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Tag: Nikhil Singhal

  • Siyaram’s ‘Devo’ hands PR mandate to Vigor Media after multi-agency pitch

    Siyaram’s ‘Devo’ hands PR mandate to Vigor Media after multi-agency pitch

    MUMBAI: Siyaram’s is tailoring a new chapter in Indian menswear and it has chosen Vigor Media Worldwide to stitch the narrative together.

    The premium men’s occasion wear brand ‘Devo,’ launched by textile giant Siyaram’s, has awarded its public relations mandate to Vigor Media after a competitive multi-agency pitch. The win signals Vigor Media’s growing reputation for strategic storytelling and brand-building in the fashion and lifestyle space.

    Backed by the four-decade legacy of Siyaram’s, ‘Devo’ is positioning itself as the go-to label for contemporary Indian men who want to blend tradition with modern flair. From sherwanis and Jodhpuri suits to tuxedos, Indo-western ensembles, and curated accessories, the brand promises to dress men for everything from intimate poojas to big, fat weddings.

    Under the mandate, Vigor Media will spearhead a 360 degree PR strategy, from media outreach and influencer engagement to digital amplification, with the goal of establishing ‘Devo’ as not just another fashion label, but a fresh style statement in Indian ethnic and fusion wear.

    Expressing confidence in the partnership, Siyaram’s, executive director, Gaurav Poddar said, “With Devo, we are expanding our legacy into ethnic fashion that reflects the confidence and sophistication of today’s Indian man. We believe Vigor Media Worldwide will play a pivotal role in elevating Devo’s brand journey across the country.”

    Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “Devo is not just a new label. it’s a strategic extension of a legacy brand into a high-growth fashion category. Our team is excited to craft compelling stories that highlight the brand’s unique offerings while shaping its narrative as modern yet rooted in Indian culture.”

    With India’s ethnic and fusion wear market booming, fuelled by rising incomes, millennial tastes, and a renewed love for tradition. Devo’s entry looks well-timed. And with Vigor Media now helming its story, the brand seems set to make a stylish mark on celebrations across the country.

  • Vigor Media wins PR mandate to power up Joint Solar’s clean energy push

    Vigor Media wins PR mandate to power up Joint Solar’s clean energy push

    MUMBAI: Talk about a bright idea! Joint Solar has plugged into Vigor Media Worldwide to supercharge its communications.

    The global media agency has bagged the prestigious PR mandate for Joint Solar, one of India’s most trusted producers of solar PV modules. The win will see Vigor Media Worldwide steer the company’s PR and digital strategy, from building a sharper brand narrative to boosting visibility across traditional and online platforms.

    Joint Solar, a veteran in India’s solar manufacturing sector, has spent 18 years producing over 200,000 panels for domestic, commercial and industrial use. Known for its durable, energy-efficient and eco-friendly products, the brand is now looking to scale its voice in the fast-rising renewable energy space.

    Joint Solar, director, Vinod Sharma called the tie-up “a timely move” as the company ramps up its mission of delivering clean, affordable and efficient power solutions to more people. “[Vigor Media’s] experience in PR and digital communications will help us convey our vision effectively and engage with stakeholders across the renewable energy industry,” Sharma added.  

    Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “We’re delighted to partner with a brand that’s synonymous with quality and credibility in solar production. Our strategy will focus on amplifying their visibility, reinforcing their thought leadership and delivering tangible impact in both media and digital spaces.”

    The collaboration comes as India’s demand for renewable energy solutions soars, with Joint Solar positioning itself firmly at the heart of the country’s clean energy transition.

    With a track record spanning sectors such as real estate, education, FMCG, healthcare, technology and lifestyle, Vigor Media Worldwide already works with several top-tier brands. The Joint Solar win strengthens its presence in the renewable energy arena and puts it in charge of shaping a narrative that’s not just about panels, but about powering India’s greener future.

  • MP Morgan Capital signs Nikhil Singhal to script global media strategy

    MP Morgan Capital signs Nikhil Singhal to script global media strategy

     MUMBAI: MP Morgan Capital has added a new chapter to its growth story and it comes with a media twist. The Singapore-based strategy management and corporate advisory firm has brought on board Nikhil Singhal as its global strategic media advisor, tasking him with steering its communications game across the Middle East, London, and Singapore.

    The appointment is more than just a title shuffle. Known for his expertise in public relations and image management, Singhal is expected to sharpen MP Morgan Capital’s corporate media services and give its global outreach a decisive edge. For a firm operating in some of the world’s most competitive financial hubs, that could mean turning strategic insights into headline impact.

    “This partnership will be a game-changer for Vigor Media Worldwide,” said Singhal, referring to his own media venture. “It will allow us to accelerate plans to strengthen and expand our offerings to both Indian and overseas clients.”

    For MP Morgan Capital, the move signals a doubling down on its advisory capabilities pairing financial acumen with media mastery. With Singhal’s appointment, the firm is positioning itself not just to navigate global markets, but to tell its story with the precision of a pressroom and the punch of a boardroom.
     

  • Vigor Media Worldwide bags PR mandate for Alstone

    Vigor Media Worldwide bags PR mandate for Alstone

    Mumbai: Vigor Media Worldwide, a renowned global media agency, has won the public relations (PR) mandate for Alstone. A leading metal composite brand in the country, Alstone is the foremost manufacturer of high-pressure laminate (HPL), aluminium composite panels (ACP), aluminium louvers, and aluminium honeycomb in India.

    This partnership reflects Vigor Media Worldwide’s expertise in PR and communication. With its legacy of trust and successful ventures, Alstone has emerged as a brand synonymous with excellence in the architectural solutions industry. Specialising in creating high-impact design statements with spectacular and long-lasting architecture, Alstone has redefined the cladding segment.

    Expressing his enthusiasm about this partnership, Vigor Media Worldwide founder Nikhil Singhal said, “We are pleased to join hands with Alstone, known for its exclusive range of exterior and interior solutions. Our goal is to highlight Alstone’s innovative products and its position in the industry as a trendsetter.”

    Alstone Manufacturing Pvt Ltd MD Sumit Gupta said, “We are delighted to take Vigor Media Worldwide on-board for our PR needs. With their expertise and strategic approach, we are confident that this collaboration will strengthen our brand presence and help us reach new heights.”

    Alstone has its state-of-the-art production facilities in Dehradun (India) and Dubai to cater to Indian and international markets.  They have their in-house high-tech modern coating line to help us to deliver precise, customized products along with timely delivery under expert supervision. Alstone pioneered metal-based HPL, A2 Grade Non-Combustible Panels, and metal-based Louvers in India.

    Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including real estate, education, lifestyle, FMCG, hospitality, healthcare, technology, security, consulting, and many more. The agency’s client portfolio includes top-of-the-line brands in the industry.

  • Vigor Media Worldwide wins PR mandate for Sharika Enterprises

    Vigor Media Worldwide wins PR mandate for Sharika Enterprises

    Mumbai: Vigor Media Worldwide, a global media agency has secured the Public Relations (PR) mandate for Sharika Enterprises Ltd. (SEL), a distinguished leader in the Power Sector. This strategic partnership underscores Vigor Media Worldwide’s proficiency in PR and communication, with the goal of further strengthening Sharika Enterprises’ position as a global industry frontrunner.

    Vigor Media Worldwide emerged victorious in a competitive bidding process, following an intense multi-agency pitch. The mandate will be handled by the Delhi-NCR office of Vigor Media Worldwide. The agency’s dedicated team, along with proficient national and international associates, will be responsible for executing the PR mandate. The primary objective is to enhance Sharika Enterprises’ brand visibility and solidify its reputation as a trailblazer in the industry and bolster the company’s expansion goals.

    Expressing enthusiasm about this partnership, Sharika Enterprises chairman & managing director Rajinder Kaul said, “We are delighted to announce our collaboration with Vigor Media Worldwide in establishing a robust PR and corporate communication framework for us. Their impressive expertise and deep understanding of communication made them the ideal strategic partner we were searching for. Together, we aim to amplify our expansion and invigorate our strong presence in the Power Sector.”

    Commenting on this significant win, Vigor Media Worldwide founder Nikhil Singhal said, “We are deeply honoured to be appointed as the strategic communication partner for Sharika Enterprises, a company that has earned a unique identity in the power sector. We are dedicated to providing them with well-crafted and innovative communication strategies that align with their expectations. Leveraging our expertise in brand building and employing a fully integrated media approach, we aim to assist them in achieving their goals.”

    Sharika Enterprises specializes in Engineering Procurement Construction (EPC) contracts, primarily focusing on EHV (Extra High Voltage) cable systems, distribution, automation and various related services. In its EPC business, the company leverages its expertise in supplying, installing, testing, commissioning, and providing post-sales support for EHV cables, including cable jointing up to 400 kV. Notably, between 2000 and 2005, Sharika Enterprises introduced LS Cable Korea for their EHV XLPE cable in India. The company also became associated  with Andritz India, a subsidiary of Andritz Austria, to develop their hydro power project in India. Furthermore, Sharika Enterprises specializes in feeder automation and distribution management. Its offerings encompass the design, engineering, supply, and implementation of Feeder Automation Solutions as an integral part of the Distribution Management System (DMS), enhancing the reliability of power distribution networks.

    Sharika Enterprises is actively engaged in digitalization, particularly in the realm of Grid Edge Technology, often referred to as the Smart Grid. This transformation empowers power systems to become more flexible, thereby enabling a Flexible Power System. This expanded focus extends into vertically integrated Flexible Power System Operations, encompassing Transmission System and Grid System Operations (TSO), Distribution System Operations (DSO), and Energy Economics and Power Balancing across TSO, DSO, and REASO (Renewable Energy Aggregation System Operations).

    Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and many more. The agency’s client portfolio includes top-of-the-line brands in the industry.