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Tag: Nihar Naturals

  • Nihar Naturals partners with Zee Bangla for the 2nd season of ‘Akai Aiksho’

    Nihar Naturals partners with Zee Bangla for the 2nd season of ‘Akai Aiksho’

    MUMBAI: After a successful debut season of Akai Aiksho last year, Marico’s Nihar Naturals is back with the 2nd season of the show in association with Zee Bangla. Akai Aiksho, which means ‘one with the power of a hundred’, is the brand’s annual property that celebrates inspirational stories of women who have overcome all odds to showcase their inner strength and make a visible change in the society. The 1st season of the Akai Aiksho campaign last year showcased and rewarded several extraordinary stories of such women- be it Bengal’s first woman taxi driver who struggled to make ends meet but still didn’t give up or the social reformer who works with jail inmates to educate them through music and art; all of these are women worthy of being celebrated as Akai Aiksho!

    As part of this year’s show, Nihar Naturals and Zee Bangla will air a series of four episodes on a weekly basis celebrating real life ‘Akai Aiksho’ women. The first episode of the show was aired on Aug 4, 2019.The show will also feature a special, digital-only webisode series for the first time with a Lok Sabha MP and one of the most popular Bengali actors – Mimi Chakraborty. This digital only episode aims to reach out tothe young, modern Akai Aiksho women of Bengal who are already inspiring many others to overcome all odds and make a difference in the society. 

    The final episode of the show will also have Nihar Naturals’ brand ambassador,VidyaBalan, in conversation with all the women whose stories are part of this year’s season. Vidya has long been associated with the brand and is the perfect embodiment of the Nihar Akai Aiksho woman. 

    Koshy George, Chief Marketing Officer, Marico Limited said, “Nihar Naturals has always championed the cause of women’s progress and believes that every woman is Akai Aiksho- an army of one with the inner might of a hundred. With the first season of the campaign, the brand brought alive extraordinary stories of grit of such inspirational women that inspired others in every corner of the country to live big and dream bigger. The second season of the show aims to reach out to a much larger set of young, modern Akai Aiksho women who can be the torch bearers of change in the society and evoke more such stories of inner strength. Nihar Naturals is the perfect embodiment of this Akai Aikshospirit with the promise of strong hair for these strong, extraordinary women who we are celebrating as part of this show.”

    Unlimited potential and strength of a woman is the brand ethos of Nihar Naturals Coconut Hair Oil, the leading hair oil brand from Marico in West Bengal. With this thought, it aims to inspire and awaken the power within each woman through this new season of Akai Aiksho!

    Commenting on her association with the Akai Aiksho campaign this year, Mimi Chakraborty said, “I am proud to partner with Nihar Naturals Akai Aiksho 2019. This campaign is very close to my heart and Akai Aiksho as a concept is something I’ve seen all through my life. We all have Akai Aiksho women in our lives- those who have shown their inner strength equal to a 100 at times when it's needed the most and inspire us through their stories. I have met and been inspired by many such women in my life- right from my mother to people I work with on an everyday basis. I’m looking forward to meeting more such inspirational women through the digital episodes and sharing their stories with all of you.”  

    The brand has also worked closely and backed these women to achieve their dreams through material or infrastructural support and aims to continue to build this community. The campaign this year will feature more such stories and through this season of the show,Nihar Naturals wants to inspire more consumers to bring about a social change. The show is inviting viewers to send in their entries for the Akai Aiksho women in their lives through online submissions or by calling on the toll free number. Select women whose stories are featured will be invited on the show to talk about their Akai Aiksho journeys!
     

  • Nihar Naturals celebrates progressive, strong women

    Nihar Naturals celebrates progressive, strong women

    MUMBAI: Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to progressive Indian women and has always celebrated their innate strengths and successes through all its communication. 

    The campaign is a colloquial Bangla phrase which means “One is equal to hundred” and is aptly captured in the TVC through the spirit of modern Indian women who are independent, powerful and self-sufficient. Nihar Naturals has always championed a progressive and modern depiction of women and continues to do so through this new campaign conceptualised and created by BBH India. It features Nihar Naturals’ long-term brand ambassador, Vidya Balan and drives a strong message celebrating the essence of womanhood.

    The TVC depicts stories of three women demonstrating strength in their daily lives – the strength to achieve, to show compassion and nurture and the strength to protect. It celebrates women through a symbolic manifestation of Goddess Durga, who is hailed for her virtues beyond the realms of religion, social or economic divide. Nihar Naturals embodies this same spirit of Akai Aiksho.

    Marico chief marketing officer Anuradha Aggarwal says, “Over the years, Nihar Naturals through its campaigns has aimed to break all stereotypes against women and celebrated their courage and strength. Through this new campaign, the brand builds on this core belief to say that every woman is Akai Aiksho – She alone is enough to handle all the vicissitudes in life. Nihar Naturals a nourishing coconut hair oil enriched with the goodness of methi, promises strong hair for this strong woman of today.” 

    BBH creative director of art Shruti Das adds, “Women have always had the inner strength that makes them capable of doing anything. The idea is brought alive through small stories of strength displayed by women in their everyday lives and through the visual symbolism of these regular women juxtaposed as an avatar of Goddess Durga, the epitome of strength in a woman. Even the music is created using a contemporary rendition of a famous Durga chant, thus leaving the woman with a feeling of empowerment.”

  • Nihar Naturals launches “Garv se Badlo” campaign

    MUMBAI: After “Chotte kadam pragati ki aur” campaign, Nihar Naturals is all set to launch the second phase of the campaign titled “Garv se Badlo.”

    The new TVC features their brand ambassador Vidya Balan, encouraging women to choose a bottle of the Nihar Shanti Amla giving her a sense of pride from beautiful looking hair, whilst empowering her to embark upon impactful changes in the lives of many Indian children.

    Created by BBH India, the film creatively puts forth the campaign, showcasing that each pop of the bottle cap is in turn putting a smile of education on the faces of young India. The first TVC showcased how Nihar Naturals is empowering the women of today whereas the new campaign showcases the satisfaction with which these progressive women are enabling big changes in the society. The brand puts forth a sense of identity she achieves through her everyday household choice, making these women the standing custodians for the astute future generations.

    BBH India managing partner Subhash Kamat said, “We see Nihar as a progressive brand with its head held high amongst many traditional rivals. As a progressive brand, we believe it‘s not just about delivering strong category benefits but actually empowering our consumers to do good for others as well. This is precisely what this program for Nihar Shanti Amla is about. It‘s not just communication, but a platform: something that the brand helps the consumer contribute to children‘s education in this country. We believe it‘s a very powerful message and are very excited by the prospects.”

    The TVC depicts Balan as a loved school teacher by her students who undertakes an interactive style of teaching with hand-puppets, song and dance. She too is a user of Nihar Shanti Amla facilitating education in the lives of her students as well as children across the nation through her choice of hair oil.

    The television campaign is produced by Apostrophe while Koushik Sarkar has directed it.

  • Nihar Naturals launches new ad campaign created by BBH India

    MUMBAI: Nihar Naturals has launched its latest ad campaign with the theme- ‘Chhotte Kadam Pragati ki Aur‘.

    It has been created by BBH India.

    The campaign provides a platform to today‘s progressive women to take small steps to enable a brighter future for kids, the company said. The TVC highlights the latest initiative by Nihar Naturals, where every time a woman chooses to buy a bottle of Nihar Naturals, 2 per cent of all proceeds will be contributed to the cause of children‘s education in partnership with Cry India.

    The TVC features Nihar Natural‘s brand ambassador Vidya balan.

    BBH India managing partner Subhash Kamath said, “The conceptualisation of the new ‘Chhotte Kadam Pragati ki Aur‘ campaign was to further establish Nihar Naturals‘ role as a facilitator of women in India. The TVC shows that a simple step of changing your hair oil to Nihar Naturals leads to a small but meaningful contribution to society.”

    Marico EVP and head marketing -Consumer Product Business Sameer Satpathy said, “Nihar Naturals has always played the role of an enabler of progress for the women of India. With our new “Chhotte Kadam Pragati ki Aur” campaign, we‘re giving women across India the support to be part of something larger, where they use their choices to contribute to children‘s education. Nihar Naturals continues its efforts to empower women to partake in the progress of society at large.”

    The TVC depicts Vidya Balan as an everyday housewife who is doing her bit to support children‘s education in her community.

    The concept suggest that while these women support their families with utmost dedication, Nihar Naturals is allowing them to be part of something larger as they use their choices to contribute to the cause of children‘s education. With this poignant campaign, Nihar Naturals reiterates the importance of empowerment of women in India, the brand said in a statement.