ITV

Tag: Nielsen Media

  • TV advertising sees revival in June 2020

    TV advertising sees revival in June 2020

    NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of ‘unlock’ in June 2020, there is a revival of advertising on TV – a significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020.

    There has been exponential growth across sectors like Hindustan Unilever, Reckitt Benckiser, Procter & Gamble, Godrej group, ITC Ltd and many others.

    Category wise, corporate, education, banking and e-commerce saw growth compared to the year 2019.

    The total number of advertisers on TV in H1 2020 is 10 per cent lower than H1 2019.

    The total advertisers on television from the month of January to June has been 10 per cent lower as compared to June 2019.

    Interestingly, in the same month, there is a consumption increase among the top 10 advertisers. Last year it was reported 34 percent which has increased to 39 per cent in 2020.

    Ad volumes in June 2020 show similar trends as last year June (excluding world cup inventory) but net value is lower this year.

    The findings of the report state that ad volumes in April and June among GEC, news and movies are operating at higher ad volumes, though music and kids’ genre impacted the most in the month from January to June.

    Comparing the news genre, June 2020 vs June 2019 Hindi, Tamil, Kannada, English & Malayalam have seen growth in ad volumes.

    The data also states that Covid2019 message commercial began in March, while April recorded 22 per cent, the highest contribution in terms of the messages. However, there has been decline in June and recorded only seven percent.

  • TV ad rev reaches record high of ?4.36 bn in 2011 in UK

    TV ad rev reaches record high of ?4.36 bn in 2011 in UK

    MUMBAI:Total TV ad revenue in the UK increased by 2.2 per cent last year to reach a new record high of ?4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.

    TV advertising is expected to have outperformed the total UK advertising market in 2011, which is believed to have grown by approximately 1.5 per cent. This means that linear TV’s share of total advertising will have increased for the fourth consecutive year. The TV revenue figures represent revenue for linear TV spot advertising and sponsorship.

    Thinkbox CEO Tess Alps said, “This is an encouraging performance by commercial TV, especially as it follows the market-leading 16% revenue growth seen in 2010 and was achieved during uncertain economic times. The strength of linear TV advertising investment reflects commercial TV’s record viewing and the further acknowledgement by advertisers of the evidence of its unrivalled ability to create business profit. And it’s worth noting that, in addition to these revenues, TV is also driving one of the fastest growing parts of online advertising through TVOD.”

    New advertisers: There were 887 new or returning TV advertisers in 2011 (i.e. first use of TV or no TV advertising for at least 5 years). These included Google, Avios, Majestic Wine, and Unum. Together, new and returning advertisers accounted for 2.6% of total TV ad revenues, according to Nielsen Media Research data.

    Top spending categories: Retail remained the top spending TV advertising category in 2011, according to Nielsen Media Research, increasing its investment by two per cent on 2010. This was followed by Entertainment and Leisure, which increased spend by one per cent and Finance, which increased spend by two per cent. There were significant increases in TV ad spend in Telecoms (up 28.8 per cent), Travel and Transport (up 27 per cent), and in comparison websites (up 21.5 per cent).

    Record TV viewing: TV viewing figures in the UK for 2011 equaled the record high set in 2010. The average viewer watched 4 hours, 2 minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), according to figures from the Broadcasters’ Audience Research Board (Barb).

    Commercial TV channels (i.e. non-BBC channels) were responsible for maintaining the record viewing level, accounting for 64 per cent of all linear TV viewing, an increase of 1.3 per cent points on 2010.

    Record ad viewing: The increase in commercial TV viewing also meant an increase in the number of TV ads viewed. Commercial impacts (the number of ads watched at normal speed) during 2011 were up 2.6 per cent on 2010, and have grown by 19.6 per cent over the last five years to a new record high. The average viewer watched 47 ads a day during 2011.

    This strong performance underlines viewers’ preference for watching TV as it is broadcast and on a TV set whenever possible. The many new ways to watch TV via other screens such as laptops, tablets and smartphones are growing, and a welcome solution to out of home viewing, but they are not included in Barb‘s figures and are not impacting on linear viewing.