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Tag: Nikhil Gupta

  • Philips hits the right note with Sanya Malhotra in festive light-up campaign

    Philips hits the right note with Sanya Malhotra in festive light-up campaign

    MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has rolled out its new campaign starring actor and brand ambassador Sanya Malhotra, putting the spotlight on Philips Smart and Deco lighting.

    Titled Light Up Every Day, the campaign taps into the way Gen Z is remixing festive traditions pairing classic tunes with ambient lighting, and turning their homes into mood boards of music, light and joy. The film follows a young couple vibing through the day, where lighting doesn’t just brighten spaces but becomes an extension of self-expression.

    “With Gen Z fast becoming significant buyers of premium products, the campaign reflects their demand for personalisation, mood-setting and experiences,” said Signify head of marketing for strategy govt. affairs and CSR Nikhil Gupta. “Through lighting, we’re not just enhancing spaces, we’re shaping moods and memories.”

    Sanya Malhotra echoed the sentiment: “Festivals have always held a special place in my heart. Light sets the mood, expresses style, and creates lifetime memories. That’s why I’m so excited to be part of this campaign with Signify.”

    The campaign goes beyond screens too. With 500 plus lighting designs spread across 300 plus Philips Smart Light Hubs in India, consumers can step into experiential spaces to explore setups, get expert recommendations and discover how smart lighting transforms their homes.

    Shot with actor Rohan Gurbaxani, choreographed by Karishma Chavan and set to music by Aman Pant, the film pulses with energy, curated by creative agency FCB Kinnect. It will shine across Youtube, Instagram, Facebook, OTT platforms and social media throughout the season.

    By fusing sound, style and smart design, Signify makes a simple promise: when light matches your vibe, every day is a festival

     

  • Marketing maven Nikhil Gupta climbs the ladder at Accenture

    Marketing maven Nikhil Gupta climbs the ladder at Accenture

    MUMBAI: Nikhil Gupta has landed himself a plum new role as marketing manager at Accenture, capping off what must feel like a victory lap around the corporate track. The marketing maestro, who has been grinding away at the consulting behemoth for the better part of a decade, will now orchestrate campaigns across Europe and beyond from his base in Gurugram.

    Gupta’s ascent through Accenture’s ranks tells the tale of shrewd corporate climbing. He spent 11 months as associate manager for opportunity-centric marketing in EMEA before snagging his latest gig in June. Prior to that, he cut his teeth as a platforms and processes strategist, helping wrangle a team of over 100 marketing mavens into shape.

    The promotion caps a career that began in the trenches of digital marketing back in 2011. Gupta previously wielded his creative powers at McCann Worldgroup, where he spent two years evangelising Google’s digital platforms to chief marketing officers across India. He also did stints at boutique agencies ToThe New, Olive Global and Blue Digital Media before joining Accenture’s marketing machine in 2016.

    Now ensconced in his corner office (or hybrid workspace, more likely), Gupta will be crafting “innovative, integrated strategic marketing campaigns” for Accenture’s most complex and transformational deals. Not bad for someone who started out as a digital marketer in Delhi’s agency scene over a decade ago.

  • Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Mumbai: Ahead of the festive season, Signify has unveiled a new television commercial (TVC) featuring brand ambassador Rahul Dravid. The campaign emphasises Signify’s commitment to innovation, leadership, tradition, and festivities, reflecting Dravid’s spirit.

    The high-energy TVC, titled ‘Hum raaton mein sooraj ugaate hain,’ showcases Dravid in various scenarios, highlighting how light impacts lives. From a bustling rooftop party to guiding a young hockey player and enhancing road safety at night, Dravid symbolises Signify’s dedication to bringing light and joy into everyday life.

    With an exclusive anthem, the TVC focuses on customer centricity, leadership, product excellence, safety, energy efficiency, and innovative lighting solutions. The campaign encourages consumers to make choices that improve their daily lives through light, contributing to a brighter and more sustainable future.

    Signify, greater India – CEO & MD Sumit Joshi remarked, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”

    Signify, greater India head of marketing, strategy, govt affairs & CSR – Nikhil Gupta said, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”

    Rahul Dravid said, “I’m honored to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”

    The TVC will be aired across digital platforms and television channels across India. The conceptualisation of the film with captivating shots featuring Rahul Dravid are done by Signify’s creative agency Hashtag Orange.