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Tag: Nidhi Rastogi

  • Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    Uniqlo banks on Mr Dependable Rahul Dravid to stitch style into daily life

    MUMBAI: Rahul Dravid has gone from “The Wall” to “Mr Dependable” in his newest innings this time not on the pitch, but in the wardrobe. Global apparel giant Uniqlo has launched its ‘Everyday Wear for Mr. Dependable’ campaign, fronted by the cricket legend, spotlighting its LifeWear philosophy of comfort, simplicity, and quality.

    The campaign hinges on two of Uniqlo’s core offerings: the breathable Airism Polo Shirt and the crisp Super Non Iron Shirt. In the campaign film, Dravid plays a split-screen double act on one side, a coach in his Airism Polo strolling past the nets; on the other, a family man in his Super Non Iron Shirt, ready for dinner. Together, the twin Dravids underline how Uniqlo promises dependable style across every facet of life.

    “For me, simplicity and consistency matter, in cricket and in life. Uniqlo fits into every version of my day, it’s simple, comfortable and functional,” said Dravid, reflecting the same calm assurance that earned him his moniker on the field.

    The rollout is set to be as versatile as its star: a 360° campaign across digital, social, in-store, CRM, and outdoor platforms from August 18. Adding tech to the mix, Uniqlo will also unveil a first-of-its-kind AR activation at its newest store in Orion Mall, Brigade Gateway, Bengaluru, opening August 29, 2025. Shoppers will be able to interact with a life-sized virtual Dravid through an immersive zone, a campaign twist as dependable as the man himself.

    Uniqlo India marketing director Nidhi Rastogi said the collaboration was a natural fit: “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies.”

    From crease to closet, Dravid seems to have mastered the art of being reliably stylish. With a house full of fans and a wardrobe now full of Uniqlo, Mr Dependable is still batting for consistency only this time, in everyday wear.

  • Uniqlo launches new campaign with Rahul Dravid

    Uniqlo launches new campaign with Rahul Dravid

    MUMBAI: Global apparel retailer Uniqlo announced the launch of its new campaign, ‘Everyday Wear for Mr. Dependable’, starring former cricketer Rahul Dravid. The campaign highlights Uniqlo’s signature LifeWear philosophy, clothing designed to support all aspects of modern life with simplicity, comfort, and quality through two of its core products – the breathable AIRism Polo Shirt and the crisp Super Non Iron Shirt.

    Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. Uniqlo fits into every version of my day – it’s simple, comfortable and functional.”

    In this special collaboration, Rahul Dravid steps into the spotlight, bringing Uniqlo’s comfort-focused clothing to life in a way that reflects his personality and daily routine.  

    In the campaign film, Dravid is seen in two effortlessly stylish modes: as his on-field self in the Uniqlo AIRism Polo Shirt, strolling past the nets as a coach; and as his off-field self in the Uniqlo Super Non Iron Shirt, heading out for a family dinner. Through a playful split-screen exchange between the two ‘Dravids’, the film underscores how UNIQLO clothing is dependable and versatile for every moment of the day.

    “We are very pleased to collaborate with the cricket legend,” said Uniqlo India marketing director Nidhi Rastogi. “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that Uniqlo embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that Uniqlo is a dependable choice of clothing for your everyday life”.

    As part of the 360° rollout, the campaign goes live across digital, social, CRM, in-store, and outdoor platforms starting August 18. The campaign will also feature a first-of-its-kind AR (augmented reality) experience activation at Uniqlo’s new store opening at Orion Mall, Brigade Gateway, Bengaluru on August 29, where customers can engage with a life-sized virtual version of Rahul Dravid through an interactive, tech-enabled zone.

    The Uniqlo store at Orion Mall, Brigade Gateway, Bengaluru, is set to launch on 29 August 2025.