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Tag: Nielsen

  • JioHotstar & Nielsen ink deal to offer transparent digital ad consumption data to advertisers

    JioHotstar & Nielsen ink deal to offer transparent digital ad consumption data to advertisers

    MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open up consumption metrics on their platforms. At least that’s what one understands from this morning’s announcement between audience measurement firm Nielsen and the recently-born JioHotstar. 
     Under this, the duo will deliver advanced analytics solutions ahead of the Tata Indian Premier League (IPL) 2025 to advertisers. The collaboration represents a significant shift in India’s digital advertising landscape, marking the first instance of transparent campaign reporting by an Indian media company.

    Under the partnership, Nielsen will establish a sophisticated data pipeline to measure advertising effectiveness across JioHotstar’s properties, leveraging its century-long expertise in audience measurement and first-party data analysis. The company will deploy its flagship Nielsen One  Ads platform—formerly known as Digital Ad Ratings (DAR)—alongside the newly developed Volumetric and Reach Analysis tools.

    Advertisers and agencies will gain access to a unified dashboard providing crucial metrics including:
    * Daily cumulative reach reporting
    * Demographic breakdowns by age and gender
    * Campaign impression data
    * Click-through rates
    * On-target reach metrics
    * Near real-time performance insights

    The initiative launches at a pivotal moment, as India experiences a substantial surge in digital content consumption across multiple platforms, including connected TV (CTV), mobile devices, tablets, and computers. The measurement system’s debut is strategically timed to coincide with the Tata IPL 2025, India’s premier cricket tournament, which traditionally attracts massive viewership across platforms.

    “Through our association with Nielsen, we aim to redefine how advertising on digital/OTT is measured across India’s most iconic entertainment and sports properties,” said JioHotstar chief business officer Ishan Chatterjee. He emphasised that the partnership demonstrates JioHotstar’s commitment to providing advertisers with cutting-edge solutions that enhance transparency and precision.

    Nielsen  president commercial – Asia  Arnaud Frade highlighted the significance of independent third-party measurement in today’s fragmented content consumption landscape. “This collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges,” Frade noted. “The biggest player has made a decisive commitment to transparency, equity of measurement, and adhering to global standards.”

    The new measurement system will be particularly valuable during live sports events, where audience behaviour can be highly variable. Advertisers will receive near real-time access to data, with reporting available either same-day or next-day depending on the metric.

    The partnership involves several technical innovations:

    * Integration of Nielsen’s measurement tools with JioHotstar’s first-party data
    * Implementation of advanced audience segmentation capabilities
    * Development of real-time reporting mechanisms
    * Creation of a unified dashboard for campaign performance tracking

    Hemant Kewalaya, Nielsen’s India lead, acknowledged the complexity of the implementation while emphasising its significance: “For the first time, an Indian publisher is embracing transparency, which is truly encouraging. Hopefully, this move will inspire other publishers to step forward and contribute to strengthening this ecosystem.”

    JioHotstar’s move to embrace transparent measurement is expected to set new standards for India’s digital advertising landscape. The collaboration addresses growing advertiser demands for accountability and measurable outcomes in digital spending. Industry experts anticipate this partnership could prompt other streaming platforms to adopt similar measurement frameworks, potentially leading to standardised digital advertising metrics across India’s rapidly evolving media landscape.

    The initiative is particularly significant for live sports broadcasting, where accurate audience measurement has traditionally been challenging. With the integration of Nielsen’s tools, advertisers will be able to better understand viewer engagement patterns and optimise their campaigns accordingly, potentially leading to more relevant and effective advertising experiences for viewers.

  • Vishal Bali joins Thomson Reuters as MD Asia & emerging markets

    Vishal Bali joins Thomson Reuters as MD Asia & emerging markets

    MUMBAI:  Vishal Bali has taken over as Thomson Reuters managing director of Asia & emerging markets, effective January 2025. His appointment was announced in December 2024.  

    Bali, who is based in Sydney, brings extensive leadership experience from his tenures at GfK and Nielsen, where he focused on data-driven strategies and customer-centric solutions across multiple Asia-Pacific markets.

    Adrian Fognini, head of international at Thomson Reuters, announced that Bali will oversee growth strategies and business operations in Asia Pacific, Europe, the Middle East, and Africa. “Vishal’s impressive track record in driving long-term growth will help us deliver innovative solutions to our customers,” Fognini said.

    Bali expressed enthusiasm about his new role, stating, “I am thrilled to join a team known for its innovative technology and world-class talent. Together, we will simplify complexity for our customers and drive impactful growth.”

    This appointment follows the retirement of Jackie Rhodes, who led the Asia and emerging markets team for five years. Bali’s selection marks a significant step in Thomson Reuters’ commitment to strengthening its leadership team as it continues to adapt in a rapidly changing market.

  • Deepali Jain gets expanded insights head role at Marico

    Deepali Jain gets expanded insights head role at Marico

    MUMBAI: The fragrance of promotion and greater responsibility on most occasion smells good. As it has in the case of Deepali Jain who has been promoted and seen an expansion  in her role  to partner – head consumer technical insights + perfumery + design (India + international businesses) at Marico.

    A hard core-research oriented professional, Deepali, has progressed in a sustained manner over the 10 years and eight months she has been at the firm. Beginning as a consumer insights manager – innovation and technology she was promoted to principal manger – consumer science after a period of nearly five years. Another four years of consistency saw her being promoted to head consumer insights for hair care, personal care  and male grooming – a position from which she got another promotion.

    Before joining Marico Deepali spent three and a half years as group project director at TNS Global and nearly seven years at Nielsen beginning as a research executive and rising to consumer insights manager working on some of the top FMCG brands.

    “A big thank you to my incredible insights, perfumery, and design team, members at R&D and across geographies for their invaluable support. Looking forward to work for together to drive Marico’s success. Here’s to many more exciting milestones and achievements,!” said Deepali while announcing her expanded role at the Harsh Mariwala-founded company. 

  • TV viewing in the US rises five per cent in November: Nielsen’s The Gauge

    TV viewing in the US rises five per cent in November: Nielsen’s The Gauge

    MUMBAI: It was the month of the election and the results thereafter and then you had some great  sports on air in the month of November 2024. So there’s no prizes for guessing that it was the month that the residents of Uncle Sam stayed glued a lot more to their TV sets to set a few viewing records.

    The results from viewing monitor Nielsen’s The Gauge report bear this out. Time spent watching TV in November reached a nine-month high, according it, as viewing levels increased five per cent compared to October to record the largest monthly viewing total since February.

    TV viewership in the November interval was impacted primarily by sports, the presidential election and live streaming, all of which drove peak shares of TV for viewing categories each in separate weeks this month. Additionally, as this interval ended on November 24, the typical Thanksgiving holiday surge in TV viewing will be included in the December report of The Gauge.
     

    Nielsen's viewership pie

    Broadcast viewing in November was up three per cent and accounted for 23.7 per cent of time spent watching TV. The first week of the interval was the most dominant for the broadcast category as it featured Games 3, 4 and 5 of the MLB World Series on Fox, in addition to the usual slate of NFL and college football games.

    The final three World Series games totaled over 10 billion viewing minutes combined, and the Dodgers’ victory over the Yankees in the Game 5 conclusion drew 18.2 million viewers to make it the sixth most watched broadcast telecast this interval. This more concentrated week of broadcast sporting events lifted the category to a peak share of 24.9 per cent of TV in the first week of the month, and helped increase broadcast sports viewing by 34 per cent over October.

    Coverage of the presidential election drove viewing increases in the second week of the month, most notably for cable. While cable ultimately finished with a 25  per cent share of viewing in November, its share during the week of the election jumped to 26.5 per cent of TV with much of the increase attributable to cable news. Interestingly, cable news viewing was up just one per cent on a monthly basis, but climbed from 36 billion viewing minutes to 48 billion viewing minutes between weeks one and two (+32 per cent) to give it the boost in share.

    Viewership on TV

    Streaming viewership increased 7.6 per cent in the November interval and the category posted a record share of TV with 41.6 per cent  (+1.1 pt.). Some of this increase can be attributed to viewers seeking solace from the atypical, election-fueled news cycle covered by many traditional TV networks, and was also illustrated by the streaming category reaching 42.6 per cent of TV viewing during the third week of the interval.

    Moreover, Netflix also exhibited peak viewership during week three when it hit 8.5 per cent of TV (compared to its overall monthly share of 7.7 per cent). This peak for Netflix coincides with the live-streamed Jake Paul vs. Mike Tyson boxing match, and was also fueled by viewing to its original series The Lincoln Lawyer, which was the most watched streaming program this interval with 3.9 billion viewing minutes.

    There were also three streaming services that notched platform-best shares of TV in November, including The Roku Channel (up 12 per cent to 1.9 per cent of TV), Prime Video (up 10 per cent to 3.7 per cent of TV), and YouTube, which secured a new category record with 10.8 per cent of TV. Peacock, while short of its Olympics-driven platform record, still drew the largest monthly increase among streamers for 1.5 per cent of TV (+0.2 pt.). Peacock’s considerable increase was partially due to Despicable Me 4, which drove 1.5 billion viewing minutes and a 58 per cent increase in kids viewing on the platform.

  • Digital the most lucrative channel for FMCG brands: Meta studies

    Digital the most lucrative channel for FMCG brands: Meta studies

    Mumbai: On the sidelines of Meta Marketing Summit – FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market research firms Nielsen and Kantar that show the growing relevance of digital for the country’s FMCG sector. Among the key findings, the studies call out digital platforms, especially Meta, a crucial pillar in driving brand imagery, equity, and higher return on investment across categories.

    Meta director and head (India), ads business Arun Srinivas said, “The FMCG industry is a leading contributor to the country’s overall ad-ex, and a marked shift in its media consumption patterns is going to be significant for the country’s creative ecosystem and the digital economy. The studies with Neilsen and Kantar clearly demonstrate the transformative power of digital channels for the FMCG sector. Catering to such an important industry, we are excited to see Meta platforms not only enhancing brand imagery and mindshare but also delivering exceptional returns on media investments.”

    The Nielsen study noted that the return on investment (RoI), which is the incremental revenue generated per Rupee invested is 1.42 for digital mediums vis-a-vis 0.95 non-digital mediums. Within this, the RoI from Meta is 1.76 for every rupee invested.

    On the other hand, the Kantar study reveals that the digital platforms, especially Meta, contribute significantly in building a brand. Meta has been instrumental in driving brand imagery where around 20 per cent of all media-led brand growth comes from Meta.  Furthermore, digital media channels led by Meta provide the highest ROI for building mind measures, according to the study.

    Both the studies highlight that the investment by FMCG/CPG brands on Meta poses stronger returns indexed to traditional channels across categories including food, household care, personal care, baby care, laundry, and health & hygiene.

    The summit was attended by prominent industry leaders and brands from the FMCG industry that shed light on the evolving consumer landscape and its effects on changing brand strategies, the use of Reels, AI and Business Messaging as new frontiers of marketing, and brands leveraging Meta platforms for enhancing their reach and growth.

    “In today’s fragmented ecosystem, quantifying the effectiveness of media strategies has become a daunting challenge. Cross-platform nuances require a laser focused approach to uncover what truly drives performance. Nielsen Marketing Mix Modeling (MMM) enables marketers to assess the impact of their investments, understand what is working, and unlocks several opportunities to increase ROI and drive profit, bringing accuracy and simplicity to an increasingly complex advertising environment in India,” said Nielsen, VP APAC – marketing effectiveness Abhinav Maheshwari.

    Meta commissioned Nielsen to conduct an FMCG Meta-Analysis for India, an extensive study covering MMMs for FMCG categories including food, beverage, personal care, home care, health & hygiene, and others. Nielsen leveraged the Nielsen compass repository of Marketing ROI norms, and looked at performance of all channels including TV, other traditional (radio, print and OOH), META, online video, and other digital (display and search). The learnings cover the role of media channels in driving sales, how ROIs compare across media channels, and how ROIs compare across categories. FMCG advertisers can greatly benefit from the Meta-Analysis insights to drive better marketing decisions, added Nielsen.

    Meta also released the findings from cross-media studies by Kantar. Cross Media is a Kantar-preferred and industry-accepted solution to evaluate the brand impact for a multi-media campaign. Kantar built the most robust Meta-analysis of cross-media studies in India covering more than 140 campaigns across industries from 2012 -2023.

  • AajTak leads Hindi News Coverage with 50% Reach on Election Results Day – Nielsen Mobile Panel

    AajTak leads Hindi News Coverage with 50% Reach on Election Results Day – Nielsen Mobile Panel

    Mumbai: Aaj Tak has taken top position as news provider for Hindi viewers, achieving an extraordinary milestone during the coverage of the Lok Sabha Election Results on June 4th.*

    Aaj Tak was accessed by 50% of the Hindi news-accessing audience across brand properties on YouTube, websites, and app platforms.**

    This remarkable achievement underscores Aaj Tak’s continued dominance in the Hindi news segment. The channel’s commitment to delivering accurate, timely, and engaging news content has resonated strongly with its audience, ensuring that Aaj Tak remains the preferred news source for millions.

    Aaj Tak’s innovative approach to digital news dissemination has further cemented its reputation as the leading news channel in India, showcasing its ability to adapt and thrive in a rapidly evolving multi platform media landscape.

    *Source: Nielsen Mobile Panel

    **Source: Nielsen’s data (unweighted),

    Hindi news viewers across Youtube, website and app platforms are a subset of this panel, who accessed respective brand properties across YouTube, website, and app platforms on 4th June (Counting Day).

    About Nielsen’s Passive Audience measurement panel

    Nielsen Mobile Passive Audience Measurement Panel data is spread across 15 to 45-year-olds, NCCS ABC demographic in towns with populations over 1 lakh, amongst android users.

  • IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring

    IDS 2024: First-Party Data in a Cookieless World: The Future of Targeting and Measuring

    Mumbai: The 18th India Digital Summit, hosted by IAMAI, delved into the intricate world of advertising and the martech industry, amidst the evolving landscape of data privacy regulations. Held at the Jio Convention Centre in BKC on 27 February 2024, the event brought together industry leaders to discuss the paradigm shift towards first-party data utilisation in a cookieless environment.

    Moderated by Vivek Malhotra from India Today Group, the panel comprised distinguished experts: Arnad Fraude from Nielsen, Shuvadip Banerjee representing ITC Ltd., Mohit Kumar of Havas Media Network India, and Shashank Srivastava from Maruti Suzuki India. Their insights shed light on navigating the challenges and opportunities presented by the changing digital ecosystem.

    In recent years, concerns over data privacy and the impending demise of third-party cookies have prompted a reevaluation of digital marketing strategies. The focus has shifted towards harnessing first-party data, which is collected directly from consumers through interactions with owned digital platforms. This transition heralds a more personalised and ethical approach to targeting and measuring campaign effectiveness.

    Fraude emphasised the importance of leveraging first-party data to gain deeper insights into consumer behavior while respecting their privacy. He highlighted the need for transparent data practices and emphasized the role of consent in data collection.

    Banerjee shared insights from ITC Ltd.’s journey towards building a robust first-party data infrastructure. He stressed the significance of data quality over quantity and advocated for investing in data analytics capabilities to derive actionable insights.

    Joshi said the role of creativity and innovation in crafting narratives that resonate with consumers in a cookieless world. He also said the need for collaboration between creative and data teams to deliver personalized experiences at scale.

    Srivastava provided perspectives from the automotive industry, highlighting the challenges of targeting niche audiences in a cookieless environment. He told that the importance of data partnerships and ecosystem integration in delivering seamless customer experiences across channels.

    Overall, the session underscored the pivotal role of first-party data in driving effective digital marketing strategies amidst evolving privacy regulations. As the industry adapts to a cookieless future, organizations must prioritize transparency, consent, and data stewardship to build trust and deliver value to consumers. 

  • Soulfull’s Ragi Bites Choco wins Nielsen BASES Innovation Award

    Soulfull’s Ragi Bites Choco wins Nielsen BASES Innovation Award

    Mumbai: Tata Consumer Soulfull, a pioneer in the Better-for-you Snacks and Breakfast Cereals segment, is thrilled to announce that its Tata Soulfull Ragi Bites No Maida Choco has been named a Nielsen BASES Breakthrough Innovation Winner for 2023. This recognition highlights the brand’s commitment to delivering innovative and wholesome products, specifically tailored for children, during the United Nations’ International Year of Millets.

    BASES Breakthrough Innovations by Nielsen, the global information services company, showcases the best of all new product launches, highlighting innovations which best addressed key consumer needs and delivered stand-out experiences that redefined their categories. The award-winning Tata Soulfull Ragi Bites No Maida Choco, identified as a BASES Breakthrough Innovation Winner, exemplifies Tata Soulfull’s dedication to redefining the snacking experience through innovative and differentiated offerings, while solving for core consumer needs – wholesomeness coupled with taste.

    Tata Consumer Soulfull MD & CEO Prashant Parameswaran expressed his delight about winning the prestigious award, stating, “We are thrilled to receive this award for our Tata Soulfull Ragi Bites No Maida Choco, this is a recognition of our commitment to creating wholesome products based on millets which integrate well with modern lifestyles. The award is a testament to our ability to delight the consumer by solving for their unmet needs with wholesome products. Our tasty crunchy chocolatey product is a win for kids while the nutritious Ragi is a win for mothers. With products like these available at affordable price points, we aim to increase the accessibility to millet-based products, and further strengthen our presence in the kids’ snacking category. The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are convenient and affordable.

    Tata Soulfull’s Ragi Bites No Maida Choco is a delectable breakfast and anytime snack made with absolutely NO Maida and has nutrition from seven wholesome grains – Ragi, whole wheat, rice, oats, jowar, dal, and peas. Crafted along with chocolate, which lends it a delicious flavour, this product represents the brand’s emphasis on providing both taste and wholesomeness in one delightful snack. The product’s formulation stands out for its emphasis on the nutritional benefits of millet and its Maida-free composition, offering a wholesome alternative for children. It is specially crafted to make kids’ breakfast chocolatey and fun while winning the approval of parents.

    Tata Soulfull remains committed to its mission of promoting ‘Desh ke Millets’ such as Ragi, Jowar & Bajra, offering a range of products including Millet Muesli, Ragi Bites breakfast cereals, and Masala Oats+. The brand continues to innovate and introduce products that cater to evolving consumer preferences while honouring the rich heritage of these ancient grains. With this new recognition, Tata Soulfull Ragi Bites No Maida Choco secures its position as a standout choice for kids’ snacking.

  • Sports provide a lift to broadcast TV in September, streaming remains top in the US: Nielsen report

    Sports provide a lift to broadcast TV in September, streaming remains top in the US: Nielsen report

    Mumbai: The kickoff of the fall TV season in the US and the return of football provided audiences with an abundance of new content in September, fueling a 2.4 per cent rise in total TV viewing. The arrival of new broadcast programming provided the traditional lift that we’ve seen historically, but the 12.4 per cent increase in volume from August wasn’t enough to alter the trajectory of streaming usage, as streaming services captured 36.9 per cent of total TV usage, according to Nielsen.

    Alongside the whopping, but perhaps not totally unexpected, 222 per cent increase in sports viewing on broadcast channels, audiences continued to overindulge on streaming content, resulting in yet another monthly high-water mark. Audiences also continue to expand their choice of streaming service, with YouTube hitting a new platform-best streaming record, claiming eight per cent of TV viewing and equaling Netflix’s July record high, Hulu securing its own record of 3.7 per cent, and Pluto TV capturing one per cent of total TV, enabling it to be showcased outside of the “other streaming” category. HBO Max also gained 9.9 per cent in volume thanks to House of the Dragon and Game of Thrones, pushing its share of TV to 1.3 per cent.

    In several cases, increases in volume did not affect total TV share. For example, Amazon Prime Video usage increased 3.9 per cent in September on the strength of The Lord of the Rings: Rings of Power and specific Thursday Night Football games, but the platform’s share of total TV remained flat at 2.9 per cent. Similarly, Disney+ saw a 2.4 per cent increase in volume, yet its share of total TV stayed at 1.9 per cent.

    Broadcast recorded the largest month-over-month gain, driven by the sports genre, which accounted for 25.1 per cent of broadcast viewing. That said, broadcast’s 24.2 per cent share in September was 7.1 per cent lower than it was a year ago. Cable also benefited from a 40 per cent bump in sports viewing, but the 0.4 per cent rise in usage wasn’t enough to move cable’s share of total TV. In fact, with the other categories gaining share in the month, cable dropped 0.7 share points to finish with 33.8 per cent of total TV, its lowest share ever reported by The Gauge. Cable viewing was 9.3 per cent lower in September compared with a year ago.

    The return of football was the true spark in September, as it provided new content across broadcast, cable, and streaming. But even without sports, streaming—in all of its forms—continues to gain adoption, and it benefits from the emphasis that pure-play streamers and media companies alike are placing on it.

  • IPRS launches a campaign ‘#ImagineLifeWithoutMusic’ this festive season

    IPRS launches a campaign ‘#ImagineLifeWithoutMusic’ this festive season

    Mumbai: With the arrival of the holiday season, the Indian Performing Rights Society (IPRS) has launched a campaign titled “#ImagineLifeWithoutMusic.” IPRS said that it is India’s only registered copyright society representing authors, composers, and music publishers.

    The campaign intends to draw attention to Fair Pay and Fair Play of Music. Music is an integral part of our lives, and as we grow up, it finds new meaning and relevance. It adds to the fervour when we celebrate and buoys us up when we feel low. Indian ceremonies and milestone moments are incomplete without music! According to Nielsen, 94 per cent of online consumers in India listen to music, and 71 per cent of them say that music is an important part of their lives.

    The last few months of the calendar year in India are punctuated with a slew of events and festivals. Celebrations through congregations of family and friends are a common sight. It is only expected that music will be one of the primary and most popular means of entertainment during these ecstatic moments. Emanating from every nook and corner around the country, music consumption at these celebrations is sky-scraping. Resonating with this, IPRS sets sail with its campaign to make us ponder what our lives would be like without music and to instil a sense of responsibility toward building a sustainable future for music and its creators.

    The campaign will emphasise the relevance of music and how mundane our lives and special occasions would be without it. IPRS stands for protecting its members’ bodies of work and their creation. Today, the copyright society has a robust domestic repertoire of over one million songs.

    As music is erroneously presumed to be free and readily available for consumption, IPRS is constantly working towards bringing a mindset change and going all out to right this wrong. IMI-IFPI Digital Music Study 2021 reveals that almost half of the survey respondents felt that they did not need to pay as anything they wanted to listen to was available for free.

    Lyricist and IPRS board member Sameer Anjaan said, “Even beginning to imagine life without music is one of the scariest thoughts one could have. How would it be possible to be deprived of the very aural oxygen that makes us savour every memorable moment? It is the music that makes them all the more extraordinary.

    “Music encompasses our lives since the moment we set ourselves afoot on the planet and remains an indelible part all the way through our journey. The importance of life in music cannot be overstated. As creators of music, we are overwhelmed by its gentle hold over us and give it our everything: imagination, thinking, skill, time, and energy. In fact, it would not be stretching the truth to say that, as music creators, we give it our life. This sojourn has to continue unabated for a better, happier, more complete world around us. It would be our best legacy for the coming generations.”

    IPRS CEO Rakesh Nigam said, “We are happy to announce our new campaign, “#ImagineLifeWithoutMusic,” to create awareness and highlight the importance of music in our lives and the institutions that depend on music to run their business. We want to encourage music users and organisers to purchase a music licence for playing music at events and commercial outlets. Hope we realise that, like other things in our daily life, we need to pay for music too. Music is more than an industry. It is a cultural powerhouse. Though music creators have embraced this profession through passion, we cannot retain talent if we do not pay their rightful dues. To deny royalties to the creators will ultimately weaken the cultural fabric of the nation. We take this opportunity to thank our Fair Music Partners for their support in upholding music licensing and ensuring those behind the music get their rightful dues.”

    According to the EY-FICCI report, the Indian music segment grew by 24 per cent in 2021. About 90 per cent of revenues were earned through digital means, though most of it was advertising-led, with only three million paying subscribers. An overwhelming majority of people still refrain from paying for the music they listen to.