ITV

Tag: Nikhil Chinapa

  • Vh1 Supersonic announced set of artistes, experience categories and brand partners

    Vh1 Supersonic announced set of artistes, experience categories and brand partners

    Mumbai: One of India’s multi-genre music and lifestyle festivals, Budweiser Beats presents Vh1 Supersonic Co-powered by Nexa, 2024, is coming back with a bang with the best in music, lifestyle, art and food this time. The festival has been aching all these years by filling the gap of techno and EDM music with over 10 more genres, unlike any other music and lifestyle festival in India. Spread across 3 days and 5 stages, the festival with their brand manifesto, Be There, Be Free will be held at Mahalakshmi Lawns, Pune, on 16,17,18 February 2024.

    The festival curators have unveiled its illustrious line-up including top names from across the globe, such as Major Lazer Soundsystem, Adam Beyer, King, Yotto, Denis Horvat, Hamdi, Patrice Bäumel, The Midnight, Arjun Vagale, Browncoat, Kohra, Taba Chake and The Yellow Diary. Legends like 10,000 Lions, Bass Maya, Chromaderma, D2, Dr. Sel, Earl Gateshead, Ital Soup, Major C, NZ Selector, Rasta Yuga, Rudy Roots and Sanyas-I will also be ramping up the much-loved Reggae Corner.

    At Vh1 Supersonic, the experience takes centre stage and for this, the festival has partnered with distinguished sponsors who share the vision of creating unforgettable moments. Leading the way as the title sponsor is Budweiser Beats, setting the tone for an unparalleled adventure, co-powered by Nexa, along with Maybelline as the beauty partner. Celebration partner, Jose Cuervo Margarita Mix, joined the line-up, adding their unique flavour to this extraordinary celebration.

    Top of form, Viacom18 LIVE (integrated network solutions) business head, Gaurav Mashruwala said, “Vh1 Supersonic has been at the forefront of bringing new experiences to India and curating a festival within a festival. True to our legacy, even this year it’s about more than just music and we are back with a bang to make the 9 edition as legendary as the experience. Right from international icons to indie stars, the stellar line-up is sure to give an out of this world experience to the festival-goers. With the support of our esteemed partners, we are looking forward to an iconic celebration of music and culture combining multi-genre stages, experience zones, the best of fashion, lifestyle, F&B and art.”

    AB InBev India, CMO Vineet Sharma said, “Globally and in India, Budweiser believes in connecting authentically with consumers through shared passion points. Music and culture are important touch points for our consumers and Vh1 Supersonic, year on year, brings together these elements and redefines the essence of live entertainment. Budweiser has been a long-standing partner at Vh1 Supersonic, and we’re excited to see what the 9 edition of the festival brings us. It’s not only about the music, it’s about co-creating culture, music lifestyle and bringing India’s electronic music subculture through BudX to the forefront that resonate with a diverse audience”

    Maruti Suzuki India Pvt Ltd Sr executive officer, marketing and sales Shashank Srivastava said, “NEXA is an automotive lifestyle brand that has been setting new benchmarks in the automobile industry and caters to every need of the incessant seeker of ‘new’. NEXA has three pillars based on our target audience’s affinities: lifestyle, journeys, and music. NEXA has always been closely associated with music with their own IP featuring A R Rahman. Our association with Vh1 Supersonic reflects our commitment to seamlessly blend automotive excellence with cultural dynamism. Vh1 Supersonic has consistently crafted a significant consumer journey through experiential excellence. We are happy to take this relationship into yet another year and are excited by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives.”

    Maybelline New York assistant general manager Smruthi Rajagopalan said, “Our collaboration with Vh1 Supersonic is a celebration of self-expression- bringing the world of music & makeup together for our Gen Z consumers. Recognising the transformative power of music and makeup, Maybelline New York aims to create an immersive experience at Vh1 Supersonic to experience the world of New York trends and makeup, crafted for all.”

    Monika Alcobev Ltd national sales director Hemang Chandat said, “We are thrilled to announce our partnership with VH1 Supersonic 2024, where Jose Cuervo Margarita Mix takes centre stage as the Celebration Partner. This collaboration is more than a fusion of music and spirits; it’s a symphony of passion, a celebration uniting the dynamic worlds of concert enthusiasts and aficionado of margaritas. After our successful partnership with VH1 Supersonic Arcade, this collaboration with Viacom18 Live marks an even more exciting synergy between the vibrant energy of one of the country’s premier music festivals and Jose Cuervo Margarita lovers.”

    Vh1 Supersonic 2024 will encompass 5 spectacular stages dedicated to multiple moods. The Main Stage will offer attendees the main headliners of the festival along with the best of Pop, Hip Hop, Jazz, and Indie Pop! Ardent LIVE music fans can get their dose of their favourite LIVE artists at the NEXA Live Stage. The ultimate techno and dance music lovers can head directly to the Budx Spectrum Stage. The Reggae Corner will pack a musical punch in its dedicated space curated for Reggae enthusiasts.

    Vh1 Supersonic 2024 headliner, major Lazer Soundsystem, said, “India is a special place to us, so we are thrilled to be back at Vh1 Supersonic this year with some amazing sets planned. With each tour that we do in India, it’s always exciting to connect with more and more people and watch our fan base grow.”

    Known as the music & lifestyle festival of India, Vh1 Supersonic will amp up its experiential zones with more than 80 specially curated Fashion and lifestyle brands & an art showcase at the Superflea which will be curated by All You Can Street! This will be topped with the best of F&B partners, flea areas & art installations across the festival.

    Festival curator Nikhil Chinapa said, “We’re back, as promised and this time we’re bringing Major Lazer, Adam Beyer, King, Yotto and a massive array of festival favourite artists from across the world. We’re opening our gates on the 16 of Feb to welcome back friends and fans for our 9 edition in 2024 and it’s going to be a massively memorable weekend. See you on the dance floor!”

    Headlining the edition, the crowd’s favourite: Major Lazer Soundsystem — the legendary global dance trio of Diplo, Walshy Fire and Ape Drums — returns to Vh1 Supersonic. Also making a much awaited comeback while raising the BPM, is Swedish techno DJ & the king of modern techno music – Adam Beyer. Keeping up with the iconic league of Indian rappers who became a rage overnight with his hits like Maan Meri Jaan, OOPS – King – is making his debut at Vh1 Supersonic! Adding to the buzz is world-renowned – Yotto, aka Otto Yliperttula – a Finnish DJ with a deep house techno sound who’s garnered a fan following that spans all borderlines!

    Other debut artists at Vh1 Supersonic who have been known to create heart-thumping sets across the world, are Denis Horvat, Hamdi and Patrice Bäumel – the master of melodic techno, who are all going to be contributing their unique flair to the sonic stage! For the first time in India – The Midnight – an American Synth-wave band, known for their soulful R&B music is definitely going to be the act you just cannot miss.

    Apart from these star-studded international acts, are the stellar Indian acts who have not only earned an international presence as the pioneers of live acts in India but have been a driving force in putting India on the worldwide music map: Arjun Vagale, The Yellow Diary, Taba Chake, Kohra, Browncoat and many more to be revealed in the coming weeks.

    Going beyond the ordinary, Budweiser Beats Presents Vh1 Supersonic co-powered by Nexa 2024 is determined to provide a joyous & sustainable experience to be a part of as promised year-on-year! The festival curators encourage all to Be There, Be Free as safety, wellness and festival-goers’ happiness will be well taken care of at utmost priority!

    Tickets available on:  https://www.gosupersonic.in/ and www.skillbox.co

  • Vh1 Supersonic 2021 officially cancelled due to Covid2019 crisis

    Vh1 Supersonic 2021 officially cancelled due to Covid2019 crisis

    MUMBAI: Dear #Superfam, it is with a very heavy heart that we must announce that Supersonic 2021 is officially cancelled. The organizers have been closely monitoring the unprecedented situation and keeping the safety measures in account, it has become clear that a large gathering is not feasible in this macro scenario.

    Right before the onslaught of the pandemic, which got everyone locked indoors with masks, sanitizers and social distancing norms, Vh1 Supersonic gave music lovers an experience of three days of an unparallel musical extravaganza.  Dancing to the tunes of Diplo, Illenium, Machine Gun Kelly, DIVINE, and 95+ top artists, festival audiences submerged into the stunning visual and musical experience. The three day festival featuring an iconic line-up, ended on an even higher note with the announcement of dates for the festival in 2021.

    2020 had other plans and the world came to a sudden standstill. A “crowd gathering” was no longer safe. Consumer Experience & Safety is of utmost priority for the organizers of Vh1 Supersonic which led to the postponement of the 8th edition of Vh1 Supersonic.

    For Vh1 Supersonic, the music won’t stop, and it will return with all its glory in a bigger and better avatar in 2022. Speaking about the postponement of Vh1 Supersonic, keeping in mind the safety of artists, festival goers and the behind-the-scene people who make a festival of this scale happen, Viacom18 Network Sales  head Mahesh Shetty, said, “Vh1 Supersonic has brought artists and festivalgoers under one roof for many years now, always leaving them with countless memories and unforgettable experiences. Unfortunately, our decision to cancel the festival in 2021 and push it to 2022, has come due to the global uncertainty of the ongoing pandemic. Our primary responsibility is to ensure the safety of our festival goers and taking that into consideration, we have decided to cancel the 2021 edition. In the meantime, we are leaving you all with a promise that we will be back bigger and better in 2022. Stay tuned and see you guys soon.”

    Festival Curator Nikhil Chinapa added, “As we were preparing to unite our SuperFam for an electrifying 8th edition of Vh1 Supersonic, we’ve had to stop and take stock of where the world stands with respect to Covid2019. Several countries are going into a second lockdown, international air travel is restricted and there is still no news of when a viable vaccine will be available to the public.

    Rather than present a diluted version of the festival we love, which would also put fans at risk, we feel we have no other option but to cancel the 2021 edition. However, Be There, Be Free continues to embody the spirit of the festival and we will look to the future, knowing we have to make up for lost ground and create a larger than life fiesta next time around, at India’s most-loved multi-genre music festival.”

    Until Then #GoSupersonic2022 #BeThereBeFree

  • Vh1 Supersonic adds another feather to its cap; ropes in jamaican rapper Sean Paul to its glorious line-up of artistes

    Vh1 Supersonic adds another feather to its cap; ropes in jamaican rapper Sean Paul to its glorious line-up of artistes

    MUMBAI: Keeping the festivity going and making 2018 a grand affair, Vh1 Supersonic is all set to bring the biggest names for its 5th edition revealing the super line up for the gigantic 3-day festival. The 5th edition of Vh1 Supersonic will not only see some of the biggest names in the dance music and Independent Rock genre, but will also witness the legendary Dancehall Rapper Sean Paul set the stage on fire.

    Get jumping, as the Grammy award winner, instrumental for multiple chart toppers like Rockabye, Cheap Thrills to name a few, the legendary Sean Paul returns to India to up the ‘temperature’ of the festival. His distinctive rhythms, and unique voice has set him apart throughout his musical career. His immense popularity and talent has made him the only Jamaican artiste to have won an American Music Award (2006) for Favourite Pop/Rock Male artiste.

    Speaking about his visit to India, Sean Paul said, “I am really looking forward to going to India again, it’s always a great vibe there and I know the fans will enjoy the vibe I am about to bring; it will be super-sonic. I am ready to try some new cuisine there too, let’s see how that goes. ”

    Commenting on the Super Line-up and the gigantic festival experience planned for the fans, Integrated Network Solution & Consumer Products, Business Head, Saugato Bhowmik said, “Celebrating 5 years of the phenomenal Vh1 Supersonic, we aim to give the viewers a transformative festival vibe with a gamut of experiential activities along with music across the three days. And, this year, with the legendary Sean Paul on board we have brought together a dream line up of stellar artists from different genres, making it an unforgettable festival of the year. We look forward to welcome our fans as we continue bringing the best for them each year.”

    Commenting on the super line-up of Vh1 Supersonic 2018, Vh1 Supersonic – Festival Curator, Nikhil Chinapa said, “As our festival expands its horizons, I’m very pleased we’ve been able to include the Jamaican superstar and global pop phenomenon Sean Paul, in our list of headline artists. Sean Paul’s discography and his list of collaborations read like a highlights package of global Top 10 hits.

    His inclusion at Vh1 Supersonic also underlines and cements Viacom18’s vision of being a multi-genre musical experience. Our six headliners this year include two global DJ superstars, an iconic Rock band, and genre-defining Indie trio, a Dancehall and Reggaeton pop star and a Brass ensemble.”

    That’s not all! As audience enjoy the mammoth artist line-up across three days of Vh1 Supersonic, the festival will surprise them with an extra grand super flea and food market dawning oasis into the festival walls.

    The festival will set up a #SuperFlea -The shopper’s paradise, with gourmet food and cute merchandise, coupled with comfortable and quirky chilling spots. Going #Artsonic, Vh1 Supersonic also partners with The Symbiosis Institute of Design to create installations all across the festival arena. Vh1 Supersonic raises the bar even higher than the previous editions, with their experience zone including multiple games, and a beautiful beer garden setup. There will be special arrangements for the Specially-abled in association with Enable Travel, from Volunteers to Elevated platforms and ramps.

    Because staying hydrated is a must, free water will be available all throughout the festival. Vh1 Supersonic also ensures extra special arrangements for the #SuperWomen, with women only bars equipped with Beauty Booth, encouraging new reforms with Pee-Buddy available and Special Women Safety Squad patrolling the festival grounds.

    To top it all up, Vh1 Supersonic also ensures that the party never stops! Post festival hours, festival goers will be treated to perfectly programed After-Hours, 10 PM onwards each day. The festival also introduces Happy Hours between 2pm and 04:30pm to give visitors all the more reason to keep the festive mood going.

    Tickets for Vh1 Supersonic 2018 available from 10th January on BookMyShow.

  • Breezer – INDI MIX launched at Hard Rock Cafe by Sunny Leone with MTV Splistvilla launch

    Breezer – INDI MIX launched at Hard Rock Cafe by Sunny Leone with MTV Splistvilla launch

    MUMBAI: The world’s favourite ready to drink beverage, BREEZER introduces BREEZER IndiMix in India. This launch marks the first time a global beverage brand has introduced truly Indian flavours. Two new flavours that are ‘Refreshingly Indian’, Nimbu Paani and Aam Panna are now available across Haryana, Maharashtra, West Bengal, Goa and Karnataka.   The rest of India can expect to have these delicious treats available very soon with another 8 locations launching in the coming month.

     

    BREEZER’s new flavours, Aam Panna and Nimbu Paani create a synergy of the best of India mixed with the west where BREEZER originally hails from. Sunny Leone, top Bollywood star, was an ideal person to launch BREEZER IndiMix as she is the ideal face to represent BREEZER’s truly Indian flavours with a global sensibility.

     

    To mark the exciting launch of BREEZER Indi Mix, a star-studded party was held at Hard Rock Cafe in Gurgaon along with MTV Splitsvilla’s season 7 launch. Bollywood Goddess, Sunny Leone was the special guest of the glittering night and helped mark the launch of the refreshingly Indian, BREEZER IndiMix while celebrating the season launch of MTV Splitsvilla. Sunny Leone was seen revelling with MTV stars, Nikhil Chinapa and Rajiv Laxman, all of whom portrayed their refreshingly Indian side.

     

    The leading Bollywood star looked stunning in a green studded dress styled by Hitendra Kapopara and Bhakti Joshi looking every inch the superstar she is. Also seen at the event were renowned TV personalities Nikhil Chinapa and Rajiv Laxman along with VJ Gaelyn Mendonca and Chef Kunal Kapoor among others. New contestants of MTV splitsvilla season 7 were also seen enjoying the new flavours of BREEZER and toasting the launch of the new season of MTV splitsvilla.

     

    On this momentous occasion, Manish Seth (Director of Sales & Marketing, BACARDI India) says, “We are thrilled to announce the launch of BREEZER IndiMix. These two new flavours are refreshingly Indian and happen to be the first time in India wherein such flavours have been incorporated in an alco pop. This is our twist on two local favorites, both of which are synonymous with being Indian. Aam Panna is a well-balanced spice mix with the flavor of raw mangoes while Nimbu Paani brings a sweet and salty flavour to Breezer. BREEZER has been the mainstay of the Ready to Drink category for many years and today we are proud to have flavours which are special to India, arguably the first time any company has done this in this segment.”

     

    BREEZER IndiMix is now available in Haryana, Maharashtra, West Bengal, Goa and Karnataka.

     

    For more information on BREEZER, visit http://www.breezerindia.com/

  • Adding oomph to MTV ‘Splitsvilla’ Sunny Leone style

    Adding oomph to MTV ‘Splitsvilla’ Sunny Leone style

    MUMBAI: Oodles of oomph marked the launch of MTV Splitsvilla. After six seasons of what is easily the channel’s hottest property, MTV is all set to raise the bar with the upcoming season to be hosted by VJ Nikhil Chinapa and sex-siren Sunny Leone.

    As MTV EVP and business head Aditya Swamy puts it: “Our job is not only to entertain, but to lead young people.” Advertisers are only too happy to invest big bucks in season seven, given the popularity of Splitsvilla thus far. Brands such as Killer (title sponsor) and Manforce, Fogg and Karbonn (powered by sponsors) have already come on board the show.

    This time however, viewers are in for something different. Twenty hot and happening girls including lingerie model Scarlet Rose and former Miss Goa will be seen vying for the attention of seven male celebrities including Ayaz Ahmed, Abhishek Malik, Ashwini Kaul, Mayank Gandhi, Mayank Pawar, Rishabh Sinha and Shravan Reddy. “In the previous seasons, we had fresh faces, but this time round, we have seven male celebrities who know each other because they are from the TV industry. That is the biggest format change and is going to create its own chemistry and set of equations in the villa,” explains Swamy. It’s as if he went out to sell the first season of Splitsvilla just yesterday. “I can’t believe seven years are over,” he adds.

    Swamy informs that five episodes of season seven have been canned till now at the Samode Palace near Jaipur, where the entire unit will be stationed for another 30 days.

    For MTV India programming head Vikas Gupta, Splitsvilla is the second project after Jhand and he is quite happy with the way the new season is shaping up. “When we thought of bringing SV back, our first thought was to make it more real, credible and bigger. I wanted it to go to Jabalpur, Dehradun and Kanpur,” he says.

    Replying to a question about the choice of Leone, Gupta says, “Yes, Leone came into the picture because earlier, we had a great partnership with her. People will come to watch Leone and sample it, but then what next? What next for people to continue watching the show?”

    That’s when MTV thought of roping in celebrities. “MTV is a small channel, why would any celebrity come just like that. Most of the celebrities are big enough to be daddies today, married. So the choice of celebrity was very important. We might have had some very popular celebrity, but they were not of the right age nor MTV material. So we thought, met, shortlisted, borrowed, beg, stole and everything that we could to get the final seven boys,” says Gupta. Surprisingly, there were no auditions and simply “A lot of coffees, dinners and meetings happened with the boys,” confesses Gupta.

    However, the girls went through a lot of interviews, tasks and other things to get into the top 20. Revealing how difficult it was to get the right people on the show, Gupta says, “Usually, people want to come to such shows to become famous. The intention was not just to get hot models.  In fact in this season of SV, there is a girl who weights 135 kilos. Why can’t an overweight girl find romance…?”

    “When I was discussing with my team, I told them I want a girl who is next door to find that prince charming and can a celebrity go beyond the look and find people with whom he/she can actually connect. Who will get married after the show? I hope someone does,” laughs Gupta.

    Speaking about her association with MTV Splitsvilla, Leone says, “With the show all set to launch, I’m more excited than ever. Having watched MTV Splitsvilla in the past, it’s a great experience to now be a part of it. I’m really happy to be associating with MTV once again, this time to be the host of MTV Splitsvilla and I look forward to a great time and hope that this season, contestants find true love as that would be the real win.”

    Indeed, there’s a lot more heart in this edition of SV if sources from the channel are to be believed. “Yes, this season, there is someone actually falling in love. We are talking about love generation right now,” reveals a source.

    The team working on the show has more than 25 people from the channel and more than 100 people on the production side.

    Marketing and promotion

    This time, the theme is fairytale romance and hence, MTV is marketing the seventh edition in much the same way, whether it’s promo shots or activations across markets. The idea is to connect not only to people in metros but in non-metros as well.

    “We are doing a digital activation called ‘Spilt-snapper’, which will give one winner a chance to be in the villa and shoot all the behind-the-scenes pictures as the photographer of the show,” informs MTV India head of marketing and insights Sumeli Chatterjee.

    There will also be ‘Break-a-berries’ to profile contestants. It will tell viewers what each of the contestants is expecting from a relationship. Apart from this, there will be a lot of radio integrations with Leone. An industry source reveals that the show is a huge property for the channel for which it would be spending anywhere between Rs 4-5 crore.

    Expectations

    Consumer feedback is very important for the channel, says Swamy. “What they like and what they don’t like, what they expect… we start planning with all that knowledge,” he adds.

    A lot of work goes into the making of a reality show like SV. There are three to four benchmarks and ratings are an important element. “What people say on social media gives us a lot of real-time feedback and for us, we are fine if people hate the show or love the show. If they hate it, that means they are watching the show,” laughs Swamy.

    “People hate us and love us, both are good to have and you have to learn to live with both. A lot of the channel’s content is also consumed beyond television. What happens on the channel’s websites, YouTube, mobile app, is a big benchmark for the channel that triggers steady viewership for the channel. People share, like and comment and that is a kind of earned media,” he adds.

    Recalling the first season, he says, “Casual dating was not accepted in India when SV started. We are trying to say casual dating is fine. You have to understand your opposite sex, and that is why SV was born,” Swamy signs off.

    The 13-episode series will hit the television screens from 14 June, every Saturday at 7pm.

  • Viacom18’s Supersonic makes debut in Candolim beach

    Viacom18’s Supersonic makes debut in Candolim beach

    MUMBAI: Viacom18 has already established a foothold in the broadcast medium with its successful channels such as Colors, CNN-IBN etc. Going a step ahead, it has decided to imprint itself in the Electro Dance Music (EDM) segment of the country. Roping in DJ and VJ Nikhil Chinapa, the media company’s first EDM festival Supersonic has unleashed itself on the crowds thronging the tourist destination Goa.

    The five-day event, VH1 Supersonic, is being held at Candolim beach that has been till now known for India’s leading EDM festival Sunburn. Leading names such as Alvaro, Nikhil Chinapa, Benny Benassi, Above and Beyond, BT etc will be performing for the crowds that can also be live streamed on its YouTube site. Helming the whole project is former MTV VJ Nikhil Chinapa.

    Leading the sponsor list is Budweiser as the official sponsor along with Smirnoff, Van Heusen, Eveready, Inox, Vivanta, Gelato, Café Coffee Day etc. Ticket prices start at just Rs 1000 and go up to Rs 9500 for one person. The first day saw more than 5000 people attending the fest, according to the organisers.

    Supersonic and Sunburn were embroiled in a court issue regarding Candolim beach. “Candolim meets all the requirements to hold a festival of this scale, superb location on a white sand beach, great mix of luxury, boutique and budget hotels in a very safe environment. To top it all we were approached by the local partners who were keen to partner with us for the festival,” says INS sr VP and business head Jaideep Singh.

    As per sources it takes about Rs 3-5 crore to throw an EDM festival.

  • LIVE Viacom18 and Nikhil Chinapa to give Goa a brand new electronic dance music festival pegged as one of the largest India will ever witness

    LIVE Viacom18 and Nikhil Chinapa to give Goa a brand new electronic dance music festival pegged as one of the largest India will ever witness

    LIVE Viacom18 has roped in India’s much loved DJ, VJ and dance music promoter, Nikhil Chinapa and one of the world’s leading electronic music promoters to launch a truly world-class dance music festival in North Goa this December. The five day festival will offer music lovers an unparalleled, immersive experience coupled with quality music across a number of popular and underground electronic music genres. With Viacom18’s huge broadcast strength, leverage of iconic music brands like MTV & Vh1 and considerable knowledge of events across all platforms and with Chinapa’s in-depth understanding of the Indian dance music industry, the festival promises to create an unforgettable experience in Goa. The associated international festival company has executed large format events in destinations such as Los Angeles, Las Vegas, New York, Chicago, Dallas, Puerto Rico and London and is   regarded as one of the world’s finest dance music companies with the forte of delivering an electrifying carnival atmosphere.

    The aim of the festival is to restore the spirit of community and passion for music that’s been missing from some electronic music festivals held in India recently. By giving preference to top-notch DJs over commercial names, the festival will target devoted music lovers whose needs aren’t being met in the current Indian music festival landscape. It will connect serious music enthusiasts directly with the artists they love and become a sanctuary for forward-thinking music fans looking for life-affirming experiences.

    Besides immersive experiences, the festival will also have a strong local focus, creating a platform to nurture and promote some of India’s best DJs on the same stages as the international artists.
    The festival’s goal is to maintain a balance between popular and underground music. This will be a festival for the true dance music fan, for whom music is a way of life… and life itself unthinkable without the music they love. Putting it simply, this will be quality over quantity. What better place in the world to bring friends and music together but Candolim Beach, Goa .

  • This Independence Day, own up to your freedom, pledge ‘Maa Kasam Hindustan’ With MTV ACT

    This Independence Day, own up to your freedom, pledge ‘Maa Kasam Hindustan’ With MTV ACT

    MUMBAI: MTV has announced its new take on freedom through “Maa Kasam Hindustan” with MTV ACT. The initiative has been launched with series of campaigns that urge the youth to stop being a fence sitter; but to take a stand and take action against issues that concern them. The campaign is based on MTV ACT philosophy that every action counts -no matter how small it is. And, is backed with numerous initiatives that are supported under MTV ACT s pro social platform.

    Leading the campaign, John Abraham and Nargis Fakhri have joined hands with the MTV VJs to bring about a change. All the MTV VJs & faces – Anusha, Gaelyn, Nikhil Chinapa, Cyrus Brocha, Rannvijay and Raghu will participate in the campaign by taking their very own Maa Kasam oath on-air. Each promo will feature one VJ talking about that one change they would like to bring about in India. Right from conservation of paper and animal welfare to racial discrimination and cleanliness, the campaign will see the VJs taking a pledge for all. Each person pledges their action to make a difference to life surrounding them. Lead musicians including AR Rahman, Salim Suleiman and Papon, are also taking the pledge by “Maa Kasam Hindustan”. Starting August 12, 2013 the campaign will engage with the youth till the end of the month.

    Speaking about this initiative Bollywood hunk John Abraham said, “I am really excited to be associated with Maa Kasam Hindustan Campaign. I do believe that the future of the country lies in the hands of this generation and only they can bring about the required changes. So come on India, voice your opinion and make the difference.”

    The beautiful Nargis Fakhri said, “I think it’s high time we all take charge of the situation and not rely on others to bring about a difference in the country. Through this campaign we are urging all the youngsters to take an oath and make their actions count. Maa Kasam Hindustan is really an amazing campaign and I am extremely happy to be associated with it.”

    Speaking about this initiative, Aditya Swamy, EVP and Business Head, MTV India says, “Young people have the power to inspire and the power to drive change …This Independence Day we are bringing to light what youth icons are doing in their everyday lives to make a difference ..ACT now , every action counts .. Because maakasam it’s our Hindustan ”

     


    This pledge by swear campaign is backed by MTV’s own pro social platform MTV ACT that enages with over 20 NGOs and independent organizations to support cause baaed initiatives across verticals like environment, recycle, education and animal welfare. In past, MTV ACT has worked with Greenpeace, TeachIndia, SIFE, Peta, Akanksha etc. to support multiple causes across these verticals. In addition to John Abraham, Nargis Fakhri and the MTV VJs, the Maa Kasam Hindustan campaign will also feature the youth who have pledged to do their bit for the nation. It will also see extensive digital promotions and on-air promotions.

    For those who want to pledge to make a difference this Independence day can log on to www.mtvindia.com/maakasam or they can simply select any one or more causes that they would like to lend support to through MTV ACT . Youth can support across causes by donating time or money to the NGOs working for the cause.

    This Independence Day take a pledge, be the change maker with Maa Kasam Hindustan only on MTV! MTV ACT – every action counts!

  • SifyMax launches city-centric broadband portal

    SifyMax launches city-centric broadband portal

    BANGALORE: www.sifymax.in, the broadband portal from Sify Limited, has launched www.bangalorelive.in, the country’s first city-centric broadband website.

    Bangalorelive.in will showcase original Bangalore-centric video content, created exclusively for an online audience. The videos will focus on city news and events, entertainment, celebrities, lifestyle, commerce and politics, anchored by Net Jockeys (NJs), a new concept introduced by Bangalorelive in India. The Net Jockeys will also present daily news bulletins on video, covering the latest happenings in the city extensively.

    The broadband website also features, for the first time in India, live video feeds from traffic web-cams stationed at key junctions of the city including Brigade Road and Hosur Road, states an official release.

    A key aspect of Bangalorelive is the options for users to publish their views, participate in Bangalore-specific discussions and upload their own content in images and videos, the release adds. They can also message greetings through Short Message Service (SMS) to their friends who are using the site that will scroll across the home page on a ticker. The idea is to make Bangalorelive the online resource and home for Bangalore’s citizens, and the perfect way for Banglorian living elsewhere to stay in touch with what’s happening in their home city.

    Nikhil Chinapa, the popular MTV VJ from Bangalore, now based in Mumbai, says, “Considering that people from Bangalore have a really strong emotional bond to what they consider ‘their’ city, a site like Bangalorelive.in is a great way for them to stay in touch with all that’s happening in the city. No matter where they are now, Bombay, Delhi, Canada or the US, every Bangalorean can keep up to date on what’s happening in Bangalore-the clubs, the music, the buzz, news, hot topics, and in recent times, the latest traffic as well.”

    Sify Limited senior VP Surya Mantha says, “This is one of the most exciting web initiatives in recent times, and we believe that the people of Bangalore will embrace it and truly make it come alive! The site is India’s first city-centric broadband website designed to be the Bangalore citizens community media channel for airing their views, discussing hot local topics and building their own personal space online”.

    Mantha added, “With 24×7 live video coverage of the city’s traffic, news & events, reviews, news from around town presented by India’s first Net Jockeys, television-style newscasts and most importantly, video and image galleries for users, Bangalorelive is all set to change the online experience of people from Bangalore, whether they are in the city or elsewhere. The website also features Bangalore-specific classified advertisements for jobs, matrimony, real estate and automobiles which can be posted and viewed by the users free of cost”.

    Bangalore residents who log on to www.bangalorelive.in can take part in the four-week long contest, which ends on March 18th 2006, offering the all-new Scorpio as the mega prize! Users just have to watch three videos, and answer one question on each, to be eligible to win the Scorpio. Contestants also win iPods and World Space Receivers every week!

    The launch of Bangalorelive began with a four week-long event across the city billed the “Battle of the DJs”. Three of Bangalore’s best DJs are competing for the ‘Favourite DJ’ title. Bangaloreans can vote for their choice by sending an SMS to 4545, Sify’s short code for text messages. The DJ with the most popular votes wins! The grand finale starts at 7 pm on 18 March at Freeway 19, Palace Grounds.