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NEW DELHI/MUMBAI: It’s a rainy afternoon in Delhi and 48-year-old homemaker Sunita is looking for recipes for fritters on YouTube on a smartphone she was recently...
BENGALURU: News consumption has been declining in the past few weeks from the highs of the COVID2019 weeks according to the BARC-Nielsen Reports. Broadcast Audience Research...
MUMBAI: Advertising volume grew during the last two weeks by 16 per cent, according to a ninth edition of a joint report by Broadcast Audience Research...
BENGALURU: News is event-driven. Events drive up viewership of news channels. Elections, disasters, pandemics send news channels into a frenzy. Coverage, debates, breaking news …., the...
MUMBAI: Total TV viewership has grown by 24 per cent in week 18 over pre- Covid2019 period and recorded 1.1 trillion viewing minutes. The highest viewership...
MUMBAI: Megacities like Mumbai, Chennai and Bangalore have grown during week 5 of COVID-19 driven by both reach and ATS, as per latest data from BARC...
MUMBAI: With no live sports across the globe, sports broadcasters have been trying alternatives to keep sports enthusiasts engaged by showing the re-runs of archived historic...
BENGALURU: The first three weeks of Indian COVID-19 lockdown have expanded television viewership in India to an extent that was probably never imagined earlier. As many...
MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime...
MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience...
MUMBAI: There is a temporary shift in TV viewership patterns as Indians are forced to stay inside their homes due to the lock-down courtesy Covid-19, according...
NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard. It was being estimated that the trickledown effect will eventually find its...
MUMBAI: Streaming video is becoming increasingly crucial for Indian legacy broadcasters, as GenZ continues to spend an increasing amount of time on video apps, watching their...
MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI)...
MUMBAI: In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Research Council India (BARC India) has exhorted Telecom...
MUMBAI: Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data...
MUMBAI: Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster. Designated Executive Director, she will also...
MUMBAI: A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad...
MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and...
MUMBAI: The growth of video streaming is beyond question as streaming devices are easier options for viewers to explore various chunks of content. However, streamers in...
NEW DELHI: Nielsen’s latest national TV household universe estimates for the United States says there are 119.6 million TV homes for the 2017-18 TV season. In...
MUMBAI: BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will be made available under...
NEW DELHI: Offers have been invited by the information and broadcasting ministry for the evaluation of its schemes from 11 short-listed agencies which include Chrome and...
MUMBAI: It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in...
MUMBAI: YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
MUMBAI: BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching...
MUMBAI: BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching...
NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing...
NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing...
Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the...
Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the...
MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has instituted the Zee Mindspace Awards to give recognition to brands. The awards ceremony will be held on 27 August...
MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has instituted the Zee Mindspace Awards to give recognition to brands. The awards ceremony will be held on 27 August...
NEW DELHI: When one of the poster boys of TV news in India holds forth on the subject of news, it is worth a read even...
NEW DELHI: When one of the poster boys of TV news in India holds forth on the subject of news, it is worth a read even...
Hong Kong, 18 May 2016 – CASBAA today announced four additional Corporate Members of the Association for its Q1 2016 line-up, including global sports TV behemoth,...
Hong Kong, 18 May 2016 – CASBAA today announced four additional Corporate Members of the Association for its Q1 2016 line-up, including global sports TV behemoth,...
MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly...
MUMBAI There is no denying the fact that the smartphone has become an incredibly powerful tool of information, content and entertainment. And now it is rapidly...
MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses...
MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: Nielsen has reached an agreement with Media General Inc to renew its subscription to Nielsen’s local television measurement service. This long-term renewal agreement provides Nielsen’s...
MUMBAI: Nielsen has reached an agreement with Media General Inc to renew its subscription to Nielsen’s local television measurement service. This long-term renewal agreement provides Nielsen’s...
MUMBAI: The CBS Television Network’s coverage of Super Bowl 50 featuring the Denver Broncos’ 24-10 win over the Carolina Panthers on 7 February was watched in...
