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Tag: Nike

  • Team India’s new World Cup jersey unveiled in Melbourne

    Team India’s new World Cup jersey unveiled in Melbourne

    MUMBAI: The Board of Control for Cricket in India (BCCI) along with the official apparel sponsor Nike has unveiled the new jersey for ‘Team India’ at the Melbourne Cricket Ground. With the tri-series knocking at the door, which will lead the team to the all important World Cup 2015, this effort from BCCI will surely help the cricketers to start fresh.
     
    The new kit has a different shade of blue and is said to be an improvement from the previous version. The improvisation is not limited to colours but also inputs from players were regularly taken in order to make the jersey as comfortable as possible. Additionally, apart from inputs from the Indian cricketers, Team India’s uniform was designed by listening to the voice of the athletes and collecting data on the form and movement of today’s players on the field.

     

    Following extensive research and athlete driven insights, Nike designers created a new dynamic fit using a unique four way stretch fabric ideal for cricket, enhancing comfort for the players and allowing the body to move naturally within the kit. The Nike Dri-FIT technology and Nike Pro Baselayer helps regulate the player’s body temperature through increased venting and breathability for players to stay focused on their game.

     

    Besides all, one of the key significance of the kit is its environment friendly quotient. It is made out of 100 per cent recycled polymers, which means one complete kit takes away 33 thrown plastic bottles away from the atmosphere.
     
    “The new Team India uniform is light, comfortable and packed with innovation to help minimise distractions on the field of play and that’s critical when millimeters make a difference between a game winning innings or wicket. 2015 is a massive year for Team India as the best teams in the world compete for cricket’s greatest prize. The Team India jersey truly symbolizes the passion for cricket in our nation; wearing this jersey is a matter of pride for every player,” said Indian cricket team captain Mahendra Singh Dhoni.

     

    BCCI secretary Sanjay Patel emphasised on the emotional attachments. “This is more than just a jersey; this is the passion of a billion hearts, the colour that unites the entire nation. We are pleased that Nike has used its global expertise to adopt innovative technologies from different sports and craft them to the specific needs of Team India players. The new kit is a perfect testimonial to Nike’s dedication in delivering nothing but the best,” he said.
     
    After a disappointing series in whites, it is time for Team India to conquer new heights and winning the tri-series will be perfect beginning for the team in the new kit.

  • Jabong and Nike create football frenzy with ‘Day of Play’

    Jabong and Nike create football frenzy with ‘Day of Play’

    MUMBAI: Jabong.com and Nike hosted ‘Day of Play’ a football tournament for young footballers in Mumbai. Kids in the age group of 13-20 years faced-off a two day football camp going through rigorous trials and a selection match assessed by AIFF licensed coaches.  Twenty four of the most promising players were chosen and mentored by the former Indian captain, Bhaichung Bhutia and current India team goalkeeper, Subrata Pal. These young players were divided into teams and the finals were played between the top two teams.

     

    The best player of the tournament and the winning team were awarded the trophies along with personalized Nike football boots in the presence of  Bhaichung Bhutia, Subrata Pal, Arun Chandra Mohan (Founder & CEO, Jabong.com) and Avinash Pant (Marketing Director, Nike India).

     

    Recently, Jabong has introduced Shoe personalization in collaboration with Nike which has happened for the first time ever in India. Reaching out to the increasing football fans in India, Nike boots can now have their name written or they can choose the flag of their favorite football FIFA ’14 team printed on various locations on the boot. Jabong as a brand has always encouraged various sports in the country, evident so from its past alliances like FIFA merchandise – NIKE soccer shoes, exclusive NBA retailer in India and much more. With an effort to further popularize sport in India, Jabong and Nike are providing this unique offering to help football enthusiast’s show off the support for their favorite teams and players. Additionally employees of Nike and Jabong played a friendly match, post which Bhaichung Bhutia and Subrata Pal got their own Nike personalized boots by Jabong.

     

    “We are at a very interesting chapter in Indian football, the sport is finally beginning to get its due and this will only increase over the next few years. I am really delighted to be here at Nike’s Day of Play with Jabong. The passion of these young footballers will help elevate the sport. I would like to congratulate the winners and all the footballers who were part of this tournament” said Nike athlete Bhaichung Bhutia.

     

    On the occasion, Mr. Arun Chandra Mohan, Founder & CEO, Jabong.com said, “We are delighted to partner with Nike to offer our customers the exclusive Nike football boot personalization feature on our website for all footballers. #Nameurshoe is a strong fashion trend amongst sports enthusiasts and personalized boot is something that we believe ardent football fans would love to own.  Personalizing their football boots with either their name, the name of their idol or their favourite football team is a cool feature that makes it unique and speaks to their individual style”.

     

    Mr. Avinash Pant, Marketing Director, Nike India said “At Nike, it is our mission to bring inspiration and innovation to every athlete in the World. The chance to play alongside two of India’s greatest footballers is not only a unique experience but is also inspiring. Personalization on football boots is a global phenomenon and we are delighted to be partnering with Jabong to provide this feature for footballers in India”.

  • JWT’s ‘Make Every Yard Count’ leads at Spike Asia

    JWT’s ‘Make Every Yard Count’ leads at Spike Asia

    MUMBAI: At the Spikes Asia Festival of Creativity 2014, Indian entrants won four Gold, nine Silver and 32 Bronze Spikes. JWT India’s ‘Make Every Yard Count’ for Nike bagged two Golds, one each in the Film and Film Craft categories. Bagging two Gold, two Silver and five Bronze Spike trophies, JWT emerged as the winner amongst the Indian entrants, this year.

     

    PHD India and Lowe Lintas received a Gold each for Kan Khajura Tesan (HUL), in the media and mobile categories, respectively. Ogilvy & Mather India bagged a trophy for its entry ‘The Good Road’, for Castrol Activ/Bengaluru Traffic Police in the Innovation Spikes category.  

     

    The winners were declared in Singapore on 26 September, the final day of this year’s event. The Indian winners are listed below, by category.

     

    Branded Entertainment

     

    Two Bronze Spikes were won by JWT’s ‘Make Every Yard Counts’ for Nike and ‘Kan Khajura Tesan’ entered by Lowe Lintas, PHD and Ozontel, for Hindustan Unilever.

     

    Design

     

    Two Bronze wins again. One by DDB Mudra’s campaign ‘Identity 1, Identity 2’ for Volkswagen and the other by BBDO India for Visa’s ‘Dream2Advance’.

     

    Digital

     

    Ogilvy & Mather bagged a Silver Spike for The Akanksha Foundation’s ‘Message Barter’.

     

    Direct

     

    Ogilvy & Mather’s ‘Message Barter’ received a Silver along with Visa’s ‘Dream2Advace’ by BBDO taking the count to two Silvers.

     

    McCann Worldgroup India and Cheil Worldwide India won two Bronze awards each for ‘Share my dabba’ and ‘The Light Bag’ respectively. Havas Worldwide India also bagged a Bronze for ‘No Child Brides’, for Child Survival India.

     

    Film

     

    JWT’s ‘Make Every Yard Count’ for Nike received a Gold while Bronze went to Ogilvy & Mather for ‘Google Reunion’.

     

    Film Craft

     

    Besides a Gold, ‘Make Every Yard Count’ for Nike by JWT also acquired two Silver trophies.

     

    BBH India won two Bronze Spikes, one each for Skoda India’s ‘Hydrant’ and ‘A Family Story’.

     

    Innovation

     

    Ogilvy & Mather secured one for ‘The Good Road’ campaign for Castrol Activ/Bangalore Traffic Police.

     

    Media

     

    PHD India landed a Gold and a Silver for Kan Khajura Tesan (HUL).

     

    22Feet Tribal Worldwide earned a Bronze for ‘Push the Pin’, for Tata Global Beverages (Media agency: Maxus Bengaluru).

     

    Cheil India collected a Bronze for work on Halonix – the entry ‘The Safer City’.

     

    McCann scooped a Bronze for ‘Share My Dabba’. 

     

    Vizeum’s entry for MTV also took home a Bronze trophy.

     

    Mobile

     

    Kan Khajura Tesan entered by Lowe Lintas and Partners in this category bagged a Gold award.

     

    Outdoor

     

    Grey received two Bronze awards for work on Duracell – one for the entry Torch ‘Squeeze’ entry, and the other for the campaign (Choo-Choo, Remote Control, Camera)

     

    McCann won a Bronze for the campaign on Big Babol (Tangerine, Mango, Pear).

     

    JWT’s campaign for Godrej Security Solutions (House, Antique Store, Music Store) also secured a Bronze. 

     

    Cheil India received a Bronze for ‘The Light Bag’, for Salam Balak Trust.

     

    PR

     

    Ogilvy & Mather acquired two Silver – one each for The Akanksha Foundation (Message Barter) and Road Safety Awareness (The Seatbelt Crew, for Channel V).

     

    BBDO obtained a Silver too, for ‘Illegal Sand Mining’ for client Awaaz Foundation.

     

    Print

     

    McCann won one Bronze for its Big Babol series, while Grey bagged one for the Duracell campaign. 

     

    A Bronze went to DDB Mudra Group for work on Future Group, a campaign comprising entries ‘TV Unit’ and ‘Dining Table’ for Hometown Retail.

     

    Print & Poster Craft

     

    DDB Mudra bagged a Bronze in this category for its campaign for Volkswagen (Identity1, Identity2).

     

    Promo & Activation

     

    JWT received three Bronze for the Nike ‘Make Every Yard Count’ film.

     

    BBDO’s ‘Dream2win’ won two Bronze awards. 

     

    Geometry Global was awarded one Bronze for Lifebuoy Hand Pump (HUL).

     

    Radio

     

    Ogilvy & Mather acquired a Bronze for Mumbai Police’s ‘The Train’ entry, India’s lone metal in the category. 

     

  • Private labels coming soon on Jabong

    Private labels coming soon on Jabong

    MUMBAI: As the e-commerce wars continue, online fashion retailer Jabong.com is all ready to jump in. According to PTI report, the company is planning to launch private label brands in the next 4-5 months.

     

    Talking to PTI, Jabong.com’s founder and CEO Arun Chandra Mohan said,  “We are setting up a full-fledged design team in London because we also want to create our own brands that provide good, fast, western fashion to the Indian consumers. We are in the final stages of setting up a top end design studio in London. It will be a team of the best fashion companies in the world that are going to be focusing only on creating the design. There is an immense opportunity to develop our own brands.”

     

    Jabong.com sells over 1,500 brands like Adidas, Puma, Levi’s, Converse, Proline, Nike among others. It also has apparels from leading fashion designers.

     

    Mohan added, “About 55-60 per cent of the company’s revenue comes from tier II and III cities. There are not enough malls in the smaller cities, which makes it conducive for people to shop online. We are growing at 10-15 per cent month on month. We are doing sales of about $30 million a month.”

     

    Commenting on the increasing e-commerce market in India, Mohan said that India is at an inflection point, where China was nearly three-four years ago.

     

    Jabong has also invested heavily on its mobile app because nearly 50 per cent of people are accessing internet through their mobile phones and that brings about 30 per cent revenue to the company.

  • Adidas the ‘sole’ winner of 2014 FIFA World Cup?

    Adidas the ‘sole’ winner of 2014 FIFA World Cup?

    If you thought FIFA was all about the game then you are highly mistaken. While Brazil was spending millions to prepare for the world’s biggest extravaganza, the two brands which rule the football merchandise market, had been busy playing their own matches.

    Even before the tournament began, the two giants with their marketing strategies were all set for FIFA 2014.

    It was in the month of May that Adidas, which has sponsored FIFA, the world football’s governing body, since 1970, launched its ?50million plus global World Cup campaign featuring Lionel Messi. Titled ‘Leo Messi’s World Cup Dream,’ the campaign also included Luis Suarez and Dani Alves and associated with Kanye West.

    The $1.9 billion Nike’s ‘The Last Game’ animated short film was launched a month later. To keep the buzz alive, the brand also opened its first pop-up store in Brazil. The five-minute World Cup film featured animated versions of the sport’s best players, from Portugal’s Cristiano Ronaldo to Brazil’s Neymar Jr., under the Nike Football campaign tagline, ‘Risk Everything’.

    Overall, Nike with $25 billion revenue has 17 per cent market share worldwide while Adidas with $20 billion revenue owns 12 per cent of the market share.

    Nonetheless, Adidas which has signed an agreement with FIFA until 2030 for $70 million for every four-year cycle, created the colourful WC ball – known as the Brazuca – which surpassed sales of the 2010 World Cup ball.

    Although eight different companies provide jerseys to the 32 participating teams, as the tournament entered the nail-biting semi-finals, the fight was no longer between Argentina, Brazil, Germany and Netherlands, but was all about Nike versus Adidas.

    The two companies with a combined market share of 70 per cent of the world football merchandise market sponsored two teams each: Argentina and Germany wore Adidas while Brazil and Netherlands wore Nike.

    But one can note that though Adidas provided the German kit, about nine of the country’s top players wore Nike boots. This WC Nike made a shoe statement with its new Magista and Mercurial boots.

    The marketing war at its highest saw the two in a tightly-cornered match. Social and digital media was conquered by both as fan base increased manifold. So much so that in the last five months or so Nike grew its Facebook fan base by approximately 14 million users, largely due to growth in markets like Indonesia, Turkey and India and thanks to ‘Risk Everything.’

    The last year has been volatile for the companies on the Wall Street index as well. Over the past year, Nike shares have trounced those of Adidas.

     

    If one goes by the numbers and strategic marketing, the competition between Nike’s and Adidas’ battle for the hearts and minds of soccer fanatics would have made the Goddess of Victory (Nike) take the trophy home.

    However, as Brazil and Netherland crashed out of the tournament, it was Adidas vs Adidas at the finals.

    Even though Adidas and Germans took the Golden trophy home, Nike the unofficial partner created enough buzz and revenue throughout the tournament.

    The companies are sure that even though the tournament is over, the momentum will remain the entire year. And keeping in mind that today the competition has moved beyond the pitch; with brand ambassadors and innovative marketing strategies, there is no longer but one winner.

    It was a win-win situation for both sport giants.

  • Cannes Lions 2014: Indian agencies bring home 27 metals

    Cannes Lions 2014: Indian agencies bring home 27 metals

    MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its way to lead the Indian score chart in this edition of Cannes Lions.

    The agency won a silver Lion for Nike Cricket’s ‘Make Every Yard Count’ campaign in the Film Craft and two silver Lions in the ‘Branded Content & Entertainment’ category. This particular work by JWT also fetched a bronze in the film category. 

    Lowe & Partner’s HUL campaign titled ‘Kaan Khajura Tesan’ received a bronze Lion in the ‘Branded Content & Entertainment’ category.

    With seven Lions in its kitty, McCann has grabbed the second spot, while O&M with its six Lions came third.

    In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged a silver metal. No Indian entry won the Titanium and Integrated Lions.

    Though this year the number of Lions won by Indian agencies have dropped but discussions around a few Indian campaigns such as ‘Google Reunion,’ HUL’s ‘Kaan Khajura Tesan’ and few others made a significant impression in front of the global creative fraternity.

    While this year, India bagged 27 Lions, last year it had won 33.

     

  • Cannes Lions 2014: Will JWT, Lowe, McCann steal the show?

    Cannes Lions 2014: Will JWT, Lowe, McCann steal the show?

    MUMBAI: Of the seven Indian entries shortlisted in Film Craft and Brand Content & Entertainment Lions four are of JWT India’s Nike campaign.

     

    Titled ‘Make every yard count’ has been qualified for the finals in these categories. The campaign has also been shortlisted in the Film Lions category under two subcategories – Editing and Sound Design.

     

    In the Branded Content & Entertainment Lions category Lowe and Partner’s work for HUL has been shortlisted.  ‘Kan Khajura Tesan’ was an effort to reach out to the media dark areas. It has also been shortlisted in the Integrated Lions category.  The entry has already bagged a Gold in the Mobile Lions category.

     

    McCann Worldgroup’s ‘Share My Dabba’ campaign which has grabbed two Silver Lions in the Direct Lions has made it to the Titanium category shortlist.

     

    The work was for Happy Life Welfare with the help of Dabbawala Foundation and aimed to feed street kids grabbed the attention of not only India’s Human Resource Minister but also inspired many other lunch services to take the initiative forward.

     

    India currently has 22 Lions in its kitty. 

     

    However, as Cannes Lions 2014 nears to the closure, will India’s entries add to the final wining tally? We will have to wait and watch.

  • Cannes Lions 2014: JWT and Handloom Pictures make to Film Lions shortlist

    Cannes Lions 2014: JWT and Handloom Pictures make to Film Lions shortlist

    MUMBAI: Day five at Cannes Lions 2014 too gave India a reason to rejoice. Two Indian entries made it to the finals of Film Lions.

     

    JWT’s campaign titled ‘Make every yard count’ for Nike has been shortlisted in this category. The film features 1,440 crowded sourced images of cricket fans taken around playgrounds, streets, gullies and cricket pitches across the country.

     

    An interesting soundtrack used in the film was composed using chants, breaths, appeals, screams and sledges that one usually hears during a cricket match.

     

    Handloom Picture’s public service film around 16th Lok Sabha elections, encouraging people to vote, is the second entry that qualified in this category.

     

    A total of 280 entries made it to the finals of Film Lions.  

     

    Will these films bring glory to India?

     

    Watch this space to know more.

  • Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    MUMBAI: Finally, Indian agencies have made it to the finals of Cyber Lions this year. While no India entries qualified to the shortlist of this category last year, this time six Indian entries have been shortlisted.

     

    O&M India’s campaign, ‘Google Reunion’ under the subcategory- storytelling and ‘Barter’ in the subcategory- charities, public health and safety, public awareness messages has made it to the shortlist in this category too. JWT India’s work for Nike called ‘Make Every Yard Count’ got shortlisted under three subcategories: use of co-creation & user generated content; clothing, footwear & accessories and use/curation of image/s.

     

    Interestingly, 22 Feet Tribal Worldwide’s ‘Push the Pin’ campaign for Tata Global Beverages has qualified for the final round as well. This entry was submitted under the sub category co-creation & user generated content.

     

    Launched in 1998, Cyber Lions honours excellence in online digital communications and gives key players in this industry an annual meeting point.

     

    It can be noted that no Indian work has made it to the shortlist of Product Design category.

  • Nike launches a digital campaign

    Nike launches a digital campaign

    MUMBAI: Be it any stadium, playground or a by-lane, children playing cricket is a common sight in the country where the sport is a religion.

    Playing on the same phenomenon, Nike has created a film called ‘Make Every Yard Count’. The film which is live on Nike’s facebook page was co-created with consumers through an active online participation and on-the-ground efforts. It has used over 1,440 crowdsourced action images of young cricketers in India who love the sport.

    Nike India marketing director Avinash Pant said, “At Nike, we understand that the cricket culture of this nation is not confined to team India and its players. It includes the millions of young cricketers who strive every day to be amongst the best tomorrow. This film is a dedication to each and every one of those young cricketers who relentlessly chase their dreams.”

    The campaign, which was launched on 22 February on Nike Cricket facebook and twitter, encouraged players all around the country to send in images and also involved over 100 photographers who travelled around the country to shoot young cricketers.

    The ‘Make Every Yard Count’ campaign aims to make the young cricketer the hero of the Nike film.

    Click here to watch the video

    The manifesto that captures the campaign idea best reads: ‘Yesterday was not good enough. Today is not over yet. Make Every Yard Count.’ 

    The digital film was created by JWT Bangalore and the song creation and sound design was done by Dhruv Ganekar and Taufiq Qureshi.