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Tag: Nikhil Pavithran

  • Kaizzen ropes in Suresh Rangarajan to sharpen its southern storytelling

    Kaizzen ropes in Suresh Rangarajan to sharpen its southern storytelling

    MUMBAI: In the game of PR, you either make the story or miss the moment. Kaizzen clearly knows which side it’s playing for. In a strategic masterstroke, the firm has appointed veteran communications guru Suresh Rangarajan as senior vice president – south, effective 2 April 2025. And if resumes could talk, his would drop the mic.

    With 25+ years under his belt, Rangarajan isn’t just walking into the role—he’s marching in with a narrative arsenal. Having crafted stories for marquee names like Tata Motors, Vodafone India, Nissan Motor India, and Concept PR, he’s no stranger to campaigns that don’t just trend but transform brands.

    Rangarajan’s appointment is part of Kaizzen’s laser-sharp strategy to double down on south India—home to tech titans, startups and some of the country’s fastest-growing innovation hubs. His task? Expand operations, drive client growth, and basically make Kaizzen the communications king of the south.

    “We are thrilled to welcome Suresh to team Kaizzen as senior vice president for south,” said Kaizzen CEO Vineet Handa. “Kaizzen today has a well-established footprint in Bangalore, Hyderabad and Chennai. I feel he will be one of the strong flagbearers of our services and culture as we continue to grow our service offerings, geographic presence and people strength.”

    Rangarajan brings a special flair for the technology, telecom and automotive sectors. Add his crisis calm, stakeholder savvy, and a knack for turning jargon into genius, and you’ve got a leadership hire that means business.

    “Suresh’s expertise will not only help expand our client portfolio but also play a crucial role in scaling our specialised verticals. With his addition to our leadership team, we are confident in achieving new milestones in south India,” added Kaizzen COO Nikhil Pavithran.

    Rangarajan, never one to mince words, said, “Joining Kaizzen at such an exciting phase of its growth is truly inspiring. Today, communication is not just about storytelling—it’s about building purpose-driven narratives that foster trust, shape perceptions, and drive real business impact. South India is a thriving centre for innovation and entrepreneurship, and I look forward to collaborating with our talented teams and valued clients to craft strategies that make a meaningful difference. Kaizzen’s commitment to excellence and its expanding global footprint make this an exciting opportunity to set new benchmarks in integrated communications.”

    The man’s résumé includes pan-India brand command, globe-spanning collaborations, and a creative compass that always points to impact. With Kaizzen placing its bets on the South, Rangarajan might just be the secret sauce in their next growth spurt.

  • Frido partners with Kaizzen to redefine comfort with strategic flair

    Frido partners with Kaizzen to redefine comfort with strategic flair

    MUMBAI: Comfort meets strategy, and the result? A whole lot of swagger for your home and lifestyle.

    Frido teams up with Kaizzen to bring ease and innovation into every Indian household. On 17 January 2025, Frido announced its partnership with Kaizzen, marking a new chapter in its decade-long journey of redefining everyday living with cutting-edge ergonomic solutions.

    Frido isn’t just about furniture; it’s about freedom—freedom to walk, sit, and sleep better. From pioneering the ‘Frido Go’, the first self-propelled shower wheelchair, to introducing Dual Gel Insoles and the quirky-yet-practical suitcase-folding commode wheelchair, Frido has revolutionised ergonomic living. And now, with products like the ‘ultimate mattress’, ‘deep sleep pillows’, and ‘ergonomic cushions’, they are making comfort a lifestyle.

    But here’s the real question: Can Frido take its game to the next level? That’s where Kaizzen steps in.

    Kaizzen, an award-winning communications agency with 16 years of experience, knows how to craft stories that stick. They’ve mastered the art of making brands shine, and Frido is no exception. With a mix of digital marketing, public relations, and corporate communications, Kaizzen plans to elevate Frido’s message to reach over 100 million Indians.

    “Frido’s mission to transform lives through innovation resonates deeply with us,” said Kaizzen COO Nikhil Pavithran. “Our goal is to create a narrative that establishes Frido as the gold standard in ergonomic solutions while making comfort and accessibility universal priorities.”

    Frido’s founder & CEO, Ganesh Sonawane couldn’t be more excited about the partnership, “At Frido, we aim to make daily living effortless with thoughtfully designed products. Kaizzen’s expertise in strategic communication will help us showcase how our innovations are improving the quality of life for millions.”

    With this collaboration, Frido aims to inspire a future where innovation meets accessibility at every corner.

    Think of a world where you don’t just dream of comfort—you live it.

    Kaizzen will bring this vision to life through compelling campaigns, turning Frido’s products into household essentials. Who wouldn’t want a mattress that feels like a hug or a wheelchair that practically glides on its own?

    Are you ready to Frido your way to a better life?

  • LS Digital onboards Kaizzen as their PR and Communications partner

    LS Digital onboards Kaizzen as their PR and Communications partner

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated  communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing  LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic  initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s  presence in key markets and support the company’s ambitious growth plans.

    LS Digital is committed to revolutionizing the digital landscape by placing digital marketing  transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor,  a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative  company. With a vision to drive innovation and redefine digital marketing standards to grow the  industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions  today that will reshape the future of global business.  

    Speaking on the partnership, SVP Strategic Partnerships & Marketing & PR  Anshuman Misra said, “LS Digital is a visionary company working with a single purpose of putting Digital Marketing  Transformation at the core of businesses. As India takes the centre stage in developing and delivering  tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead  this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident  that this collaboration will further strengthen our position as a pioneering force in business  transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation  and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey  of redefining industry standards, inspire change and shape the future by transforming businesses  digitally”.

    Kaizzen group president Nikhil Pavithran stated, “This partnership with LS Digital marks a  pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and  transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first  programmatic services to transform the way brands interact with their audience in the tech age,  resonates deeply with our vision. We firmly believe in the immense potential of this collaboration,  especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the  stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a  great opportunity to leverage our combined strengths to drive meaningful impact and foster  impactful dialogues.” 

  • Credilio appoints Kaizzen as their strategic communications partner

    Credilio appoints Kaizzen as their strategic communications partner

    Mumbai: Credilio, a new-age financial services provider is pioneering the fintech ecosystem with a mission to make credit cards more accessible & relevant for the larger India. The fintech is proud to announce its strategic partnership with Kaizzen, an integrated communications agency. This collaboration marks a significant step in enhancing Credilio’s corporate reputation, strengthening brand awareness, and supporting the organisation’s expansion initiatives.

    Credilio has risen as a distributor of third-party credit cards in a short span of three years and is dedicated to revolutionizing personal finance accessibility across the expansive landscape of India by combining state-of-the-art technology, an innovative product suite, and a nationwide network to enhance the reach of credit cards.

    The platform is distinguished by a formidable ecosystem encompassing a three million consumer base. A key element of Credilio’s strategy lies in leveraging technology to provide a ‘co-browsing’ digital onboarding experience. Consumers can either onboard on their own (DIY) or take assistance from one of Credilio’s 50,000 financial advisors strategically positioned across 12,000 PIN codes nationwide who can guide the consumer seamlessly. Consumers also benefit from Credilio’s proprietary AI-based predict-o-meter which helps in finding the right match for every consumer profile – thus improving approval rates by more than 50 per cent.

    Furthermore, the company has cultivated strategic alliances with more than 12 leading banks, institutions such as HDFC Bank, Axis Bank, SBI Cards, IDFC First Bank and Standard Chartered Bank underscores its credibility as a digital sourcing facilitator dedicated to providing end-to-end digital journeys for a diverse portfolio of 100 credit cards.

    Highlighting the company’s vision Credilio – CEO Aditya Gupta said, “At Credilio, it is our mission to empower the underserved segments with access to organized credit and lifestyle benefits – we term it ‘Credit Card Life’. We are excited with the opportunity to grow penetration of Credit Cards in India. We see 200 million consumers with aspirations & purchasing power and our role will be to equip them with an enriched digital payment product and access to credit.”

    Credilio’s products facilitate diverse touchpoints for customer credit card onboarding, encompassing various channels. Whether applying for a credit card on a widely used mobile application, website, or engaging with a loan or insurance agent, it is highly probable that individuals are utilizing a digital onboarding process facilitated by Credilio.

    Elaborating on a viable future of the partnership Gupta further added, “We are thrilled to partner with Kaizzen to bolster our strategic communications efforts and share our vision. As Credilio continues to drive financial inclusion and innovation in the fintech industry, we believe that Kaizzen’s expertise will help us better convey our mission and values to our stakeholders and consumers.”

    Commenting on the partnership to drive strategic communications for Credilio, Kaizzen group president Nikhil Pavithran said, “We are delighted to partner with Credilio, a company that is not only fostering financial empowerment but is also serving as a transformative catalyst in the financial lives of its users. We see great potential in this sector and as the adoption level rises, we expect the market to only grow. Our mission is to bolster Credilio’s journey by employing compelling narratives to craft stories that resonate with the media and its consumers. We look forward to leverage our expertise to support Credilio in expanding its reach throughout India, effectively amplifying their impactful mission and values.”

    With the current mandate win from Credilio, Kaizzen further diversifies its portfolio of clients in various sectors such as BFSI, Corporates, Start-ups, Tech etc. Pavithran further added, “Over the past 15 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. After representing several conglomerates, we are affirmative to be able to further strengthen Credilio’s public relations and brand reputation while delivering maximum ROI for them.”

  • Kaizzen goes global, begins operations in MENA region with Dubai office

    Kaizzen goes global, begins operations in MENA region with Dubai office

    Mumbai: Kaizzen, an integrated communications firm, announces its expansion into the Middle East and North Africa (MENA) region with its new office in Dubai, United Arab Emirates. This strategic move aims to cater to the growing demand for integrated and result-oriented PR and digital marketing solutions, offering a wide range of services to businesses across various sectors.

    As part of its MENA expansion, Kaizzen is delighted to introduce Dipankar Zalpuri as the president of the MENA region. As a seasoned professional, he brings over 18 years of experience in communications to the position. His expertise spans digital marketing, content marketing, public relations, and events consulting and execution. Having served thousands of clients with varied mandates across different geographies, he is well-prepared to deliver custom PR and digital marketing solutions for best-of-the-breed international brands as well as fast-growing startups.

    Kaizzen founder and CEO Vineet Handa expressed enthusiasm about the company’s latest endeavour, saying, “We are thrilled to embark on this new journey as we extend our footprint into the MENA market. The Middle East and North Africa region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to MENA and GCC region, which makes this a strategic decision to expand Kaizzen’s global ambitions.  With our expertise in crafting compelling narratives and our commitment to delivering tangible results, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”

    Kaizzen group president Nikhil Pavithran “Our goal is to not only provide clients with world-class communication strategies but also to become an integral part of the region’s business landscape. With the support of our talented team and our commitment to innovation, I am confident that we will create impactful and transformative campaigns for our clients.”

    Zalpuri expressed his excitement about leading Kaizzen’s operations in the MENA region, stating, ” I believe that MENA is a region that values innovation, building relationships, and entrepreneurship. I am determined to make a substantial positive impact in this region with this prestigious mandate. This confidence comes from the backing of passionate hard work and exceptional dedication to deliver successful client campaigns that are encoded in the DNA of this remarkable organisation, right from the top. With the support of a vastly talented team, we will take forward the Kaizzen narrative of boosting businesses by creating appealing brand stories through comprehensive 360-degree communication strategies. Well, the way to get started is to quit talking and begin doing.”

    The opening of the UAE office marks a significant milestone, as it signifies the agency’s dedication to providing top-notch services to its clients, both locally and globally. The agency’s relentless pursuit of excellence and innovation forms a robust foundation for future endeavours. Kaizzen is ideally positioned to bring its unique blend of creativity and strategic thinking to the dynamic and diverse MENA market.