Connect with us
Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing...
Mumbai: Nielsen and The Trade Desk on Thursday announced a strategic partnership to power identity resolution for open internet measurement in key international markets around the world. ...
Mumbai: Nielsen has revealed the first iteration of Nielsen One – its single cross-platform measurement solution. The newest advancement ‘Nielsen One Alpha’ deduplicated ad measurement will...
Mumbai: Nielsen has announced the release of its enhanced identity system for digital ad ratings in 15 markets starting on 1 February 2022. This change enables more...
Mumbai: Nielsen has announced that it will take the lead on an ‘Impressions-First Initiative’ to support an industry-wide move to impressions-based buying and selling in local...
Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US...
