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Tag: Nidhi Gupta

  • French Essence launches men’s grooming brand MENZ

    French Essence launches men’s grooming brand MENZ

    Mumbai: French Essence, a perfume brand recognised for its quality, has launched MENZ, a new entity focused on premium grooming products for men. With this expansion, French Essence Perfumes enters the men’s grooming market, offering a range of products including shaving foam, aftershave, hair spray, and other essential grooming items.

    The MENZ brand is designed to meet the needs of modern men seeking high-quality grooming solutions. Each product in the MENZ range is crafted with the same commitment to excellence that French Essence is known for, ensuring a luxurious grooming experience. MENZ provides everything a man needs, from smooth shaving foam and invigorating aftershave to versatile hair spray.

    French Essence founder & CMO Nidhi Gupta expressed her views, “We are thrilled to introduce MENZ as part of the French Essence family. Our goal with MENZ is to provide men with grooming products that not only meet their daily needs but also elevate their grooming routine with a touch of elegance and refinement. We believe MENZ will become a trusted name in men’s grooming, just as French Essence is in the category of fragrances.”

    The MENZ grooming range is now available in stores as well as in online marketplaces. French Essence Perfumes invites every alpha male to explore this new collection and experience the perfect blend of quality, style, and care that MENZ offers.

  • French Essence launches #ContestAlert “Unlock Europe with French Essence” campaign with Flipkart

    French Essence launches #ContestAlert “Unlock Europe with French Essence” campaign with Flipkart

    Mumbai: French Essence, a premium perfume brand known for its best in class, is thrilled to announce an exciting new campaign #ContestAlert “Unlock Europe with French Essence” in collaboration with Flipkart. Customers who will be purchasing French Essence perfumes for Rs. 1399 on Flipkart are eligible to enter a draw for a chance to win an unforgettable trip to Europe starting from 5 June till 5 August 2024.

    With this campaign, French Essence collaborated with Flipkart to reward their loyal customers and enhance their shopping experience with the allure of a chance to enjoy an unforgettable trip to Europe. Customers can participate by purchasing any French Essence product through Flipkart’s platform. This unique offer not only enhances the joy of purchasing a signature fragrance but also brings a chance to fulfill their dream of exploring Europe within reach.

    French Essence CMO Nidhi Gupta shared her enthusiasm about the campaign, stating, “We are delighted to bring this incredible opportunity to our valuable customers. Our main motto is to provide our alluring and captivating fragrances which are crafted with the finest ingredients, inspired by the elegance and romance of France. With this campaign, we want to offer our customers a once in a lifetime grand opportunity to experience Europe’s old-world culture and scenic beauty firsthand”

    The idea behind the partnership with Flipkart, known for its rapid growth and innovative approach to e-commerce, always provides a best-in-class, seamless and customer-friendly shopping experience. Partnering with Flipkart allows French Essence to leverage this robust platform to reach perfume enthusiasts nationwide and give them an exciting opportunity to a wide range of audiences.

  • Weekend Unwind with French Essence’s Nidhi Gupta

    Weekend Unwind with French Essence’s Nidhi Gupta

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have French Essence’s CMO Nidhi Gupta.

    So without a further edo, let’s begin…

    1. Your mantra for life

    Ans: My mantra for life is “Never give up”. It helps me to persevere through challenges, stay resilient in the face of adversity, and always keep pushing forward toward my goals, no matter how difficult the situation is.

    2. A book you are currently reading or planning to

    Ans: Recently, I read the book “Shoe Dog” by Phil Knight. For people who are interested in business or want to know the history behind famous businesses then you should must give a read to this book.  

    3. Your fitness mantra, especially after the pandemic

    Ans: My fitness mantra has always been to practice yoga and go for a morning walk and I continue it till-date.

    4. Your comfort food

    Ans: My ultimate comfort food is popcorn. Whenever I crave for some crunchy food, popcorn is my go-to food.

    5. A quote or philosophy that keeps you going when the chips are down

    Ans: When things get tough, I remind myself that, ‘Do your best, and let God handle the rest. It keeps me focused and optimistic even in the challenging times.

    6. Your guilty pleasure

    Ans: Engaging in shopping is my guilty pleasure. There’s something wonderful about discovering new things and satisfying yourself, even if I know I probably don’t need everything I buy.

    7. The last time you tried something new

    Ans: Last month, I tried bungee jumping for the first time. It was a thrilling experience that pushed me beyond my comfort zone and left me with wonderful memories.

    8. A life lesson you learned the hard way

    Ans: A tough life lesson I learned is that people’s words don’t always align with their actions. It’s been challenging realizing that promises can be broken and intentions aren’t always genuine, and additionally, it taught me to trust actions more than words.

    9. What gets you excited about life

    Ans: I find excitement in the simple joys of life like the beauty of nature and the warmth of human connections. As every new day brings endless possibilities, experiences, and opportunities for growth and exploration, making the journey exhilarating and full of surprises.

    10. What is on top of your bucket list

    Ans: Witnessing the Northern Lights is at the top of my bucket list. It’s a breathtaking natural phenomenon that I’ve always dreamed of experiencing firsthand, and I hope to make that dream a reality one day.

    11. If you could give one piece of advice to your younger self, what would it be?

    Ans: The one piece of advice I would like to give to my younger self is to stay confident. Accept your individuality, believe in yourself, and trust that you have the strength and resilience to overcome any challenge that comes your way.

    12. One thing you would like to change about the world

    Ans: One thing I would like to change about the world is to end poverty. It’s a complex issue that affects millions of people worldwide, and addressing it would lead to a more equitable society where everyone has access to basic necessities and opportunities for a better life.

    13. An activity that keeps you motivated and charged during tough times

    Ans: The activity that keeps me motivated and charged during tough times is reading. Getting lost in a good book helps me to stay away from reality for a while, gain new perspectives, and find inspiration to keep pushing forward.

    14. What lifts your spirits when life gets you down?

    Ans: When life gets tough, listening to good, motivational music lifts my moods. The rhythm and lyrics have a way of uplifting my mood and giving me the strength and motivation to face challenges with a positive attitude.

    15. Your go-to stress buster

    Ans: Spending time with my children is my ultimate stress reliever. Their joy, innocence, and playful energy have an amazing capacity to melt away whatever tension or problems I may have.

  • Budget Buzz: E-commerce stakeholders share their reactions

    Budget Buzz: E-commerce stakeholders share their reactions

    Mumbai: The unveiling of the Union Budget 2024 offers a sneak peek into India’s financial trajectory. Acting as an interim measure leading up to the general elections, this budget provides significant insights into the government’s priorities and expenditure strategies, offering a snapshot of the nation’s fiscal future.

    Here are reactions from stakeholders in the e-commerce and e-retail sectors that reflect a spectrum of perspectives on the recent interim budget presented by minister of finance of India Nirmala Sitharaman. Overall, there is a sense of optimism and anticipation regarding the implications of the budget on business environments, innovation, and growth prospects.

    Recode Studios co-founder Dheeraj Bansal

    We find great optimism in the recent interim budget presented by Nirmala Sitharaman. The budget not only underscores India’s ambitious growth vision but also strongly emphasises inclusive growth and sustainable development, acknowledging our country’s position as a global economy. The Finance Minister’s statement regarding the significant improvement in the Indian economy over the past ten years strikes a deep connection with the spirit of entrepreneurship that propels the retail, MSME, and startup industries. The decision to maintain existing tax rates for both direct and indirect taxes in the retail sector is a welcome move, providing stability and predictability to businesses.  This not only creates a favourable atmosphere for new businesses but also stimulates the expansion of essential elements of our economy.  With revised estimates at 5.8 per cent of GDP, this budget sets the stage for a collaborative and thriving ecosystem. As we navigate these dynamic times, I believe that this budget will fuel the entrepreneurial spirit, driving our industries towards unprecedented growth and success. While the interim budget provided a broad overview, we eagerly anticipate the detailed budget’s insights into specific measures for the retail sectors.

    The Love co, founder & director Hemang Jain

    The recent budget announcement has ignited a wave of excitement and optimism within the startup community. Enhanced tax benefits, increased funding, and a deep focus on research and development are fueling entrepreneurial spirits. These measures are seen by startups as pivotal drivers for innovation and expansion, providing the essential financial backing and nurturing environment they need to flourish. The commitment to skill enhancement aligns perfectly with the demands of the startup landscape, heralding a future with a more capable and proficient workforce. As this budget unfolds, businesses are gearing up to seize these new prospects, paving the way for a vibrant and robust entrepreneurial ecosystem.

    MARS Cosmetics director  Rishabh Sethia

    The budget serves as a strategic Guideline for both the retail and startup industries, presenting a dual narrative of obstacles and opportunities. Retailers welcome the GST amendments as a possibility for higher consumer spending, while they navigate customs tariff modifications that may affect their global supply chains. Simultaneously, entrepreneurs are encouraged by longer tax breaks and expanded funding allocations, which align with a larger aim of supporting innovation and growth. The e-commerce business is at a crossroads, with new laws prompting online platforms to rethink their tactics, while traditional shops welcome the possibility of a more fair playing field. As these industries navigate the fiscal landscape, flexibility and strategic agility emerge as critical to thriving in a changing economic paradigm.

    French Essence founder & CMO Nidhi Gupta

    As a woman entrepreneur, the current budget reflects a genuine recognition of the critical role women play in both the startup and retail industries. Extended tax breaks and higher financial allocations not only encourage innovation but also pave the path for more diverse and inclusive business operations. The emphasis on skill development is especially empowering since it provides a platform for women to improve their capabilities and make important contributions to these dynamic industries. The budget’s regulatory focus on e-commerce is an important step toward building a more equitable and competitive environment for women-led enterprises in both traditional and online retail.

    This budget acts as a beacon, ushering in a transformative era for women entrepreneurs by creating an environment in which their abilities and efforts are recognised and promoted.”

    Winston India co-founder  Himanshu Adlakha

    Since this was an interim budget, there was not much regarding the e-retail sector, we anticipate much more in the upcoming budget in July. This budget reinforces India’s commitment to inclusive growth and sustainable development, establishing our country as a major player in the world economy. The prospect of monetary support for the Open Network for Digital Commerce (ONDC) program is particularly encouraging. This groundbreaking initiative can potentially revolutionise the landscape for micro, small, and medium-sized businesses (MSMEs) in the e-retail sector. The focus on standardizing data and processes through ONDC is a significant stride towards empowering e-retail entrepreneurs. This will not only enhance productivity but also foster a vibrant ecosystem for MSMEs to thrive on various e-retail platforms. In an era of technological advancement, a budget that supports online businesses reduces regulatory processes and provides financial incentives is instrumental in driving our ambitions and contributing to the expansion of the e-commerce industry. This budget lays the groundwork for a positive transformation in the Indian economy with revised estimates at 5.8 per cent of GDP.

  • French Essence partners with Kashiyatra as their official fragrance and title partner

    French Essence partners with Kashiyatra as their official fragrance and title partner

    Mumbai: French Essence a lifestyle brand known for its aromatic fragrance and luxurious accessories has left an indelible mark on the cultural landscape of Kashiyatra, a socio-cultural fest of IIT (BHU). As the Crosswindz title partner and official fragrance partner, French Essence blended the artistry of its fragrances with the enchanting festivities, creating an olfactory journey for the young audience. The brand’s partnership with Kashiyatra showcased an opportunity to connect with the vibrant and diverse young audience that the festival attracted.

    This three-day extravaganza was held on 19, 20, and 21 January 2024, and unfolded the fest with a series of enchanting literary, musical, and artistic events. The fest consisted of a various number of events including Abhinay (Theater), Bandish (Indian Music), Crosswindz (Western Music), Enquizta (Quiz), Mirage (Lifestyle), Natraj (Dance), Samwaad (Literary Arts), and Toolika (Fine Arts).

    French Essence chief marketing officer Nidhi Gupta expressed enthusiasm about the partnership, stating, “We are delighted to have collaborated with Kashiyatra, IIT BHU, as the Crosswindz Title Partner and Official Fragrance Partner. This strategic alliance allowed us to connect with a dynamic and youthful audience, aligning perfectly with our brand’s vision.”

    Additionally, French Essence exhibited their exquisite fragrances at Kashiyatra, allowing the attendees to experience the unique essence of French fragrances firsthand. The brand’s commitment to quality and innovation resonated with the vibrant atmosphere of Kashiyatra, creating an unforgettable experience for festival-goers. The partnership not only added a fragrant touch to the cultural festivities but also contributed to the overall success of Kashiyatra 2024. Lastly, French Essence looks forward to future collaborations that promote the fusion of arts, culture, and fragrances. 

  • French Essence joins India International Trade Fair

    French Essence joins India International Trade Fair

    Mumbai: French Essence is a premium lifestyle brand who is known for its aromatic and luxurious fragrance. The brand is proud to announce its participation in the upcoming India International Trade Fair. This prestigious event is scheduled to take place on the 14 to 27 November, from 10:00 am to 7:30 pm, at the India Trade Fair in Pragati Maidan, New Delhi. This sophisticated brand has launched two stunning hampers named ‘French Essence Luxury Bleu Perfume & Deodorant Gift Set for Men’ and ‘French Essence Luxury Aura Perfume & Deodorant Gift Set for Women’. These stunning gift hampers are designed to captivate the discerning tastes of both men and women.

    These exclusive hampers are set to be available at the India International Trade Fair at Hall No. 12-05 and Hall No. 12 at Pragati Maidan, New Delhi. These gift baskets perfectly capture French Essence’s commitment to providing unique and memorable options for each selective person.

    French Essence’s chief marketing officer (CMO), Nidhi Gupta expressed her excitement by saying, “We are thrilled to be a part of the India International Trade Fair, one of the most significant platforms for showcasing our brand’s excellence in luxury lifestyle products. With our curated gifting hampers for both men and women, we aim to provide visitors with a glimpse of the elegance, quality, and craftsmanship that French Essence is known for.”

    The India International Trade Fair, held annually at Pragati Maidan, New Delhi, is a highly anticipated event that brings together businesses, entrepreneurs, and consumers from around the world. The fair serves as a crucial platform for networking, promoting brand awareness, and exploring opportunities for growth and collaboration. And the agenda of the event aligns perfectly with the objective of French Essence. The brand seeks to establish a stronger presence in the Indian market and expand its network of clientele. This trade fair represents an exciting opportunity for French Essence to connect with a diverse audience that appreciates the artistry, elegance, and timeless appeal of their products.