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Tag: Nikhil Rangnekar

  • Nikhil Rangnekar is Lodestar UM’s new media consultant

    Nikhil Rangnekar is Lodestar UM’s new media consultant

    MUMBAI: IPG Mediabrands’s Lodestar UM has appointed Nikhil Rangnekar as its media consultant. Based out of Lodestar UM Mumbai, Rangnekar will be reporting to the CEO Nandini Dias.

    Rangnekar has moved from Spatial Access where he was the CEO of the Media Audit and Advisory business.

    “Nikhil is an industry veteran and we are delighted to have him on board. He has a varied background having worked in various capacities driving strategy, business and audits. He brings in a lot of experience and strategic thinking which we intend to leverage,” said Dias.

    Armed with over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director. In 2011, he quit Starcom to join Spatial Access. He is also the chairman of the marketing committee of IRS at MRUC.

    Talking about his new role, Rangnekar said, “I am extremely happy to join Lodestar UM in the role of a strategy consultant. For me, it’s a prestigious assignment working with one of the largest groups in the world and in India.”

    He further added, “I will be working with the individual brand teams in helping them take our strategy product to the next level. I will also be working closely with the Labcentre team on the various proprietary researches and tools that IPG Mediabrands has and aim to evolve them in line with the changes happening in the media environment in India. If my last role was more about driving efficiency, the new role is more about driving effectiveness. Lastly, I am proud to have got this opportunity to work with industry stalwarts like Shashi and Nandini.”

  • Nikhil Rangnekar is Lodestar UM’s new media consultant

    Nikhil Rangnekar is Lodestar UM’s new media consultant

    MUMBAI: IPG Mediabrands’s Lodestar UM has appointed Nikhil Rangnekar as its media consultant. Based out of Lodestar UM Mumbai, Rangnekar will be reporting to the CEO Nandini Dias.

    Rangnekar has moved from Spatial Access where he was the CEO of the Media Audit and Advisory business.

    “Nikhil is an industry veteran and we are delighted to have him on board. He has a varied background having worked in various capacities driving strategy, business and audits. He brings in a lot of experience and strategic thinking which we intend to leverage,” said Dias.

    Armed with over 19 years of experience in the advertising and the media industry, Rangnekar started his career with Starcom in 1997 where in 14 years he climbed the ranks from a management trainee to executive director. In 2011, he quit Starcom to join Spatial Access. He is also the chairman of the marketing committee of IRS at MRUC.

    Talking about his new role, Rangnekar said, “I am extremely happy to join Lodestar UM in the role of a strategy consultant. For me, it’s a prestigious assignment working with one of the largest groups in the world and in India.”

    He further added, “I will be working with the individual brand teams in helping them take our strategy product to the next level. I will also be working closely with the Labcentre team on the various proprietary researches and tools that IPG Mediabrands has and aim to evolve them in line with the changes happening in the media environment in India. If my last role was more about driving efficiency, the new role is more about driving effectiveness. Lastly, I am proud to have got this opportunity to work with industry stalwarts like Shashi and Nandini.”

  • MRUC elects Ushodaya Enterprises director I Venkat as chairman

    MRUC elects Ushodaya Enterprises director I Venkat as chairman

    MUMBAI: Ushodaya Enterprises director I Venkat has been elected as the chairman of Media Research Users Council (MRUC) for a period of two years.

     

    Venkat will replace GroupM South Asia CEO CVL Srinivas.

     

    The decision was taken by MRUC board of directors at its 21st annual general meeting held on 25 September, 2015.

     

    Additionally, HDFC Life senior executive vice president Sanjay Tripathy has taken over from Multi Screen Media president Rohit Gupta as the new MRUC vice chairman.

     

    MRUC CEO Shaswati Saradar has decided to move on after handling the Council for a span of five years and Radhesh Uchil has been nominated as the new MRUC CEO.

     

    DDB Mudra Group executive director N P Sathyamurthy, who earlier headed the Marketing Committee as the chairman, has replaced Paritosh Joshi as chairman of the Technical Committee. 

     

    Spatial Access CEO Nikhil Rangnekar has been named as the new chairman of the Marketing Committee. 

     

    Srinivas and Joshi will serve as mentors for the Council.

  • ESPN Star Sports to earn Rs 50 mn ad rev from Wimbledon

    MUMBAI: ESPN Star Sports has completely sold out on its inventory and could earn advertising revenue of Rs 50 million from the Wimbledon tournament.

    Brands like Rolex, Tourism Authority of Thailand, Malaysia Tourism Board, Perfetti, Samsung, Colgate Palmolive, Vodafone, Renault Nissan, IBM, Nokia, Reliance Netconnect, Parle Agro, Pernod Ricard (Seagram) and MetLife have bought airtime on the live telecast of the Wimbledon.

    The main pull for advertisers to associate with the event is the fact that it has a following among male SEC ABC TG.

    According to a senior media buying executive, ESS could end up with Rs 50 million from the event. The executive says that advertisers are forking out between Rs 15,000-25,000 for buying airtime on the property as Wimbledon is the biggest Tennis championship.

    The event will be covered on Star Sports and in high definition on ESPN HD, with up to 140 hours of live coverage on both the channels.

    “Tennis has been quite a popular sport among its target audience in India and Wimbledon has been one of the most followed tournaments for a long time. I think we are seeing the reflection in TV ratings as well and given the fact that it’s a two-week long tournament, played during prime time for India, it’s a viable opportunity for marketers,” says Spatial Access CEO Nikhil Rangnekar.

    Agrees VivaKi Exchange CEO Mona Jain, “Even though the hype around Wimbledon isn’t the same as it used to be before, it continues to be the biggest Tennis property. Tennis has its own following in India and offers good opportunity for brands that are looking to reach out to specific target audience.”

    Neo Sports had earned an estimated advertising revenue of Rs 45 million from the recently concluded French Open. The channel had roped in Reliance 3G, Coca-Cola, Renault, Kerala Tourism and Vinni Pharmaceuticals as broadcast sponsors.

  • History TV18’s challenge will be to build a profitable revenue scale

    History TV18’s challenge will be to build a profitable revenue scale

    MUMBAI: Faced with severe competition from strong rivals like Discovery and NGC channels in the infotainment genre, late entrant History TV18’s strategy of offering the most number of regional feeds will attract a wider range of advertisers but the challenge will be to build a profitable revenue scale.

    Madison Media Group CEO Punitha Arumugam pegs the infotainment genre ad market at Rs 1.5 billion and believes that regional is still a developing space. The major chunk of the revenue, however, is taken away by the two big league players, leaving most of the others in the genre struggling.

    For History TV18, the best approach was to have an alternate strategy. Already available in seven languages (Gujarati, Bengali, Tamil, Telugu, Marathi, Hindi and English), the plan is to launch two more regional feeds.

    Arumugam favours such a strategy. “The future for not only infotainment channels but for every channel in the market is to have regional feeds. As more and more advertisers are exploring better targeting of audiences and localisation of messaging, the need of the hour is for regionalisation of national telecast beams,” she says.

    Several media experts agree that channels up against much bigger rivals should woo advertisers by creating a viable local alternate to the national option.

    Says Lodestar UM COO Nandini Dias, “Infotainment channels have had regional language feeds for quite a while now. Whenever a channel adds a language feed, the ratings in the state increase. This is more evident in the south of India rather than markets like Gujarat or West Bengal. But an increase in viewership is always welcome, however marginal. I am sure the channel would have done a cost-benefit analysis before going ahead with this strategy.”

    The success of regional feeds also depends on the region where the feed is launched. And of all of History TV18’s language languages, Gujarati seems to be the most debatable. Gujarat remains largely a Hindi TV-viewing market.

    Says Spatial Access joint CEO Nikhil Rangnekar, “Having a Gujarati feed will not affect the viewership much.”

    Some even question the profitability of starting a feed in so many regional languages.

    “When Discovery started a feed in Hindi, its viewership experienced a huge leap. But now, if you notice, most of the audiences are attuned to watching infotainment channels in either Hindi or English. These two languages cover most of the TG. Having so many regional language feeds will not really make a difference in the ad market share,” says Rangnekar.

    Also Read:

    History TV18 plans to add two language feeds, boost rev

  • Spatial Access gets investor, plans overseas expansion

    Spatial Access gets investor, plans overseas expansion

    MUMBAI: Spatial Access, the audit, advisory and analytics company founded by Meenakshi Menon (Madhvani) in October 2003, is looking to expand to Indonesia, Thailand and Philippines.


    The company is also splitting into three units – SA1, SA2 and SA3, each headed by a senior resource. “This ensures that clients have at hand a team who can truly add value to their business through insight and experience,” Spatial Access founder and chairperson Menon said.


    The eight-year-old company has also sold “significant stake” to a strategic investor in order to fund its expansion. “The next phase of the company will see us opening offices in Indonesia, Thailand and Philippines. We have a strategic investor, a former Investment Banker from Deutsch Bank, Pavan Sukhdev, who has recently picked up a significant stake in the company. This will facilitate additional finances should that be required for our regional expansion,” Spatial Access founder and chairperson Menon said.


    The company measures all kinds of marketing investments ranging from media to production, PR and events, with a view to help advertiser’s measure and enhance advertising ROI.


    The company has also revealed its new logo that signifies a heart to edges imagery, like a storm, a ripple effect that slows down before it comes to an end.


    “One of the challenges of growth is ensuring service quality. How do you deliver top class value to one client and a 100, with the same degree of detail and quality? How do you maintain these standards in the face of expansion across both the services and the geographies? Clients need hands on involvement from senior resources. They want to benefit from experience and talent. Our innovative response has been to split the company into three Units,” Menon said. 
     
    The SA1 unit, headed by Nikhil Rangnekar focuses on audits and analytics. Rangnekar will look after the Indian audit and advisory business in addition to being the analytics lead for clients across the globe. Meanwhile, Harsha Joshi and her team will play a support role in terms of providing buying benchmarks and advice on buying strategies for all domestic clients.


    SA2 unit, headed by Geetanjali Bhattacharjii, will function as marketing services audit and advisory. This unit specialises in measuring the ROI from all marketing inputs, other than media. Developing sophisticated technology and proprietary processes to measure the so far immeasurable is Bhattacharjii’s focus.


    SA3 is headed by Joshi who has spent over two decades buying media first at Mindshare then at Madison. Joshi is the lead on all International business and APAC expansion. She will work with local teams in markets across APAC to deliver value to the company‘s clients.


    All three units will be supported by the company CFO Rabel Advani and technology partner Prof Claudio Conti.


    “Our vision is to be the first Indian transnational company in the audit and advisory space. We have been successful pioneers in the Indian market and have consolidated our position over the last four years. Now the time has come to take across to the APAC market, the service that has been recognised by the demanding Indian marketer as an Idea whose time has come,” Menon added.