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MUMBAI: If 2025 made artificial intelligence indispensable to marketing, 2026 will make it decisive. In this authored perspective, Nikhil Kumar, chief growth officerat mediasmart, argues that...
MUMBAI – From binge-watching to binge-buying, connected TV is rewriting India’s festive shopping playbook. At the 3rd India Brand Summit 2025, Nikhil Kumar, chief growth officer...
Mumbai: The India Digital Brand Fest 2024, held on 30 August at Hotel Pride Plaza in Aerocity, New Delhi, was a pivotal event bringing together brand...
The Olympic Games are more than just sporting events – it’s a global phenomenon that attracts the attention of billions of people worldwide, giving companies the...
Mumbai – mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on...
Mumbai: Indian Premier League continues to assert its dominance not only on the field but also in the realm of advertising. As the 2024 season kicks...
Mumbai: mediasmart, an Affle Company, is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer journeys across screens. Recently, Affle...
Mumbai: Dentsu Creative, the creative agency network of Dentsu India, has announced the appointment of Nikhil Kumar as managing partner (West) As per the mandate, Nikhil...
Mumbai: In 2023, the CTV industry has undergone significant evolution, driven by factors such as increased internet connectivity and the rise of Smart TVs, with key...
Mumbai: The India Brand Summit held on 28 November 2023 at The Lalit Mumbai, convened leaders, marketers, entrepreneurs, and experts to explore current trends, challenges, and...
Mumbai: mediasmart, an Affle company, is a unified programmatic platform which provides advertisers, trading desks, and agencies ways to integrate consumer journeys across screens. Unique strengths...
Mumbai: Out-of-Home (OOH) advertising, is a long-standing pillar of marketing, and has maintained its presence through attention-grabbing billboards and posters at various locations. Its versatility across...
Mumbai: The latest edition of the IPL is just around the corner and Indian audiences are abuzz about what to expect from it with a new...
Mumbai: EdTech platform TimesPro announced the appointment of L&K Saatchi & Saatchi India to create and launch its brand campaign. The agency won the business as...
Mumbai: mediasmart, an Affle company, has published the second edition of its India CTV Report 2022, titled “India Says Yes to Connected TV!” The report stated...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened...
Mumbai: mediasmart has elevated Nikhil Kumar to the role of vice president, India and Southeast Asia region. He was previously senior director of brand and strategy, India and SEA....
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
MUMBAI: Publicis India has announced the appointment of Nikhil Kumar as vice president. Based out of Mumbai, Nikhil will focus on both organic and inorganic growth...
MUMBAI: CNN International has announced Nikhil Kumar as the New Delhi bureau chief. Based in the country’s capital, Kumar will be responsible for the strategic planning...
MUMBAI: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up...
MUMBAI: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up...
BENGALURU: Cricket in India is a religion and Indians follow it devotedly. Men are as much of its followers and women are but on Indian television...
BENGALURU: Cricket in India is a religion and Indians follow it devotedly. Men are as much of its followers and women are but on Indian television...
