ITV

Tag: Nihal Rajan

  • Jockey launches Next Gen Inno-Wear for men

    Jockey launches Next Gen Inno-Wear for men

    MUMBAI: Time to rethink what’s beneath the surface! Jockey has unveiled its Next Gen Inno-Wear, expanding its men’s innerwear collection with bonded trunks designed for ultimate comfort and cutting-edge performance.

    Crafted with advanced bonding technology, these seamless trunks eliminate traditional stitching, pairing with soft microfiber fabric for a chafe-free, smooth fit. The collection features Stayfresh technology for long-lasting freshness, a breathable mesh pouch for ventilation, and an ultra-soft, label-free waistband for irritation-free wear all day.

    “At Jockey, we know men want more than functionality, they want innerwear that keeps up with their fast-paced life,” said Jockey India chief marketing officer Nihal Rajan. “This collection combines innovation, adaptive comfort, and smart design, letting men move confidently through every part of the day.”

    Designed as a precision-fit base layer, the Next Gen Inno-Wear trunks are perfect for commuting, collaborating, or workouts. The collection blends technology and style, offering men a seamless experience from morning to night.

    The range is now available at Jockey exclusive outlets, leading retail stores, marketplaces, and online at www.jockey.in. With over a century of global legacy, Jockey continues to set benchmarks in premium innerwear, delivering style, quality, and innovation to meet the evolving needs of modern men. 
     

  • Jockey slips into seamless with new women’s range

    Jockey slips into seamless with new women’s range

    MUMBAI: Comfort has never been so well dressed. Jockey is taking innerwear to the next level with its new women’s collection under the Designed to disappear campaign.

    Launched by Page Industries, the range uses advanced bonding technology to create bras and shapewear that fit like a second skin. From T-shirt and strapless bras to lounge and shaping styles, the collection promises invisible support, sleek lines, and all-day ease in a versatile neutral palette.

    “This collection is for the modern woman who won’t compromise on either comfort or style,” said Jockey India CMO Nihal Rajan. “Bonding technology allows each piece to feel effortless, letting it disappear into the day as naturally as it fits.”

    To make the experience more personal, Jockey is also rolling out an in-store “Size Check” fitting service, helping women find their perfect match in comfort and style.

    Now available across Jockey exclusive brand stores, multi-brand outlets, and online, the launch is backed by a multi-platform campaign spanning digital, outdoor, and in-store media, ensuring seamless comfort makes a strong, and subtle, statement.

  • Jockey relaunches ‘Bras as Versatile as I Am’ campaign

    Jockey relaunches ‘Bras as Versatile as I Am’ campaign

    Mumbai: Page Industries, the exclusive licensee of Jockey International, has announced the relaunch of its ‘Bras as Versatile as I Am’ campaign, timed for the festive season. This campaign celebrates the diverse lives of women with bras designed to support various moods and lifestyles.

    Over the past decade, the women’s innerwear category has grown significantly, leading Jockey to expand its offerings. The refreshed campaign features collections tailored for work, lounge, travel, and everyday wear, including strapless and plus-size options. Each piece is made with high-quality fabrics, prioritising comfort and support for every moment of a woman’s day. 

    Jockey India CMO Nihal Rajan said, “Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength. Our bras are designed to provide unparalleled comfort and support, tailored for every moment, from the hustle of a workday to the serenity of a restful night. While the core target demographic remains women around 23 years old, the collection is inclusive and celebrates women across age groups. We understand that womanhood encompasses a myriad of roles and experiences and with our bras we aim to redefine what innerwear means, turning everyday essentials into expressions of confidence and versatility.”.

    The campaign will engage women through various platforms, including television, outdoor advertising, Jockey Woman exclusive stores, digital, and social media, highlighting the versatility and comfort of Jockey bras.

    Over the last twenty-five years, Jockey has transformed the innerwear industry through innovation and design. The relaunch of the ‘Bras as Versatile as I Am’ campaign reaffirms Jockey’s commitment to providing thoughtfully designed innerwear that meets the needs of women throughout their lives.