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Tag: Nikhil

  • Blenders Pride Glassware Fashion Tour enters the metaverse with borderless fashion & lifestyle experience

    Blenders Pride Glassware Fashion Tour enters the metaverse with borderless fashion & lifestyle experience

    Mumbai: Powered by the Fashion Design Council of India, the 16th edition of the Blenders Pride Glassware Fashion Tour has reimagined its iconic legacy to bring a more youthful, inclusive, and innovative edition this year. In its cutting-edge new avatar, the fashion tour steps into the metaverse to create a first-of-its-kind amalgamation of fashion and technology for young audiences to experience like never before.

    The fashion tour has launched ‘Blenders Pride Glassware Fashion Tour Park’ in decentraland, a global web3 platform where only renowned global brands have created an immersive metaverse experience for their fans. The fashion tour park features multiple interactive areas, gamified zones and showcase areas, with several engaging activities in store for users to interact with throughout the duration of the tour.

    Users can start at the lounge, a zone that houses all the information about Blenders Pride Glassware Fashion Park, where they can claim a free ‘Proof of Attendance NFT’ from the POAPBooth. Users can then head to the ramp, where they can strike a pose, walk like a showstopper, or watch the live streams of the ultra-glamorous fashion shows from the fashion tour itself. Then at the designer & trial zone, users can try on and buy wearable NFTs from renowned designers on the tour, including Shantanu and Nikhil, Amit Aggarwal, Falguni Shane Peacock, and Kunal Rawal. There are also numerous and one-of-a-kind selfie spots throughout the fashion tour park where users can take a selfie and share it on social media with the hashtags #BlendersPrideGlasswareFashionTour #MadeOfPride #MyLifeMyPride for a chance to win exclusive passes to the tour’s stellar shows.

    And then, there’s the metaverse treasure hunt, an engaging activity where users must collect clues from across the fashion tour park arena to stand a chance to get their hands on an iPhone 13, stylish bluetooth earphones worth Rs 15,000 or online shopping vouchers worth Rs 5,000. The hunt begins on 1 December.

    But the most exciting attraction is India’s first metaverse-exclusive fashion show, set to take place at the fashion tour park on 10 December. This metaverse fashion show will feature outfits from the ‘Style Gallery’ exhibit of the fashion tour called “This is not a t-shirt” project. These unique t-shirt outfits are designed by 60 designers & homegrown fashion labels, who have embellished or even deconstructed the basic t-shirt into a design celebrating their authentic interpretation of the four themes of the fashion tour.

    Guests attending the exclusive shows of the fashion tour at the four city editions will also have the opportunity to step into the metaverse – an experience zone that extends various elements from the fashion tour park’s metaverse platform. Guests can interact with a smart mirror, where they can try on unique wearable NFTs designed by the fashion tour designers, take selfies in the outfits, and even get their hands on the outfits by buying these one-of-a-kind wearable NFTs—an incredibly new experience for the fashion & lifestyle elite.

    Speaking about the exciting new metaverse experience, Pernod Ricard India chief marketing officer Kartik Mohindra said, “The 16th edition of Blenders Pride Glassware Fashion Tour will lay the foundation for a new era in fashion & lifestyle. The fashion world is ever evolving, and the fashion tour has always led this wave of evolution in India. Taking the fashion tour to the metaverse is not just a first-of-its-kind initiative for the industry; it’s also our interpretation of how to make the tour more inclusive, accessible, and futuristic by allowing young audiences to experience the fashion tour in an immersive way like they have never before. It is a part of our journey of celebrating the pride of today’s youth with newfound vigour and vision.”

  • Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

    Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

    MUMBAI: Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions. The company has appointed Sanjukta Ghosh and Nikhil Singh, both at the position of Assistant Vice President – International Business. Both Nikhil and Sanjukta will report directly to Kaushal Nanavati, VP International Business and will be leading the content syndication business across digital, international television, OTT and linear verticals.

    International and digital expansion, being among the key focus areas at Shemaroo, are expected to get a boost with the experience and expertise of Sanjukta and Nikhil.

    With an experience of over 14 years, Sanjukta was previously with Star India. Where she was responsible for Star’s Hindi movies content strategy. Before that, she played a major role in growing Star’s content licensing business across the globe.

    Nikhil Singh, joins Shemaroo from Indiacast Media where he was Associate Director. Prior to Indiacast, he was with Zee Entertainment and Star India. He has a strong background and experience of content syndication and distribution across broadcast, digital and mobile mediums for GEC, Sports and Kids content genres.

  • Actress Sneha Upadhyay at Sydenham College’s Simsree Simerations 2013

    Actress Sneha Upadhyay at Sydenham College’s Simsree Simerations 2013

    Actress, model, DJ, Pantaloons Femina Miss Fashionista 2012 and Kingfisher Calendar finalist Sneha Upadhyay (Madhu Sneha) is on a high this year after having walked the ramp at Lakme Fashion Week for Ritu Kumar and as a Pool Model; as well as for Shantanu & Nikhil at IIFA Rocks 2013.

    Sneha was on the jury of Sydenham College’s Simsree annual fest Simerations 2013 along with Bollywood superstar Salman Khan’s favourite choreographer Mudassar Khan (Dabangg, Bodyguard, Bol Bachchan and Boss amongst others) and Dancing Curve’s Itika and Raunak. Sneha, who found the Simerations show too ‘filmi’, crowned Beat Breakers from Chinai College as the winners along with the second runners up from NK College.  

    Incidentally, Sneha is also finalising a very unique show on a niche channel where she is playing herself as a successful model – well, she really is the Tyra Banks of India when it comes to films, fashion and television.  

    This mesmerizing model was born in Howrah (near Kolkata) and was a studious conservative middle class family geek till she participated in the Bhawanipur College Fest and her entire life changed! The scintillating Sneha Upadhyay is the first runner up of the Kingfisher Calendar Girl 2012 hunt in association with NDTV Good Times and chosen in the Top 3 after a long hunt for a talent race among contestants from all across India. The girl, who had not even worn track pants is now scorching the ramps across India with what ace lensman Atul Kasbekar calls is the ‘perfect body’.  And renowned Bollywood designer Manish Malhotra chose only this Kolkata girl for his shows. The diva now aims to model her career a la Trya Banks and wants to replicate the global icon’s success in India.  

    Sneha started off with an audition as a ‘Cat Woman’ and the model with ‘Rhythm in her Body’ had leading  fashion choreographers drooling over the Indian equivalent of Hollywood star Halle Berry! In fact, Sushma Puri from Elite Model Managemetn chased her all the way upto the Kolkata Fashion week in order to sign her on. And ace designer Nandita Thirani chose her as the lucky opening mascot for showcasing her Lakme Fashion Week collections.  And then followed a string of fashion designer fans including Manish Malhotra (he only chose Sneha from Kolkata she closed for him in the Kolkata Fashion Week), Jaya Misra  and Shantanu-Nikhil amongst others.  

    “I always had a feeling of being extraordinary and rising above my surroundings but didn’t have any clue. I strode the normal path for a girl of my background till my teens. My letter from the engineering college got misplaced and I was mulling entering dental college. When suddenly a new avenue of ramp modeling opened up in my life. It created a ruckus in my conservative household and my parents were very upset. My elder sister stood by me and gave me the confidence and courage to pursue it,” says Sneha. When 5-6 hoardings with my face were put up across Kolkata, my parents finally relented when people appreciated my work. And yes, she has not taken a single penny from them for her pursuits.

    On the Kingfisher Calendar show, Sneha was initially very disturbed with the emotionless approach of the crew! “I was just another candidate with a lovely body. I wanted to tell them that I had an equally intelligent mind to back my body up. I am proud that it was seen in the tasks that I did. The other candidates found my reading habits and my religious chanting from my rosary very weird. And while they used to diet, I used to eat quite a lot and still maintain my demure size zero tall frame. But when I started posting success after success, they started taking me seriously,” says Sneha.  She adds, “Others were competing while I was really enjoying myself.  I am very happy to win the Most Beautiful Body and the Most Photogenic Body titles. My mantras were confidence, determination and focus.”

    In fact, Sneha’s biggest fear on the show was that she was frightened of water and scared she might be asked to swim. “There was an accident in Chennai where I literally lost my life and was scared of swimming and going underwater. I joined this contest to confront my biggest fears and showcase my inborn talents. In the early rounds, they gave me an underwater task and I had to channelize all my resources to complete the task. I did well and proved a point to myself and peers. I won the maximum tasks and surprised myself and others. I have become very carefree and fearless.”   

    An ambitious young fresh face, Sneha quit her marketing job in the fast-paced city of Mumbai to change her career course to the glamorous world of fashion. A true believer in herself, Sneha swears that soon the world will know and believe in her! She is the most confident about “Myself as a whole” and her asset is her “confidence that has got her quite a lot at a young age.  She reads quite a lot and is a linguist with English (literature graduate with honours), Hindi, Urdu and Bengali. And she claims that she is a born dancer. She has dabbled in copywriting and thinks of writing scripts during her leisure time. She has also tutored the contestants of the Indian Princess contest organized by the Mumbai-based Atharva Group. She enjoyed the task of grooming and tutoring young raw contestants and elevating their self-esteem, self-confidence and self-belief.

    An extremely spiritual human being, Sneha philosophises, “I get bored very quickly and keep looking for new challenges and frontiers of expressing myself.  I still feel I haven’t expressed myself fully and am still in the process of discovery. I continue to get plum assignments without really auditioning or striving hard. I continue to meet greater human beings and aspire to match their greatness with my latent talent and abilities. I believe that an actor lies hidden within me. I always fantasise about giving several expressions for a particular situation. I am Power Woman and will be the one that will make a difference to the lives of millions of Indians.” Incidentally, her father was an amateur actor and used to do a lot of theatre and encourage her to watch serious cinema.  But no one else in her family has any remote connection with showbiz. And Sneha is determined to make it on her own steam.   

    As in sync with her Kolkata mindset, Sneha dreams of doing meaningful globally crossover films in the mould of actress such as Aparna Sen, Smita Patil and Madhuri Dixit amongst others.  She is still adjusting to the metropolis of Mumbai in terms of films, finance and fashion.  And Sneha Upadhyay is very clear that she is here to be and carve a niche for herself while leaving her footprints in the sands of time. ..

  • What keeps Life Ok ticking…?

    What keeps Life Ok ticking…?

    MUMBAI: In December 2011, when Star India launched its second Hindi GEC christened Life OK, the network made a promise to its viewers that through the channel they will see not only different but also out-of-the-box content.

     

    And keeping to it, the channel is launching a new show wherein the wife is the “other” woman. Gustakh dil portrays the life of a simpleton (Laajo) from a village whose husband (Nikhil) continues to be madly in love with his childhood sweetheart (Ishana).

     

    Commenting on how the show stands apart from the rest Life OK general manager Ajit Thakur asserts, “Disruption has always been a key thrust for us at Life OK and with Gustakh Dil we are aiming to bring out the other side of a love triangle. We are confident that people will accept this unique storyline and will appreciate our modest attempt at providing quality entertainment.”

     

    This is not for the first time that the channel has tried to do something different. In the past too, the channel has tried to grab eyeballs through it shows. It recently launched a reality crime-based show Police Dial 100 where the channel took a completely different track. Here, the team from Endemol follows policemen in Delhi, as they attempt to solve crimes and face different situations.

     

    “Police Dial 100 is Life OK’s effort to delve deeper into the functioning of law enforcing agencies and capturing on camera the highly stressful lives of our police forces lead”, Thakur had expressed earlier during the show’s launch in Delhi.

     

    Apart from it, another major property by the channel has been Savdhan India. However, one cannot deny that the crime based shows have done well for the genre.

     

    On the other hand, unlike the other channels which have failed to garner ratings and viewership through mythology, the channel struck gold with its mythological show – Mahadev – which is the most popular show on the channel.

     

    HavasMedia, MD, Mohit Joshi emphasis on it and adds, “Mahadev has set the grounding for the channel. And with good production quality and new shows every now & then, the channel has been able to grow significantly as well as make a mark for itself in the market. What even sets it apart from sister-concern Star Plus is the fact that it’s more contemporary.”

     

    What is interesting is that the channel not only brings out innovative shows but also has interesting FPCs. On 23 June, the channel showed non-stop 12 hours of fresh content comprising of crime, terror, mythology programming and Bollywood movies. Life OK plans to make it a regular initiative at least once a month as it feels that such kind of experimentation will make it a game changer. Before baara-se-baara, it had experimented with 6 a.m. – 6 p.m. and that too had worked well with the channel.

     

    Moreover, Life OK has acquired the format of the popular US reality dating game show The Bachelor and has commissioned the Zodiak owned SOL Productions to produce the Indian version – The Bachelorette India – Mere Khayalon ki Mallika which is expected to be on-air in September.

     

    “The series will strengthen Life OK’s programming and set another benchmark in quality entertainment”, states Thakur optimistically.

     

    However, Helios Media MD Divya Radhakrishnan resounds, “Though Life OK has been taking a lot of initiatives to make a name for itself among the leading Hindi GECs, it still has to do a lot more. Today the Hindi GEC cluster is leaving no stone unturned to come up with new shows, but are not moving any boulders. It’s just like any other GEC.”

  • Nikhil crowned as ‘Airtel Super Singer’ on Vijay TV

    Nikhil crowned as ‘Airtel Super Singer’ on Vijay TV

    MUMBAI: The wait is over and Nikhil Mathew from Chennai was crowned as the Airtel Super Singer by popular singer S.P. Balasubramaniam. He was prized with a Maruti Swift car, and a trophy apart from the grand opportunity of singing for music director Harris Jeyaraj.

    Vijay TV launched Airtel Super Singer in the month of April 2006 with the motive of finding the one unique voice out of 6.5 crore Tamilians. The grand prize for the winner is an opportunity to sing for Music Director Harris Jeyraj in his forthcoming film.

    Auditions were conducted across the entire state of Tamilnadu targeting three major zones, viz., Kovai, Madurai and Chennai. The mode of entry of participants for the audition was through CD’s and cassettes, Airtel registration, and also on spot registrations.

    The judges’ panel for the initial ground auditions was constituted by personalities in the music industry such as, singers Malaysia Vasudevan, S.P. Sailaja, Jensi, Dr. Seergazhi Siva Chidambaram and music director D.Imman, Singer Malathi and singer Mahathi. These judges short-listed the candidates in various zones to proceed to the next level of the competitions held in Chennai, informs an official release.

    The next levels of competition saw the participants going through a series of extensive rounds testing their skills in music. These levels were judged by a special panel of judges constituting playback singers Anuradha Sriram, Srinivas and Unnikrishnan, who follow the progress of the participants through their journey in Super Singer. Singer Chinmayi anchored the show, the release adds.

    Anitha was announced as the viewer’s choice, as she had got the maximum number of votes and awarded a trophy and a Laptop. The jury award was given to Somya Mahadevan who participated in the show and was given a trophy and an E-Go electric bike. Sowmya has had classical music training for the past 5 years. She is a student of Meenakshi College, Kodambakkam.