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MUMBAI: Nike is trimming muscle. The world’s biggest sportswear brand is laying off around 775 employees as it steps up automation and pares back costs in...
MUMBAI: From balance sheets to big screens, Paramount has made a decisive financial move. Paramount, a Skydance Corporation company, has appointed Dennis K. Cinelli as its...
OREGON: Anagha Alreja has been promoted to director of global brand creative for brand voice at Nike, expanding her remit from regional oversight of Asia-Pacific and...
MUMBAI : When it comes to winning fans, Sportz Interactive isn’t just playing the game, it’s rewriting the rulebook. The sports tech powerhouse has roped in...
MUMBAI: Konami Cross Media NY and Nike have cut a deal that pulls one of anime’s most beloved universes straight into sneaker culture. The new Nike...
MUMBAI: Ratna Widhani has been elevated to vice president, business operations at Dentsu’s Merkle Sokrati after a nearly two-year stint as associate vice president. With over...
MUMBAI: Theblurr has announced the appointment of Sainath Saraban as co-founder and CCO. With a legacy of bold storytelling and a globally attuned creative lens, Sainath...
MUMBAI: Opptra, the AI-powered omnichannel platform helping consumer brands scale into Asia, has appointed Afshan Banu as chief executive officer – fashion and beauty, bringing on...
MUMBAI: Culture Circle, made a spectacular entrance into Hyderabad with an exclusive launch event at Broadway, Banjara Hills. The two-day affair combined high-fashion, celebrity presence, and...
MUMBAI: She’s found her corporate abode in Adobe. The cutting edge software firm today announced that former Intuit chief marketing officer (CMO) & general manager, strategic...
Mumbai: As brands navigate the complexities of a dynamic marketplace, a new trend is emerging: the preference for gen Z individuals in marketing agencies. Born between...
Mumbai: Nike, the National Basketball Association (NBA), and the Women’s National Basketball Association (WNBA) have announced a 12-year extension of their global partnership, solidifying Nike as...
Mumbai: Nike, Inc and the LEGO Group have announced a multi-year partnership to celebrate sport and creative play, creating new and exciting opportunities for kids and...
Mumbai: The world’s best athletes aren’t just motivated by the idea of winning — they are relentlessly fueled by it. That mindset is on display in...
Mumbai: Everyone is talking about inflation these days. The cost of living is rising, and people are struggling to make ends meet. In such an unstable...
Mumbai: Double Negative (DNEG) has roped in former Technicolor and R/GA executive Daniel Jurow as chief operating officer. With over twenty years of expertise in the...
Mumbai: At The Advertising Club’s third edition of D:CODE, YouTube India head of consumer marketing Mansha Tandon spoke about shaping creativity with culture and trends in...
MUMBAI: Global sportswear brand, Nike announced the launch of its app in a continued bid to accelerate its digital transformation in Southeast Asia and India (SEA&I)....
GURUGRAM: The article is inspired by the great recent occurrences in Brandsville and published in the interest of all creative thinktanks in our fraternity. WhiteHatJr lost...
NEW DELHI-The Covid2019 outbreak has severely impacted the live sporting events across the world. Every major fixture was canceled or postponed due to it, but steadily...
NEW DELHI: Over the last few years, Nike has been embracing the culture of diversity and vibrantly displaying it through its commercials. The latest is the...
MUMBAI/NEW DELHI: If there’s something sacred for any brand, it is the logo! A logo is like the skin to a brand’s soul. It is what...
MUMBAI: In a first of its kind partnership with Nike, Myntra formed a five member squad of the ambassadors of Nike’s Airmax culture, to be the...
MUMBAI: Nike launched the ‘Make The World Listen’ campaign in Mumbai recently, unlocking the power of sport for women in India. The launch was curated through...
MUMBAI: TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among...
MUMBAI: Havas Media Group furthers its commitment to meaningful media with two new additions to its global team. Thomas Minc joins the media team as Managing...
MUMBAI: International tennis icon Roger Federer has ended his 20-year association with Nike. Federer has now become the brand ambassador of Japanese outfit company, Uniqlo. Neither...
MUMBAI: Cricket being the most watched and followed sport in the country, the National Basketball Association (NBA) has started the journey to make basketball the number...
MUMBAI: Nike.com now delivers to India giving consumers complete and immediate access to the best of Nike’s products and services, including the crowd-favorite ‘NIKEiD’ service. Committed...
MUMBAI: Nike.com now delivers to India giving consumers complete and immediate access to the best of Nike’s products and services, including the crowd-favorite ‘NIKEiD’ service. Committed...
MUMBAI: Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot. BEHIND THE SCENES 1) In addition to...
MUMBAI: Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot. BEHIND THE SCENES 1) In addition to...
MUMBAI: The Walt Disney Company Board of Directors has elected Nike, Inc. president and CEO Mark G. Parker as a director, effective immediately. “As CEO...
MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the digital ecosystem with Fortune 500 clients like Sony, P & G, Airbus, Time...
MUMBAI: Omnicom Media Group Malaysia has appointed Shyam Ravishankar as head of digital. Ravishankar joins Omnicom Media Group Malaysia from OMD India where he was the...
MUMBAI: Keeping true to its promise of innovation, leader in the Hindi general entertainment channel (GEC) space, Star Plus launched its new show Dance+ with a difference. As...
MUMBAI: Rediffusion Y&R has roped in Navonil Chatterjee as its chief strategy officer. Chatterjee joins the group from JWT where he worked for 15 years. He will be reporting...
MUMBAI: Basketball, which introduced breakfast viewership in India, is growing at a rapid pace in all departments. From the beginning the National Basketball Association (NBA) India...
MUMBAI: On the eve of Asia’s premier music conference, Music Matters, which kicks off in Singapore this week, specialist music agency and global Unilever partner, Big...
MUMBAI: Events like the ongoing Cricket World Cup 2015 are becoming opportunities for brands to leverage the euphoria generated by cricket crazy fans. A lot of these...
MUMBAI: Social media platform Twitter has released the list of top advertisers who were successful in using the micro blogging platform to reach out to their respective...
MUMBAI: Team India so far has been on a winning spree at the ongoing ICC Cricket World Cup 2015. The winning moments on field have also...
MUMBAI: The Board of Control for Cricket in India (BCCI) along with the official apparel sponsor Nike has unveiled the new jersey for ‘Team India’ at...
MUMBAI: Jabong.com and Nike hosted ‘Day of Play’ a football tournament for young footballers in Mumbai. Kids in the age group of 13-20 years faced-off a...
MUMBAI: At the Spikes Asia Festival of Creativity 2014, Indian entrants won four Gold, nine Silver and 32 Bronze Spikes. JWT India’s ‘Make Every Yard Count’ for...
MUMBAI: As the e-commerce wars continue, online fashion retailer Jabong.com is all ready to jump in. According to PTI report, the company is planning to launch...
If you thought FIFA was all about the game then you are highly mistaken. While Brazil was spending millions to prepare for the world’s biggest extravaganza,...
MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its...
MUMBAI: Of the seven Indian entries shortlisted in Film Craft and Brand Content & Entertainment Lions four are of JWT India’s Nike campaign. Titled ‘Make...
MUMBAI: Day five at Cannes Lions 2014 too gave India a reason to rejoice. Two Indian entries made it to the finals of Film Lions. ...
