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Tag: Nikhil Sharma

  • Radisson elevates Nikhil Sharma to lead South Asia’s growth and operations

    Radisson elevates Nikhil Sharma to lead South Asia’s growth and operations

    MUMBAI: Radisson Hotel Group (RHG) is doubling down on its leadership strength, redesignating Nikhil Sharma as managing director & chief operating officer, South Asia. Having previously served as managing director & area senior vice president, Sharma will continue to spearhead RHG’s strategic expansion and operations across the region, ensuring the group’s unwavering dominance in India’s hospitality sector.

    With an in-depth understanding of South Asia’s evolving hospitality landscape, Sharma has been instrumental in RHG’s rapid growth and operational excellence. His leadership has helped solidify Radisson’s status as one of India’s largest international hotel operators, with a robust portfolio of nearly 199 hotels in operation and development.

    As one of the biggest players in India’s hospitality industry, Radisson commands an unrivalled presence in tier-1 markets like Delhi NCR, while more than 50 per cent of its footprint extends into thriving tier-2 and tier-3 cities. RHG’s diverse brand portfolio featuring Radisson Blu, Radisson Red, Park Inn by Radisson, Country Inn & Suites, and Radisson Individuals Retreats has successfully captured the demand for both luxury and mid-scale hospitality.

    The move to elevate Sharma’s role underscores RHG’s commitment to aligning its leadership structure with the dynamic needs of the hospitality sector. Under his guidance, Radisson continues to expand its brand presence, ensuring seamless guest experiences and operational excellence across the region.

    With South Asia’s hospitality industry on an upward trajectory, Sharma’s expanded role signals a bold step forward for RHG, reinforcing its position as a leader in India’s flourishing travel and tourism sector. For Radisson, the future looks grand, one hotel at a time.
     

  • Center fresh launches ‘Aage Badh’ campaign

    Center fresh launches ‘Aage Badh’ campaign

    Mumbai: Center fresh, Perfetti Van Melle India’s flagship gum and mints brand has launched its new “Aage Badh” campaign with Varun Dhawan as the brand ambassador. The campaign aims to inspire young people to adopt a forward-looking attitude and overcome everyday setbacks with a fresh perspective.

    This collaboration between Center fresh and Varun Dhawan aims to engage and inspire audiences. Varun Dhawan showcases how Center fresh’s boost of freshness can positively impact one’s outlook on life. The campaign’s quirky storyline and uplifting message are designed to resonate with Gen Z audiences and make a lasting impression.

    Perfetti Van Melle India MD Nikhil Sharma said, “With presence in close to three million outlets today, the Center fresh brand has retained its appeal to consumers over the years by being relevant and consistently refreshing its communication. We are thrilled to be partnering with Varun Dhawan for our current campaign. He delivers a sparkling performance in the TVC nicely conceived by Ogilvy and is born out of strong insight.”

    Center fresh has always prioritised connecting with the younger generation, and our latest TVC with Varun Dhawan exemplifies our commitment to providing a fresh perspective and moving forward in life,” said Perfetti Van Melle India MD Gunjan Khetan. “Varun’s ability to connect with diverse audiences, particularly the youth, infuses Center fresh with a new energy that will resonate strongly with our fans.”

    “I’m proud to be a part of the Center fresh family and their new campaign, Aage Badh,” said Varun Dhawan. “As someone who’s always on-the-go, I know how moving on from small, daily setbacks with a fresh perspective can really turn my day around – whether I’m on set, at a shoot, or just living life to the fullest. It always helps to just pop a center fresh and ‘Aage Badh’! This, for sure, is going to be my mantra going forward”

    Commenting on the same, Ogilvy India creative director Anurag Agnihotri said, “Our message here is simple – Life’s challenges  are just opportunities in disguise. Take a moment to pause, refresh, and reboot – then tackle them head-on with a clear mind and a positive attitude. Embrace the chance to grow, learn, and move forward. Simply Aage Badh Ja.”

    The Aage Badh campaign, launched across television, digital, and social media platforms, is designed to resonate with young audiences who embrace the mantra of moving forward despite daily setbacks. Center fresh encourages today’s youth to stay positive, adapt to change, and live life to the fullest.

  • PumPumPum appoints Nikhil Sharma as AVP – growth & marketing

    PumPumPum appoints Nikhil Sharma as AVP – growth & marketing

    MUMBAI: Homegrown used car corporate leasing and subscription company, PumPumPum announced the expansion of its leadership team with the appointment of Nikhil Sharma as the assistant vice president of growth and marketing. In his new role, Sharma will be responsible for scaling up and executing PumPumPum’s integrated marketing strategies and driving the company’s corporate reputation forward with a focus on 360-degree branding efforts.

    Sharma is a marketing professional with over 14 years of experience working with some of the challenging brands in the country. He founded two different start-ups, one a digital marketing agency, A Cup of Tea, and the other, an FMCG brand, Golden Nectar, where he was in charge of marketing and growth. Prior to that, Sharma was also associated with AVIS India, leading India’s marketing team.

    Welcoming him aboard, PumPumPum CEO & founder Tarun Lawadia, and co-founder & CGO Sameer Kalra said, “We are excited to welcome Nikhil to the leadership team. His experience across industries is a strength we can leverage as a subscription to a used car is a nascent concept in India, and we need an experienced and creative mind to tap that segment of consumer buying habit. Given the growth in the car leasing niche market, Nikhil’s experience in the mobility industry along with his innovative marketing and growth strategies will be invaluable in helping us achieve our goal of becoming India’s largest car leasing company.”

    Nikhil Sharma said, “PumPumPum is based on a unique business model that has the potential to disrupt the current used-car ecosystem. I admire the company and its leadership for its dynamic work culture, founding values, and strong footprint in the market. I am stoked to be part of the team to contribute to its next milestones to disrupt the car leasing market.”

    The company plans to reach over 15 cities in the span of the next three years to leverage the post-pandemic demand for personal transportation over public transportation.

  • Perfetti leverages Nimbuzz‘s Chatbuddy for its marketing campaign

    MUMBAI: Cross-platform global communications solution provider Nimbuzz has roped in confectionary manufacturer and marketer Perfetti Van Melle India (PVMI) as the company‘s first client for its mobile-based brand interactive platform Nimbuzz Branded Chatbuddy.

    Under this partnership, Nimbuzz has developed a unique proposition for Perfetti‘s latest marketing campaign “Mentos Batti Jalao” by leveraging its Chatbuddy module.

    Mentos currently has a contest in progress by the name Khooni Kaun Hai? A television commercial consisting of a series of clues is being aired and the viewers are asked to guess the killer‘s identity in order to win a prize.

    Chat Buddy will enable PVMI‘s confectionary brand Mentos to leverage the mobile platform and establish a one-to-one connect with its target audience by directly connecting with 25+ million Nimbuzz users as chat friend.

    Under this initiative, the Chat Buddy will allow Nimbuzz users to install Mentos Batti Jalao Buddy on their mobiles, participate in the contest and solve the murder mystery. The Mentos Batti Jalao Buddy will also release daily hints to unfold the mystery. This Chat Buddy will be visible to all Nimbuzz users across India.

    “With the ever-increasing mobile user base in India, mobile is an important medium for marketers today. With an average time of 55 minutes per session spent by a user, Nimbuzz offers a great platform for us to connect with our target audience on a one-to-one basis,” said Perfetti Van Melle India Director Marketing Nikhil Sharma.

    Nimbuzz head-sales Anubhav Sharma said, “We are thrilled to connect with the excitement of Mentos and we are confident that Khooni Kaun Hai mystery will bring more enthusiasm for our users. We are pleased to work with some great marketing minds from PVMI, Maxus India and certainly, this endeavour will bring a change in the mobile advertising thought process.”

    Maxus South Asia head of digital Unny Radhakrishnan added, “Mobile phones have now become an indispensable consumer touchpoint. Marketers, solution providers and technology partners are discovering newer and innovative ways to interact with consumers instead of interrupting them. Here, Chat buddy enhances the overall communication story delivered in traditional channels by offering consumers real time interaction with brand on their personal handsets.”

  • Kareena Kapoor endorses Alpenliebe 2 Choco Eclairs

    MUMBAI: Perfetti Van Melle India (PVMI), the Confectionary company, has roped in Bollywood actor Kareena Kapoor to endorse its Alpenliebe 2 Choco Eclairs brand.

    This is the first instance of a celebrity endorsement in the Eclairs category and also Kapoor‘s first brand endorsement in the confectionary category, the company said.

    PVMI director-marketing Nikhil Sharma said, “Today‘s youth immediately identify Kareena Kapoor as a style icon who has established herself through her work in Bollywood. When it came to selecting the right brand ambassador for Alpenlibe 2 Choco Eclairs, Kareena was a unanimous choice. She is a mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience.”

    Kapoor will feature in the TVC, mobile and internet campaigns of the brand. The campaigns for the brand have been conceptualised by McCann Erickson.

    The new TVC was made with an objective of introducing viewers to a magical world where a princess gets swept off her feet by the most unlikely of characters.

    McCann Erickson Worldwide India chairman and CEO Prasoon Joshi said, “We wanted to use Kareena in a unique way and happy to stumble upon an idea which has immense charm and am sure will be loved by the consumers.”

    The TVC is shot by ad film maker Ravi Udyawar, while the music is composed by Mikey McCleary.