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Tag: Nielsen India

  • English genre sees max growth across prime time and non-prime time

    English genre sees max growth across prime time and non-prime time

    MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption.

    Both prime time and non-prime time in all the four major genres, English has done way better than Hindi and other regional languages, mentions the BARC-Nielsen report.

    News and movie genres have shown the highest growth in terms of viewership among other genres in the English category. Movies grew by 90 percent in non prime time and 41 per cent in prime time, while the news genre advanced by 74 per cent in non prime time and 65 per cent in prime time.

  • Mythological shows continue their magic, grow by 75.7 bn viewing minutes

    Mythological shows continue their magic, grow by 75.7 bn viewing minutes

    MUMBAI: The magic of mythological programming continues to grow by 1671 hours across Hindi and regional languages in the week 20, according to a ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption.

    With many broadcasters opting to telecast the mythological shows, the last seven weeks have shown growth of over 1000 plus hours, the report states.

    In terms of viewership, mythological programming has increased by 75.7 billion viewing minutes in week 20. Despite being high on viewing minutes in the current week, it has been falling on a week-on-week basis for the last five weeks.

    After Ramayan, the rerun of Sri Krishan on DD National has become the highest watched show in the urban market in week 20, the report mentions.

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  • News key TV consumption driver, but declines on weekly performance

    News key TV consumption driver, but declines on weekly performance

    MUMBAI: For the straight sixth week, the news genre continues to be the television consumption driver; it has grown by over 160 per cent in the week 16, says the sixth edition joint report of Broadcast Audience Research Council (BARC) India – Nielsen India. However, the news broadcasters continue to fall marginally in terms of viewership week-on-week basis.

    This week, the Hindi news channels fell by over 11 per cent while English dropped by 4 per cent. The COVID period has given news channels an upper hand to gain in viewership than other genres but has been failing to sustain its weekly performance and tumbled for the straight fourth week now.

    Slipping to the fourth spot from the second, ABP News fell most of the top five Hindi news channels by over 20 per cent to 211,859 weekly impressions in week 16. While despite being the most-watched channel for the sixteenth week in a row, Aaj Tak declined by over 15 per cent to 295700 weekly impressions in week 16, followed by Zee News, which slumped by 13 per cent in the current week to 211294 impressions. Zee Media’s Hindi news channel has retained its position in the top five list.

    Retaining its third position, India TV fell marginally by over 6 per cent to 233, 017 weekly impressions in week 16. For the first time so far this year, Republic Bharat has outperformed all its peers except Aaj Tak to become the second most-watched Hindi news channel with almost the same viewership numbers that of last week. It secured 244,354 weekly impressions in week 16. The channel’s prime-time debate show Poochta Hai Bharat has become most-watched in terms of viewership in week 16.

    The English news channels reported a mixed performance in the current week as three news channels out of the top five registered marginal growth, while the other two fell substantially.

    Republic TV, Times Now, and CNN-News18 grew marginally this week by over seven, five, and six per cent respectively as compared to week 15.  Republic TV has continued its dominance of being the most-watched English news channel, followed by Times Now, which had slipped to third position last week, has regained its second position week 16. CNN-News18 failed to get featured last week in the top five English news channels and has reclaimed its stand at the fourth position in the current week.

    Zee Media’s English news channel WION, securing the fifth position in the top five list, has tumbled substantially by over 30 per cent in terms of viewership. The channels gained 415 impressions in week 16 as compared to 600 impressions in the previous week. While India Today fall back to its third position after climbing one spot up, it declined by over 18 per cent to 837 weekly impressions in the current week as compared to 1031 impressions in the earlier week of BARC.

    BARC-Nielsen India has been coming up with television and digital consumption report every week. The report compares the current lockdown period to week two to four (11-31 January) of BARC, which is termed as pre-Covid2019 period.

    Says the sixth edition of BARC-Nielsen report: “News enjoys a higher share in megacities in week 16 in the premium panel;  its viewership during prime-time across megacities is higher.” It further adds that the ad volume in news genre by language grew marginally as against pre-Covid2019 period, the highest growth is registered in Hindi, English, Gujarati and Oriya news market

  • News continues to be consumption-driver despite a fall in BARC week 15

    News continues to be consumption-driver despite a fall in BARC week 15

    MUMBAI: Being the television consumption driver, the general news category has continued to grow by close to 200 per cent and business news by over 80 per cent in the week 15, says a joint report of Broadcast Audience Research Council (BARC) India – Nielsen India. However, the news broadcasters this week have fallen marginally in terms of viewership this week as compared to week 14.

    The general news category in both English and Hindi languages has fallen by 10 per cent. On the contrary, business news in both English and Hindi languages registered a combined growth by over 16 per cent. The COVID period has given news channels an upper hand to gain viewership than other genres but has been failing to sustain its week-on-week performance and tumbled for the straight third week now.

    Retaining its third position, India TV fell most of the top five Hindi news channels by over 11 per cent to 249,898 weekly impressions in week 15. Both Republic Bharat and Zee News declined by 10 per cent each in viewership this week. The former registered 244,655 weekly impressions, whereas the latter secured 242,763. Both the channels continued to retain their last week's fourth and fifth spots respectively.

    Being the second most-watched news channel in week 15, ABP News tumbled over nine per cent to 267,044 weekly impressions. While Aaj Tak became the number one TV channel for a consecutive fourth week, as per BARC. It slumped by over five per cent to 350,766 weekly impressions this week. The channel doubled its viewership than peers during prime minister Narendra Modi’s half an hour nation address on 14 April while announcing the extension of the lockdown till 3 May.

    English news channels reported a mixed performance in the current week as two news channels out of the top five registered substantial growth, while the other three continued with its decline trajectory.

    NDTV24x7 reported a maximum growth by over 75 per cent to 494 weekly impressions in week 15. The channel bagged the fifth spot and its growth is meagre as compared to peers in impressions but the channel certainly has improved its week-on-week performance. Similarly, India Today for the first time, so far this year, has become the second most-watched news channel in the nation. The channel saw a growth of over 20 per cent to 1031 weekly impressions in the current week.

    In week 15, Times Now fell most in all of the top five English news channels by over 11 per cent to 815 weekly impressions. The channel has slipped to the third rank from second for the first time so far this year. Continuing to be at number one spot, Republic TV also tumbled marginally by over seven per cent to 1755 impressions week-on-week. Zee Media’s WION retaining its fourth spot has fallen by over four per cent to 600 weekly impressions in the current week of BARC.

    As India's economy to be impacted most with the extended COVID-19 situation, viewers flock to watch the business news channels. After general news, it's business news category driving the television content consumption most, points out the fifth edition of BARC and Nielsen India report.

    Network18’s both English and Hindi language general news channels failed to get featured in the list of the top five most-watched news channels this week, however, its CNBC cluster has a different story to say altogether. CNBC-TV18, the English business news channel of Network18, reported growth by over 15 per cent to 452 weekly impressions in week 15, whereas the Hindi business news channel – CNBC Awaaz – advanced by over 24 per cent to 2172 weekly impressions in the current week.

    Times Network’s English business news channel ET Now, trailing behind CNBC-TV18, registered a growth by 13 per cent to 235 weekly impressions in week 15. While Zee Business, a Hindi business news channel, reported a growth of around eight per cent to 1771 weekly impressions in the current week.

    BARC India chief executive officer Sunil Lulla while presenting the fifth edition of BARC-Nielsen joint report had said: “Viewers flocked to watch news more than any other genre post the lockdown was announced by prime minister Narendra Modi on 24 March amid COVID-19 pandemic.”

    BARC-Nielsen India has been coming up with television and digital consumption report every week. The report compares the current lockdown period to week two to four (11-31 January) of BARC, which is termed as pre-COVID period.

  • News channels see viewership fall in BARC week 14

    News channels see viewership fall in BARC week 14

    MUMBAI: For the second consecutive week, news broadcasters have slumped marginally across languages in week 14 (4-10 April) of Broadcast Audience Research Council (BARC) India as against week 13 (28 March-3 April). Hindi news channels fell by nearly seven per cent and English by 10 per cent.

    According to a joint report of BARC and Nielsen India on crisis consumption, the news genre has continued to grow exponentially by over 200 per cent in terms of viewership than its peers. The growth in week 14 is compared to pre-COVID-19 combine weeks of two and four (11- 31 January)

    This is the fourth straight week that the audience has been flocking to watch the news more than any other category due to the rising concern over the COVID-19 crisis. Week 12 of BARC has so far reported an exponential rise in terms of viewership of news channels across languages.

    Aaj Tak has topped the chart for the straight fourteenth week in the top five news channels’ list. However, the channel fails to retain its earlier week's performance and slumped by over 13 per cent to 372,688 weekly impressions this week as compared to 429,900 impressions in the previous week.

    For the straight third week, Aaj Tak has become the number one TV channel in India in 2+plus category. Not just other news channels, the channel has also surpassed the most-watched general entertainment and movie channels in terms of viewership.

    Maintaining its second lead for the third straight week, APB News marginally fell by over five per cent to 295,264 weekly impressions in the current week than 311,382 impressions in the last week. The channel has become the second-most watched TV channel across genre in week 14 of BARC.

    Reclaiming its third spot after two weeks, India TV reported almost the same performance in terms of viewership this week as that of the previous week. The channel, however, grew with a very acute margin of 0.3 per cent to 283,103 weekly impressions this week versus 282,228 impressions in the last week.

    Republic Media Network’s Hindi news channel Republic Bharat, improving its ranking this week, has climbed up to the fourth spot from fifth. The channel, however, dropped slightly in terms of viewership by nearly three percent to 272,602 weekly impressions in week 14 as against 280,219 in the previous week.

    The channel's prime time debate shows – Mahabharat and Poochta Hai Bharat – become the most-watched between 6 pm to 9 pm during week 14. Republic Bharat was ahead of Aaj Tak with a mere 0.1 per cent, the former the lead with 15.3 per cent of the market share, whereas the latter giving cut-throat competition was at 15.2 per cent during the same time slot.

    Zee Media’s Hindi news channel Zee News has not only fallen in ranking but also in terms of viewership. The channel tumbled by over 10 per cent to 270,066 weekly impressions in week 14 as compared to 300,324 impressions in the earlier week. From the second spot in week 11, the channel is positioned at the fifth position in the current week of BARC.

    In the English category, Republic TV has maintained its dominance for the fourteenth week straight in terms of viewership. However, the channel, this week, declined marginally by around nine per cent to 1896 weekly impressions than 2082 impressions in the previous week. The channel has reported all-time high viewership numbers in the week 13 of BARC.

    Majority of the channel’s viewership is drawn from its super prime-team debate show hosted by the network’s editor-in-chief Arnab Goswami. For the fourth week in a row, Republic TV has been the most-watched channel from 9 pm to 11 pm with a market share of 63 per cent.

    Times Network’s English news channel Times Now has become the second most-preferred news channel for the straight fourteenth week of BARC. The channel, however, fell substantially in terms of viewership by over 28 per cent to 922 impressions this week versus 1284 impressions in week 13.

    Network18’s English news channel CNN-News18 has improved its performance not only in terms of ranking but also in viewership. The channel, securing third spot, has gained substantially by over 40 per cent to 917 weekly impressions as compared to 653 impressions in the earlier week of BARC.

    TV Today’s English news channel India Today fell to the fourth position from third for the first time in the last four weeks. The channel declined substantially by over 26 per cent to 866 weekly impressions in the current week as compared to 1182 impressions week 13. The channel had seen all-time high viewership gain in the previous week of BARC.

    Making it in top five English news channels’ list for the second consecutive week, ZEE Media’s Wion has report marginally gain by over 0.6 per cent to 627 weekly impressions compared in week 14 to 623 impressions in the earlier week of BARC.

  • #9pm9mins sees lowest-ever viewership since 2015

    #9pm9mins sees lowest-ever viewership since 2015

    MUMBAI: Prime minister Narendra Modi’s addresses to the citizens of India have been keenly watched in the last few weeks. Even as his address on 24 March, announcing the 21-day nationwide lockdown, got the highest ever views, his subsequent address on 3 April led to a low point for TV viewership.

    On 3 April, PM Modi had urged people to demonstrate a collective will to fight COVID-19 by switching off all lights at home and lighting a lamp, candle or turning on the mobile phones’ flashlight on 5 April, Sunday, at 9 pm for nine minutes.

    The third edition of BARC-Nielsen report studying viewership trends during lock says that TV viewership dropped by 60 per cent during these 9 minutes as compared to previous weeks. Additionally, the viewership during these nine minutes was the lowest ever since 2015.

    “The decline started by 8.53 pm and came back to current trends only after 9.30 pm,” adds the report. 9 pm is considered as a primetime, even for a Sunday and so the viewership dip is staggering.

    The latest address of PM Modi failed to achieve traction the way the first two addresses announcing Janta Curfew and 21-day lockdown, did.

    “The prime minister’s 11-minute video message on #9PM9Minutes garnered over 1024.5 million viewing minutes. The Janta Curfew address (19 March) and 21-day lockdown (24 March) announcement achieved 1275.3 million and 3862.9 million viewing minutes respectively. Both the addresses were telecast for at least 30 minutes on almost all news channels..

    As the media and entertainment industry has stopped generating fresh content, the only genre being kept under essential services – news channels – is able to show and update viewers about the pandemic with new content. This has helped news broadcasters to gain viewership exponentially by over 250 per cent for the third week straight, as per the report.

    It is observed that viewers watch news on TV first thing post waking up and also sign off their day either by watching news or movies. 

  • ABP News Network asserts digital dominance

    ABP News Network asserts digital dominance

    MUMBAI: ABP News Network (ANN) has witnessed a massive consumption uptick on its digital platforms, owing to the strong, round-the-clock coverage on COVID-19. Garnering the trust of billions, the digital arm of ANN has become a credible choice for the viewers in every major news week. 

    According to the BARC and Nielsen Crisis Consumption report, viewership in the country has witnessed a rise of 11 per cent to 622 million viewers between 21 – 27 March 2020 (week 12) when compared to January 11-31, 2020 (week 2). Through minute-to-minute updates and comprehensive insights on the pandemic, ANN’s digital platform has garnered a whopping 15.7 billion impressions in the month of March (Source: YouTube Analytics), attesting their dominance on the digital front.

    In addition, the group has witnessed record-breaking viewership in March 2020, with 1.3 billion views on YouTube (Source: YouTube Analytics), surpassing the previously recorded numbers of the general election in May 2019, as content consumption on smartphones have increased by 12 per cent with users spending 3.8 hours a day on their devices.

    Apart from YouTube, ABP News & ABP Ananda have done exceptionally well on Facebook, keeping the viewers apprised and engaged. ABP News has garnered 12.34 million total interactions and 223 million views, surpassing its nearest competitor Aaj Tak with 45 per cent higher total interactions (Source: CrowdTangle; 20 March-31 March). And, ABP Ananda has achieved 2.28 million total interactions, six per cent higher total interactions than its nearest competitor Zee 24 Ghanta (Source: CrowdTangle; 20th Mar-31March 20).

    The BARC-Nielsen report also highlighted that viewers chose to ‘search’ for more news through multiple channels during the lockdown. In this light, ABP Live App has also emerged as the viewers’ topmost pick from Week 2 of March 2020 (09-15) to week 3 of March 2020 (16-22), observing a humongous upsurge with plus 46 per cent users and plus 138 per cent total video views.

    Since its inception, the digital arm of ABP News Network has championed issues on multiple spectrums – may it be social, political, environmental or cultural. The platform possesses a rich portfolio of diverse content that appeals to different age groups and audiences.

    ABP News Network chief executive officer Avinash Pandey says: “We are proud to be a pioneer in the digital news segment. With the COVID-19 situation evolving, we have seen it as our duty to provide the viewers with a veracious account of all developments through our digital platforms.” 

    “Our commitment to deliver the best, even amid trying times has brought us to this leading position and we are pleased to be the viewers’ most-preferred news destination. It is now time for advertisers to fine-tune their media plans amid the ongoing shifts in consumer behaviour to leverage the highly-engaged audiences across the digital spectrum,” adds Pandey.

  • Global digital platforms adapting locally for BARC’s EKAM

    NEW DELHI: Broadcast Audience Research Council of India (BARC India)’s first product under EKAM brand, to be launched in the first quarter of 2018, will be measurement of video advertisements on digital platforms. Global digital platforms are being exhorted to make some quick changes in service features for adaption in the Indian environment.

    The ad measurement tool, which is part of several other such digital services, will have its findings or the data collected released on a daily basis, unlike the TV viewership and advertising-related data that BARC India puts out on a weekly basis.

    BARC India had earlier announced a phased roll-out of its digital measurement service under the brand name EKAM (Sanskrit for “One”). The EKAM suite of products will include EKAM Pulse, EKAM Beam, EKAM Stream, EKAM Ad-Scan and EKAM Integra.

    According to industry sources, the launch of the digital measurement products could get delayed as some of the global digital platforms operating in India are yet to tweak their systems to tailor them to Indian data measurement system that is being done by an industry body, unlike a private sector third party organization in western countries.

    BARC India is in dialogue with global digital platforms urging them to make some necessary changes in their features so such platforms adapt themselves quickly to the Indian data measurement environment, industry sources explained, adding the speed of making the tweaks could decide the launch of a digital measurement product. “If everything, including co-operation from global digital platforms, go as planned, an early launch could also be envisaged in late December 2017,” a source in the know of things said optimistically.

    Some of the top digital platforms, including global and India, sit on the technical committee of BARC India co-ordinating the rollout of digital measurements.

    Nielsen India, a company that had been doing TV audience measurement in India in association with WPP’s Kantar
    Media before BARC came into existence two years back, has been roped in by BARC as its primary digital measurement partner. Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the local market.
    The payment mode to become a paid subscriber of BARC India’s digital world data would also differ from that employed for TV-related data subscribers, which is about 0.8 percent of the total ad revenue generated by a company.

    EKAM Pulse will measure video ad campaigns. EKAM Beam, the next product lined up for release, will measure linear broadcast that is viewed on a digital device. EKAM Stream will measure both non-linear and pure play digital video content.

    BARC India will also provide industry with EKAM Ad-Scan, which will be a global first-of-its-kind product. It will give an overview of digital ads in India, look at where the advertising money is being spent and which sectors are producing more digital ads. The final product in the digital suite will be EKAM Integra that will help industry with common, robust and independent audience numbers giving more accurate incremental reach figures.  

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  • Nielsen to conduct India’s TV universe estimation study for BARC India

    Nielsen to conduct India’s TV universe estimation study for BARC India

    MUMBAI: The Broadcast Audience Research Council (BARC) India has assigned Nielsen to conduct India’s largest universe estimation study on television ownership and viewing habits.

     

    The study will provide the marketing industry with an in-depth understanding on count and composition of television households in the country, with updated numbers over time as industry currency, addressing questions such as number of televisions per household, viewers and viewing habits.

     

    As part of the study, Nielsen will cover three lakh households sample size, and the first round of findings will be released by BARC in early 2016. This by far is the largest study of its kind. The technology used ensures a quick turnaround hence the data will not get dated when released.

     

    With a focus on providing a robust and expanding panel to measure television ratings in the country, the study will also gather data on television owning households in small towns and rural India. As an additional layer to measuring television audiences, the study will capture the paradigm shift in content viewing between linear mediums like the television set, and also digital mediums such as smartphones, tablets, PCs etc. 

     

    Nielsen was chosen after a rigorous pitch process, and was awarded the contract based on their superior understanding of the environment and challenges; and the use of novel technology and processes.

     

    The study will be conducted using innovative technology, and with a digital focus. Tools and methods like Computer Aided Personal Interviews, GPS technology and Phone number validation via OTPs will be deployed to ensure greater efficiency in the interview process, increased accuracy and transparency through the end to end process.

     

    BARC India CEO Partho Dasgupta said, “As we introduce a new system of television ratings in the country, we are also cognisant of the need to understand the changing  television audience across the country. This pioneering study will help address many questions faced by the industry today, and be a ready reckoner for marketers and advertisers, besides helping the panel expansion for television measurement as well. The methodology that has been selected will reduce the time taken for the study, and allow for a quicker turnaround compared to traditional methods.”

     

    Nielsen India MD Prashant Singh added, “The appointment is a testimony to Nielsen’s expertise, and we are excited about being chosen by BARC on this prestigious project. Our vast infrastructure, quality processes and latest technology in data capture and world-class standards, lends a perfect combination to ensure that this study, arguably the largest one of its kind in the country, within the media sector, gets completed in record time.”