MUMBAI: The CBS Television Network’s coverage of Super Bowl 50 featuring the Denver Broncos’ 24-10 win over the Carolina Panthers on 7 February was watched in...
NEW DELHI: Godrej Consumer Products has launched a new nationwide campaign with the tagline ‘Subah Bolo Good Knight’ to create awareness about the seriousness of dengue....
MUMBAI: The Broadcast Audience Research Council (BARC) India has assigned Nielsen to conduct India’s largest universe estimation study on television ownership and viewing habits. The...
MUMBAI: Nielsen will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America over the coming months, in...
MUMBAI: Global performance management company Nielsen, has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience...
NEW DELHI: At a time when Prasar Bharati CEO has said Doordarshan’s future lies in Freedish, Netflix CEO Reed Hastings has said that “the age of...
MUMBAI: Nielsen, which controls almost all of the television ratings measurement market in the US, has been issuing incorrect TV ratings for national broadcast networks due...
MUMBAI: The new trend that is creating waves in India these days is the usage of social media while watching television and specifically writing about television...
MUMBAI: With changing times, researchers want to know more than what people are watching on their TV screens. They now want to know what people are...
MUMBAI: Macho man is passé; metrosexual is the current breed of men who with a high disposable income is the most promising consumer today. They...
MUMBAI: Imagine spending all your time and effort on a project, which doesn’t even give a chance for a second glance? Well, this is what is...
MUMBAI: Missed call: most of us have used it at some time or the other to connect with our friends when we are low on our...
MUMBAI: News channel ABP that carries out its election poll in association with research agency Nielsen India has come up with its latest prediction on which...
MUMBAI: The Delhi High Court today adjourned hearing on a petition by Kantar Market Research Services challenging the government’s cross-shareholding norm for television rating agencies till...
The Indian television industry is possibly heading towards a crisis of an audience ratings blackout. TAM Media Research, a joint venture between Nielsen (India) and Kantar...
MUMBAI: Nielsen has released its Global Adview Pulse for the Q3-2014. The report puts out the latest figures on the state of the advertising market across...
MUMBAI: Global advertising expenditures were up 3.2 per cent in the third quarter of 2013 for year-over-year period, driven largely by Asia Pacific’s expanding powerhouse ad...
MUMBAI: According to media reports the social network giant Facebook plans to let marketers insert 15-second video ads directly into people’s news feeds. This step needs...
MUMBAI: Global ad revenues rose just 1.9 per cent to $76.6 billion in the first quarter of 2013 as compared with the year-ago period, according to...
MUMBAI: US sports broadcaster ESPN will shut down its three year old 3D channel by the end of this year. There is a lack of viewer...
MUMBAI: New Delhi Television (NDTV) ain’t giving up on its law suit against global research agency Nielsen on account of the TV ratings service it runs...
MUMBAI: For the advertising industry, 2012 closed on a positive note with ad spends increasing 3.2 per cent globally year-over-year to $557 billion, according to Nielsen’s...
Mumbai: Media insights firm Ormax Media has strengthened its research team with the appointment of Venugopal Bhamidipati as Insights Head – Print, Radio & Branded Entertainment....
MUMBAI: Brand, media and communications research company Millward Brown has appointed Prasun Basu to the post of managing director for the South Asia Region. Basu will...
MUMBAI: US TV viewers are taking to Twitter to talk about TV and the digital chatter is building steam. According to SocialGuide, 32 million unique people...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has launched a solution Nielsen Mobile Brand Effect that measures the...
MUMBAI: The lower court in New York, which was hearing arguments on whether the US or India is the appropriate forum for the case that New...
MUMBAI: Facebook has said that it has acquired media measurement platform Atlas Advertiser Suite from Microsoft which it believes will benefit both marketers and users. Atlas...
MUMBAI: The Cambodian Broadcasting Service has awarded Kantar Media a two-year contract for television audience research. Kantar Media will record the television viewing habits of more...
MUMBAI: Information and Broadcasting (I&B) Secretary Uday Kumar Varma has called for development of an indigenous television ratings system for the India broadcasting sector. During the...
MUMBAI: Media research company Nielsen has taken a look at annual moviegoer trends in the US as the awards season continues. According to Nielsen National Research...
MUMBAI: Marketers in US are likely to ramp up their ad spends on social media as consumers increasingly spend more time online compared to traditional media,...
MUMBAI: While smartphones have gone mainstream in many regions around the globe, adoption among emerging countries is still developing. According to new research from Nielsen, China...
MUMBAI: The global ad market saw healthy growth during the third quarter of 2012, according to US media research company Nielsen‘s quarterly Global AdView Pulse report....
The year 2012 was an action-packed one for the television broadcasting industry. India began its historic journey with digitisation and the first phase kicked off in...
MUMBAI: Mumbai-based media monitoring service provider Esha Media Research Limited (EMRL) is foraying into the television audience measurement space. Television audience measurement or television ratings service...
MUMBAI: Nielsen Holdings, a leading global provider of information and insights into what consumers watch and buy, has said it has signed a definitive agreement to...
MUMBAI: Global provider of information and consumer insights Nielsen and micro blogging site Twitter have entered am exclusive multi-year agreement to create the “Nielsen Twitter TV...
MUMBAI: New Delhi Television Ltd (NDTV) has defended its decision to file a case against television ratings providers Nielsen and Kantar in New York as it...
MUMBAI: This year continues to be one of growth for the US ad industry. According to Nielsen, ad spend in the US was up by seven...
MUMBAI: Advertising spends in India are expected to grow 9 per cent in 2013, according to the International Ad Spends 2012 report released by advertising data...
MUMBAI: The New York Supreme Court (NYSC) is expected to give out its verdict on whether the complaint filed by Indian broadcaster NDTV against TAM‘s owning...
MUMBAI: For magazine publishers, this is a research finding that would bring them cheer as they face dwindling subscriber and advertising numbers. According to UK-based IPC...
MUMBAI: Global ratings and research company Nielsen has filed a petition in the New York Supreme Court seeking dismissal of New Delhi Television’s (NDTV) lawsuit over...
MUMBAI: Though many industry sectors are spending cautiously in today‘s uncertain economic environment, telecom companies invested significantly more on advertising in the first half of 2012...
MUMBAI: Advertising is on the rise around the globe and across nearly all media types, according to Nielsen‘s Global AdView Pulse report. Gains in areas such...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has taken a major step forward for cross-platform advertising measurement by...
MUMBAI: The number of TV households in the US has decreased by 500,000, according to a report by Bloomberg quoting ratings provider Nielsen. The weekly ratings...
Mumbai: Saatchi & Saatchi has designed the latest Olay campaign – ‘Olay Total Effects Skin Challenge‘. Besides taking the print, television and digital route, the campaign...
MUMBAI: After a ding-dong battle between news broadcaster NDTV and global advertising major WPP, there is finally something one gets to hear from the New York...
