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Tag: Nikhil Arora

  • GoDaddy is boosting digital skills development in India: Nikhil Arora

    GoDaddy is boosting digital skills development in India: Nikhil Arora

    NEW DELHI: Covid2019 has impacted every part of our lives, from financial spending to the places we can go to. Running a sustainable business has emerged as one of the bigger challenges that this crisis has brought to the forefront. It has now become crucial for businesses to adapt to the current situation and recharge their foundations to help survive in these challenging times.

    Amidst this pandemic, GoDaddy has witnessed an increase in the customer footfall, as companies revamp their strategies, move online, and find unconventional ways to communicate with their customers.

    In lieu of the situation and looking at the current need and demand from small-scale ventures, GoDaddy launched a global #OpenWeStand campaign, a virtual movement encouraging everyone to share products and services, learnings, and insights to help small businesses survive and thrive.

    According to GoDaddy Inc, VP and MD India Nikhil Arora, owing to the rising need for digital skills, the brand set up the first online educational platform – GoDaddy Academy, offering basic technology and online business training, free of cost. “We also joined forces with Ketto, India’s leading crowdfunding platform, helping local entrepreneurs and small business owners to start fundraisers for free and raise money to pay off any business debts, employee salaries, etc. during the crisis.”

    GoDaddy Academy is an online education platform in India, where people (with varied levels of technical expertise) can come and take certification courses to learn online business and technology skills. After receiving a positive response on GoDaddy Academy, the brand has also partnered with EduSkill, a non-profit social enterprise designed to help boost digital skills development in India. With this partnership, it aims to create a talent pool of over 50,000 skilled youth in the country, by offering GoDaddy Academy courses to more than 2000 educators across eduskills’ 800+ partner universities and engineering colleges in India for a period of one year.

    The brand is constantly working towards helping small enterprises from tier-2 and tier-3 cities to come and grow online. Arora shared, “We are hopeful and excited to be here in this market at the time to witness the tremendous internet boom and help educate and enable small businesses to realize the benefits of being online. We have penetrations in all markets across India but are strongly focused on bringing small businesses and local entrepreneurs from tier cities, which form 50 per cent of our India customer base.”

    With the objective of raising awareness among the SMEs community, the brand recently kicked off the second phase of its Indian marketing campaign – Bijness Bhai. The initiative continues the focus on encouraging small businesses in India to build an integrated online business. The ad campaign is available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.

    GoDaddy launched the campaign during the IPL to build a more personal and emotional connect with the target audience across India.

    The first phase of Bijness Bhai was launched in 2018, when the brand worked towards encouraging people to turn their ideas into reality online and help people understand the ease and affordability of building a website to manage and grow their businesses.

    Arora stated that due to the outbreak of the pandemic, marketing mix of various brands have been disrupted and the choice of medium has significantly shifted towards TV and OTT platform viewership, as well as social media conversations.

    For the Indian market this year, the brand decided to use a range of media and marketing channels, including TV, social, and other digital properties to maximise reach with a variety of audiences. “Our distribution pattern while advertising for this year’s campaign included TV, Disney+Hotstar and all GoDaddy owned social platforms, from October until the end of this IPL season.”

    He firmly believes that in today’s context customers have a number of tools at their fingertips to make purchase decisions. “This shift has given birth to omnichannel advertising to provide customers with a seamless experience across all communication channels. We are also working towards reaching out to our customers through various mediums of advertising.”

  • GoDaddy launches second phase Bijness Bhai campaign in India

    GoDaddy launches second phase Bijness Bhai campaign in India

    NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India – Bijness Bhai. This campaign continues the focus on encouraging small businesses in India to build a complete, integrated online business, and creates awareness about how GoDaddy’s online products and services can help them unlock success.

    GoDaddy’s current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni, returns as the mentor Bijness Bhai, with twice the groove and charm. He will be seen encouraging small business owners, entrepreneurs and individuals across the country to take full advantage of owning a domain name by using it to create a website and getting a professional email, while maintaining a diverse social media presence to help achieve business success online. 

    In line with the company’s commitment to offer support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.

    “As an aspiring entrepreneur myself, I understand the importance of being online to be able to sustain and grow amidst challenging and uncertain times, like we are experiencing right now. I’m super excited to be working with GoDaddy again as Bijness Bhai and help encourage more entrepreneurs, from across the country, to build a complete online solution for their businesses,” said MS Dhoni.

    Conceptualized by Tilt Brand Solutions, the campaign features two quirky television commercials (TVCs) with Dhoni as “Bijness Bhai”, a role model for entrepreneurs, makers and independent doers, who advises them to further advance their online journeys and grow their business by using GoDaddy’s online products and services. Through a fun, engaging narrative, the commercials bring alive GoDaddy’s proposition of being the ideal partner of the new India’s driven and advanced entrepreneurial and small business ecosystem.

    "We are extremely excited to again partner with MS Dhoni. Known for his 'cool' approach to complex and high-pressure situations, Mahi has been the perfect 'Bijness Bhai', guiding our customers on how to make their online businesses grow. By working with Dhoni, we wish to continue guiding and inspiring Indian entrepreneurs to follow their dreams and transform their business ideas into reality online,” said GoDaddy India MD and VP Nikhil Arora.

    “As businesses around the world are experiencing unprecedented impacts of COVID-19, we at GoDaddy stand committed to extend our support by helping them thrive online. Through this campaign and our association with Dhoni, we want to educate Indian entrepreneurs and small business owners about the benefits of going online especially during this current crisis, while demonstrating the power of our integrated suite of online products and services to help them create and grow their businesses online," Arora added.

    Currently. the two TVCs have been released on GoDaddy’s official online and social channels, and will be live across various channels including TV and other digital platforms, in the coming few days.

  • GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

    GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

    MUMBAI: GoDaddy, one of the cloud platforms dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. The campaign is conceptualised by Lowe Lintas.

    The aim is to help people understand the ease and affordability of building a website with the robust ecosystem that GoDaddy offers, to manage and grow their businesses.

    For this campaign, GoDaddy has signed MS Dhoni, former captain of the Indian cricket team, portraying a supreme mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country.

    Commenting on the campaign and collaboration with Dhoni, GoDaddy India MD and VP Nikhil Arora said, "We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in tier 2 and tier 3 cities across the country, to follow their dream and get their ideas online.”

    Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online. In line with the company’s commitment to offer products, services and support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujrati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to people across the country.

    “Every successful inning requires a strong and stable mentoring. My association with GoDaddy on the next inning of my life is an assurance that I have a mentor and guide to help me reach my goals and bring my ideas to life,” said Dhoni. “Like me, for all aspiring entrepreneurs out there, with GoDaddy as your partner, your business can realise its true potential, equipped with the right online tools and solutions required to deliver a match winning performance on the challenging pitch of business that lies ahead,” he further added.

    "At GoDaddy, we are focused on supporting small businesses by helping them create an online presence to help their ventures grow and thrive. Through this campaign and our association with Dhoni, we want to create awareness about the benefits of going online, while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally,” Arora added.

    Using an engaging narrative, the commercials illustrate how the company is strongly focused on supporting the growth of its partner ecosystem, by empowering them with digital solutions to quickly adapt to the changes in the business environment.

  • GoDaddy targets SMEs in latest campaign

    GoDaddy targets SMEs in latest campaign

    MUMBAI: GoDaddy, the world’s largest technology provider dedicated to small, independent ventures, has launched a new national campaign that raises awareness on the benefits for small and medium enterprises (SMEs) to work together with web professionals and resellers to build a powerful online presence.

    The new campaign focuses on accelerating the usage and adoption of GoDaddy’s fast and reliable website hosting solutions and creating awareness on how the right hosting solution can positively impact an online presence. As a part of the campaign, GoDaddy is offering a special promotional pricing on its hosting products for a limited time.

    The campaign includes a new quirky and humorous television commercial that reiterates the key digital needs of SMBs – namely that of putting their business on the internet with reliable hosting and trusted security protection. Using an engaging narrative, it illustrates how ‘GoDaddy web pros’ help SMBs get an effective online presence without any hiccups.

    Commenting on the new initiatives, GoDaddy India vice president and managing director Nikhil Arora says, “Our technology and partner ecosystem can help to enhance SMEs growth and we are committed to working with them to help eliminate barriers that prevent them from getting online. Bringing customers together with our network of GoDaddy web professionals and resellers can help accelerate their digital adoption.”

    GoDaddy’s ecosystem includes India’s best web professionals and resellers who are experts at creating an optimum online presence for SMBs, using the latest GoDaddy products and services. GoDaddy recognises that India is a do-it-for-me market, with small business owners often looking to professionals to help build and manage their websites.

    As a part of this initiative, GoDaddy will conduct a series of offline training and skill building seminars for small businesses that will include web professionals and resellers. The first of these seminars was held at the recent BlogX Event in New Delhi.