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Tag: Nike

  • Nike Cricket brings the new ‘Men in Blue’ jersey

    Nike Cricket brings the new ‘Men in Blue’ jersey

    MUMBAI: Nike, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), has revealed the limited-overs uniform that Team India will wear this cricket season.

    Nike’s Team India kit draws inspiration from the passion and support fans have for the sport and the national team. The uniform is a striking contemporary blue, with a textured, premium finish.

    Designed to enhance the modern requirements of the game and its players, the jersey has a dynamic fit tailored to the athlete’s body, a result of 3D body mapping of the world’s top athletes and insights gleaned from collaboration with the Indian cricket team.  Players expressed the desire for a jersey that moves with them and is comfortable enabling a complete focus on their game. The jersey is accented with a cutting edge graphic on the shoulders.

    Nike India VP and GM Bob Coombes said in a press statement: “The country’s love for the sport and its team is what drives us to deliver our very best in technology and design to cricket India. This kit combines superior lightweight performance made from 100 per cent recycled polyester, causing minimal impact on the environment while ensuring that the design aptly reflects the winning attitude of the team.  We stay committed in our endeavour to deliver the best and continue to wish our ‘Men in Blue’ greater success in the coming tournament.”

    In an earlier interview to indiantelevison.com Star India – also the official sponsor for Team India – COO Sanjay Gupta had stated: “Cricket helps build awareness of brands and associations and we are seeking value coming from both. It is a serious value that we see as a business and hence this sponsorship.”

    Star India with the association with Team India cricket, is very clear on using the placement of its logo on the jersey to make the Star brand more salient in its viewers eyes. With the sponsorship rights from 2014 to 2017 and over 100 matches to be played, Star is clearly leveraging its association with sports and continuing to invest heavily on sports.  

    In keeping with Nike’s Better World philosophy, Team India’s kit is constructed with 100 per cent recycled polyester fabric that is lightweight, reinforced with increased stretchability and enhanced moisture-wicking capabilities. Improved ventilation zones provide additional comfort and cooling.

    The four-way stretch pants for Team India complete the kit. The pants feature a more streamlined, shrink-wrap fit for better movement on the field. A woven fabric has been introduced to help athletes move better and enhance durability.

    The Team India kits will be available at select Nike retail outlets.

  • ‘Mindshare Day’ Celebrated Around the Globe

    ‘Mindshare Day’ Celebrated Around the Globe

    MUMBAI: Mindshare globally recognized 15 January as Mindshare Day and celebrated it by announcing its refreshed global positioning: original thinking driven by speed, provocation and teamwork. In Asia Pacific, the network held a region-wide video conference call where 17 countries and 24 offices – from Karachi to Sydney – dialed in to share thoughts and ideas around the new vision.

     

    Five years ago, Mindshare moved away from the conventional media agency structure and redesigned itself around four integrated and interactive divisions – Client Leadership (account management), The Exchange (media buying), Invention (strategy and ideation) and Business Planning (data and analytics). In a similar way, Mindshare has now redefined its brand positioning to the rest of the world, and aims to bring to life its promise of being the fastest, most collaborative and most adaptive media agency.

     

    In 2013, Mindshare won the Agency Network of the Year award at the Campaign Agency of the Year awards, Festival of Media Asia and the APAC Smarties organized by the Mobile Marketing Association. Mindshare was also recognized by over 200 awards across the region at local and regional levels for clients including Unilever, Kimberly-Clark, Nestlé, Nike, Cisco, Hong Kong Disneyland and many more.

     

    Mindshare has the youngest and most diverse CEO profile in the region, with Australia’s Katie Rigg-Smith being the first woman to lead a media agency in Australia, and Amrita Randhawa taking the lead of Mindshare China at the age of 35.

     

    The agency also brought in large pieces of business in 2013 – including NAB, Origin Energy and Nike in Australia, booking.com in China and Dyson across the region. Cosmetics giant L’Oréal and pharmaceutical giant GSK were successfully retained in all markets, and the former was added to Mindshare Korea’s portfolio.

     

    It was also a successful year in terms of partnerships for Mindshare. The agency partnered with Geometry Global and Ogilvy Action to create ECC (Emerging Class Consumers) – a comprehensive framework and communications planning tool for rural areas in Asia. This has been implemented with Unilever and Friesland Campina in Vietnam, and will be expanded in 2014.

     

    Another exciting partnership was with McLaren F1 Racing at Cannes, where Nick Emery, Mindshare Global CEO and McLaren F1 racing driver Jenson Button shared the stage to talk about the importance of being adaptive – whether on the race track or in advertising. Mindshare drove yet another innovative partnership between Manchester United and Unilever, where Unilever became the club’s first official Personal Care and Laundry partner in South East Asia. In a mobile study conducted towards the second half of the year, Mindshare toured the region with Yahoo! to share findings of a smart device study that could change the way clients think about mobile altogether.

     

    Ashutosh Srivastava, Chairman Asia / CEO Emerging Markets Group at Mindshare, said – “At Mindshare, we believe it is not just about size and scale, it is about speed and provocation, and challenging the status quo. That’s how we continue to relentlessly adapt to changing trends in the industry; changing needs of clients and consumers; devise new and varied tools and technology and find new ways of thinking and collaborating together. It is testament to our exceptional teamwork that we have been recognized as the strongest network in Asia Pacific by industry leading organizations like Campaign, CSquared and MMA. “

     

    With a consistent desire to be its clients’ lead business partner, and a deep-rooted belief that everything begins and ends in media, Mindshare is evolving the way it talks about itself to adapt as the industry evolves around the world.

     

    Nick Emery, Global CEO, Mindshare, said: “We see everything as a medium.  We aim to be our clients’ lead business partner and work together with our clients from beginning to end.  Our adaptive approach creates new revenue streams, platforms, communities and partnerships as well as new products and new ways of working.  This allows us not only to mirror our clients’ ambitions but also to go one step further.”

     

    Find out more about Mindshare Day here: www.facebook.com/MindshareAsiaPacific 

  • Samsung is the most popular brand on social media in 2013

    Samsung is the most popular brand on social media in 2013

    NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list.

    Although Samsung was not the most popular brand on any particular social network, it earned 16 million new followers across multiple platforms in the past 12 months — enough to get data aggregator Starcount’s top spot.

    Walt Disney came in second place, largely due to a one-million-follower increase on Sina Weibo, a Chinese microblogging site.

    National Geographic grabbed the bronze after its top-rated YouTube channel got 160 million views this past year.

    Nike was viewed over 50 million times this year, while Google came next by earning over three million fans on Facebook taking its total following to more than 15 million.

    Coca Cola had 15 million people liking its Facebook page while over 58 million viewed its YouTube offerings.

    MTV had ten million new fans across Facebook, Twitter and Google after the MTV awards presentation.

    Facebook solidified its position as the top-most social media, with 16 million new fans on its own page in 2013.

    Instagram got sixteen million new fans during the year while YouTube had over three million new fans over Google during 2013.

  • Five brands sign on-air deals for Bundesliga on NEO

    Five brands sign on-air deals for Bundesliga on NEO

    NEO Sports Broadcast has announced a list of sponsors for the German Football League.

     

    The associate sponsors for the Bundesliga’s 51st season in 2013-14 are Airtel, Lava, Loreal, Bose and Nike. More brands are in the process of signing up the channel revealed.

     

    The number of sponsors announced is amongst the highest for any football league broadcast in the country. Through these associations, NEO has nearly sold out all inventories on the Bundesliga, the broadcaster claims.

     

    NEO Prime and NEO Sports will showcase close to 300 hours of live and non-live programming from the 2013-14 Bundesliga season. Apart from the live action every weekend, this includes previews, match highlights and magazine shows covering the latest news and developments from the league.

     

    Live coverage of the current Bundesliga season on NEO runs from August 2013 to May 2014.

     

    NEO Sports Broadcast Sr. VP advertising revenue Sudip Roy said, “Football viewership is on the rise in India, and among the top European football leagues in the last season, the Bundesliga had the highest growth in reach on the digital cable platform. Fans love watching winning teams and with Bayern Munich having won a historic treble in 2012-13, we only expect the league to further grow in popularity. Sponsors have recognised this and we are delighted with their support.”

     

    Alliance Advertising director Arshad Nizam said, “These are exhilarating times for the broadcast of professional football in India. The interest shown by multiple sponsors in the Bundesliga reaffirms the growth of the commercial value of the sport here.”

  • Nike celebrates 25 years of the Just Do It campaign

    Nike celebrates 25 years of the Just Do It campaign

    MUMBAI: Nike is launching their latest campaign as part of the 25th anniversary of the Just Do It campaign globally on the week beginning 26 August.

    The new campaign, “Possibilities” takes ‘Just Do It’ from inspiration to action, enabling viewers to participate in challenges through the Nike+ digital ecosystem. It aims to inspire viewers to push their limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars.

    The film features basketball star and reigning NBA MVP, LeBron James, world number one tennis icon Serena Williams, Gerard Pique of FC Barcelona and Spain and boxing sensation Andre Ward.  Actor Bradley Cooper narrates the film, which was directed by Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

    Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.”  A series of different challenges and scenarios emerge, each challenging characters in the film – and the audience – to push themselves to new limits.

    “For 25 years, we’ve been inspiring people to Just Do It,” comments Nike global CMO Davide Grasso.  “With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”

    From 20 August – 13 September, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-a-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.

  • Nike signs on Tiger Woods in an endorsement deal

    Nike signs on Tiger Woods in an endorsement deal

    MUMBAI: For Woods, his latest Nike deal, arguably, caps a complete rebound from his marital problems that became public in 2009 and derailed his marketability.

    Since turning professional in 1996, Woods has been a Nike endorser, and his latest deal will keep him one for many more years. Tiger Woods has endorsed many brands in the past but Nike is something which has always stood by him. Reports ensure that there is a new endorsement deal between the two.

    In a statement released Wednesday confirming the new contract, Nike Golf president Cindy Davis said: “We are thrilled to continue our partnership with Tiger. He is one of Nike‘s most iconic athletes and has played an integral part in Nike Golf‘s growth since the very beginning.” Though terms of the contract were not disclosed, Woods‘ agent, Mark Steinberg, had made clear in recent weeks that negotiations were progressing to keep the world‘s No. 1 player “with Nike for the rest of his career.” Woods‘ original five-year deal reportedly was worth $40 million. Numerous media outlets cited Woods earning $100 million annually from Nike beginning in 2001.

    Over time, Woods has rebuilt his endorsement portfolio and with four victories already this season, he has fulfilled that requirement. Now, marketers such as Rolex, NetJets and EA Sports are heralding him again.

  • Andre Agassi rejoins Nike

    Andre Agassi rejoins Nike

    MUMBAI: Sports brand Nike has announced the return of tennis great Andre Agassi to their roster of athletes.

    The renewed partnership will focus on a shared passion for tennis, along with a commitment to help kids become more active and realise their full potential through sports.

    The collaboration is the latest in a long and successful relationship between Nike and Agassi that dates back 25 years. From the early days of his sporting career in 1988, Nike supported Agassi as he established himself as a one of the greatest players in tennis history.

    Nike co-founder and chairman Phil Knight said, “As one of the world‘s greatest tennis players, Agassi embodied the passion, dedication and determination of the Nike brand. As a philanthropist and campaigner, he continues to share Nike‘s commitment to inspire the young generation with his Just Do It spirit. We are honoured to welcome him back.”

    Since his retirement from the game, Agassi has worked to create an education model that combines a diverse curriculum with physical activity throughout the school day to help curb a growing epidemic of physical inactivity around the world. Agassi will team with Nike to advocate for change, leveraging the designed to move framework for action that Nike helped create with more than 70 expert organisations in the fields of physical education, health and the built environment (e.g., parks, green spaces and public transportation).

    Agassi said, “The past was exciting, emotional and life-changing for all of us. The future, however, is a landscape filled with unlimited opportunity and a canvas anxiously waiting to be filled in. Designed to Move has opened new horizons. Coming back together with Nike through this partnership will have a multiplying effect on this and future generations.”

  • Arsenal creates record with kit deal with Puma

    Arsenal creates record with kit deal with Puma

    MUMBAI: Soccer club Arsenal has signed the biggest kit deal in English football history with Puma.

    Reports state that the parties have signed an agreement worth more than ?30 million a year. So the five year contract is said to be worth around ?170 million.

    The deal betters Liverpool‘s ?25 million a year contract with Warrior. Before the new deal with Puma Arsenal had a 20-year relationship with Nike, which was worth ?55 million over seven years.

    Nike has done a deal with Manchester City that kicks off next season.

  • David Mayo is bates Asia CEO

    David Mayo is bates Asia CEO

    MUMBAI: David Mayo will take over as bates Asia CEO later this month. This was announced by the agency network‘s chairman in Asia Tim Isaac, who retires by the end of October.

    Mayo‘s stint in Asia started in 1994 as he came from London to join bates in Hong Kong. He was then hired by Isaac to join Ogilvy & Mather in 1997 to run Guinness, among other regional business. He has been instrumental in founding creative boutique, RedCard and after 2005 went on to hold several key senior roles at Ogilvy, including Ogilvy & Mather Advertising president and later as of Ogilvy & Mather ASEAN president.

    Isaac said, “David is one of Asia‘s most experienced and creative agency leaders with a very strong track record in building brands and driving creativity. He is a born entrepreneur and has put many of our clients‘ brands firmly ahead of their competitors. He is the right person to build on the good work and the platform that has been established and to take bates to the next level in its long history in Asia.”

    Mayo‘s track record with clients in Asia such as Guinness, Nike, Gillette, The Economist, Motorola, Coke and Diageo will bring added impetus to Bates as the agency model changes in Asia. His brief will be to galvanize the agency leadership, develop the bates brand and establish a new network model.

    When I originally came to Asia in 1994, it was to work at bates, said Mayo. “It has a very strong track record as a maverick and creative brand in Asia and it has a unique place in a region of the world where more and more clients are asking for the bespoke and the personal. We will take bates to the next level. I am returning to take this heritage and fashion a fresh new agency offer for ambitious brand owners across the region.”

    Ogilvy & Mather Asia Pacific chairman Paul Health said, “David‘s verve, energy and drive will be the perfect tonic for bates. David has done a brilliant job at Ogilvy across the region for more than a decade. I will miss him personally but am delighted he remains part of the broader family.”

    Bates‘ major clients in Asia include HSBC, Shanghai General Motors, Diageo, Philip Morris, Cheong Kong, Colgate, Castrol, P&G, Disney, Nokia, Singapore Government, Marico, Kraft and Yum Restaurants. They have 12 offices in Taiwan, Shanghai, Hong Kong, Vietnam, KL, Singapore, Manila, Jakarta, Mumbai, Kolkata, Bangalore and Delhi.

  • Nike rolls out ‘Parallel Journeys’ campaign

    MUMBAI: Nike has launched a television campaign titled ‘Parallel Journeys‘. The ad campaign is a part of Nike‘s Bleed Blue campaign.

    The TVC has been created by JWT Bangalore. It has been directed by Abhinay Deo (RDP Films) with creative direction by Senthil Kumar (JWT).

    The TV campaign celebrates the millions of young cricket athletes in India who relentlessly pursue perfection in the sport, no matter where they are or on what field they play. It features a roster of the sport‘s best athletes, parallels the journey of hard work, training and dedication young cricketers take to achieve success, just as India‘s elite athletes do, the company said.

    Nike India marketing director Avinash Pant said, “Nike‘s ‘Parallel Journeys‘ captures the journey to perfection in the sport clearly demonstrating the passion and hunger of a new breed that will stop at nothing. In the true spirit of ‘Just Do it‘, a new generation of millions of young athletes can believe that one day they will be the voice of an entire nation.”

    According to the official communiqué, Nike‘s ‘Parallel Journeys‘ travels the length and breadth of the country capturing the determination, passion and aspiration through the eyes of every young cricket athlete. It also features a “dynamic” soundtrack inspired by the sounds that surround the street game in India by simply using nothing but voices.