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Tag: Nikhil Shahane

  • TCS reaps growth honours with Everest Group’s 2025 Elevate recognition

    TCS reaps growth honours with Everest Group’s 2025 Elevate recognition

    MUMBAI: Scaling new peaks comes naturally to TCS. Tata Consultancy Services has been crowned with the ‘Growth Honor’ of the year at Everest Group’s 2025 Elevate Honors in Dallas, a recognition that applauds its industry-leading organic growth and market impact.

    The IT giant marked a staggering 39.4 billion dollars in total contract value and 30 billion dollars in revenues in FY25, consolidating its position as one of the world’s most powerful tech players. Everest Group noted TCS’ consistent revenue growth among global peers with revenues above 5 billion dollars, calling it proof of delivery excellence, operational strength, and innovation at scale.

    “This award reflects our unwavering commitment to growth, driven by our expertise in AI and digital transformation, and the trust our clients place in us,” said TCS, global head – analyst relations, Nikhil Shahane.

    The recognition caps a landmark year for TCS. In 2025, it became the world’s second-largest IT services brand, with a valuation of 21.3 billion dollars, and secured a spot in Fortune’s ‘World’s Most Admired Companies.’ Meanwhile, Whitelane Research ranked TCS first for customer satisfaction in Europe, for the twelfth consecutive year.

    Everest Group, partner, Ronak Doshi said: “Elevate Honors are based on fact-based, analyst-driven research. Honourees like TCS are recognised solely for high performance and excellence.”

    TCS’ growth story is being fuelled by next-gen bets, especially on artificial intelligence. The firm recently appointed a chief AI and services transformation officer and expanded services spanning AI, cloud, data, cyber security, and digital engineering. Its global clientele includes the top names in banking, telecom, retail, healthcare, and entertainment.

    With over 600,000 employees across 55 countries, TCS is not only delivering technology-led transformation but also investing in long-term partnerships, sustainability, and community impact, including sponsorship of marathons from New York to London to Sydney.

    In short, TCS isn’t just climbing mountains, it’s building them.
     

  • ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    ManipalCigna launches ‘Mere Choice ka Health Insurance’ campaign

    Mumbai: ManipalCigna Health Insurance has announced the launch of its latest campaign, “Mere Choice ka Health Insurance” (MCHI) to empower young adults in Navigating Adulthood with Financial Security of Health Insurance. As young adults embark on the journey of adulting, they are faced with a myriad of first-time experiences from budgeting and financial planning to experimenting, caregiving for parents, taking self-care and in this journey ManipalCigna is proud to stand alongside them as an expert partner as they take their first step into Health Insurance.

    Commenting on the new brand films, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Health Insurance as a category typically targets families, individuals of a certain age, but there’s also a “New to Health” individuals, stepping into adulthood, who face significant decisions like purchasing health insurance amidst their daily responsibilities. Based on this insight we have launched our latest campaign Mere Choice ka Health Insurance or #MCHI. The campaign #MCHI (Mere Choice ka Health Insurance) as synonymous with ManipalCigna, aims to make ‘Health Insurance’ an intrinsic part of the adulting journey so young adults, who live in the fast lane, are better prepared. Desai further added, “Recent IRDAI data also highlights that Young Adults are much more financially savvy than previous generations and that 70% of young adults actually have financial security as one of their key life goals. Most likely, young adults understand that having a health insurance is a first step to adulting. With this campaign we want to communicate that investing in health insurance early in life is not just cool, but also the smarter thing to do, as it ensures lower premiums and broader coverage options, securing both health and financial stability in every step of the adulting journey.”

    21N78E Creative Labs chief operating officer Nikhil Shahane the agency behind the campaign, added, “In a category that is typically associated with T&Cs and belonging to “the parents” we wanted to find a way to be relevant to the young adults. And one need not look beyond their messages to see that Emojis and Acronyms are an integral part of our lives now. For a financially savvier younger generation, we wanted to make sure that our communication resonated with them in a nuanced and relevant manner. The answer was staring us in our face. And what better way to land everything that ManipalCigna has to offer than by inserting the brand into contextually relevant conversations, in a way that can be appropriated by the customers themselves.”

    The campaign Mere Choice ka Health Insurance features protagonist Hrishi and Mishi, a young couple aged between 25-28, who live together and skillfully navigate their journey to adulthood, with the safety and peace of mind provided by ManipalCigna Health Insurance. The four-part films highlight some of the key features that are available with the comprehensive products of ManipalCigna Health Insurance especially for the youth such as Cashless OPD, Global Cover, Preventive Health check-ups, Unlimited tele-consultations, Non-Medical Expenses and their quick and easy claim settlement. For couples planning parenthood, it provides cover for assisted reproductive treatment and newborn expenses such as maternity cover of a Sum Insured of Rs.1 lac and first-year vaccinations. It also highlights ManipalCigna’s expertise in the health insurance industry to provide high-quality healthcare experience to its customers.

    https://www.youtube.com/playlist?list=PLyX0pkblBuZkSl1mkHLf_Q_ENoT74cxjj

    The company has rolled the four brand films on all major digital platforms, and the films will also be leveraged on News television channels, and via Influencers on Instagram from various genres for maximum outreach across the country.

  • Motorola hands social & digital mandate to Omnicom

    Motorola hands social & digital mandate to Omnicom

    MUMBAI: Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch.

    Omnicom partnered with 21N78E Creative labs for the pitch and the business will be managed out of Gurgaon.

    Motorola head of marketing Rachna Lather says, “Our brand and products are uniquely placed in the consumers’ mindset. An iconic brand with a youthful energy, our brand resonates well with our audiences. We have a good line-up of launches this year, starting with the launch of moto g6 and moto e5 families. We were looking for potential partners who could help push the envelope, think strategically and conceptualise campaigns that can break the category code.”

    Omnicom Media Group managing director Sudhir Nair adds, “I remember my Motorola handsets from the past, because of the brand’s strong marketing campaigns and positioning. The brand is indexed heavily on the fan following it enjoys, as well as the USPs and features that make it a great product. Needless to say, this win reinforces Omnicom Media Group’s credentials as a full-service media network.”

    21N78E COO Nikhil Shahane mentions, “As an agency that was setup to bridge the ever-increasing gap between businesses and today’s consumers, Motorola is the perfect brand for us to partner with. We’re excited to leverage our creative-tech capabilities as we collaborate on how best to do disruptive work to match the devices that make this a youth brand.”