MUMBAI: Who needs a red carpet when you can strut through stereotypes and crush them in style? Campus Activewear is back with the second edition of its unapologetically bold “You Go, Girl!” campaign this time with Kriti Sanon leading the charge and proving that walking your own path never goes out of fashion.
After a hit first chapter that nudged women to own their sense of style, the latest edition of You Go, Girl! dives deeper. It’s no longer about what you wear, it’s about how you move through the world. The campaign celebrates freedom from labels and the quiet confidence of simply being yourself not who the world tells you to be.
The campaign film, led by National Award-winning actor Kriti Sanon, captures a universal moment every woman knows too well that invisible tug of being defined by others. Kriti enters a bright, airy lobby only to be surrounded by a storm of floating labels: Too ambitious. Too bold. Opinionated. Drama Queen.
But rather than breaking stride, she breaks barriers. Every step she takes in her oh-so-stylish Campus shoes bursts the stereotypes trying to hold her back. When she finally strides through with a smile and says, “Damn good shoes, yaar!”, the line lands with playful defiance. It’s cheeky, it’s confident, and it’s utterly real.
The film closes with Campus’ empowering call to action “They’ll always have something to say. You Go, Girl. Move Your Way.” It’s not a slogan; it’s a mindset.
At the heart of the campaign lies Campus’ belief that authenticity is the new power move. Speaking about the initiative, Campus Activewear Ltd. CEO and whole time director Nikhil Aggarwal said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired the campaign but also lies at the heart of Campus.”
He added that the brand’s ideology, Move Your Way, mirrors the same conviction that every step taken with confidence counts. “This campaign encourages women to take the most powerful stride, the one that feels like their own,” Aggarwal said.
For Kriti Sanon, the campaign hit close to home. “Every woman has been told who she should be, how to act, how to look, how far to go,” she said. “‘You Go, Girl!’ resonated with me because it reflects my journey of rising above judgments, but also the everyday reality of so many women who do the same.”
Her message? Walk tall, walk free, and don’t let the noise define your steps. “It’s about owning your choices and moving with confidence, no matter what labels come your way,” she added. “Campus has always stood for individuality and authenticity, and that’s what makes this collaboration special. Together we’re sending out a message that goes beyond fashion, one that celebrates confident self-expression.”
Behind the campaign’s cinematic flair is Wondrlab, chief creative officer and managing partner Hemant Shringy who shaped the concept with refreshing simplicity. “Labels are meant to define until you stop listening to them,” Shringy explained. “We wanted to show that truth in a light and real way. Kriti moves through those stereotypes effortlessly, proving that confidence isn’t about proving anything, it’s about knowing who you are and moving your way.”
It’s this blend of relatability and rebellion that makes You Go, Girl! stand out, it doesn’t preach; it performs.
The campaign is being rolled out through a 360-degree amplification across television, print, digital, outdoor, and retail touchpoints ensuring the message walks straight into every corner of the country. From billboards to Instagram reels, Campus is taking its philosophy of movement without limits quite literally.
And if the brand’s earlier campaigns are anything to go by, You Go, Girl! will find its stride with both young urban consumers and small-town dreamers who see movement as a metaphor for freedom.
In a world where women are still asked to fit neatly into boxes, Campus’ latest campaign doesn’t just untie the laces, it kicks the box away. With Kriti Sanon at the helm, You Go, Girl! becomes more than a catchy tagline, it’s a rallying cry for confidence, self-expression, and a little sass.
After all, as Kriti proves with every step the best way to silence the labels is to walk right past them.
