Tag: Nielsen

CASBAA nets Premier League

Hong Kong, 18 May 2016 – CASBAA today announced four additional Corporate Members of the Association for its Q1 2016 line-up, including global sports TV behemoth, the Premier League (PL), data giant Nielsen, and the NASDAQ-listed Indian DTH platform, Videocon d2h and India based (Delhi, Mumbai, Bangalore & Hyderabad) law firm Trilegal.

Also joining CASBAA as an Associate Member is branded multimedia broadcaster Rewind Networks of Singapore.

CASBAA CEO, Christopher Slaughter said: “The breadth of operations and the geographies covered by our new Members reflect the Association’s values and the fast-changing shape of our industry.”

“Each of the newcomers brings valuable industry experience, new insights and a global reach. We look forward to providing these additional members with a platform from which to make their mark on one of the world’s most dynamic media environments.”

Premier League
Premier League (PL) is the organizing body of the FA Premier League football association with responsibility for the Football Association league competition, centralized broadcasting and other commercial rights. The group works proactively with its Member Clubs and other football authorities to improve the quality of football in England and around the world.

Nielsen
Nielsen is a global performance management company dedicated to providing a comprehensive understanding of what consumers “watch and buy”. Nielsen also delivers both world-class measurement and analytics contributing to superior performance.

Videocon d2h
The first Indian media company to list on NASDAQ Videocon d2h is India’s fastest growing DTH service provider, offering more than 525 channels and services including India’s first 4K Ultra HD DTH channel.

Rewind Networks
Launched in 2013 Rewind Networks is a multimedia branded entertainment broadcaster now available in eight million households across Southeast Asia (Singapore, Malaysia, Indonesia, the Philippines and Thailand), as well as in Hong Kong and Taiwan. Platforms carrying Rewind Networks content include StarHub, SingTel TV, Astro, Indovision, SKYCable, NowTV, LeEco, CTH and CNS.

Trilegal
One of India’s top-tier law firms, Trilegal works with world’s leading corporations, funds and FIs across diverse sectors, with telecoms, media and technology as one of its key focus areas. It has expertise in M&A and JVs, PE & VC, employment law, disputes resolution, tax, competition law, policy & regulatory issues and general corporate advisory. In 2016, it won India’s “National Law firm of the Year” by Chambers & Partners.

May 18, 2016
CASBAA nets Premier League

Hong Kong, 18 May 2016 – CASBAA today announced four additional Corporate Members of the Association for its Q1 2016 line-up, including global sports TV behemoth, the Premier League (PL), data giant Nielsen, and the NASDAQ-listed Indian DTH platform, Videocon d2h and India based (Delhi, Mumbai, Bangalore & Hyderabad) law firm Trilegal.

Also joining CASBAA as an Associate Member is branded multimedia broadcaster Rewind Networks of Singapore.

CASBAA CEO, Christopher Slaughter said: “The breadth of operations and the geographies covered by our new Members reflect the Association’s values and the fast-changing shape of our industry.”

“Each of the newcomers brings valuable industry experience, new insights and a global reach. We look forward to providing these additional members with a platform from which to make their mark on one of the world’s most dynamic media environments.”

Premier League
Premier League (PL) is the organizing body of the FA Premier League football association with responsibility for the Football Association league competition, centralized broadcasting and other commercial rights. The group works proactively with its Member Clubs and other football authorities to improve the quality of football in England and around the world.

Nielsen
Nielsen is a global performance management company dedicated to providing a comprehensive understanding of what consumers “watch and buy”. Nielsen also delivers both world-class measurement and analytics contributing to superior performance.

Videocon d2h
The first Indian media company to list on NASDAQ Videocon d2h is India’s fastest growing DTH service provider, offering more than 525 channels and services including India’s first 4K Ultra HD DTH channel.

Rewind Networks
Launched in 2013 Rewind Networks is a multimedia branded entertainment broadcaster now available in eight million households across Southeast Asia (Singapore, Malaysia, Indonesia, the Philippines and Thailand), as well as in Hong Kong and Taiwan. Platforms carrying Rewind Networks content include StarHub, SingTel TV, Astro, Indovision, SKYCable, NowTV, LeEco, CTH and CNS.

Trilegal
One of India’s top-tier law firms, Trilegal works with world’s leading corporations, funds and FIs across diverse sectors, with telecoms, media and technology as one of its key focus areas. It has expertise in M&A and JVs, PE & VC, employment law, disputes resolution, tax, competition law, policy & regulatory issues and general corporate advisory. In 2016, it won India’s “National Law firm of the Year” by Chambers & Partners.

May 18, 2016
Smartphone becomes popular payment wallet in India: Nielsen

MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly growing to become a wallet, especially in India, with Paytm having the highest penetration as of December 2015 as per a Nielsen report.

According to data from Nielsen Informate Mobile Insights, the most popular mobile payment apps in terms of time spent, are those that provide services over and above pure payment like mobile recharging, ability to book movie tickets, shopping and so on. This ability to multitask creates a ‘sticky’ factor with users.

For most marketers, mobile payments have largely been considered a product for developed markets, but based on current trends in India they hold just as much appeal in developing markets. With over 6 billion mobile users, and with 4G entering the market, internet proliferation is expected to reach an all-time high in 2016. Putting the same in perspective with the findings of UK based Juniper Research, the adoption of mobile payment is projected to be strong.

More than one in three mobile wallets and over 50 per cent in developed markets, will feature contactless payment by 2018, says the research. The popularity of such apps has risen from over one-in-five active users last year to over one in every two users this year.

An analysis of real time metered smartphone usage data with Nielsen Informate Mobile Insights reveals how Indian consumers are using mobile payment apps. Overall time spent on mobile payment apps has increased by nearly 1.5x, with users spending an hour and a half on mobile payment apps every month.

The study has also observed certain trends that have emerged in the Indian market:

Males drive the mobile payment category on smartphones

Mobile wallets have made transactions effortless, and more men seem to have embraced this concept than women. Mobile payment apps are 1.2 times more popular among men than women, and men are twice more engaged with these apps than women.

Small Town Buzz

Nielsen’s findings indicate that even though the penetration of mobile payment apps among users is similar across towns of all sizes (60 per cent of those in large towns and 58 per cent in small town use them), usage is higher among tier I and tier II users, with these consumers spending 109 minutes a month on these apps.

Less Is More

As per experts, the key to accelerate mobile payment app adoption is to make the payment process simple for the consumer. The less information the consumer has to manually enter, the better the adoption rate is. The other key factors that limit consumers’ willingness to use mobile payments include trust, convenience and unstable data connectivity.

March 2, 2016
Smartphone becomes popular payment wallet in India: Nielsen

MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly growing to become a wallet, especially in India, with Paytm having the highest penetration as of December 2015 as per a Nielsen report.

According to data from Nielsen Informate Mobile Insights, the most popular mobile payment apps in terms of time spent, are those that provide services over and above pure payment like mobile recharging, ability to book movie tickets, shopping and so on. This ability to multitask creates a ‘sticky’ factor with users.

For most marketers, mobile payments have largely been considered a product for developed markets, but based on current trends in India they hold just as much appeal in developing markets. With over 6 billion mobile users, and with 4G entering the market, internet proliferation is expected to reach an all-time high in 2016. Putting the same in perspective with the findings of UK based Juniper Research, the adoption of mobile payment is projected to be strong.

More than one in three mobile wallets and over 50 per cent in developed markets, will feature contactless payment by 2018, says the research. The popularity of such apps has risen from over one-in-five active users last year to over one in every two users this year.

An analysis of real time metered smartphone usage data with Nielsen Informate Mobile Insights reveals how Indian consumers are using mobile payment apps. Overall time spent on mobile payment apps has increased by nearly 1.5x, with users spending an hour and a half on mobile payment apps every month.

The study has also observed certain trends that have emerged in the Indian market:

Males drive the mobile payment category on smartphones

Mobile wallets have made transactions effortless, and more men seem to have embraced this concept than women. Mobile payment apps are 1.2 times more popular among men than women, and men are twice more engaged with these apps than women.

Small Town Buzz

Nielsen’s findings indicate that even though the penetration of mobile payment apps among users is similar across towns of all sizes (60 per cent of those in large towns and 58 per cent in small town use them), usage is higher among tier I and tier II users, with these consumers spending 109 minutes a month on these apps.

Less Is More

As per experts, the key to accelerate mobile payment app adoption is to make the payment process simple for the consumer. The less information the consumer has to manually enter, the better the adoption rate is. The other key factors that limit consumers’ willingness to use mobile payments include trust, convenience and unstable data connectivity.

March 2, 2016
BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses as many as 11 leading vendors from across the world.

Those who have submitted the RFI include agencies like Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

In order to expedite the process and launch digital measurement services this year, BARC India will be issuing the Request for Proposal (RFP) soon and the partner for the venture will be announced in the next couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

“A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behaviour of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

February 15, 2016
BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses as many as 11 leading vendors from across the world.

Those who have submitted the RFI include agencies like Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

In order to expedite the process and launch digital measurement services this year, BARC India will be issuing the Request for Proposal (RFP) soon and the partner for the venture will be announced in the next couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

“A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behaviour of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

February 15, 2016
BARC & TAM JV christened Meterology Data; BARC to hold majority stake

MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India.

MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

“The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

“We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data.

TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

February 9, 2016
BARC & TAM JV christened Meterology Data; BARC to hold majority stake

MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India.

MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

“The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

“We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data.

TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

February 9, 2016
Nielsen & Media General renew deal for local market measurement

MUMBAI: Nielsen has reached an agreement with Media General Inc to renew its subscription to Nielsen’s local television measurement service. This long-term renewal agreement provides Nielsen’s TV ratings service for all of Media General’s owned and operated stations across 48 markets.

The agreement also expands Media General’s subscription to Nielsen Local TV View (NLTV) to all of its stations. With NLTV, the local stations can expand their analysis of viewing within and across their markets, create custom trading areas to examine a target audience or provide insights into sub-samples of their audience by a variety of characteristics. It also provides stations with the ability to report audiences across tablet, mobile and computers.

“Media General has been a long-term and valued partner. We are really pleased to have them on board with a new agreement and look forward to working with them to help affirm their strong presence in these markets and move their share of ad revenue,” said Nielsen senior vice president and managing director, local television Jeff Wender.

February 9, 2016
Nielsen & Media General renew deal for local market measurement

MUMBAI: Nielsen has reached an agreement with Media General Inc to renew its subscription to Nielsen’s local television measurement service. This long-term renewal agreement provides Nielsen’s TV ratings service for all of Media General’s owned and operated stations across 48 markets.

The agreement also expands Media General’s subscription to Nielsen Local TV View (NLTV) to all of its stations. With NLTV, the local stations can expand their analysis of viewing within and across their markets, create custom trading areas to examine a target audience or provide insights into sub-samples of their audience by a variety of characteristics. It also provides stations with the ability to report audiences across tablet, mobile and computers.

“Media General has been a long-term and valued partner. We are really pleased to have them on board with a new agreement and look forward to working with them to help affirm their strong presence in these markets and move their share of ad revenue,” said Nielsen senior vice president and managing director, local television Jeff Wender.

February 9, 2016