have access to the equipment and infrastructure needed to produce music. They need agencies that can support and help them showcase their talent to a wider audience. Bullish on the growing talent in the music space, DCA aims to capitalise on it and enable artists to reach desired audiences.  

    The agency will foster a symbiotic relationship with its artists and realise its core mission of passionately executing their vision and dreams, opening up new avenues for their growth, and allowing them to channel their energies toward honing their craft. It will also work with them to build their brand through digital presence and personal PR. Furthermore, it will enable its artists with end-to-end seamless talent management services – from supporting indie artists to release tracks,  empowering them with a wider platform, facilitating brand collaborations and working very closely with some of the biggest labels in the country because of the association with Dharma Productions.  With a well-established leadership, strong backing from the Indian film industry and decades of experience in the entertainment space, DCA is poised to be a brand to reckon with, contributing significantly to the burgeoning Indian M&E industry.

    Hamza Kazi, Head of the Music Division at Dharma Cornerstone Agency, said, “At DCA, we’ve always aimed to support established as well as new and upcoming talent to take them to the global stage and build aspirational careers. This World Music Day, I am pleased to share that DCA Music is expanding its artists roster. With this onboarding, we seek to shape and refine each artist’s career and unify the dreams and potential of each associated talent. I believe that it’s their dreams that impact the industry. By providing them with worthwhile possibilities in various fields, we intend to make a lasting impact on the overall music industry that is in sync with our artists.  

    Jubin Nautiyal said, “I am very excited to join hands with Dharma Cornerstone Agency Music Division,  to represent my content and brand associations. I already have a great relationship with Dharma  Productions and now extending it to the agency will help me have that extra edge in the industry, add  more value to my brand as an artist, and create exceptional collaborations in terms of content and brand  tie-ups!”

    Arjun Kanungo added, “I am honoured and humbled to partner with DCA, both as an artist and as the founder of One Mind. This collaboration marks an exciting milestone for all our current and future artists. As a small yet proud label, we take pride in our unique approach and believe we stand out among indie labels. We extend our heartfelt gratitude to DCA for recognizing our potential and providing us with the opportunity to elevate our vision. Together, as indie mavericks and global giants, we are ready  to write an incredible new success story.”

    Celina Sharma mentioned, “Being half-Indian, India has a special place in my heart. It’s an honour to be co-represented by DCA Music in India alongside my global management, +91 Group. Partnering with  DCA Music will allow me to establish my presence in India, reach new audiences, and bring fresh and exciting projects to my fans. I can’t wait for you to see what we have in store!”

    Having experienced 120 per cent growth in 2023, DCA Music sets its sights on a disruptive expansion this year, tapping into new revenue streams like BGM, synch deals, music-related brand solutions, and  IPs. Furthermore, the agency seeks to go beyond conventional talent management and nurture a thriving music community. With the lines between independent and mainstream Bollywood music now blurring, DCA Music’s recent signing of artists in both film and non-film, as well as branching off  into different styles of music, is a testament to the agency staying ahead of the curve. DCA Music has a lot of determination, drive and dedication to scale swiftly in order to become the premiere artist management agency in the country.

  • Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Let’s Get LOUDER celebrates World Music Day with new anthem ‘Hum Saare Ek Hain’

    Mumbai: In honour of World Music Day, Let’s Get LOUDER proudly announces the release of its latest song, ‘Hum Saare EK Hain’, an anthem celebrating unity and diversity. This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King, Harshdeep Kaur and Swaroop Khan, along with various folk and rap artists from across the country, creating a musical masterpiece that transcends boundaries and languages.

    Predominantly sung in Hindi, ‘Hum Saare EK Hain’ features a unique line in several regional languages such as Bengali, Gujarati, Assamese, Marathi, and more, each echoing the collective spirit of being ‘One’. The creative inclusion highlights the cultural richness of India and reinforces the song’s central theme of unity.

    Let’s Get LOUDER’s COO Rajitta Hemwaani expressed, “At Let’s Get LOUDER, we endeavour to push the envelope a little more each time and create clutter-breaking sounds and collaborations. ‘Hum Saare EK Hain’, bringing numerous singers and musicians together, is the best example of our current and future musical offerings.”

    Let’s Get LOUDER is dedicated to pushing the boundaries of music and creating platforms for diverse voices, aiming to develop and experiment to reach young and global listeners. With the latest initiative, ‘Hum Saare EK Hain’, the music vertical continues its mission of bringing together artists from different genres and regions. By featuring a wide array of styles and cultural influences, it strives to prove that music is a universal language that transcends boundaries and connects people across the globe.

    Through ‘Hum Saare EK Hain’, Let’s Get LOUDER reinforces its role as a pioneering force in the music industry, fostering creativity and inclusivity in every beat. Composed by Abhijit Vaghani with poignant lyrics by Bhrigu Parashar, the song celebrates the diversity of India on World Music Day as we salute the spirit of togetherness, weaving a beautiful tapestry of rhythm and melodies.

  • IN10 Media Network announces its music business – Let’s Get LOUDER

    IN10 Media Network announces its music business – Let’s Get LOUDER

    Mumbai: IN10 Media Network, with multiple successful businesses spanning television, digital, film and more to its credit, is thrilled to announce the latest addition to its expanding portfolio – Let’s Get LOUDER, an innovative music business endeavour.

    With a commitment to fostering creativity and nurturing talent, the music business vertical aims to serve as a prominent platform for both emerging and established artists from India and beyond. IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.

    IN10 Media Network MD Aditya Pittie expressed his pleasure in expanding the network’s vision, which aims to elevate the art of entertainment and its consumption. He said, “With the introduction of our music business, Let’s Get LOUDER, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”

    Commenting on her mandate, Let’s Get LOUDER COO Rajitta Hemwaani expressed her belief in the universal appeal of music transcending language barriers, and said, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young & global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”

    She added, “We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet.”

    On the association, Believe India director – label and artist solutions Vinay Guwalani said, “We’re thrilled to partner with Let’s Get LOUDER, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform & expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”

    From soul-stirring melodies to energetic beats, the music vertical is set to curate a wide array of musical genres, catering to various tastes and preferences and aims to captivate audiences with a rich and diverse catalogue of releases.

    The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. Popular artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create foot-tapping fusion songs.

    The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.