MUMBAI: The Media Research Users‘ Council (MRUC) has decided to award the Indian Readership Survey (IRS) contract to the Nielsen Company. The decision was made on...
MUMBAI: WPP, the world’s largest communications services group, has threatened to file defamation proceedings against New Delhi Television Ltd (NDTV) for offensive allegations made by the...
Mumbai: Some television channels pay bribes to have their viewership ratings falsely boosted. Those who help the television channels in subverting the ratings system are the...
MUMBAI: London Olympics started with an exceptional performance especially in the United Kingdom with 23.5 million viewers tuning in for the opening ceremony on BBC1 for...
NEW DELHI: The NDTV lawsuit in New York against TAM Media has spurred the government, which has for some time been closely studying the methodology for...
MUMBAI: Television news broadcaster NDTV has filed a lawsuit in New York seeking injunction against publication of television ratings by TAM Media Research and also compensation...
MUMBAI: Global research company Nielsen‘s net income for the second quarter increased to $103 million compared to $69 million in the second quarter of 2011, driven...
MUMBAI: Advertising spending across television, newspapers, radio, outdoor, Internet and cinema see an increase in the beginning of 2012 compared to last year, according to Nielsen’s...
MUMBAI: MRSS India, the Indian arm of market research agency Majestic MRSS, has brought on board Shivanand Shenoy as a senior director for client servicing. Shenoy...
MUMBAI: After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012. It stood at $128 billion in the first...
MUMBAI: Mindshare has launched Core, a user-centric and open source data-driven marketing intelligence platform. Claiming to move data out of the hands of IT and analytics...
MUMBAI: NBC Sports‘ coverage of Saturday‘s Kentucky Derby drew 14.8 million viewers, the third most-watched Kentucky Derby in 23 years, and up two per cent from...
MUMBAI: The ferocious growth of the digital medium notwithstanding, television continues to hold the lion’s share of ad dollars and consumers media time in the US,...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
MUMBAI: New technologies such as personal video recorders (PVRs), Internet-delivered video, tablets and smartphones, coupled with burgeoning up-take of digital terrestrial television (DTT), are increasingly impacting...
MUMBAI: One in three US TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen....
NEW DELHI: Bollywood actor Madhuri Dixit has joined Oral B Smile India Movement as the chief smile officer to promote a mission to ‘Protect a Billion...
MUMBAI: Nielsen, a global provider of information and analytics around what consumers watch and buy, has acquired Marketing Analytics, Inc, one of the pioneers of marketing...
MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help online advertisers achieve better visibility over their Internet-based promotional...
MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFocus which works in the area of neurological testing...
MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped. US media research company Nielsen...
MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consumer’s spending on fast moving consumer goods stimulated, according...
MUMBAI: Television-and-Internet audience measurer Nielsen Holdings has raised $1.6 billion through an initial public offering (IPO). Nielsen will use the money heaved through the IPO to...
MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen. The amount of television viewing in the US remains high....
MUMBAI: Even if the global consumer confidence has fallen in September, courtesy fading hopes for a full economic recovery this year in most parts of the...
MUMBAI: US pay TV service provider DirecTV and researcgh firm Nielsen have entered into an agreement to test the development of information. This will enable them...
MUMBAI: At the recently held annual American International Toy Fair, toy makers showed playthings like Power Rangers helmets which store secret missions found online, plenty of...
MUMBAI: US media research firm Nielsen is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus. Nielsen...
MUMBAI: The total number of TV households in the US is expected grow 47 per cent from 111.4 million to 163.7 million by r 2050. Estimates...
MUMBAI: UK pubcaster the BBC says that its show Panorama has uncovered figures which show that an average of 5.8 million people a month visited online...
MUMBAI: US media research firm Nielsen Media Research and subsidiary NetRatings have launched their TV/Internet Fusion database. This product merges information from television and Internet panels...
MUMBAI: Nielsen Media Research and US media conglomerate News Corp have announced an eight-year agreement under which Nielsen will provide audience measurement services for 49 News...
MUMBAI: Drawing on its resources in media audience measurement, Nielsen Media Research has launched GamePlay Metrics in the US. This is a new rating service for...
MUMBAI: Wegener which provides equipment for US television, audio and data distribution networks worldwide has announced receipt of an order from Nielsen Media Research for the...
MUMBAI: US television ratings service provider Nielsen has announced that The Council for Research Excellence will soon begin its first detailed study into one of the...
MUMBAI: Nielsen//NetRatings, which provides data on Internet media has announced that the number of sponsored link advertising impressions on the Google and Yahoo! ad platforms grew...
MUMBAI: Rupert Murdoch’s strategy to acquire niche websites to generate online revenue streams has started delivering results. According to a market analysis, the newly acquired Newscorp...
MUMBAI: Nielsen Media Research in the US has announced that it wll make three streams of television ratings available to the industry from January 2006. They...
MUMBAI: Spanish language TV network in the US, Telemundo has entered into an agreement with Nielsen to include Telemundo in the Nielsen’s National Television Index (NTI)....
MUMBAI: When it comes to delivery platforms, consumers are increasingly looking for their handheld device; whether it be the cell phone, PDA, iPod or laptop. The...
MUMBAI: Television continues to strengthen its stranglehold in US homes. Nielsen Media Research has reported that the average American home watched more television the past TV...
MUMBAI: US media conglomerate Time Warner and Nielsen Media Research have announced that they have extended their contract for measuring television audience The original 7-year...
MUMBAI: It is a kids marketeers dream acquisition. MTV Networks, owner of youth and kids cable channels MTV and Nickelodeon, has acquired NeoPets Inc., the owner...
MUMBAI: Nielsen//NetRatings, which claims to be the global standard for Internet audience measurement and analysis has reported findings from the Plan Summer 2005 study. This examined...
MUMBAI: Harris Corporation (NYSE: HRS) is introducing Vision Global, a product suite that integrates powerful media sales, scheduling, and digital asset management tools to bring a...
MUMBAI: Nielsen Media Research in the US has announced that, for the first time in its history of measuring television audiences, it is making available via...
MUMBAI: Nielsen Entertainment, which provides Actionable Entertainment Intelligence (AEI) in the US and BigChampagne Online Media Measurement, have entered into a strategic relationship. The two parties...
MUMBAI: Girls just wanna have fun. So, they are picking up more gaming equipment in the US. This fact came to light in a Nielsen benchmark...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: When it comes to surfing the internet Hong Kong residents come out on top. A recent survey by Nielsen//NetRatings shows that residents spend nearly 22...
