Tag: NielsenIQ

IFA Berlin renews global retail pact with NielsenIQ

BERLIN: IFA Berlin has renewed its partnership with consumer and retail intelligence firm NielsenIQ (NIQ), naming it the official global retail partner for 2025. The tie-up promises sharper data and market analyses for brands, retailers and media, as the world’s biggest consumer-tech fair gears up for its September edition.

The partnership kicked off with an NIQ keynote on 1 July, setting the tone with a barrage of consumer trends and retail forecasts. NIQ’s insights will continue to flow through IFA’s press talks and digital channels, all freely accessible to the industry.

“We’re bringing together IFA’s global stage and NIQ’s data firepower to help steer strategic decisions across consumer tech,” said IFA Management chief executive Leif Lindner.

A centrepiece of the collaboration is the inaugural IFA Retail Leaders Summit on 4 September, where NIQ will steer panels on omnichannel experience, personalised engagement and data-driven go to market strategies. Panellists include e-commerce heavyweight Coolblue.

NIQ will also host a business breakfast on 6 September in Hall 6.3, tackling shifting consumer behaviour, cross-channel sales, and the rise of refurbished markets. A dedicated NIQ Lounge near the press centre will serve as a networking hub.

“IFA is the world’s shop window for innovation. With tech and durables evolving at breakneck speed, industry players need hard consumer truths, not guesswork,” said NIQ global tech & durables president Julian Baldwin.
IFA Berlin, which traces its roots to 1924, remains the world’s leading stage for home and consumer technology, attracting industry leaders and innovators every September.

July 31, 2025
2024: The year that was – A snapshot of the snacks & sweets segment

MUMBAI: Snacks are some small nibbles you munch on just to satisfy your cravings sometimes. But it’s no surprise that consumption has surged in a big way – in fact the growth has been unprecedented – in 2024. The increasing population, growing incomes of people, and the shifting priorities of consumers are increasing the demand for snacks.

According to a report by global market research group, Imarc the Indian snacks market was valued at ?42,694.9 crore in 2023. It is expected to swell dramatically by more than doubling by 2032, reaching ?95,521.8 crore.

This impressive growth is being driven by consumers’ love for convenience, the increasing role of e-commerce, and improved food safety standards.

Festivals Lead to Increased Demand

The festive season brings joy not only to consumers but also to the FMCG brands. During this time of the year, gifting, celebration, and indulgence in snacks and sweets are synonymous.

Many brands launched new products this year and created special hampers to meet the festive demand with variety and innovation.

According to logistics intelligence platform for online retailers Clickpost’s report, online sales in this year’s festival season surged by as much as 49 per cent through tier-2 and tier-3 cities. And for brands, it’s probably the perfect opportunity in recent times to garner new customers, boost sales, and even better their market reach in those relatively smaller towns and cities.

Rural Growth and online expansion

Rural areas are now an important part of the growth of FMCG brands. NielsenIQ data reports that rural markets expanded by six per cent in the Q3 of 2024, a rate greater than that of urban areas, which grew at 2.8 per cent. Small producers, however, also appeared to recover, playing a big role in the overall growth of the industry.In the meantime, the e-commerce expansion has shaken the snack and sweets industry. In the past three years, India has acquired 125 million online buyers and expects to add 80 million more by end-2025. This trend is increasing the accessibility of snacks and sweets throughout the country by improving convenience and availability more than ever.

Consumer Trends Shaping the Industry

Consumer preference is one of the major drivers of innovation in the snacks and sweets segment. Younger generations (Genz, Gen Alpha), along with the influence of western eating patterns, are raising the demand for quick, ready-to-eat options. Sustainability too is gaining priority. On the other hand, brands are adopting eco-friendly packaging using recyclable materials, compostable, and biodegradable materials as well. This is being done to protect the environment as well as to satisfy the so-called woke younger segments sensitivity to sustainability.

Looking Ahead

The Indian FMCG industry, especially the snacks and sweets category, has shown resilience in a challenging economic environment. From festive sales and rural growth to online expansion and sustainable packaging, the sector continues to evolve to meet consumer demands. Brands are not just satisfying cravings but also creating delightful experiences, making snacks and sweets a key part of India’s dynamic food landscape.

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December 26, 2024
2023 NIQ bases breakthrough innovation awards in India
Mumbai: NielsenIQ has released its highly-anticipated BASES Breakthrough Innovation Awards for 2023. The awards recognize successful product launches across all strategies, ranging from launches that managed to disrupt their categories and grow their brand, to targeted plays that did not intend to appeal to the mass market but were meant to delight a specific target. This year, they are also acknowledging the ‘Wavemakers’ – innovations that, within less than three years, have already made a significant impact in their respective domain.

This year, Breakthrough Innovation named 10 winners among this year’s innovative brands in India that have transformed their categories. It also acknowledged 2 Wavemakers, products that show great potential for future success.

This year’s Breakthrough Innovation winners have successfully navigated through a persistently precarious landscape, marked by the enduring impact of the COVID-19 pandemic, supply chain disruptions and extraordinary inflationary constraints.

The recipients of this year’s India Breakthrough Innovation winners have made remarkable strides across diverse product categories. Buyers gravitated towards food and beverage brands that had a fun and indulgent aspect to them. Spicy flavors were very popular with buyers, but consumers were also seeking out healthy and whole ingredients in their snack foods. Whole ingredients transferred in other verticals too as buyers looked for healthy benefits in their personal care products with proactive and preventative care top of mind. Throughout all product categories, Breakthrough Innovation winners in Indian have excelled in delivering convenience through a variety of product formats and packaging options.

“When it comes to evaluating innovations, there is no ‘one size fits all’ approach anymore. It is critical to understand the business objectives and the innovation strategy”, said BASES Leader South Asia Vidya Sen. “However, one common thread for success is sustainability of the innovation in-market which is non-negotiable”. As a result, BASES looks at the scale of the innovations in year 1 and their sustained growth in year 2, to arrive at the winners.

BASES scrutinized 3000+ innovations across 85 categories in FMCG & OTC, to come up with 12-odd winners. The combined year 1 sales across the winners are Rs. 623 Crores, which speaks of the impact innovations can have if developed and executed with perfection.

“Innovation is more than making a change. It is making a difference!” said Sen.

The 2023 India Breakthrough Innovation Award Winners are:
- Cadbury 5 Star Oreo
- Cadbury Dairy Milk Lolly
- Cadbury Dairy Milk Silk Mousse
- Colgate Visible White O2
- L’Oreal Paris Dream Lengths
- Lay’s Sizzlin’ Hot
- SMOODH
- Sunfeast All Rounder Potato Biscuit – Cream & Herb
- Tata Soulfull Ragi Bites No Maida Choco
- Whisper Choice Night
The 2023 India Breakthrough Innovation Award Wavemakers are:
- Dettol Powder to Liquid Handwash
- Lay’s Gourmet
November 1, 2023
Dettol launches a new multi-use antiseptic cream

Mumbai: Dettol, a germ protection brand, has launched Dettol Antiseptic Cream in India. This ‘Made in India’ product is formulated and crafted specially to cater to the first aid needs of Indian consumers. In a company statement, Dettol revealed that a pack of 30 mg of Dettol Antiseptic Cream is priced at Rs 60 and is now available both online and offline pharmacies in India.

With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage.

The company has also unveiled its new TVC, “Har Ghar ka First Aid,” to raise awareness about catching an infection by not addressing minor cuts or wounds.

As per NielsenIQ’s consumer research, only 56 per cent of consumers use any form of branded first aid products, while the remaining 44 per cent use basic home remedies or avoid applying anything, with a marginal few consulting a doctor.

Commenting on the product launch, Reckitt regional marketing director of South Asia – health & nutrition Dilen Gandhi said, “As market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is an over-the-counter product that consumers can use to treat minor cuts and injuries and prevent the spread of infection on open wounds. With this cream, we want consumers to manage their first aid needs more effectively and efficiently. This ‘Made in India’ product is a simple and safe product built on Dettol’s iconic antiseptic liquid heritage.”

November 21, 2022
Ipsos onboards Garima Mall, Pooja Doshi as executive directors

Mumbai: Market research company Ipsos India has announced the onboarding of Garima Mall and Pooja Doshi as executive directors, effective immediately. The duo will report to Ipsos India MD – research Vivek Gupta.

Mall moves from Kantar and has earlier worked with Nielsen and GFK Mode. Her professional experience of 16 years has primarily covered different categories in the consumer and shopper domain. At Ipsos, her remit includes servicing market strategy and understanding (MSU) and brand health tracking (BHT) clients in Mumbai and Bengaluru.

Doshi was last associated with NielsenIQ, where she served as director-commercial lead. She has largely led innovation research, leveraging consumer insights and analytics, helping clients build their brand portfolios. At Ipsos, her mandate includes servicing key CPG accounts and driving business development.

“Both Mall and Doshi come with rich experience and sectoral expertise. Our endeavour is to provide our clients access to specialists as opposed to generalists, thus further strengthening our servicing capabilities in these focused geographies,” Vivek Gupta said.

“Our client first approach ensures that despite being among the top three market research firms in India and around the world, we provide our clients with a small agency kind of attentiveness and counsel,” said Ipsos India CEO Amit Adarkar. “Accessibility of senior staff to clients is extremely critical. It also sends a tacit message that your work is our priority too.”

March 8, 2022