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Tag: Niine Sanitary Napkins

  • Niine asks India to run for period-positive vision on Women’s Day

    Niine asks India to run for period-positive vision on Women’s Day

    MUMBAI: Bollywood actor Akshay Kumar, whose movie Pad Man had shared an important about menstrual hygiene in India, has joined forces with the Niine movement, to mark International Women’s Day 2019, announcing the launch of Run4Niine in 500 cities on the 8 March. He will flag off the run from Lucknow, Uttar Pradesh.

    Run4Niine partner Junior Chambers International (JCI), the non-profit organisation encouraging young people to be active responsible citizens, will help take the ‘Let’s Talk About Periods’ message to the streets of India and in up to 500 cities, made possible through JCI’s chapter networks.

    Niine Movement and Niine Sanitary Napkins co-founder Amar Tulsiyan said, “I am delighted to be launching Run4Niine. The first event of its kind, we aim to galvanise the population into action and hope to get every woman, man and child running to break the taboos around menstrual hygiene. I would like to thank JCI and FOGSI for their support to help extend the reach of Run4Niine further and to thank Akshay Kumar for his continued support. It’s wonderful to have the opportunity to work with such esteemed organisations and brilliant minds and we look forward to expanding our partner footprint further to truly create a Chain of Niine.”

    Speaking about his association with Run4Niine, Akshay Kumar said, “When I made the movie Pad Man, I was hoping for it to turn into a conversation. But today, after a year, I can proudly say that it has grown to become a phenomenal movement, truly at a grassroots level. I am therefore excited to announce my partnership with the Niine Movement to take this to the streets of India and invite my fellow citizens, compatriots, change makers and path breakers to join me for Run4Niine, to raise awareness and initiate action on menstrual hygiene. Each of us, when joined together, will form a chain – an unstoppable force fighting an improbable stigma.” 

    He added, “International Women’s Day is a significant day for women and girls across the world; a day when not only women are celebrated for their achievements and contributions in all sectors of life but a cold reminder of the inequalities that exist in our society which have kept girls and women back for centuries. International Women's Day serves as a fitting day for Run4Niine, where everyone can come together in solidarity to tackle menstrual taboos.”

  • Niine launches period tracker app in Hindi, English

    Niine launches period tracker app in Hindi, English

    MUMBAI: Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app.  The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary napkin brand in India. The app is available on Google Play and iOS for download and works in Hindi as well as English language.

    As per the brand, the Niine Period Tracker is the solution for girls and women across India who want to move past the ‘taboo’, which menstrual hygiene is in the country, and become more aware of their body’s functions and their natural menstrual cycle. Offering convenience to women and girls, the app initially asks for the user’s age, date of last period and how long their averaged period lasts. Once this is complete, users are able to the keep a log which helps the app to generate its prediction for the following month.

    Speaking about the launch of the Niine Period Tracker app, Niine Sanitary Napkins CEO Richa Singh said, “The Niine Period Tracker app builds on Niine’s already formidable reputation as a challenger brand, now becoming the first sanitary napkin brand to launch a period tracker app. We are also leading the way in innovation in the field with the app’s Amazon integration, making it easier than ever to order sanitary napkins through the app when supplies are running low. With this app, we are giving women across India more control over how they manage their periods, and are helping them to learn more about how their own bodies work.”

    Discussing the significance of the app, Niine Sanitary Napkins founder Amar Tulsiyan said, “I am delighted that women and girls across India can now access the Niine Period Tracker, the first such app from a sanitary napkin company. This leap into the digital sector marks a significant moment for the Niine Movement. 71% of girls in India have no knowledge of menstruation before their first period. This can help to embed the stigma in later life, which is why it is important that they learn to have a healthy relationship with their menstrual cycle. Having the ability to track your own period is an immensely empowering resource for women, and I believe the app embodies Niine’s aim to spread menstrual hygiene awareness through education, enrolment and enhancement.”

  • JCI INDIA & NIINE SANITARY NAPKINS JOIN HANDS TO DRIVE MENSTRUAL HEALTH AWARENESS PROGRAMMES ACROSS 500 CITIES IN INDIA

    JCI INDIA & NIINE SANITARY NAPKINS JOIN HANDS TO DRIVE MENSTRUAL HEALTH AWARENESS PROGRAMMES ACROSS 500 CITIES IN INDIA

    MUMBAI: The new entrants in the Sanitary Napkins industry, Niine Sanitary napkins have already established their position as menstrual health awareness leaders. They have now taken this to the next level by associating with JCI to unify their efforts to bring about a change in the current menstrual health scenario. JCI and Niine, through this association aim to sensitise the youth of India with the need for menstrual health awareness and mobilise them to work towards a better future. 

    Ms. Richa Singh, CEO of Niine Sanitary Napkins and JCI Sen Arpit Hathi formalised their association at JCI India National Head Quarters office in Mumbai. Niine Sanitary Napkins have gathered important insights and knowledge about the current menstrual health condition prevalent in the country and JCI’s ability to drive the workforce and resources will prove to be beneficial in over 500 cities and surrounding villages in India.

    This collaboration comes ahead of the prestigious JCI World Congress 2018 which is scheduled to be held between 30th October 2018 and 3rd November 2018 in Goa and will attract over 4000 delegates from all over the world. Through this platform, Niine Sanitary Napkins aims to transcend the dialogue of menstrual hygiene globally with special focus on countries facing poor menstrual health awareness similar to India. The 5-day congress will discuss the importance of cultivating a world where menstrual hygiene is treated with utmost importance amongst subjects like ‘Effective communication’, ‘Leadership’ and ‘Partnering for Impact.’

    Niine Sanitary Napkins aims to bridge the gap between 18% women and girls in India using sanitary napkins and the 82% who often revert to unhygienic and unsafe alternatives such as old cloths, rags, hay and even hash. These unhygienic methods are hazardous to health and are an outcome of the taboo around menstrual hygiene, the fundamental lack of education or discussion around the subject, and poverty. The brand strives to achieve this through the Niine Movement, an ambitious five-year plan aimed at raising awareness of the importance of menstrual hygiene and the urgent need to tackle the taboos associated with menstruation, amongst all genders and age groups.

    Speaking about this collaboration, Mr. Amar Tulsiyan, founder of Niine Sanitary Napkins, said, “We are elated to have taken our association a step further, as Niine Sanitary Napkins joins JCI’s 3 year Menstrual Health Awareness programme in 500 cities across India. We had previously joined hands with JCI for the installation and hoisting of the 100 ft. National flag in Gorakhpur. It has been a proud moment for me personally to take this journey with JCI, especially because I have been an active member of JCI over the past few years and have been inspired by the range of work they have undertaken. With this opportunity, we wish to multiply forces with our valuable insights and knowledge that we have gained in Menstrual Health issues and JCI’s dedicated workforce and ability to drive momentum and utilise a variety of resources. 

    We are also working towards helping the JCI awareness drive with free and subsidised distribution of Niine sanitary pads to reach as many women as we can and cultivate a world where periods are not considered a taboo and sanitary pads are a necessity more than a luxury.”

    Junior Chamber International (JCI) is a non-profit organisation of young people aged 18 to 40. JCI operates across 124 countries and encourages and motivates the youth to be active responsible citizens and bring about a change in the society.

    JCI Sen Arpit Hathi added, “We have worked with the Indian youth in developing their leadership skills for over 60 years, but it is an honour to be associated with the noble cause of advocating Menstrual Health Awareness, with support from Niine Sanitary Napkins. We aim to assist Niine by understanding the insights and putting them to a test with the help of our motivated workforce. We realise the gravity of the situation and the need to promote Menstrual Health Awareness in 2018 and beyond. We hope that with this association, we can embark on the journey towards a future where periods are not discussed in hushed whispers.”

  • Niine Sanitary Napkins shows brothers a useful Raksha Bandhan gift for sisters

    Niine Sanitary Napkins shows brothers a useful Raksha Bandhan gift for sisters

    MUMBAI: The challenger Indian menstrual hygiene brand Niine Sanitary Napkins has unveiled a new video campaign this Raksha Bandhan holiday, encouraging brothers to give the gift of menstrual health, hygiene and dignity to their sisters.

    Niine Sanitary Napkins launched in India this year with a mission to provide wide access to a high quality, appropriately priced sanitary product to menstruating girls and women across rural and urban India, including in hard to reach areas and communities such as tribal. The video campaign released by Niine Sanitary Napkins is the latest initiative by the Niine Movement, an ambitious five-year plan aimed at raising awareness on the importance of menstrual hygiene and tackling the taboos associated with menstruation.

    In the spirit of the festival, Niine Movement’s new film has been produced by the creative agency Anomalous, with the brief being to encourage siblings to talk freely about periods and break the stigma that surrounds it.

    Speaking about the concept of the film, creative director Ankita Gupta said: “Raksha Bandhan is a festival that celebrates the love and devotion of a brother and his sister. With the right balance of emotions, the film brings to light that a brother’s role as his sister’s protector should not end at just shielding her from getting in trouble with their parents or the real life bad guys, but by also providing her with the basic necessities to live a healthy and dignified life. We hope this film will enable siblings to talk freely about periods and break the stigma that surrounds it.”

    Using the hashtag #SurakshaBandhan, the film tells boys and men to think about giving their sisters a present that matters more than money or other traditional gifts, and give the gift of good health, hygiene and dignity with a Niine.

    Niine Movement founder Amar Tulsiyan says, “From no girl child missing school because of a lack of sanitary napkin access to no infections because of poor menstrual hygiene, increasing awareness of sanitary napkins will only have positive effects for women and girls. The only way we can do this is through talking to men and boys too and letting them know that by helping your daughters and sisters access sanitary napkins, you are protecting them. We need to bridge the gap and encourage both men and women to not just talk about menstrual hygiene but also encourage women to use sanitary napkins.”

    Despite menstruation being an experience lived by as many as 355 million girls and women in India, approximately only 18 per cent of them currently use sanitary napkins with approximately 82 per cent of women often reverting to unhygienic and unsafe alternatives such as old cloths, rags, hay and even ash. The reasons behind this staggering statistic include decades of archaic attitudes and stigma surrounding menstruation, the lack of choice and accessibility for safe and affordable sanitary products and the limited awareness of the importance of proper menstrual hygiene management; even amongst the 18 per cent, some are still unaware of maintaining proper genital hygiene and the correct usage of the product, often overusing sanitary napkins.

    With more than 90 per cent of India not having an adequate waste disposal system, a major deterrent for girls and women not to use sanitary napkins is the lack of disposal facilities. Niine will be the first brand in India to provide free disposal bags along with its product.