ITV

Tag: Nikhil Chand

  • Maggi takes the VFX route for latest ad campaign

    Maggi takes the VFX route for latest ad campaign

    NEW DELHI: As the nation revels in the closely-fought India vs Australia series, Nestle’s star brand Maggi has come up with a specially-crafted campaign for cricket fans. Conceptualised by EiPi Media, the ad films deploys VFX or visual effects – a first by the brand – to showcase how a hot bowl of Maggi noodles makes for a perfect cricket match companion.

    The campaign proposition is that the speed and excitement of a T20 match can only be heightened with Maggi’s awesome taste. Therefore, as part of the storytelling, it shows how a cricketer comes out of the TV screen and enjoys a bowl of Maggi Noodles.

    Nestlé India director – foods & confectionery Nikhil Chand said, “In India, the love for cricket transcends all boundaries. While during any cricket season the sport becomes our first love, food tends to become its soulmate. In this commercial, we have tried to marry this very bond of cricket and food, especially Maggi Noodles. Through a clutter-breaking and unique narrative, we believe the campaign has done a great job of bringing this emotion to life, and we are delighted to see the positive response for the campaign so far.”

    EiPi Media said founder and CEO Rohit Reddy said, “At EiPi Media, we have constantly been rising to the challenge of breaking the clutter of branded content on social media. For Maggi, we used visual effects to make our videos edgy, leaving the audience with something to smile about.” 

    The digital-only campaign was launched on 6 December 2020 during the ongoing India-Australia series on SonyLIV.

  • Shilpa Shetty endorses learning and playing in new Milkybar ad

    Shilpa Shetty endorses learning and playing in new Milkybar ad

    MUMBAI: Nestlé India recently re-launched the much loved Milkybar with more milk, less sugar. The new TVC featuring actor Shilpa Shetty reflects the brand’s ethos that a wholesome childhood is one where kids learn and grow playfully. The campaign revolves around the importance of encouraging kids to try new experiences that make them curious and confident for life.

    Link to TVC

    Nestlé India general manager of chocolate and confectionery Nikhil Chand said, “We are delighted to unveil the new TVC that presents Milkybar as a brand that supports parents who believe in the value of playing and learning through new experiences. Milkybar is a category-leading brand credited with many firsts.”

    Shetty said, “This is an exciting and fun association for me. I have always loved Milkybar and being a mother myself, I am aware of the need for better and informed choices and more importantly, an encouraging parenting style that ensures children can play and learn life’s important lessons. I hope our moms and kids will have as much fun watching the ad as we had in making it.”

  • New Munch Macha musical TVC with Baahubali 2

    MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline – Crunch Macha Munch Macha before urging viewers to enjoy Nestlé Munch in special Baahubali packs.

    A Nestle spokesperson says, “Our distributors kept the partnership momentum high by adopting the Baahubali 2 merchandise and enacting a short Baahubali act as they announced the limited edition Nestlé Munch packs in a traditional call out style while launching the packs for retailers. Also, the Nestlé Munch Nuts limited edition packs will help fans savour the magic of Baahubali 2 through free phone stickers designed exclusively to celebrate this partnership.”

    Nestlé India GM – chocolates and confectionery Nikhil Chand says, “With Munch celebrating Baahubali 2, our consumers will for the first time experience foot thumping music of Crunch Macha Munch Macha along with the grandeur of Baahubali 2. The already popular innovation, Nestlé Munch Nuts has once again brought new-to-category experience of phone stickers free with Baahubali packs for fans to celebrate”

    The partnership between Nestlé Munch and Baahubali 2 has also been activated through the launch of five new Nestlé Munch limited edition packs.

    TVC:

  • Nestlé Munch partners Baahubali 2, with five packs & campaign

    MUMBAI: Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be activated through the launch of five new Munch limited edition packs and a high decibel television campaign, supported by exclusive social media content.

    Baahubali, a truly magnum opus, had swept the country because of its cinematic splendour providing a tale and experience that intrinsically reflected popular culture, which the audience were able to relate to. Similarly MUNCH, with its iconic brand image has created its own space, with its leadership position in the wafer category.

    Nestlé India GM – chocolates and confectionery Nikhil Chand says, “Iit is a conscious effort always to partner with popular and yet unique platforms. We are pleased to be associated with Baahubali 2 as this will help us engage with our consumers in a more exciting way. Baahubali has been a multilingual blockbuster and has won the hearts of millions, and the current partnership, brings alive a similar proposition of Nestlé Munch as one of the most popular and loved brands in the country.”

    The limited edition Munch– Baahubali 2 packs will be available in stores from April across the country.

  • Nestle Alpino love notes from Anuja Chauhan

    MUMBAI: It’s that time of the year again when romances bloom to a different beat, when ‘personal’ touch makes all the difference and when the loved ones come together. And, on that note, Nestlé Alpino is all set to celebrate love with popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled Alpino Love Notes with Anuja Chauhan.

    Positioned as ‘Love’s Little Helper’, in this unique campaign, Alpino will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft “Love Notes”. These notes will be wrapped around special packs of Nestlé Alpino and will also be available online for people to share. The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special Love Notes. Later, ‘Love Notes’ will be launched online in the form of an e-book.

    Commenting on the activity, Nestlé India GM chocolate & confectionery Nikhil Chand says, “As a brand, Alpino has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day, Alpino expresses many dimensions of love in a personal way . The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”

    The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of Alpino. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with the More retail chain.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.

  • Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign

    MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.

    The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.

    With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”

    The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.