ITV

Tag: Nielsen

  • CBS Sports’ Super Bowl 50 coverage creates TV history with 167 mn viewers

    CBS Sports’ Super Bowl 50 coverage creates TV history with 167 mn viewers

    MUMBAI: The CBS Television Network’s coverage of Super Bowl 50 featuring the Denver Broncos’ 24-10 win over the Carolina Panthers on 7 February was watched in all-or-part by a record 167 million viewers, making it the most-watched single broadcast in television history on an all-or-part basis according to Nielsen’s Fast Total Audience Estimates. These include those who watched at least six minutes of the telecast.

    The previous high was CBS’s coverage of Super Bowl XLVII in 2013 (164.1 million; Baltimore Ravens-San Francisco 49ers).

    The 167 million viewers is a television-only number and does not include online and mobile streaming.

  • CBS Sports’ Super Bowl 50 coverage creates TV history with 167 mn viewers

    CBS Sports’ Super Bowl 50 coverage creates TV history with 167 mn viewers

    MUMBAI: The CBS Television Network’s coverage of Super Bowl 50 featuring the Denver Broncos’ 24-10 win over the Carolina Panthers on 7 February was watched in all-or-part by a record 167 million viewers, making it the most-watched single broadcast in television history on an all-or-part basis according to Nielsen’s Fast Total Audience Estimates. These include those who watched at least six minutes of the telecast.

    The previous high was CBS’s coverage of Super Bowl XLVII in 2013 (164.1 million; Baltimore Ravens-San Francisco 49ers).

    The 167 million viewers is a television-only number and does not include online and mobile streaming.

  • Godrej launches ad campaign for dengue awareness

    Godrej launches ad campaign for dengue awareness

    NEW DELHI: Godrej Consumer Products has launched a new nationwide campaign with the tagline ‘Subah Bolo Good Knight’ to create awareness about the seriousness of dengue.

     

    GCPL business head – India and SAARC Sunil Kataria said, “Understanding that awareness around the dengue menace is the need of the day, we commissioned a survey to gauge its prevalence. The report has revealed startling facts, the most significant being the vulnerability of kids to get affected. Based on the findings we intend to launch ‘Subah Bolo Good Knight,’ an awareness campaign that aims to reach out to 10 million school-going kids across the country. We aspire to sensitise parents to adopt preventive measures against the spread of dengue.”

     

    The campaign will run through the TV, print and social media platforms. However, GPCL wants to run the campaign in the rural areas through the usage of mobile phones and Facebook. “As above-the-line activities are not much effective in the villages, the company is planning for below-the-line activities and also focusing on around 3,000,000 rural outlets through hoardings and billboards. In the rural areas, shopkeepers are playing effective role in convincing consumers. Thus, we are focusing on them to aware people about the disease,” Kataria added.

     

    GPCL and Nielsen conducted a survey across 16 cities, from metros to tier-1 cities. This was to assess perceptions of dengue, its causes and how people in the country cope with the disease. Based on that survey, the Good Knight Dengue Awareness Report reveals that 85 per cent of the respondents know dengue is a life-threatening disease, but around 92 per cent population is unaware that day mosquitoes cause dengue. What’s even more startling is that 80 per cent population agrees that mosquitoes are visible during the day but only eight per cent use any repellent format during daytime.

     

    The report conducted further states that 76 per cent parents think that children are most vulnerable to dengue, while 70 per cent are of the opinion that their child was more prone to dengue in their classrooms but only 28 per cent mothers believe that their child’s school uses mosquito repellents in the classes. Further, 87 per cent mothers want the child’s school to take the responsibility of educating children about the risks of dengue.

     

    “As a conscious corporate, it’s not only our duty but our responsibility to champion the cause of eradicating dengue. I would urge each and every Indian to collectively confront the spread of this disease by creating more awareness,” Kataria added.

  • Nielsen to conduct India’s TV universe estimation study for BARC India

    Nielsen to conduct India’s TV universe estimation study for BARC India

    MUMBAI: The Broadcast Audience Research Council (BARC) India has assigned Nielsen to conduct India’s largest universe estimation study on television ownership and viewing habits.

     

    The study will provide the marketing industry with an in-depth understanding on count and composition of television households in the country, with updated numbers over time as industry currency, addressing questions such as number of televisions per household, viewers and viewing habits.

     

    As part of the study, Nielsen will cover three lakh households sample size, and the first round of findings will be released by BARC in early 2016. This by far is the largest study of its kind. The technology used ensures a quick turnaround hence the data will not get dated when released.

     

    With a focus on providing a robust and expanding panel to measure television ratings in the country, the study will also gather data on television owning households in small towns and rural India. As an additional layer to measuring television audiences, the study will capture the paradigm shift in content viewing between linear mediums like the television set, and also digital mediums such as smartphones, tablets, PCs etc. 

     

    Nielsen was chosen after a rigorous pitch process, and was awarded the contract based on their superior understanding of the environment and challenges; and the use of novel technology and processes.

     

    The study will be conducted using innovative technology, and with a digital focus. Tools and methods like Computer Aided Personal Interviews, GPS technology and Phone number validation via OTPs will be deployed to ensure greater efficiency in the interview process, increased accuracy and transparency through the end to end process.

     

    BARC India CEO Partho Dasgupta said, “As we introduce a new system of television ratings in the country, we are also cognisant of the need to understand the changing  television audience across the country. This pioneering study will help address many questions faced by the industry today, and be a ready reckoner for marketers and advertisers, besides helping the panel expansion for television measurement as well. The methodology that has been selected will reduce the time taken for the study, and allow for a quicker turnaround compared to traditional methods.”

     

    Nielsen India MD Prashant Singh added, “The appointment is a testimony to Nielsen’s expertise, and we are excited about being chosen by BARC on this prestigious project. Our vast infrastructure, quality processes and latest technology in data capture and world-class standards, lends a perfect combination to ensure that this study, arguably the largest one of its kind in the country, within the media sector, gets completed in record time.”

  • Nielsen to launch Digital Ad Ratings in 7 markets across Asia & Latin America

    Nielsen to launch Digital Ad Ratings in 7 markets across Asia & Latin America

    MUMBAI: Nielsen will launch its flagship digital advertising measurement solution, Digital Ad Ratings, in seven markets across Asia and Latin America over the coming months, in a move that will advance digital advertising accountability in the regions.

     

    The seven markets include Singapore, Japan and Indonesia, which are now commercially available, in addition to Philippines, Thailand, Malaysia, and Mexico, bringing the total to 16 markets globally.

     

    Currently available in twelve markets, Digital Ad Ratings provides the media industry with a highly accurate method of measuring online advertising audiences, delivering reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender to determine the effectiveness of digital advertising campaigns. The solution uses a patented process combining Nielsen’s online data with aggregated, anonymous demographic information from third-party data providers.

     

    “Nielsen Digital Ad Ratings is a true industry game-changer. Digital is fueling growth in brand advertising, and in markets where Digital Ad Ratings has already been rolled out, like the US and UK, it is transforming the advertising landscape by bringing standardisation and accountability, and helping advertisers and agencies gauge the return on their investment for every dollar they spend online,” said Nielsen EVP of global watch product leadership Megan Clarken.

     

    Unilever North American media investments and partnerships director Jennifer Gardner added, “We look for the best marketing ROI – and the best tools to gauge that. Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”

     

    Digital Ad Ratings has been established as the industry-standard in digital advertising measurement. Currently, in markets where Digital Ad Ratings is not available, advertisers and agencies wanting to track the reach of their digital campaigns use metrics such as click-through rates, conversion rates and cost per video views, all of which lack the people metric. Powered by the world’s largest user database, Digital Ad Ratings enables publishers to more effectively convey their ability to deliver advertising messages to audiences, helping advertisers to ensure their brand messages reach the right people to maximise return on investment; and supports agencies in optimising campaigns in-flight to deliver optimal efficiency and effectiveness.

  • Nielsen names Johnson as head of reach solutions in SE Asia, N Asia & Pacific

    Nielsen names Johnson as head of reach solutions in SE Asia, N Asia & Pacific

    MUMBAI: Global performance management company Nielsen, has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience measurement (TAM), radio audience measurement (RAM), Consumer & Media View and advertising measurement (AIS) with immediate effect.

     

    Prior to joining Nielsen in 2006, Johnson spent a number of years working for one of Australia’s national broadcast media owners. During his time with Nielsen he has worked with a broad cross-section of clients around the world including television and radio broadcasters, media agencies, brands and industry bodies. Most recently he has been leading Nielsen’s Watch business in South Africa.

     

    Johnson will relocate to Sydney, Australia.

     

    In his new role, Johnson will focus on driving Nielsen’s leadership in the areas of TAM, RAM, Consumer & Media View and AIS. With a number of major media industry tenders currently under consideration in key markets such as Singapore, Johnson’s extensive TAM experience and expertise will be invaluable in ensuring Nielsen’s ongoing success.

     

    Johnson said, “I am truly excited to be taking on this new opportunity with Nielsen. Rapidly evolving media habits are bringing about significant shifts in how we measure media consumption, and I look forward to leveraging Nielsen’s world-class audience measurement solutions to help our clients in this part of the world to understand and harness these shifts.”

  • Netflix CEO Reed Hastings believes free-to-air TV will be extinct by 2030

    Netflix CEO Reed Hastings believes free-to-air TV will be extinct by 2030

    NEW DELHI: At a time when Prasar Bharati CEO has said Doordarshan’s future lies in Freedish, Netflix CEO Reed Hastings has said that “the age of broadcast TV will probably last until 2030.”

     

    Speaking at a Netflix event in Mexico City, Hastings compared broadcast television to the horse and cart and said it will simply be a ‘casualty of evolution’. “It’s kind of like the horse, you know, the horse was good until we had the car,” he commented. Hastings has expressed his thoughts on the death of linear TV before, predicting in April 2013 that it would be replaced by online TV.

     

    The current model of TV programming distribution will be broken and non-existent within the next decade and a half, he further said.

     

    Hastings told reporters that he thinks the current system where television channels are grouped into free-to-air network television and premium cable channels is becoming obsolete.

     

    Recent data suggests Netflix makes up more than a third of all internet traffic in North America during peak periods. That’s far more than any other source, and an indication of the type of heft that the once upstart company now has in the content game.

     

    Netflix no longer breaks out its Canadian subscriber numbers separately, but boasts more than 34 million households in the United States— comparable to the reach of many television networks.

     

    To keep up with that growth and pay for exclusive content like Orange Is the New Black, the company recently announced a price increase of between $1 and $2 a month for new customers.

     

    The company showed off its disruptive influence in the industry in the summer in a testy exchange between a Netflix executive and the CRTC, which was demanding that the company hand over reams of subscriber data — something the company says it has no legal obligation to do.

     

    That exchange came as the regulator was looking into changing the rules on “bundling” cable whereby customers are forced to pay for packages of channels — as opposed to picking and choosing the ones they want.

     

    Although Netflix is the giant of the streaming space, others exist. Earlier this year Rogers and Shaw launched Shomi, a streaming service that’s meant to rival Netflix.

     

    Ratings company, Nielsen, is going to start tracking Netflix viewing in its ratings numbers, something it hasn’t done before.

     

    Although Netflix likes to boast about the popularity of its shows, Hastings downplayed the significance of Nielsen’s move because, by the company’s own admission, it will not include mobile usage.

     

    “It’s not very relevant,” Hastings said and added, “There’s so much viewing that happens on a mobile phone or an iPad that (the new ratings]) won’t capture.”

  • Nielsen says it has issued faulty ratings since March 2014

    Nielsen says it has issued faulty ratings since March 2014

    MUMBAI: Nielsen, which controls almost all of the television ratings measurement market in the US, has been issuing incorrect TV ratings for national broadcast networks due to a technical error. The error, introduced in March, was not discovered until 6 October, the company said in a statement.

     

    The error was ‘generally imperceptible until we saw high viewing levels associated with fall season premiere week,’ it added. “As a result, small amounts of viewing for some national broadcast networks and syndicators were misattributed. Cable networks and local TV ratings were not affected by this error.”

     

    The company fixed the error on 9 October and now plans to reprocess all of its ratings data going back to 18 August, when the first new broadcast program of the season aired. It will also conduct an analysis to determine if other weeks also need to be reprocessed.

     

    ABC appears to be the beneficiary of the glitch, with its programs getting credited for views that belonged to other networks.

     

    Nielsen’s ratings is the metric that advertisers and networks rely on to conduct their ad sales business and will be majorly affected due to this gaffe. It is not yet clear to what extent the ratings will change when the numbers are reprocessed. The changes are expected to be relatively minor.

     

    “We will undertake an exhaustive post-mortem-internally and with our clients-and we are asking Ernst & Young and the MRC to join us in these efforts,” the company added in its statement.

     

    Nielsen, along with Kantar, operates TAM in India, the current industry body for TV ratings.

     

    Read the full statement from Nielsen:

     

    In response to recent ratings irregularities, Nielsen conducted an extensive internal investigation of our systems and processes. On Oct. 6, 2014, we uncovered a technical error that impacts national network television ratings over several months.

     

    The technical error was introduced on March 2, 2014, and was generally imperceptible until we saw high viewing levels associated with fall season premiere week. As a result, small amounts of viewing for some national broadcast networks and syndicators were misattributed. Cable networks and local TV ratings were not affected by this error.

     

    A software fix to correct the problem was deployed on Oct. 9, 2014, meaning that all data being released today and going forward is correct.

     

    In addition,

     

    All of the commercial data-including C3-for the current TV season, which will begin releasing this weekend, will be correct. All previously released data since September 22nd will be reprocessed and reissued by Oct. 17, 2014. We will also reprocess all of the impacted data going back to Aug. 18, 2014, when the first new season broadcast network program aired. This data will be reissued by Oct. 31, 2014. Nielsen is also conducting an impact analysis to determine whether additional weeks should be reprocessed. We will work closely with our clients and the industry to provide updates as soon as possible. This issue has to do with difficult-to-attribute content called “all other tuning with code” (AOT with code). This data represents between 0.1% and 0.25% of all viewing minutes that we credit nationally. In the vast majority of cases, the impact is small; in a handful of cases, the impact is more significant.

     

    As part of our investigation, we have also determined that there are no issues with the National People Meter, our data collection process, our panel, our TV audience measurement methodology or the total TV viewership data produced during this affected period.

     

    We are working closely with our clients to manage this situation and will continue to be transparent with the industry and the media about our plans. In addition, we will undertake an exhaustive post-mortem-internally and with our clients-and we are asking Ernst & Young and the MRC to join us in these efforts.

     

    Nielsen is committed to upholding the highest standards of television audience measurement and data processing, in order to provide the most effective audience measurement solutions to meet client needs.

  • 95% of the world’s online public conversation about TV is on Twitter: Rishi Jaitly

    95% of the world’s online public conversation about TV is on Twitter: Rishi Jaitly

    MUMBAI: The new trend that is creating waves in India these days is the usage of social media while watching television and specifically writing about television content on the platforms. Speaking about this growing trend was Twitter India market director Rishi Jaitly at the TV.Nxt conference in Mumbai.

     

    Jaitly said that Twitter believes that it is a realisation of the dream of the inventor of the printing press, Johan Guttenberg and today it has become a platform that has truly frictionless content consumption capability and frictionless content expression and publishing. This has led to it producing nearly 500 million tweets a day with 76 per cent users from mobile phones.

     

    He stresses that Twitter encourages people to think of it not as a website but as a mobile microphone which has led to 40 per cent people only consuming content but 60 per cent users consuming as well as contributing. “When you go on YouTube or Wikipedia, you don’t feel ‘oh I must upload a video’ or ‘oh I must edit this page’ but on Twitter people feel this need to tweet, which is fantastic!” says Jaitly.

     

    Recently, Twitter launched its analytics for everyone to track. This, because it has become important to know not just the reach but the ‘live reach’ of tweets as well. Jaitly highlights that 75 per cent of impressions are created within an hour of publishing a tweet.

     

    Talking about the relationship between television and Twitter he shared some statistics that during the Indian Premiere League, 75 per cent of tweets had been sent during the match. In the UK, 40 per cent of Twitter traffic in the evening is about TV and globally 95 per cent of the world’s online public conversation about TV is happening on Twitter.

     

    Research agency Nielsen found that shows that rate high, drive conversation on Twitter but a third of the time, buzz on Twitter can drive ratings. Two years ago, Nielsen came to the social media company saying that advertisers wanted to know how alive its audience was. So, Twitter offered its data set to create Nielsen Twitter TV ratings for shows in real time, every night.

     

    An added bonus to advertisers is that when viewers are engaged on Twitter while watching content, they are less likely to tune away during ads and more likely to recall them. Jaitly points out that the non-fiction entertainment genre is most conducive to public buzz due to its high engagement tactics such as voting or reaction to eliminations, led by sports and news and increasingly by drama and fiction.

     

    Jaitly compares his platform to a sofa, where everyone is watching TV together including the talent, anchor, brand and friends. “This 3D holistic experience is where we think the world is moving and when you optimise on that experience, you optimise for the success of your business,” he says. However, success on Twitter is about personifying oneself by having executives, talent, mascot and machines on the platform. This is why businessman Anand Mahindra is so popular and so is Homer Simpson, the character from the popular series The Simpsons, who tweets during off season and extends the life of the show. Says he, “You win on Twitter when you bring a collection of voices together and when you get your viewer to tweet, you convert him into a marketer.”

     

    According to him, even brands today are engaged in telling stories. “We believe media is moving to where audiences crave content that is personal, mobile and interactive,” he says.

     

    In India, its top priority is to drive growth. This is supported by advertisers and brands who want to be a part of Twitter conversations through its product ‘promoted tweets’. But it ensures that it doesn’t interfere in a user’s newsfeed. Meanwhile, adapting to the multiple languages of the country, it allows tweets in all Indian languages including translation.

  • Nielsen to track TV viewership on mobile devices through FB

    Nielsen to track TV viewership on mobile devices through FB

    MUMBAI: With changing times, researchers want to know more than what people are watching on their TV screens. They now want to know what people are viewing, on the go.

     

    Nielsen, a research company, has announced a partnership with social media giant Facebook to know what TV viewers are watching on their tablets and other mobile devices. The agency currently tracks TV viewing habits through peoplemeters.

     

    By the end of this year, Facebook will send aggregated data on the age and gender of users watching TV shows on their smartphones and tablets to the research agency. Facebook is said to have been working with Nielsen under strong privacy principles.

     

    In the past, Facebook had came under much criticism for a research activity it had conducted in 2012 on anonymous users by modulating the user feed to elicit certain types of emotions from them.

     

    “The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing,” said Nielsen EVP Cheryl Idell to LA Times.

     

    When device users will watch TV shows on apps that have Nielsen ‘software meter’ embedded, they will be notified about their views being counted unless they wish to opt out. However, Facebook insists that this will be an anonymously collected data that will be shared with Nielsen.

     

    The double-blind study involves Nielsen assigning numbers to names of TV shows and giving it to Facebook which will then aggregate the age and gender of the users that have seen a specific show. Nielsen claims that Facebook won’t be aware of which numbers relate to which shows while the social networking site claims that the study will not influence any type of online advertising displayed in users’ feeds.

     

    However, the data will be used by advertisers to better target majority of mobile watchers for ads that are inserted within shows.