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Tag: Nike

  • Nike president & CEO Mark G. Parker joins Walt Disney board

    Nike president & CEO Mark G. Parker joins Walt Disney board

    MUMBAI: The Walt Disney Company Board of Directors has elected Nike, Inc. president and CEO Mark G. Parker as a director, effective immediately.

     

    “As CEO of Nike, Mark is widely recognised for driving the stellar growth of an industry-leading brand. His keen insight into consumers and his broad experience in international markets make him a great fit for the Disney Board,” said Disney chairman and CEO Robert A. Iger.

     

    “I’m honored to be named a director of Disney. For decades, Disney has delivered truly elevated consumer experiences globally, inspiring generations with creativity and vision. I look forward to working with this team as the company continues to set its sights on the future,” Parker added.

     

    Parker will stand for election along with the company’s other directors at Disney’s annual meeting on 3 March in Chicago. Parker’s appointment brings total membership on the Disney Board to 12.

     

    Parker has served as CEO and president of Nike since January 2006. He joined Nike as one of the company’s first footwear designers in 1979 and during his 37-year tenure he has been at the center of innovation, bringing pioneering concepts and engineering expertise to vital roles such as vice president of consumer product marketing, vice president of global footwear and co-president of the Nike Brand. He has led the way for Nike Air and a multitude of industry-breakthroughs in product design. In addition to helping lead the continued growth of the Nike brand, Parker is responsible for the growth of the company’s global business portfolio, which includes Converse Inc. and Hurley International LLC.

  • TO THE NEW Digital bets high on video content management

    TO THE NEW Digital bets high on video content management

    MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the  digital ecosystem  with Fortune 500 clients like Sony, P & G, Airbus, Time Warner Cable and Nike. The company reached another milestone as it leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients.

     

    TO THE NEW Digital CEO Deepak Mittal says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is the need of the hour for brands to get the maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

     

    As per TO THE NEW Digital’s market analysis, by 2020, Asia will be the largest hub for social networkers and mobile operators with about 60 percent digitally-inclined population. Driven by this estimation, TO THE NEW Digital plans to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
     

    ETV, a large network of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage its content on YouTube channel for their 17 regional channels. ETV wanted a 24×7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254 percent.

    Digital multi-channel network #Fame also engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant growth in their monthly viewership rate.

  • Omnicom Malaysia names OMD India’s Shyam Ravishankar as digital head

    Omnicom Malaysia names OMD India’s Shyam Ravishankar as digital head

    MUMBAI: Omnicom Media Group Malaysia has appointed Shyam Ravishankar as head of digital.

     

    Ravishankar joins Omnicom Media Group Malaysia from OMD India where he was the business director in charge of digital and mobility services.

     

    In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences.

     

    He will report to Omnicom Media Group, Malaysia CEO Andreas Vogiatzakis and his position is effective immediately.

     

    A digital strategist with over 13 years of experience and a specialist in data-driven brand building strategies, Ravishankar has knowledge across key areas such as performance marketing, SEO, social media and digital analytics to name a few. Over the course of his career, he has worked on a plethora of industries such as technology, education, travel, real estate and financial services.

     

    Vogiatzakis said, “Shyam is a digital evangelist, and a great addition to the team. His experience will complement our existing talent pool and help us deliver an even better product and exemplary service. Shyam is particularly skilled in creating synergies that provide an integrated offering incorporating the best of digital and weaving them with offline strategies. As a network, we are committed to investing talent to ensure that we are ahead of the curve when it comes to digital expertise. We are thrilled to have Shyam on board.”

     

    Ravishankar added, “It feels great to continue being a part of the network in a different market. This is an exciting opportunity to work with a talented and welcoming team in a market that has great potential when it comes to digital. I am looking forward to lead the network’s digital prowess and further strengthen our offering.”

     

    Prior to his roles at Omnicom Media Group, Ravishankar worked in Mindshare on the United Breweries, Tata Steel and Nike accounts.

  • Star Plus deploys YouTube 360 for ‘Dance+’ immersive campaign

    Star Plus deploys YouTube 360 for ‘Dance+’ immersive campaign

    MUMBAI: Keeping true to its promise of innovation, leader in the Hindi general entertainment channel (GEC) space, Star Plus launched its new show Dance+ with a difference. As part of the launch campaign, the channel gave viewers an immersive experience into the Dance+ stage and performances using the YouTube 360 feature.

     

    YouTube 360 serves up videos that give you a complete 360 view of the content simply by moving and rotating the device on which the video is being viewed. 

     

    With this, Star Plus has become the first brand in India to have used the YouTube 360 feature to showcase video content to connect with its audience. The one minute long video showcased some of the Dance+ performances in 360 giving viewers a chance to see the entire set, stage, audiences and super judge Remo D’Souza by a simple rotation of their mobile device. The video garnered more than half a million views within a few hours of launch prompting viewers to actively share it on social media. 

     

    The Dance+ 360 video also featured on YouTube’s 360° global channel for the most popular and compelling virtual reality videos among the likes of Star Wars and Nike.

     

    A Star spokesperson said, “At Star Plus, we take pride in being ahead of the curve in all our marketing endeavours. We felt this was a great innovation in the digital space and wanted to be the first to use this to bring alive the superlative experience of Dance + for our viewers.”

  • Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer

    Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer

    MUMBAI: Rediffusion Y&R has roped in Navonil Chatterjee as its chief strategy officer. 

     

    Chatterjee joins the group from JWT where he worked for 15 years. He will be reporting to Rediffusion Y&R president Dhunji S. Wadia. 

     

    With over 17 years of experience in advertising, Chatterjee has headed the planning function across clients like Hindustan Unilever, Levi’s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few. 

     

    But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005. 

     

    Wadia said, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our strategic planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”

     

    Chatterjee added, “There seems to be a renewed vigour and buzz around the place with the new leadership team coming on board and new hirings. From the outside I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so looking forward to forming a great partnership with him and Rahul (CCO). And as far as I am concerned, I strongly believe that passion makes the world go round, and that’s what I intend to bring to the table. The rest should follow.”

  • NBA India sees 200% jump in e-commerce sales

    NBA India sees 200% jump in e-commerce sales

    MUMBAI: Basketball, which introduced breakfast viewership in India, is growing at a rapid pace in all departments. From the beginning the National Basketball Association (NBA) India had a long-term vision to grow the game and build the league’s fan base in the market. It initiated many grassroots programmes to build on ground attraction and plans to extend the base and reach by expanding it to multiple cities.

    What’s more, the growing venture NBA India, which is still exploring various opportunities to generate revenue, has seen a 200 per cent jump in its e-commerce sales over the last one year. The NBA’s primary business lines globally are media, sponsorship and merchandising.

    Speaking exclusively to Indiantelevision.com, NBA India managing director Yannick Colaco says, “We continue to work with our global and local merchandising partners to bring the best NBA merchandise to our fans. We launched NBAStore.in, our local e-commerce site in partnership with Jabong, a little over a year ago and the response has been amazing. NBA merchandise has been delivered to over 400 cities across India and our e-commerce sales have grown 200 per cent over the last year. The league will continue to engage with like-minded brands to create partnerships to grow the game and bring the NBA experience closer to our fans. We currently have fantastic partnerships with Reliance Foundation, Jabong, adidas, Samsonite, Nike and SAP.”

     

    Plans for 2015-2017:

    Sharing his vision Colaco throws light on the plans to improve the sport’s reach and viewership in the country. “Over the next three years, the NBA will continue to grow the game and deliver NBA experiences and content to our fans across the country. We plan to expand our grassroots programs to more cities so that the youth across the country can learn and enjoy the game. We will continue to train coaches across India and provide them the tools and resources to grow the game in their communities.”

     

    Viewership:

    Multi Screen Media’s (MSM) sports venture Sony Six is the official broadcaster of NBA in India. 61.8 per cent of All India 1 lakh + television audience in India has the opportunity to see Sony Six. The viewership rating has witnessed constant growth in recent past and finals of 2015 secured the most. “Our partnership with Sony Six in India has been fantastic. Viewership of the NBA has skyrocketed in the last few seasons due to their commitment to bring two live games per day and other compelling NBA programs to our fans. Viewership of NBA programs increased significantly over last and our fan base on social media has grown 400 per cent in the last year,” says Colaco.

     

    Aspirations of youth and initiatives taken by NBA to support it:

    “There is great appetite for high quality basketball programs from schools, coaches, parents and youth across the country. These initiatives are essential because basketball is a great form of exercise and teaches youth important life lessons such as teamwork, discipline, sportsmanship and communication. Over one million youth have participated in the Reliance Foundation Jr. NBA program since 2013 and over 1,000 coaches have been trained across eight cities. In addition, over 15,000 basketballs have been donated and 300 rims installed at participating schools. We anticipate these figures to double as we expand the program later this year,” asserts Colaco.

     

    Satnam Singh’s inclusion in NBA draft:

    Recently India born Satnam Singh created history by getting a place in NBA as The Dallas Mavericks introduced 19-year-old as the first-ever Indian NBA draft pick in Dallas. And that can enthral tremendous energy in basketball aspirants in India. On Singh’s inclusion and its influence on the youth, Colaco says, “Our hope is that Satnam’s story will continue to inspire youth across India to participate in our great game. We will provide fans in India the opportunity to follow Satnam’s journey by showcasing his experiences across our digital and social media platforms as well as on Sony Six.”

    In India most of the basketball courts are used to play cricket, skate or play football, now it remains to be seen if Colaco and his team manages to popularise basketball and drive the youth’s interest to the sport.

  • Unilever partner Big Sync Music opens Singapore office

    Unilever partner Big Sync Music opens Singapore office

    MUMBAI: On the eve of Asia’s premier music conference, Music Matters, which kicks off in Singapore this week, specialist music agency and global Unilever partner, Big Sync Music, has officially opened its new Asian regional office in Singapore.

     

    The company has appointed Angel Lee as country manager and Marine Cremer as music supervisor.

     

    Lee, who comes from the Singapore Economic Development Board, is now responsible for overseeing all of Big Sync’s work across Asia – supported by Cremer.

     

    Big Sync, with current offices in London and New York, works with brands and creative agencies on global and regional advertising campaigns. It recently announced a global partnership with Unilever, making Big Sync the single supplier for its music services across all 400 plus brands in all territories covering music strategy, licensing, creative music search and amplification.

     

    In her previous role, Lee was responsible for charting and driving growth in Singapore’s music and entertainment industry by successfully establishing music businesses in Singapore for Asia. In her new role at Big Sync, she will drive the company’s business development strategy in the region as well as work with creative agencies on advertising campaigns for some of Unilever’s biggest brands such as Cornetto, Ponds and Lux.

     

    Lee said, “It is a privilege to be joining a young, fast growing, creative and energetic company that is both passionate about music and highly strategic in branded partnerships. It is an exciting time to be joining the company as there is tremendous growth in viewing music as a key building block of brand owners’ content strategy across Asia. I’m looking forward to leading a dynamic team to help different clients across Asia find the best sonic strategies for their brands, the right music solutions for local campaigns and being able to tap into Big Sync’s huge global network of music providers to do that.”

     

    Lee has over ten years’ experience in strategy, marketing and management roles across a range of music companies including digital roles at Interscope Records in Santa Monica and Sony Music in Los Angeles.

     

    Cremer was in-house music supervisor and audio producer at DDB Paris for 12 years and a creative at JWT before that, working on global campaigns from VW and Audi to Neutrogena and Nike.

     

    Big Sync Music CEO Dominic Caisley said, “Angel and Marine form the ideal team to help build on our successful first 18 months in business. Their combined talents in the music and advertising industries and also their local knowledge enhance the overall Big Sync Music offering and with a team firmly on the ground in Singapore. We look forward to helping more brands with their music strategy and also building even better relationships with local music providers. I’m taking part in a panel discussion at Music Matters Live in Singapore on Wednesday 20 May discussing how music is licensed in advertisements and look forward to learning more about the music industry in this region.”

  • Nike emerges as ‘Social Star’ during ICC World Cup: TO THE NEW

    Nike emerges as ‘Social Star’ during ICC World Cup: TO THE NEW

    MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans.  A lot of these brands have launched innovative campaigns on social media channels, by spending oodles of money and engaging social users especially the millennials. 

    Digital analytics company TO THE NEW Digital has come up with an innovative framework that helps brand measure their “Social Impact Index” to gauge the effectiveness of their digital media campaigns. The report also mentions the social media strategies they can use to reinvent and recalibrate their campaigns to ensure a visceral brand connect with their target groups.

    The Social Impact Index of Brands has been calculated by plotting a bubble chart of social media mentions and social sentiment score of various campaigns run by 14 brands* across four categories namely FMCG, Consumer Electronics, Auto and Sports. It has considered only B2C brands in its sample study to facilitate a like to like comparison. (*If a brand is running more than one campaign then the consolidated numbers of those campaigns have been considered for the analysis.)

    For example, if Pepsico has a total of 33,024 social media mentions and **Net Sentiment of 18 per cent, then the Social Sentiment Score is 59,44,32. 

    **Net Sentiment = Positive Segment – Negative Segment

    -Some of the insights from the framework are as follows:

    Nike is a “Social Star” as it enjoys a huge number of social media mentions as well as a high net sentiment in those mentions. It recommends that Nike has everything going in the right direction for its campaign but it can work on further optimising its ROI from social media spends to maintain its status quo of a “Social Star.” 

    It further says that Star Sports and Pepsico are “Social Question Marks” as they have done fairly well on the social mentions front but their net sentiment is low. The recommendation for these two brands in this category is that they have done well but can invest in online reputation management exercise to converge from Social Question Marks to Social Stars. 

    A large number of brands like Cadbury, Castrol, Hyundai, Sony, Intel and MRF have been categorized as “Social Laggards” category as they enjoy a high net sentiment. It is recommended that these brands have done well but can invest in online reputation management exercise too, so that they converge from Social Laggards to Social Stars.

    Meanwhile a few players like LG, Reebok, Nestle and Dominoz have fizzled out in their social media campaigns and have been put into the category of “Social Duds” as they have low number of social media mentions as well as a low net sentiment.

    TO THE NEW CEO Deepak Mittal stated that brands in this category need to invest heavily in improving their outreach in the form of mentions by investing in paid campaigns and also engage in online reputation management exercise to improve their net sentiment. “They can also think about evaluating their campaign further and move to a new positioning for their brand on social media front,” he added.

    Category Scorecard

    Evaluation Framework- The Social Impact Index of all the 14 brands were plotted on a X-Y axis Bubble Chart. The average of Social Media Mentions of all the 14 brands has been used as a demarcation for High-Low social media mention score. Similarly the average of Social Media Sentiment of all the 14 brands has been used as a demarcation for High-Low social media sentiment score. Therefore a bubble chart is divided into four quadrants to evaluate the success of the campaigns run by these brands.

  • Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup

    Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup

    MUMBAI:  Social media platform Twitter has released the list of top advertisers who were successful in using the micro blogging platform to reach out to their respective audiences through digital conversations, for week two during the ongoing ICC Cricket World Cup 2015. 

     

    The list has been compiled using an aggregate of re-tweets, favourites and replies, to come up with the Twitter Brand Index to acknowledge the top five brands from over 50 brands.

     

    Axis Bank has continued to build engagement around cricketing rituals. Knowing how big the game is in India people have been tweeting about how they do not take baths before games, drink water during games or (more popularly) leave their seats when a particular player is on a roll. Axis Bank used this insight to great effect by inviting people to share their rituals. “They’ve been able to sustain engagement by continuing activity on Twitter beyond just Match Days to having an always on strategy,” states the report. The top tweet for this campaign has been- https://twitter.com/AxisBank/status/569127038268923905

     

    Secondly Nike continues to rally the Indian Supporter around the hashtag #BleedBlue Chant. This week they shared more Bleed Blue stories and asked people to share theirs. This has been one of the unifying hashtags this World Cup and Nike continues to bring the Indian fan under the Bleed Blue umbrella. The campaign top tweet for the second week has been: https://twitter.com/nikecricket/status/569329658765778944 

     

    Thirdly Kit Kat India won the conversation this week with their casual banter on Twitter with their counterparts in South Africa. The flags of the two teams were overlaid on Kit Kat chocolate bars as part of the campaign. This also was the most retweeted tweet this week. The top tweet was: https://twitter.com/KitKatIndia/status/568740943597162497

     

    Meanwhile Club Mahindra has continued to find creative ways to integrate stories from their resorts into the larger cricket conversation on Twitter. The report says that it had seen a jump into non India matches as well and when New Zealand defeated England they drew parallels between scenic locations in New Zealand with one of their locations here in India. The top tweet for Club Mahindra’s campaign was: https://twitter.com/clubmahindra/status/568644082374832128

     

    And finally Cadbury 5 Star was able to bring together the Audio Card on Twitter during match day on Sunday and their brand assets – the twin duo of Ramesh and Suresh – to bring to their consumers specific commentary, pitch reports and post match analysis in the Ramesh and Suresh style. The top tweet for this campaign was: https://twitter.com/Cadbury5Star/status/569452254522003457

  • Chatter around India-SA match 30% lower than India/Pak match: MEC report

    Chatter around India-SA match 30% lower than India/Pak match: MEC report

    MUMBAI: Team India so far has been on a winning spree at the ongoing ICC Cricket World Cup 2015. The winning moments on field have also been translated on social media where fans have expressed their excitement on various platforms. 

     

    On 22 February when India won against South Africa the chatter around the match was 30 per cent lower than that of the much talked about India vs Pakistan match, according to a report prepared by MEC.

     

    The report states that the hashtag #IndvsSA garnered only 0.2 million mentions as compared to the hashtag #IndvsPak at 0.3 million mentions. Further another hashtag, #cwc15, garnered 0.1 million mentions for both the matches. 

     

    Shikhar Dhawan was the most talked about player during the India vs South Africa match, but received almost half the mentions as compared to Virat Kohli during India’s clash against Pakistan.

     

    Sports brand Nike’s “#bleedblue” campaign continued to be the most talked about brand mention, but received only 40 per cent mentions compared to that during India and Pakistan’s match. Official broadcaster Star Sports campaign #Maukamauka gained talk value during India vs South Africa with their new TVCs says the report.

     

    In its concluding remarks the report states that it is clear that no match generates as much excitement and engagement as an India vs Pakistan match.