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Tag: Nike

  • Myntra gives sneakerheads a unique experience with Nike’s latest Air Max collection

    Myntra gives sneakerheads a unique experience with Nike’s latest Air Max collection

    MUMBAI: In a first of its kind partnership with Nike, Myntra formed a five member squad of the ambassadors of Nike’s Airmax culture, to be the face of the launch of Nike’s latest Air Max collection. Myntra chose two sneakerheads from its customer base, one of their existing sneakerhead influencers’ and two employees who are Nike loyalists.

    Termed as the ‘Masters of Air’, Air Max is a way of life and form of self-expression for these five individuals. Designer-turned-tattoo artist Shyamli Panda was one of the five individuals who came together to form the 'Masters of Air' squad. The second sneakerhead from Delhi is Nishant Fogaat, a designer who is known for breaking down sneakers and converting them into trendy headgear. Manpreet Kaur, a stylist and a sneaker enthusiast was joined by Gaurav Singh Bisen aka @midspectrum and Bharat Jain from Bangalore – all with a deep passion for sneakers and the culture behind it

    The birth of sneaker culture may draw its roots from the United States, but that hasn't stopped people in India from joining the art of collecting, trading or just admiring limited edition shoes as a hobby. It is a subculture that is now uniting genders and generations from all spheres of life in the country. As India’s leading destination for fashion and lifestyle, Myntra has its own, ‘Myntra Sneaker Club’, which has established itself as the storehouse of all leading sneaker brands.

    As a continued effort to elevate sneaker shopping experience, Myntra Sneaker Club sought out to give sneaker enthusiasts in the country a unique experience, by inviting them along with style influencers and celebrities, to promote their passion for the culture. 

  • Nike invites women to make the world listen through sport

    Nike invites women to make the world listen through sport

    MUMBAI: Nike launched the ‘Make The World Listen’ campaign in Mumbai recently, unlocking the power of sport for women in India. The launch was curated through an interactive event for women that spoke about breaking barriers of judgment, expressing themselves with confidence through movement and sport; and subsequently driving positive change in their communities.  This event was supported by the presence of some of India’s most celebrated women athletes such as Deepika Kumari, Joshna Chinappa, Poovama, and Harmanpreet Kaur.

    In India, cultural beliefs have led women to be judged, preventing them from having the freedom to express and be themselves, to realise their ambition and succeed. Nike wants to continue to empower women through sport, and break through judgement; to drive change within themselves and their communities through three main catalysts – inspirational athletes as role models who have overcome barriers  as Nike continues to serve and listen to the voice of the athlete; purposeful design, innovating products with new technology to drive better fit, form and function and finally, diversity and inclusion through movement and sport; acknowledging and supporting variety that unfolds from the gym to the field and via digital fitness platforms.

    With innovation at the core of the conversation, a sports bra serves as a functional garment to enable women to move with ease, comfort and support. Hence, no bra, no sport. At the same time, when women are at ease and confident to move freely, this fuels empowerment and self-expression. Some bold women in India have attested to this, making their statement and voices heard earlier this year at the Mumbai Marathon – Shaleena Nathani (Celebrity Stylist), Juhi Godambe (Blogger), Mishti Khatri and Naina Mansukhani (NRC Pacer) – with their self-expressions printed on their sports bras as they ran to the finish line pledging to shatter limiting beliefs they faced. Hence, throughout this campaign, the sports bra is fundamentally highlighted to fuel this movement.  

    Nike India Pvt Ltd marketing head Keerthana Ramakrishnan says, “Through this campaign our vision is to showcase the sports bra, which is the most important piece of apparel for women athletes, as a symbol of strength and defiance of judgement. We are committed to continuing this legacy by giving women and girls the opportunity to realize their full potential – on the field – and in life.”

    For five weeks in Mumbai, Nike will provide women complimentary access to over 13 locations across the city to a variety of sports and fitness activities.  Women across India can gain access to Nike’s best Trainers, Coaches and Athletes at Nike Training Club (NTC), Nike Run Club (NRC) sessions. Five Nike stores across Mumbai will offer sports bra fitting services to help find the perfect fit and all who register are entitled 25 per cent off all Nike sports bras at participating outlets – Linking Road New, Bandra Kurla, R City, Phoenix Mall and Infiniti Malad. The excitement will culminate on 11 May, where a pinnacle celebration of sports will be open to all women, topped off with the Make the World Listen Run (3km) to seal their commitment to be heard and make their voices be heard towards positive change

  • Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

    Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

    MUMBAI: TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

    Samsung, the South Korean multinational major leads the TRA’s most consumer-focused brands 2019 report this year. It is followed by Tata Motors at scond place and Apple has secured third position with the latter having climbed two ranks over last year. Hero Motocorp has secured fourth slot while Nike is at fifth rank for consumer-focus.

    CFB 2019 reports the list of brands that increased their buying propensity over last year. This year’s report lists 500 brands based on the buying propensity comparison of two successive years’ data.

    Commenting on the launch of CFB Report 2019, TRA Research CEO N Chandramouli said, “TRA‘s Most Consumer-focused brands 2019 report in its second edition exhibits substantial shift. The biggest find is that of the seven new brands that made it to the list as compared to last year all have made it into the Top 20 Most Consumer-Focused Brands list. Three Tata Brands – Tata Motors (ranked 2nd), Tata Salt (ranked 15th) and Tata Tea (ranked 20th), which were not a part of the list last year, also made it to the Top 20.  Some other new entrants to the Top 20 list include Bajaj Pulsar (ranked 9th), Reliance Jio (ranked 18th) and Sony (ranked 19th). A few brands made significant strides over last year to make it to the Top 20 Most Consumer-Focused Brands. These include LIC (ranked 6th, with a jump of 82 ranks), State Bank of India (ranked 12th with a climb of 74 ranks) and Lakme (ranked 17th with a jump of 92 ranks). Of the 11,000 brands studied, only 541 brands showed an increase in buying propensity over last year, with 95 per cent brands registering a fall in buying propensity in the same period.”

    “TRA’s Buying Propensity Matrix is a scientific brand measurement model that gets to the root of consumer buying behaviour to understand and measure the customer’s buying keenness. It attempts to understand this through the overt, covert and contextual buying drivers of consumer influences. By increasing buying propensity a brand creates a natural pull for the consumer towards the brand measured as a consumer’s trust (the transactional drives to buy) and attractiveness (the psycho-socio-cultural desire drives to buy). These two combine to make the fundamental substrate on which all buying decisions are made,” Chandramouli added.

    Among India’s 500 Most Consumer-Focused Brands, 37 super-categories and 236 categories were listed. The categories with the maximum brands were F&B, FMCG and automobile contributing to 28 per cent of the total brands in the listings.

    Some of the important category leaders in Consumer-Focused Brands are Panasonic (rank 57) in Consumer Electronics; Liberty (rank 64) in Footwear; Kenstar (rank 163) in Durables, L’Oreal (rank 66) in FMCG; Sun Pharma (rank 76) in Pharmaceuticals;  Tata Sky (rank 72) in DTH;  DMart (rank 111) in Retail, Fastrack (rank 31) in Branded Fashion, JW Mariott (rank 155) in Premium Hotels, Google (rank 16) in Internet Search, and Kit Kat (rank 135) in Food & Beverage.

  • Havas Media Group doubles down on strategy with appointments from Nike and Sopexa

    Havas Media Group doubles down on strategy with appointments from Nike and Sopexa

    MUMBAI: Havas Media Group furthers its commitment to meaningful media with two new additions to its global team. Thomas Minc joins the media team as Managing Director, Global Strategy, and Ellen Zaleski as Managing Director, Global Insights. Both Minc and Zaleski report to Havas Media Group’s Global Chief Strategy Officer, Greg James. The duo will co-lead Havas Media Group’s ongoing initiative to translate data into tangiblenext steps through updates to processes, media metrics, and tools for the entire Group.

    Greg James comments: “I am excited about Thomas and Ellen joining the global media team, as we’ve seen a significant appetite from clients to return to the core of media—great insight, clear strategy and brilliant, hard-working media thinking. We’re looking at the bigger picture, keeping out of the weeds and re-focusing on media itself which is exactly what clients need in a complex landscape.”

    Zaleski joins Havas Media Group from footwear and apparel giant Nike, where she was Director of Consumer Knowledge. In her new role at Havas Media, Zaleski will work to build and further developthe insights-based services forHavas Media Group and its clients.

    Ellen Zaleski says: “This is an opportunity to redefine media for our teams, our clients, and the industry. Our commitment to meaningful media is enabling us to set new standards and goals, and to lead through innovation.”

    Thomas Minc first joined Havasin 2010, and over seven years worked in various roles, from Research Analyst up to VPGroup Directorleading Havas Sports & Entertainment. In 2016, he left to become Managing Director ofSopexa USA, a global integrated marketing agency.

    Minc will focus on the implementation of a new strategic planning process, support local and global strategy teams, andshare thought leadership across the Havas Media network and wider industry.

    Minc says: “It’s great to be returning to Havas, there’s been so much positive change—from the renewed focus on meaningful media to our increased attention on our ways of working and our culture. The progression is impressive, and this is just the beginning.”

  • Roger Federer shifts from Nike to Uniqlo

    Roger Federer shifts from Nike to Uniqlo

    MUMBAI: International tennis icon Roger Federer has ended his 20-year association with Nike. Federer has now become the brand ambassador of Japanese outfit company, Uniqlo.

    Neither Uniqlo, Federer or Nike had made any previous announcement about the deal and it was only during the Wimbledon match on Monday where he was seen without the Nike swoosh on his bandana and the RF logo on his jacket that the change was revealed.

    In a statement issued on Monday, Uniqlo CEO Tadashi Yanai said, “Our partnership will be about innovation on and off court.”

    Having Federer on board will boost Uniqlo’s global expansion plan, especially in Europe where the company is said to open new stores. The clothing company already has a strong presence in China, but may face challenge in markets where Zara, H&M and more are already established.

    The winner of 20 grand slam titles, Roger Federer will represent the brand at all tennis tournaments for a year. According to ESPN, the tennis champion will earn $300 million from the deal over a period of 10 years.

    In the past, Uniqlo endorsed 12-time Grand Slam winner Novak Djokovic for a period of five years. Djokovic however moved away from the brand and signed Lacoste in 2017.

    Federer signed his first contract with Nike in 1994 and continues to wear Nike shoes, as Uniqlo doesn’t make athletic footwear.

  • Social media most significant for snackable content: NBA India MD

    Social media most significant for snackable content: NBA India MD

    MUMBAI: Cricket being the most watched and followed sport in the country, the National Basketball Association (NBA) has started the journey to make basketball the number two sport in India. With several sports gaining popularity, the NBA is aware that the goal is not going to be a cakewalk as the investment required is huge.

    The NBA has had steady growth over the past couple of years in India. The partnership with Sony Pictures Network India has been a good boost to the game and also helped in reaching to different regions in the country. It has also set up training centres in schools and recently started its fantasy league for fans. 

    According to the data provided by NBA India, the southern market contributed to 60 per cent of the viewership for the association in the country followed by the western region with 17 per cent market share in the previous season of 2016-17 (CS 2+). The northern and eastern regions contributed to 10 per cent and 13 per cent viewership, respectively.

    NBA India’s managing director Yannick Colaco, in an interaction with Indiantelevision.com, said that the core target remains youth and young adults and that the association believes that introducing boys and girls to the game of basketball at a young age will help in instilling in them positive values of the game.  

    Here are the excerpts:

    What, from your analysis, is the level of popularity of basketball in India?

    Basketball is one of the fastest growing sports in India. There has been incredible growth on popularity with respect to participation and consumption across multiple platforms. The game itself is simple to play and infrastructure light; all you need is a flat surface, a hoop and a ball.

    We have been extremely focused on growing the game from bottom-up and are thrilled at the response we have seen across the country in both participation of the programmes and adoption of the sport.

    How do you measure the success of basketball in India?

    We measure success in participation, especially among young boys and girls, and consumption. Basketball has to be grown the right way, from the bottom up, and its why we’ve invested significantly in grassroots. Our large scale in-school programmes such as the Reliance Foundation Jr. NBA has reached more than six million youth and trained over 5,000 coaches. We anticipate that programmes like this and many others will continue to fuel the growth of the game in the years to come. We also continue to provide greater access of the NBA to our fan base, inspiring more kids to play and increasing opportunities for our fans to engage with us.

    With our partners Sony Six, we bring 14 live games a week to fans in India and we’ve consistently clocked high double-digit percentage viewership growth year on year

    Is there more viewership on digital? 

    We are committed to providing greater access of the NBA to reach the largest number of audiences and keeping that in mind, we ensure our partner platforms work in synergy; they’re complementary rather than cannibalistic.

    Last season, we reached a record number of 125 million fans for NBA programming across India. While television is our largest distribution for live games, social media is by far the most significant distribution platform for us for what we call ‘snackable’ content such as dunks of the day, bloopers, NBA fashion, quick tips and so on. Just on Facebook, NBA India has reached more than 900 million impressions this season, engaging over 600,000 unique fans weekly and amassed more than 155.6 million video views over the course of the 2016-17 season. We also have this subscription network called League Pass, which is now more accessible to our fans than before.

    How much time does an average viewer spend on the NBA digitally?

    We are very successful in engaging our audience on digitally owned platforms. Be it through social media pages, the NBA destination, our mobile app or Sony LIV. The average time each user spends on the mobile app per week is 1 hour 12 minutes.

    How will the Fantasy Basketball league function?

    The NBA Fantasy game allows its users to create their own virtual team choosing their players and perform the role of a manager and accumulate points based on their selected players’ statistics in real life. The free-to-play game will offer a variety of prizes as rewards, including NBAStore.in gift cards, NBA merchandise and the opportunity to win a trip to the US to attend the 2018 NBA Finals.

    The NBA, globally, has tremendously successful fantasy partnerships across multiple players. We are thrilled to be partnering with Dream11, India’s largest fantasy gaming company, to launch a free-to-play daily fantasy basketball game.

    We have over seven million fans across social media in India and a high percentage of them are actively connected with us. With the NBA’s highly aspirational appeal, and an abundance of marketing assets locally (TV, digital, social, events and athlete tours), we expect a large number of NBA fans to contribute to the online fantasy game.

    Which are the top two teams based on their fan following?

    Success, in sports worldwide, drives a lot of fan affinity and the NBA in India is no exception. The Golden State Warriors, Cleveland Cavaliers, Boston Celtics and the San Antonio Spurs received tremendous support and fandom last season.

    Are you planning commentary in languages other than English?

    We ran a pilot project last season in introducing Hindi in-game commentary for the 2016-17 Conference Finals and NBA Finals and the response was tremendous. This season, we are offering close to 100 NBA games with Hindi commentary on Sony Ten 3 and Sony Ten 3 HD.

    With the growing popularity of the NBA across the country, this move aims to engage a wider set of fans and enthusiasts with Hindi as their primary language.

    We are also extremely fortunate to have youth influencers fans such as actor and VJ Rannvijay Singh and popular culture stand-up comedian Gursimran Khamba who contribute as guest commentators on a regular basis.

    Do you see merchandising as a big play here?

    Certainly, we have witnessed a consistent growth in demand and purchases for NBA apparel and licensed product. NBA products are available in over 700 outlets across the country. We are committed to growing the culture of basketball along with the game and merchandising plays a huge role in bringing about that change.

    The NBA has several active global licensing partners in India such as Nike, Under Armour, 2K, EA, Tissot and Spalding. Our local licensing partners include Jabong, Jack & Jones, Iskcon Apparel and Dream11. 

    Also Read :

    Mairu Gupta and the art of building the NBA in India

    NBA and Dream11 to bring fantasy basketball to India 

    Sony Six: NBA preparing for Hindi commentary in three months

  • Indian consumers can now shop on nike.com

    Indian consumers can now shop on nike.com

    MUMBAI: Nike.com now delivers to India giving consumers complete and immediate access to the best of Nike’s products and services, including the crowd-favorite ‘NIKEiD’ service.

    Committed to encouraging athletes to reach their full potential through innovation and a strong community, Nike.com also serves as a link to combine product services to the Nike+ ecosystem. Consumers seeking inspiration can connect to the Nike+ Community through Nike.com as well as through the Nike+ apps such as Nike+ Training Club and the Nike+ Run Club. Consumers may also seamlessly shop on Nike.com for looks they have discovered on the Nike+ apps, and even look out for ‘live’ experiences available through Nike.com.

    Previously unavailable to Nike fans in India, NIKEiD will also be available on Nike.com. NIKEiD allows consumers to design and customize their own Nike merchandise for a truly unique and personal product. Consumers can also expect regular updates including expanded color options and added product lines exclusive to Nike.com.

  • Indian consumers can now shop on nike.com

    Indian consumers can now shop on nike.com

    MUMBAI: Nike.com now delivers to India giving consumers complete and immediate access to the best of Nike’s products and services, including the crowd-favorite ‘NIKEiD’ service.

    Committed to encouraging athletes to reach their full potential through innovation and a strong community, Nike.com also serves as a link to combine product services to the Nike+ ecosystem. Consumers seeking inspiration can connect to the Nike+ Community through Nike.com as well as through the Nike+ apps such as Nike+ Training Club and the Nike+ Run Club. Consumers may also seamlessly shop on Nike.com for looks they have discovered on the Nike+ apps, and even look out for ‘live’ experiences available through Nike.com.

    Previously unavailable to Nike fans in India, NIKEiD will also be available on Nike.com. NIKEiD allows consumers to design and customize their own Nike merchandise for a truly unique and personal product. Consumers can also expect regular updates including expanded color options and added product lines exclusive to Nike.com.

  • Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    MUMBAI: Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot.

    BEHIND THE SCENES

    1) In addition to Cristiano Ronaldo, 16 professional players make cameos in “The Switch:” Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Megan Rapinoe, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.

    2) Megan Rapinoe’s scene required more formal attire than what she wears on the pitch (the suit is her own), but she made the most of production pauses by switching into sneakers and juggling between takes.

    3) The shoot was the first opportunity the players had to wear the final, badged versions of their new national team kits. While many had been involved in the testing and feedback process, there was palpable excitement on set when they finally got to don the finished product, several weeks before the kits were officially unveiled.

    4) Nike partnered with long time collaborators Wieden+Kennedy on “The Switch.” The film was directed by Ringan Ledwidge, who also directed Nike’s 2014 “Winner Stays” film. The cinematographer was Matthew Libatique, known for his film work on “Straight Outta Compton,” “Black Swan” and “Iron Man.”

    5) “The Switch” is the longest brand film Nike Football has ever produced (5:57 seconds), supplanting “The Last Game” (5:28).

    6) The song that plays throughout the film is “Turn Up” by The Heavy.

    7) “The Switch” is the most extensive brand shoot Cristiano Ronaldo has ever done, for any company. It required five days of filming, all completed in Spain. Ronaldo performed his own stunts in the initial collision scene, which was done in just three takes.

    8) The car Ronaldo is driving in the film is not from his personal fleet of vehicles but he was quite comfortable in it. The dog is also not his own, as Ronaldo’s dog does not bark at him on command.

    9) UK football announcer Jim Proudfoot makes a cameo in the film, playing himself. Proudfoot has covered more than 2,000 football matches in his career.

    10)The young man co-starring in the film is Gerson Correia Adua. He is 16 years old, an avid footballer and speaks fluent English and Portuguese. This was Adua’s first foray into acting. He was originally the understudy for the part, but when the actor who was initially cast injured his leg in a car accident, Adua stepped up. The previously cast lad is on the mend and still appears in the film at the 5:15 mark.

  • Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    Nike football presents ‘The Switch,’ featuring Cristiano Ronaldo

    MUMBAI: Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot.

    BEHIND THE SCENES

    1) In addition to Cristiano Ronaldo, 16 professional players make cameos in “The Switch:” Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Megan Rapinoe, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.

    2) Megan Rapinoe’s scene required more formal attire than what she wears on the pitch (the suit is her own), but she made the most of production pauses by switching into sneakers and juggling between takes.

    3) The shoot was the first opportunity the players had to wear the final, badged versions of their new national team kits. While many had been involved in the testing and feedback process, there was palpable excitement on set when they finally got to don the finished product, several weeks before the kits were officially unveiled.

    4) Nike partnered with long time collaborators Wieden+Kennedy on “The Switch.” The film was directed by Ringan Ledwidge, who also directed Nike’s 2014 “Winner Stays” film. The cinematographer was Matthew Libatique, known for his film work on “Straight Outta Compton,” “Black Swan” and “Iron Man.”

    5) “The Switch” is the longest brand film Nike Football has ever produced (5:57 seconds), supplanting “The Last Game” (5:28).

    6) The song that plays throughout the film is “Turn Up” by The Heavy.

    7) “The Switch” is the most extensive brand shoot Cristiano Ronaldo has ever done, for any company. It required five days of filming, all completed in Spain. Ronaldo performed his own stunts in the initial collision scene, which was done in just three takes.

    8) The car Ronaldo is driving in the film is not from his personal fleet of vehicles but he was quite comfortable in it. The dog is also not his own, as Ronaldo’s dog does not bark at him on command.

    9) UK football announcer Jim Proudfoot makes a cameo in the film, playing himself. Proudfoot has covered more than 2,000 football matches in his career.

    10)The young man co-starring in the film is Gerson Correia Adua. He is 16 years old, an avid footballer and speaks fluent English and Portuguese. This was Adua’s first foray into acting. He was originally the understudy for the part, but when the actor who was initially cast injured his leg in a car accident, Adua stepped up. The previously cast lad is on the mend and still appears in the film at the 5:15 mark.